{"title":"Gift Guide - Hasselblad","description":"","products":[{"product_id":"hasselblad-high-capacity-li-ion-rechargeable-battery-for-x-system","title":"Hasselblad High Capacity Li-ion Rechargeable Battery for X System","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003csection data-description=\"\" class=\"product-description product-content as-product-content mt-md-7\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"mt-md-3 px-5 py-5 py-md-10\"\u003e\n\u003cdiv class=\"copy-container mx-auto headline-family text-center text-md-left\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"col_mBoWhODsuD col-6_mBoWhODsuD\"\u003e\n\u003cdiv data-selenium=\"overviewKeyFeatures\" class=\"container_OMS5rN7R1Z\"\u003e\n\u003cdiv data-selenium=\"sellingPointsOverviewDescription\" class=\"overviewDescription_OMS5rN7R1Z js-injected-html\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eHigh Capacity Li-Ion Rechargeable Battery for X System\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003efrom\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eHasselblad\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ehas a capacity of 3400mAh, an output power of 7.27 V, and 23 Wh. This cell can be used as a spare or replacement battery.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col_mBoWhODsuD col-6_mBoWhODsuD\"\u003e\n\u003cdiv class=\"row_mBoWhODsuD\"\u003e\n\u003cdiv class=\"col_mBoWhODsuD col-11_mBoWhODsuD col-offset-1_mBoWhODsuD\"\u003e\n\u003cdiv class=\"availability_RiltKdop13\"\u003e\n\u003cdiv class=\"stock_RiltKdop13\"\u003e\n\u003cdiv data-selenium=\"stockInfo\" class=\"container_IGzELtkjfa\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":35176545386541,"sku":"30720","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/HasselbladHighCapacityLi-ionRechargeableBatteryXSystem1.jpg?v=1706135706"},{"product_id":"hasselblad-xcd-45mm-f-3-5","title":"Hasselblad XCD 45mm f\/3.5 Lens","description":"Hasselblad Xcd 45mm F\/3.5\u003cbr\u003eIncorporating exceptional optics and beautiful a design signature of Hasselblad, the XCD 45mm f\/3.5 Lens will deliver crisp, finely detailed images for the mirrorless X system. Covering a large 44 x 33mm sensor area, this lens provides a wide angle 35mm equivalent focal lent when compared to more common full-frame sensors. It also offers a huge advantage in the form of an integrated Central Lens Shutter capable of flash sync up to 1\/2000 second. During general use it can focus as close as 1.3' and offers autofocus with internal focusing and full-time manual focus override. Additionally, it has a 67mm front filter thread.","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":35176545484845,"sku":"30664","price":2695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1466616931000_1260273.jpg?v=1614029046"},{"product_id":"hasselblad-xcd-35-75mm","title":"Hasselblad XCD 35-75mm f3.5-4.5","description":"Hasselblad Xcd 35-75mm\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eHasselblad XCD 3,5-4,5\/35-75 Zoom Lens\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePRIME LENS PERFORMANCE IN A COMPACT ZOOM\u003c\/strong\u003e    \u003c\/p\u003e\u003cp\u003eThe XCD 3,5-4,5\/35-75 Zoom Lens is the ninth addition to the X System lens range. Delivering the same superb image quality from edge to edge as the XCD prime lenses, this extremely high performance, compact mid-range zoom covers moderate wide angle to short telephoto focal lengths. Its internal focusing keeps the lens’ dimensions constant, delivers quick autofocus and additionally keeps the overall weight down. Ideal for shooting anything from wide angle landscapes to portrait images, this lens is perfect for photographers who are looking to keep the amount of equipment they carry when travelling to a minimum but don’t want to compromise on image quality. Like the rest of the XCD lens range, the XCD 35-75 features an integral central lens shutter, offering exposure times from 68 minutes to 1\/2000s with full flash synchronisation throughout. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHE PORTABILITY OF MULTIPLE FOCAL LENGTHS IN ONE LENS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith multiple focal lengths in one lens, the XCD 35-75 gives the photographer numerous options in a travel-size package. Carrying less equipment but still having access to various focal choices lets the photographer focus on their shot with quick adjustment rather than needing to change between different lenses. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSTREET. TRAVEL. LANDSCAPE. PORTRAIT.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe versatile XCD 35-75 is ideal for capturing everything from wide angle landscapes to portrait shots, making it a superb lens for travel, street and portrait photography. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBRILLIANT PRIME LENS PERFORMANCE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRigorously tested, the extremely high-performance XCD 35-75 produces excellent imagery from every focal length, just as the XCD prime lenses. With a minimum distance object to image plane of 0.42m, the XCD 35-75 also performs superbly when shooting at shorter distances. \u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":35176800682029,"sku":"48078","price":5175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1560945026000_1487058.jpg?v=1614037689"},{"product_id":"hasselblad-xcd-80mm-f-1-9","title":"Hasselblad XCD 80mm f\/1.9 Lens","description":"Hasselblad Xcd 80mm F\/1.9\u003cbr\u003e\u003cp\u003eXCD 1,9\/80\u003cbr\u003eAs Hasselblad’s fastest lens ever, the XCD 1,9\/80 features the largest aperture of any Hasselblad lens at f\/1,9. With unique twin AF motors and outstanding optical design, this lens provides an equivalent aperture of f\/1,5 and a field of view similar to 63mm on full frame 35mm systems. With a 77mm front diameter, it supports common filters and threaded accessories. The XCD 1,9\/80 features a 70cm (28in) minimum focus distance (1:6,4 image scale) and an aperture range from 1,9-32. It is especially suitable for portrait, nature and product photography with its ability to produce pleasing bokeh through excellent subject isolation with a shallow depth-of-field.\u003c\/p\u003e\u003cp\u003eLike the other XCD Lenses, the XCD 1,9\/80 features an integral central shutter, offering exposure times from 60 minutes to 1\/2000s with full flash synchronisation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":35176819261485,"sku":"51660","price":4845.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1566388184_img_1238989.jpg?v=1614039440"},{"product_id":"hasselblad-xcd-45mm-f-4-p","title":"Hasselblad XCD 45mm f\/4 P Lens","description":"Hasselblad Xcd 45mm F\/4 P\u003cbr\u003e\u003cp\u003eXCD 4\/45P\u003cbr\u003eThe XCD 4\/45P is the world’s lightest digital medium format autofocus lens on the market today, weighing 320g (0.7 lbs). Its compact, lightweight build combined with world class optics makes it the perfect lens for travel, exploration, and documentary.\u003c\/p\u003e\u003cp\u003eAs the most lightweight member of the X System lens range, its size perfectly complements the compact\u003cbr\u003eX1D II body. Like the other XCD Lenses, the XCD 45P has an integral central shutter offering a wide range of shutter speeds and full flash synchronisation up to 1\/2000s.\u003c\/p\u003e\u003cp\u003eThe XCD 4\/45P takes high quality imaging even further out into the world. Designed for the utmost in portability, the 45P stands as the most lightweight and compact member of the XCD lens family. Weighing in at only 320g (0.7 lbs), about the same as a professional hot-shoe flash, this makes it the world’s lightest digital medium format autofocus lens on the market today. The XCD 45P allows photographers to bring high quality optics on any adventure, ranging from travel photography across deserts and up mountains to urban exploration and documentary. Minimal weight combined with superior image quality, the XCD 45P coupled with the X1D II and Phocus Mobile 2 lets creatives go physically further with their creative visions with lighter gear in their kit and a highly portable workflow.\u003c\/p\u003e\u003cp\u003eHIGH QUALITY OPTICS IN COMPACT DESIGN\u003cbr\u003eThe XCD 45P features an optical design incorporating two aspherical elements, resulting in state-of-the art optical performance within compact dimensions. With a minimum focus distance of 35cm (13.8 in) and a maximum image scale of 1:5.2, the XCD 45P is even suitable for food or still life photography. Its mechanically connected focus ring gives the lens a responsive and accurate manual focus experience. Just as the other XCD lenses, the XCD 45P is uncompromising in its build quality, technical excellence, optical performance, and balance in handheld use in addition to its built-in leaf shutter that allows for flash sync up to 1\/2000s.\u003c\/p\u003e\u003cp\u003eMINIMAL SOUND\u003cbr\u003eDISCREET PORTABILITY\u003cbr\u003eThe XCD 45P has been designed with discreet portability in mind and thanks to evolved designs, both the autofocus motor and leaf shutter have been reduced in audible noise. Photographers will find that the new XCD 45P leaf shutter is less audible than many focal plane mechanical shutters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":35176861335597,"sku":"59895","price":1099.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1579117605_1539994.jpg?v=1614041767"},{"product_id":"hasselblad-battery-hub-f-x","title":"Hasselblad Battery Charging Hub for X System","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 id=\"battery-charging-hub\" data-mce-fragment=\"1\"\u003eBATTERY CHARGING HUB\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eStreamlining the battery charging process, the Hasselblad Battery Charging Hub contains dual slots that support the simultaneous charging of two batteries. An integrated USB Type-C connector supports mains power via an included power supply or from common external USB battery banks (sold separately). Front-facing LEDs indicate status and capacity when charging, or users can use the Battery Charging Hub to check battery levels simply by inserting a battery and pressing a single button. The Battery Charging Hub supports both first-generation 3200mAh X System batteries and current 3400mAh batteries (for both X System and 907X cameras), the latter of which support quick-charging up to 25% faster than the former. This equates to a completely replenished single battery in 2 hours 18 minutes, or dual batteries in 2 hours 48 minutes. First-generation 3200mAh batteries recharge completely in approximately 3 hours. Complete charging is indicated by an audible chime.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":35176902721581,"sku":"64786","price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/BatteryChargingHub.jpg?v=1706134612"},{"product_id":"hasselblad-xv-lens-adapter","title":"Hasselblad XV Lens Adapter","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"et center fifty black\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch1 id=\"xv-lens-adapter\" data-mce-fragment=\"1\"\u003eXV LENS ADAPTER\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHasselblad bridges its legacy and its future with the XV Lens Adapter, providing compatibility for both X System and 907X cameras with V System lenses. The XV Lens Adapter supports Hasselblad’s full line of C, CB, CF, CFI, CFE, F and FE lenses; each lens functions solely with the use of the X System and 907X cameras’ electronic shutter feature. The addition of the XV Lens Adapter to X System and 907X accessories adds over sixty lenses with focal lengths ranging from 30 to 500mm to the lens lineup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"et right fifty undefined\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":35176902754349,"sku":"64779","price":249.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/XVLensAdapter.jpg?v=1706134157"},{"product_id":"hasselblad-907x-viewfinder","title":"Hasselblad Optical Viewfinder for 907x Camera","description":"\u003cp\u003eReminiscent of the Hasselblad SWC viewfinder, the optional 907X Optical Viewfinder (OVF) enables simple eye level shooting. Used in combination with the 907X 50C, it is easily mounted on the camera body via a cold shoe adapter. The OVF has a wide field of view and markings for XCD 21, 30 and 45mm and a center cross for an autofocus point.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":35176912551981,"sku":"62784","price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/hs907ov.jpg?v=1614043619"},{"product_id":"hasselblad-xcd-90mm-f-2-5","title":"Hasselblad XCD 90mm f\/2.5 Lens","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEquivalent to a full-frame 71mm focal length, the XCD 2.5\/90V moderate telephoto lens is perfect for close-up portraits or still life. Its focal length coupled with a large f\/2.5 aperture creates a beautiful soft bokeh effect that highlights the subject. When using the XCD 2.5\/90V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources. With its compact optical design, small and lightweight focusing module, and optimized leaf shutter, XCD 2.5\/90V weighs only 1.2lbs, 11 percent lighter than XCD 3.2\/90.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrecision Optics, Outstanding Imagery\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eCapturing the most subtle nuances of light and shadow begins with the lens. Only with excellent resolution and color reproduction can it provide a solid foundation for imaging. A medium format sensor has a large area and a high pixel density, posing stringent requirements for the precision of the lens. Starting with the selection of high-quality glass, Hasselblad engineers carefully grind each lens to perfect its optical quality and meet the resolution requirements of 100 million pixels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe XCD 2.5\/90V lens features nine elements in six groups, including one ED element and one specially made large-diameter aspherical element. With a thoughtfully crafted arrangement, the lens has not only a compact size but is also able to deliver an apochromatic effect for accurate color correction. Combining XCD 2.5\/90V with a Hasselblad mirrorless medium format camera yields stunning results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eNew Focusing Module: Fast, Light, Accurate\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe upgraded focusing module adopts a linear stepping motor and a lighter, smaller focusing lens group. These changes effectively eliminate any backlash from the lens group moving and, coupled with the PDAF technology of the X2D 100C, mean the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, flexible, and accurate focusing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSmaller Leaf Shutter, Powerful and Professional Assistanc\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ee\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe leaf shutter is a powerful component in Hasselblad's medium format system. The XCD 2.5\/90V lens is equipped with an upgraded large aperture leaf shutter that, while smaller, maintains the same precision performance as its predecessors and is fast and quiet to avoid disturbance when shooting. In addition, it captures at up to 1\/4000s, the fastest among medium format lenses, and delivers flash synchronization at all speeds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eA Familiar Yet New Industrial Aesthetic\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eXCD 2.5\/90V is a precision-crafted metal lens with a focus ring and a newly added control ring. Both rings are delicately engraved with a Hasselblad \"H\" logo print. The design is created using a precise 0.3mm drill bit and is a nod to the memorable look of the HC\/HCD lenses. Whether paired with X-system or 907X cameras, this new lens is both a homage to the past while standing on its own as a unique, elegant statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eConvenient and Intuitive Control\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe lens is designed to feel comfortable and intuitive in hand to fully support and not distract from the creative process. The tactile mechanics of the focus and control rings are fine-tuned for a smooth and satisfying experience. A simple push and pull of the focus ring changes from AF to MF mode, where intuitive scale marks keep focus distance and DOF clear at a glance. The control ring can be customized for quick access to preferred functions, making shooting more convenient and efficient.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":41100387909677,"sku":"85201","price":4299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/85201_Hero.png?v=1662481394"},{"product_id":"hasselblad-xcd-35mm-f-2-5","title":"Hasselblad XCD 38mm f\/2.5 Lens","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEquivalent to a full-frame 30mm focal length, the XCD 2.5\/38V low-distortion wide-angle lens is suitable for shooting documentary, street, or landscape photography. Include more environmental details when shooting in portrait or have the soft bokeh effect from the large f\/2.5 aperture highlight the subject against the background. When using the XCD 2.5\/38V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources. The minimum focusing distance of XCD 2.5\/38V is only 30cm, perfect for capturing cuisine, products, and other still subjects. With its compact optical design, small and lightweight focusing module, and optimized leaf shutter, XCD 2.5\/38V weighs only 0.77 lbs but delivers top-class optical performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePrecision Optics, Outstanding Imagery\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapturing the most subtle nuances of light and shadow begins with the lens. Only with excellent resolution and color reproduction can it provide a solid foundation for imaging. A medium format sensor has a large area and a high pixel density, posing stringent requirements for the precision of the lens. Starting with the selection of high-quality glass, Hasselblad engineers carefully grind each lens to perfect its optical quality and meet the resolution requirements of 100 million pixels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe XCD 2.5\/38V lens features ten elements in nine groups, including three aspherical elements and three ED elements. With a thoughtfully crafted arrangement, the lens has not only a compact size but also improves light transmittance and suppresses chromatic dispersion. Combining XCD 2.5\/38V with a Hasselblad mirrorless medium format camera yields stunning results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNew Focusing Module: Fast, Light, Accurate\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe upgraded focusing module adopts a linear stepping motor and a lighter, smaller focusing lens group. These changes effectively eliminate any backlash from the lens group moving and, coupled with the PDAF technology of the X2D 100C, mean the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, flexible, and accurate focusing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmaller Leaf Shutter, Powerful and Professional Assistance\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe leaf shutter is a powerful component in Hasselblad's medium format system. The XCD 2.5\/38V lens is equipped with an upgraded leaf shutter that, while smaller, maintains the same precision performance as its predecessors and is fast and quiet to avoid disturbance when shooting. In addition, this ultra-small shutter captures at up to 1\/2000s and delivers flash synchronization at all speeds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Familiar Yet New Industrial Aesthetic\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eXCD 2.5\/38V is a precision-crafted metal lens with a focus ring and a newly added control ring. Both rings are delicately engraved with a Hasselblad \"H\" logo print. The design is created using a precise 0.3mm drill bit and is a nod to the memorable look of the HC\/HCD lenses. Whether paired with X-system or 907X cameras, this new lens is both a homage to the past while standing on its own as a unique, elegant statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eConvenient and Intuitive Control\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe lens is designed to feel comfortable and intuitive in hand to fully support and not distract from the creative process. The tactile mechanics of the focus and control rings are fine-tuned for a smooth and satisfying experience. A simple push and pull of the focus ring changes from AF to MF mode, where intuitive scale marks keep focus distance and DOF clear at a glance. The control ring can be customized for quick access to preferred functions, making shooting more convenient and efficient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":41100387975213,"sku":"85194","price":3699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/85194_Hero.png?v=1662489344"},{"product_id":"hasselblad-xcd-55mm-f-2-5","title":"Hasselblad XCD 55mm f\/2.5 Lens","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEquivalent to a full-frame 43mm focal length, the XCD 2.5\/55V standard lens produces a viewpoint similar to the human eye. This perspective, combined with the soft bokeh effect from the large f\/2.5 aperture, makes this lens an outstanding option for full or half-length portraits and ideal for shooting documentary, still life, or daily photography. When using the XCD 2.5\/55V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources. With its compact optical design, small and lightweight focusing module, and optimized leaf shutter, XCD 2.5\/55V weighs only .082 lbs but delivers top-class optical performance.\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cb\u003ePrecision Optics, Outstanding Imagery\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eCapturing the most subtle nuances of light and shadow begins with the lens. Only with excellent resolution and color reproduction can it provide a solid foundation for imaging. A medium format sensor has a large area and a high pixel density, posing stringent requirements for the precision of the lens. Starting with the selection of high-quality glass, Hasselblad engineers carefully grind each lens to perfect its optical quality and meet the resolution requirements of 100 million pixels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe XCD 2.5\/55V lens features nine elements in eight groups, including two aspherical elements, one ED element, and one specially made large-diameter aspherical element.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith a thoughtfully crafted arrangement, the lens has not only a compact size but also improves light transmittance and suppresses chromatic dispersion. Combining the XCD 2.5\/55V with a Hasselblad mirrorless medium format camera yields stunning results.\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cb\u003eNew Focusing Module: Fast, Light, Accurate\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe upgraded focusing module adopts a linear stepping motor and a lighter, smaller focusing lens group. These changes effectively eliminate any backlash from the lens group moving and, coupled with the PDAF technology of the X2D 100C, mean the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, flexible, and accurate focusing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmaller Leaf Shutter, Powerful and Professional Assistance\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe leaf shutter is a powerful component in Hasselblad's medium format system. The XCD 2.5\/55V lens is equipped with an upgraded leaf shutter that, while smaller, maintains the same precision performance as its predecessors and is fast and quiet to avoid disturbance when shooting. In addition, this ultra-small shutter captures at up to 1\/2000s and delivers flash synchronization at all speeds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA Familiar Yet New Industrial Aesthetic\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eXCD 2.5\/55V is a precision-crafted metal lens with a focus ring and a newly added control ring. Both rings are delicately engraved with a Hasselblad \"H\" logo print. The design is created using a precise 0.3mm drill bit and is a nod to the memorable look of the HC\/HCD lenses. Whether paired with X-system or 907X cameras, this new lens is both a homage to the past while standing on its own as a unique, elegant statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eConvenient and Intuitive Control\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe lens is designed to feel comfortable and intuitive in hand to fully support and not distract from the creative process. The tactile mechanics of the focus and control rings are fine-tuned for a smooth and satisfying experience. A simple push and pull of the focus ring changes from AF to MF mode, where intuitive scale marks keep focus distance and DOF clear at a glance. The control ring can be customized for quick access to preferred functions, making shooting more convenient and efficient.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":41100388007981,"sku":"85187","price":3699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/85187_Hero.png?v=1662486631"},{"product_id":"hb-907x-cfv-100c","title":"Hasselblad 907X 100C Medium Format Mirrorless Camera","description":"\u003ch3\u003eA TRIFECTA OF IMAGING POSSIBILITIES\u003c\/h3\u003e\n\u003cp\u003eHonoring the extraordinary with a touch of classic, the 907X \u0026amp; CFV 100C combines an iconic design with exquisite craftsmanship. A fusion of modular design and advanced technologies offers three distinctly different photographic abilities, presenting the most compatible Hasselblad 100-megapixel medium format camera to date. (1)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOne Camera, Three Applications, Endless Inspiration\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe detachable CFV 100C digital back integrates three kinds of photographic configurations in one, blending playfulness with professionalism.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e907X Camera Body\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen the CFV 100C connects with its custom-tailored 907X camera body, you can flexibly couple it with various high-performance XCD Series lenses. Through lens adapters, it can also be used with the HC\/HCD, V, and XPAN Series lenses to exhibit Hasselblad’s longstanding optical heritage in all its glory, expanding the realm of creativity.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHasselblad V System Film Cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe CFV 100C supports integration with the Hasselblad V System’s 500 Series, 200 Series, and other classic film cameras.2 This integration allows these film camera bodies to capture digital imagery, breathing new life into these classics right before your eyes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTechnical Cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe CFV 100C can be paired with technical cameras to capture images of elevated precision. (2)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e100MP Medium Format BSI CMOS Sensor\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eUtilizing a 100-megapixel medium format back-side illuminated (BSI) CMOS sensor, the CFV 100C delivers unparalleled image quality. With 15 stops of dynamic range, more highlight and shadow details can be retained. A native ISO of down to 64 exhibits delicate, pure, and transparent image quality. Over 281 trillion colors are represented with the 16-bit color depth for natural, smooth color gradations, vividly reproducing vast landscapes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHasselblad Natural Color Solution\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Hasselblad Natural Color Solution (HNCS) optimizes colors to appear authentically and naturally with smoother and more delicate transitions, perfectly restoring the colorful world as seen by the human eye with the press of the shutter.\u003cbr data-mce-fragment=\"1\"\u003eWhen the CFV 100C digital back is paired with classic film cameras like the Hasselblad V system’s 500 Series, 200 Series, and beyond, HNCS also faithfully displays the unique charm of each film camera lens. It transcends time and space, reproducing the splendor of the film photography era.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePhase Detection Autofocus \u0026amp; Face Detection\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe 907X \u0026amp; CFV 100C, equipped with Phase Detection Autofocus (PDAF), crisply delineates the scene, delivering an agile focusing experience. With 294 PDAF zones spread over the 100-megapixel sensor surface, the focusing speed has increased by approximately 300% compared with the previous generation. (3) Moreover, a new face detection function facilitates more efficient and convenient portrait shooting, helping frame each story perfectly.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN THE BOX:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCFV 100C Digital Back × 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e907X Camera Body × 1\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHigh Capacity Li-ion Rechargeable Battery × 1\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHot Shoe Adaptor × 1\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFocusing Screen Mask × 1\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e30W USB-C Charger × 1\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eUSB-C to USB-C Cable × 1\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eShoulder Strap × 1\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFlash Sync Input Cable × 1\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\u003cem\u003eFootnotes:\u003c\/em\u003e\u003c\/blockquote\u003e\n\u003cblockquote\u003e\u003cem\u003e1. As of January 2024.\u003c\/em\u003e\u003c\/blockquote\u003e\n\u003cblockquote\u003e\u003cem\u003e2. When the CFV 100C digital back is used with these cameras, it only supports manual focus.\u003c\/em\u003e\u003c\/blockquote\u003e\n\u003cblockquote\u003e\u003cem\u003e3. The increase in focusing speed between the 907X \u0026amp; CFV 100C and 907X \u0026amp; CFV II 50C was measured using an XCD 55V lens and according to the CIPA DCG-002 test standard.\u003c\/em\u003e\u003c\/blockquote\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":42034580783149,"sku":"2848","price":7399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/web01BackLCDON907X100C.jpg?v=1706130328"},{"product_id":"hasselblad-907x-optical-viewfinder-for-xcd-28p-38v-55v","title":"Hasselblad 907X Optical Viewfinder (28mm, 38mm \u0026 55mm)","description":"\u003ch3\u003eHasselblad 907X Optical Viewfinder (for XCD 28P\/38V\/55V)\u003c\/h3\u003e\n\u003csection data-description=\"\" class=\"product-description product-content as-product-content mt-md-7\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"mt-md-3 px-5 py-5 py-md-10\"\u003e\n\u003cdiv class=\"copy-container mx-auto headline-family text-center text-md-left\"\u003eReminiscent of the Hasselblad SWC viewfinder, the 907X Optical Viewfinder (OVF) enables simple eye-level shooting. It is easily mounted on the camera body via a cold shoe adapter. The OVF has a wide field of view and markings for XCD 21, 30, and 45mm, and a centre cross for an autofocus point.v\u003cbr data-uw-rm-sr=\"\" role=\"presentation\" data-mce-fragment=\"1\"\u003e\u003cbr data-uw-rm-sr=\"\" role=\"presentation\" data-mce-fragment=\"1\"\u003eThe updated 907X Optical Viewfinder (OVF) offers a wide field of view and markings for XCD 28, 38, and 55mm lenses and a centre cross for an autofocus point.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv data-limit=\"6\" data-product-id=\"7623583203509\" data-base-url=\"\/recommendations\/products\" data-section-id=\"product-recommendations\" class=\"\"\u003e\n\u003cdiv class=\"shopify-section\" id=\"shopify-section-product-recommendations\"\u003e\n\u003csection class=\"product-recommendations mt-md-7\"\u003e\n\u003cdiv class=\"container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":42060292227117,"sku":"2961","price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/web907XOVF-45FrontLeft.jpg?v=1706120256"},{"product_id":"hasselblad-xcd-25mm-f-2-5-v","title":"Hasselblad XCD 25mm f\/2.5 V Lens","description":"\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-4d402c08-7fff-89f8-f9fd-0007778363f1\"\u003e\u003cspan\u003eWide-Angle Lens for Night Photography\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h3\u003e\n\u003cp\u003eEmbrace the expansive view and eternalise the captivating interplay of light and shadow. The \u003cstrong\u003eXCD 2,5\/25V\u003c\/strong\u003e has a wide-angle focal length equivalent to 20mm and a maximum aperture of f\/2.5. This lens furthers Hasselblad's legacy of stellar optical performance, turning nocturnal cityscapes, starry skies, and indoor portraits into extraordinary captures. It integrates the classic V-series design ethos with intuitive, user-friendly functionality, exuding elegance, both in its aesthetic and control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBroaden the Horizon, Capture Light and Shadow\u003c\/strong\u003e\u003cbr\u003eThe wide-angle view at a 20mm-equivalent focal length encompasses a wealth of environment and subject details, granting ample compositional and expressive space. The f\/2.5 large aperture, coupled with Hasselblad's consistently excellent optical performance, enables the XCD 2,5\/25V to encapsulate rich highlight and shadow details within its frame, capturing the hidden wonders even at dusk or after dark.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMasterful Optical Design, Excellence Near and Far\u003c\/strong\u003e\u003cbr\u003eThe XCD 2,5\/25V features an optical structure of thirteen elements in ten groups, including four aspherical elements and three ED elements, meeting the high-resolution requirements of 100-megapixel sensors. This ensures images are sharp and crisp from the centre to the edges while effectively suppressing chromatic dispersion.\u003c\/p\u003e\n\u003cp\u003eWith its precise optical design, the XCD 2,5\/25V maintains a compact body while offering superior resolution, colour fidelity, and a large aperture. Compared with the XCD 4\/21 with an f\/4 maximum aperture, the smaller and lighter XCD 2,5\/25V boasts a f\/2.5 maximum aperture.\u003c\/p\u003e\n\u003cp\u003eThe XCD 2,5\/25V's robust close-up capabilities also showcase its exceptional optical quality. Its minimum focusing distance is 25cm with a maximum image scale of 1:5.8. When shooting, the wide-angle view aids in flexible composition, while the large aperture accentuates the subject, enhancing the expressiveness of close-up subjects like gourmet dishes and flowers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElegant Design, Effortless Control\u003c\/strong\u003e\u003cbr\u003eThe metal lens body features the \"V\" insignia at one end, with the \"H\" logo print engraved on both the focus and control rings. This detail carries on the Hasselblad XCD V series' classic design ethos with refined elegance.\u003c\/p\u003e\n\u003cp\u003e‌A gentle push and pull of the focus ring triggers effortless switching between AF and MF modes. ‌In MF mode, intuitive scale marks on the lens body keep focus distance and depth of field clear at a glance, enabling precise focus control.\u003c\/p\u003e\n\u003cp\u003eThe control ring can be customised for quick access to preferred functions, allowing you to capture the perfect moment with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise Drive, Swift Focusing\u003c\/strong\u003e\u003cbr\u003eThanks to its linear stepping motor and a smaller, lighter lens group, the XCD 2,5\/25V provides a nimble and responsive focusing experience when paired with the X or V system's medium format digital cameras that support PDAF.\u003c\/p\u003e\n\u003cp\u003eThe linear stepping motor can accurately control the movement of the focusing lens group, thereby improving the focusing precision.\u003c\/p\u003e\n\u003cp\u003eThe lightweight and compact focusing lens group can move rapidly, ensuring swift and accurate focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Leaf Shutter, Flexible Light Manipulation\u003c\/strong\u003e\u003cbr\u003eThe XCD 2,5\/25V adopts a large-diameter leaf shutter module with a shutter speed of up to 1\/4000s. It enables both global shutter and flash synchronisation at all speeds, which is particularly advantageous for flash photography. For instance, in bright daylight conditions, the flash can be used to darken the surroundings, highlight the subject, and crisply freeze motion.\u003c\/p\u003e\n\u003ch4\u003eCompatibility\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHasselblad X-Series Medium Format Digital Cameras \u003cbr\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHasselblad V\u003cmeta charset=\"utf-8\"\u003e-Series Medium Format Digital Cameras \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eLens Specs\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eGeneral Lens Data\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e - 25mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEquivalent Focal Length\u003c\/strong\u003e (24x36) - 20mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e - f\/2,5-f\/32\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View\u003c\/strong\u003e (diag\/hor\/vert) - 95°\/82°\/66°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength\/Diameter\u003c\/strong\u003e - 105\/75mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength\u003c\/strong\u003e (from camera lens mount flange) - 100mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e (excl. caps and lens shade) - 592g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e - 72mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eClose Focus Range Data\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMinimum distance object to image plane - 0.25m\u003c\/li\u003e\n\u003cli\u003eMaximum image scale - 1:5.8\u003c\/li\u003e\n\u003cli\u003eCorresponding area of coverage - 26x19cm\u003c\/li\u003e\n\u003cli\u003eCorresponding exposure reduction - 0.1f-stops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIn The Box:\u003c\/h4\u003e\n\u003cp\u003eHasselblad XCD 25mm f\/2.5 V Lens\u003cbr\u003eFront Lens Cap\u003cbr\u003eRear Lens Cap\u003cbr\u003eLens Hood\u003cbr\u003eLens Pouch\u003cbr\u003eLimited 1-Year Manufacturer Warranty\u003cbr\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":42521020137517,"sku":"8139","price":3699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/8139_Hero.png?v=1714671736"},{"product_id":"hasselblad-xcd-20-35mm-4-5","title":"Hasselblad XCD 20-35mm E f\/3.2-4.5 Ultra-Wide-Angle Zoom Lens","description":"\u003ch4\u003eHasselblad XCD 20-35mm E f\/3.2-4.5 Ultra-Wide-Angle Zoom Lens\u003c\/h4\u003e\n\u003cp\u003eThis \u003cstrong\u003eHasselblad XCD 20-35mm E f\/3.2-4.5 Ultra-Wide-Angle Zoom Lens\u003c\/strong\u003e is designed to provide coverage for both wide and ultra-wide focal lengths, making it a versatile and valuable tool for photographers. Boasting a superior optical design, a flexible focusing module, and a high-performance leaf shutter, it can effortlessly master a variety of themes like natural landscapes, urban landscapes, vast interior spaces, and environmental portraits with unparalleled visual power. Grab this lens to carve out images that are uniquely yours and immerse yourself in vibrant stories of light and shadow.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional Optical Design, Immense Scenic Details\u003c\/strong\u003e\u003cbr\u003eThe lens adopts an optical structure of 16 elements in 12 groups, including three aspherical elements. It effectively suppresses aberrations and meets the high-resolution demands of the 100-megapixel sensor, delivering high-quality imaging at each focal length, and achieves stunning clarity from the centre to the edges. Every minute detail stands out; every colour is natural and authentic, and every shot embodies the intrinsic beauty of the world.\u003c\/p\u003e\n\u003cp\u003eAt the wide-angle end, the maximum aperture of f\/3.2 is maintained, guaranteeing foreground depiction in sharp relief and a soft, delicate bokeh even in dimly lit environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapture the World as You See It\u003c\/strong\u003e\u003cbr\u003eThe ultra-wide 20mm focal length is the widest in the Hasselblad X System.* Coupled with an f\/3.2 aperture, it offers an extraordinary combination of the widest field of view, and the largest aperture within the Hasselblad medium format system. Reproduce majestic landscapes with sharp imaging and capture the grandeur of the natural world.\u003cbr\u003e\u003cem\u003e* As of September 2024.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable Focal Length for Unfettered Creation\u003c\/strong\u003e\u003cbr\u003eOne lens, infinite possibilities. From ultra-wide to wide focal lengths, it caters to most wide-angle photography scenarios. Without the need to change lenses, swiftly adjust to desired focal lengths and capture grand landscapes, sweeping interiors, or environmental portraits exactly how you envision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise Focusing, Capture Instant Classics\u003c\/strong\u003e\u003cbr\u003eA stepping motor, paired with the focusing drive mechanism of the gearbox and a small and light focusing lens group, more accurately, rapidly, and quietly controls the movement of the focusing lens group. Whether in autofocus or manual focus, a smooth experience is ensured. When used with the PDAF technology of a Hasselblad 100-megapixel mirrorless medium format camera, focusing is quicker and more responsive.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Leaf Shutter, Striking Imagery\u003c\/strong\u003e\u003cbr\u003eThe lens’s small but powerful leaf shutter supports shooting with flash synchronization at all shutter speeds with a flash sync speed of up to 1\/2000s. Even under mixed light sources of flash and sunlight, you can freely explore creative inspirations and freeze every shining moment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElegant Design, Ergonomic Feel\u003c\/strong\u003e\u003cbr\u003eThe lens body is crafted from metal for a subtle but timeless appeal. It is not only stable and reliable but also offers an exceptional user experience. It adopts an elegant and streamlined design with the “H” logo print engraved on both the focus ring and the zoom ring. It also features a nameplate on the barrel with branding and the “V” insignia, lending a refined and enduring beauty to your photographic journey.\u003c\/p\u003e\n\u003ch4\u003eFeatures:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e20mm Ultra-Wide Angle Lens\u003c\/li\u003e\n\u003cli\u003ef\/3.2 Maximum Aperture\u003c\/li\u003e\n\u003cli\u003e16-27mm Equivalent Focal Length\u003c\/li\u003e\n\u003cli\u003e1\/2000s Leaf Shutter\u003c\/li\u003e\n\u003cli\u003e77mm Filter Thread Diameter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eCompatible With:\u003c\/h4\u003e\n\u003cp\u003eHasselblad X System cameras and 907X cameras\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eQuestions:\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is a leaf shutter? How does it work?    \u003c\/strong\u003e\u003cbr\u003eThe leaf shutter is built into the lens structure. Its most significant advantage is that it can achieve flash synchronization at all speeds (e.g., flash sync speed of up to 1\/2000s). This helps capture fast-moving subjects when a flash is used and is also helpful for wide-aperture portraits in strong lighting conditions or outdoors. Due to the special design of the leaf shutter, it generates significantly reduced vibration when triggered, efficiently producing quality shots. \u003cbr\u003e For cameras with a focal-plane shutter, when using flash, the shutter speed is limited to 1\/125s or 1\/250s, posing restrictions for creativity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the XCD 3,2-4,5\/20-35E lens support full MF?    \u003c\/strong\u003e\u003cbr\u003eYes. Full-time manual focus is always available. Adjust the focus ring at any time, regardless of whether you use AF or MF mode.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I correct lens distortions?    \u003c\/strong\u003e\u003cbr\u003eDistortions can be corrected in Phocus or other image-processing software for more accurate optical effects. The camera itself does not support lens correction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the equivalent focal length of the XCD 3,2-4,5\/20-35E lens?    \u003c\/strong\u003e\u003cbr\u003eThe equivalent focal length is approximately 16-27mm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the optical structure of the XCD 3,2-4,5\/20-35E lens?    \u003c\/strong\u003e\u003cbr\u003eSixteen elements in twelve groups, including three aspherical elements.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat focus motor does the XCD 3,2-4,5\/20-35E lens use?    \u003c\/strong\u003e\u003cbr\u003eA stepping motor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the focus type of the XCD 3,2-4,5\/20-35E lens?    \u003c\/strong\u003e\u003cbr\u003eInternal focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the ingress protection rating of the XCD 3,2-4,5\/20-35E lens?\u003c\/strong\u003e\u003cbr\u003eXCD 3,2-4,5\/20-35E includes some sealing at the seams, but it is not rated for dust or water resistance. It is recommended to avoid using this lens in dusty or wet conditions.\u003c\/p\u003e\n\u003ch4\u003eProduct SKU:\u003c\/h4\u003e\n\u003cp\u003eCP.HB.00000792.01\u003c\/p\u003e\n\u003ch4\u003eIn The Box:\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHasselblad XCD 20-35mm E f\/3.2-4.5 Ultra-Wide-Angle Zoom Lens\u003cbr\u003eLens Shade\u003cbr\u003eFront Lens Cap\u003cbr\u003eRear Lens Cap\u003cbr\u003eProtective Pouch\u003cbr\u003eDocuments (Quick Start Guide, Warranty Leaflet, Registration Card)\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNotes:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003eA camera firmware update is required to use all functions of the lens. Pay attention to the release notes on the official Hasselblad website.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003eKeep the lens protected when used in rainy or humid environments and DO NOT use in dusty environments. If dust or liquid gets inside the lens, the performance may be negatively affected.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003ePlace the camera and the lens on a flat surface. Otherwise, the camera and lens may fall and be damaged.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003eDO NOT scratch the lens. Be sure to protect the lens during transportation.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003eDO NOT place the lens under direct sunlight. Strong light may damage the lens and may even cause a fire hazard.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003eWhen lifting the camera, always hold the camera body first, not the lens.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":43015728463917,"sku":"13197","price":5929.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/13197_01_Hero.png?v=1725644724"},{"product_id":"hasselblad-xcd-75mm-f-3-4-p","title":"Hasselblad XCD 75mm f\/3.4 P Lens","description":"\u003ch3\u003eLightweight Portrait Lens\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eHasselblad XCD 3.4\/75P \u003c\/strong\u003eis a standard lens with a 59mm equivalent focal length, combining powerful performance with a lightweight and agile design. In portrait and street photography, it not only enhances the allure of your work with its exceptional optical quality but also adds a unique touch of lightness to your shooting experience through its multiple ingenious lightweight design elements.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eMastering Light and Shadow, Unleashing Brilliance \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eXCD 3.4\/75P adopts an optical structure of ten elements in ten groups, including one aspherical element and three ED elements, effectively suppressing chromatic dispersion. This sophisticated design results in a compact form and delivers powerful optical performance that meets the resolution demands of a 100-megapixel sensor. Whether at the center or the edges of the frame, it provides sharp, clear images and vibrant, lifelike colors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, compared to the XCD 4\/28P and XCD 4\/45P lenses in the same series, the XCD 3.4\/75P's maximum aperture is expanded from f\/4 to f\/3.4. This allows for more detail capture in low-light portrait and produces a more appealing bokeh.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eExploring Diverse Subjects with a Unique Perspective\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe XCD 3.4\/75P is the longest focal length and largest aperture medium format lens in the XCD P series to date. With a 59mm equivalent focal length, it sits between standard and mid-tele lenses, combining the advantages of both. It is suitable for full-length and half-length portraits, street photography, and still life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe longer focal length paired with the f\/3.4 maximum aperture provides a soft, natural bokeh, creating pleasing portrait images. Its performance rivals that of the XCD 2.8\/65, a lens known for its large aperture.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eElegance in Lightness\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe XCD 3.4\/75P continues the new generation design language of the XCD P series lenses. Its sleek metal body is accentuated by a signature \"H\" pattern around the focus ring, highlighting Hasselblad's distinctive style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWeighing only 398g and measuring just 71mm in length, it is 45% lighter and 24% shorter than the XCD 2.8\/65, making it an ideal choice for portrait and street photography.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eFocusing on Beauty\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eXCD 3.4\/75P adopts a linear stepping motor and a lighter, smaller focusing lens group, which means the focusing lens group can quickly reach the focusing position and achieve a precise stop, resulting in more responsive focusing. The XCD 3.4\/75P utilizes a linear stepper motor and a lighter, smaller focusing lens group. The linear stepping motor allows for more precise control of the focusing lens group, enhancing focusing accuracy, while the lighter, smaller focusing lens group enables faster focusing. When paired with X System or V System medium format digital cameras that support PDAF (Phase Detection Autofocus), you will appreciate the swift, quiet, precise, and flexible focusing experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eSilent and Subtle, Capturing Stunning Moments \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe XCD 3.4\/75P features a compact leaf shutter module that operates with minimal vibration and noise. This allows you to shoot confidently in quiet environments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the leaf shutter offers speeds up to 1\/2000 second, making it easy to capture high-speed moving subjects. It also supports flash synchronization at all speeds, enabling you to use flash to darken the surrounding background and highlight the subject even in bright sunlight, achieving exceptional results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eFeatures:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e59mm Equivalent Focal Length\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e24% Shorter than XCD 2,8\/65\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e45% Lighter than XCD 2,8\/65 \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eCompact structure weighing only 0.87lbs (398g)\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eQuiet shutter with speeds of up to 1\/2000s\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eInternal focusing for quick \u0026amp; accurate focusing\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e72mm filter diameter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eSuitable for Portrait\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eCompatible With:\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eMedium Format X-Mount Cameras:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad 907X\u003c\/li\u003e\n\u003cli\u003eHasselblad 907X 50C\u003c\/li\u003e\n\u003cli\u003eHasselblad 907X CFV 100C\u003c\/li\u003e\n\u003cli\u003eHasselblad X1D II 50c\u003c\/li\u003e\n\u003cli\u003eHasselblad X1D-50c\u003c\/li\u003e\n\u003cli\u003eHasselblad X2D 100C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFAQ:\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is a leaf shutter? How does it work?\u003cbr\u003e\u003c\/strong\u003eThe leaf shutter is built into the lens structure. Its most significant advantage is that it can achieve flash synchronization at all speeds (e.g., if the max shutter speed is 1\/2000s, the flash sync speed can also reach 1\/2000s). This helps capture fast-moving subjects when a flash is used and is also helpful for portraits using maximum aperture in strong lighting conditions or outdoors. Due to the unique design of the leaf shutter, it generates significantly reduced vibration when triggered, efficiently producing quality shots. \u003c\/p\u003e\n\u003cp\u003eFor cameras with a focal-plane shutter, when using flash, the shutter speed is limited to 1\/125s or 1\/250s, which can limit creative possibilities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy does the shutter of the XCD 3,4\/75P sound differently from that of the XCD 2,5\/25V?    \u003cbr\u003e\u003c\/strong\u003eThe XCD 3,4\/75P uses a smaller shutter module, the same as those in the 55V and 38V lenses. This shutter module can achieve a shutter speed of 1\/2000s, and its sound is very soft, making it suitable for shooting in quiet environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the XCD 3,4\/75P lens support full MF?\u003c\/strong\u003e\u003cbr\u003eYes. Full-time manual focus is always available. Adjust the focus ring at any time, regardless of whether you use AF or MF mode.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the equivalent focal length of the XCD 3,4\/75P lens?\u003c\/strong\u003e\u003cbr\u003eThe equivalent focal length is approximately 59mm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the close-up capability of the XCD 3,4\/75P lens?\u003c\/strong\u003e\u003cbr\u003eThe minimum focusing distance of XCD 3,4\/75P is 55cm (measured from the image plane), with a maximum image scale of 1:5.8.\u003c\/p\u003e\n\u003ch4\u003eProduct SKU:\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCP.HB.00000894.01\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eIn The Box:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad XCD 75mm f\/3.4 P Lens (Hasselblad X)\u003c\/li\u003e\n\u003cli\u003eFront Lens Cap\u003c\/li\u003e\n\u003cli\u003eRear Lens Cap\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003c\/li\u003e\n\u003cli\u003eProtective Pouch\u003c\/li\u003e\n\u003cli\u003eLimited 1-Year Manufacturer Warranty\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote: This is the lens only. Camera is sold separately.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":43103637995565,"sku":"16115","price":2229.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/16115_CP.HB.00000894.01_13_Hero.png?v=1731021721"},{"product_id":"hasselblad-x-extension-tube-9mm","title":"Hasselblad X Extension Tube - 9mm","description":"\u003ch3\u003eInstant Macro Lens for Fine Details\u003c\/h3\u003e\n\u003cp\u003eReveal the finest details with unmatched clarity. The Hasselblad X Extension Tube (9mm) is designed specifically for the X System cameras, 907X cameras, and the XCD series lenses. Extending the distance between the lens and the image sensor reduces the XCD lens's minimum focusing distance, enhancing the close-up capability and bringing intricate details within reach.*\u003c\/p\u003e\n\u003cp\u003eThe Hasselblad X Extension Tube (9mm) can be used individually or stacked in pairs. When stacked, the effect is doubled, further enhancing the close-up capabilities of the XCD series lenses. With the resolution of 100 megapixels, every detail is vividly captured.\u003c\/p\u003e\n\u003cp\u003eThe Hasselblad X Extension Tube (9mm) embodies Hasselblad's design philosophy, simple yet exquisite. With a 9mm length and weighing 89g, it is lightweight, portable, and easy to install. Once attached, the lens's autofocus remains fast and accurate. Whether it's the natural wonders encountered during travel or the subtle details of everyday life, they can all be captured with clarity.\u003c\/p\u003e\n\u003ch4\u003eFeatures:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eExtends the distance between the lens and the image sensor\u003c\/li\u003e\n\u003cli\u003eEnhances close-up capability \u0026amp; brings intricate details within reach\u003c\/li\u003e\n\u003cli\u003eCan be used individually or stacked in pairs (When stacked, the effect is doubled.)\u003c\/li\u003e\n\u003cli\u003eLightweight, portable \u0026amp; easy to install\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eCompatible With:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eMedium Format Lenses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad XCD Lenses**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-mce-style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cstrong\u003eCameras:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-mce-style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHasselblad X System Cameras\u003cmeta charset=\"utf-8\"\u003e***\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-mce-style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHasselblad 907X Cameras***\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-mce-style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eProduct SKU:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-mce-style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eCP.HB.00000915.01\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eIn The Box:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad X Extension Tube (9mm)\u003c\/li\u003e\n\u003cli\u003eLimited 1-Year Manufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFootnotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e* When using the extension tube, the optical performance of the lens may slightly decrease, and infinity focus cannot be achieved. The focus range will be limited to close distances.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e** Before using the extension tube, update the firmware of the XCD lens to the latest version. For the specific firmware version, refer to the \u003ca href=\"https:\/\/www.hasselblad.com\/downloads\/\" data-mce-href=\"https:\/\/www.hasselblad.com\/downloads\/\"\u003edownload\u003c\/a\u003e page.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*** X2D 100C \/ 907X \u0026amp; CFV 100C require a firmware upgrade to version 4.0.0 before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":43113534685229,"sku":"16547","price":299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/16547_CP.HB.00000915.01_27_Hero.png?v=1731023472"},{"product_id":"hasselblad-xcd-35-100e-f2-8-4","title":"Hasselblad XCD 35-100E f\/2.8-4 Lens","description":"\u003ch3\u003eHasselblad XCD 35-100E f\/2.8-4 Lens\u003cbr\u003eStandard Zoom Lens\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eXCD 2,8-4\/35-100E\u003c\/strong\u003e is a versatile standard zoom lens that seamlessly bridges wide-angle to medium telephoto focal lengths. Featuring approximately 3x optical zoom 1 and flagship E Series optical excellence, this single lens masters an extraordinary range of photographic disciplines—from sweeping landscapes and intimate portraits to dynamic street photography and spontaneous travel moments. With its remarkable f\/2.8 maximum aperture at the wide end, capture life's fleeting moments in challenging light whilst creating exquisite bokeh that draws viewers into your visual narrative.\u003cbr\u003e\u003c\/p\u003e\n\u003ch6\u003eCountless Scenes In A Single Lens\u003c\/h6\u003e\n\u003cp\u003eThe XCD 2,8-4\/35-100E offers 28-76mm equivalent focal length with approximately 3x optical zoom 1, spanning essential wide-angle, standard and medium telephoto ranges. Whether capturing sweeping landscapes, candid street scenes or intimate portraits, it delivers with confidence. Compared to the XCD 3,5-4,5\/35-75, its extended telephoto reach provides greater compositional flexibility, excelling in the dynamic demands of street and travel photography.\u003c\/p\u003e\n\u003ch6\u003eExceptional Light-Gathering Power\u003c\/h6\u003e\n\u003cp\u003eThe XCD 2,8-4\/35-100E's expansive f\/2.8 maximum aperture at the wide end—significantly brighter than the XCD 3,5-4,5\/35-75's f\/3.5—transforms your creative possibilities. Shoot confidently in dim environments with faster shutter speeds whilst achieving beautifully rendered bokeh that makes your subjects truly shine.\u003c\/p\u003e\n\u003ch6\u003eFlagship Optical Excellence, Revealed In Every Frame\u003c\/h6\u003e\n\u003cp\u003eE Series flagship optical performance reaches new heights in XCD 2,8-4\/35-100E. Its sophisticated optical structure of 16 elements in 13 groups, incorporating 3 aspherical elements and 5 ED elements, delivers exceptional resolution that meets the demands of the 100-megapixel sensor. From centre to edge, at every focal length and aperture setting, experience unwavering sharpness paired with smooth, creamy bokeh that meets Hasselblad's exacting standards. Every detail is preserved with stunning clarity, every colour rendered with authentic brilliance.\u003c\/p\u003e\n\u003ch6\u003eSwift Precision, Instant Response\u003c\/h6\u003e\n\u003cp\u003eXCD 2,8-4\/35-100E features an advanced stepping motor that sets new performance standards among current XCD lenses 2. This powerful yet refined motor effortlessly drives the compact internal focus group, working in harmony with meticulously tuned algorithms to deliver intuitive, responsive focusing performance.\u003c\/p\u003e\n\u003cp\u003eWhen paired with X2D II 100C's AF-C continuous autofocus capability 3, the lens transforms into a powerful tool for capturing motion, confidently tracking moving subjects and capturing the ideal instant with exceptional clarity.\u003c\/p\u003e\n\u003ch6\u003eFrom Moments To Minutes\u003c\/h6\u003e\n\u003cp\u003eThe integrated leaf shutter unlocks creative freedom across an extraordinary range—from 1\/4000 second to 68 minutes—with full flash synchronisation at every speed. Whether balancing fill flash under bright sunlight or using wide apertures in bright conditions, explore your creative vision without compromise.\u003c\/p\u003e\n\u003ch6\u003eRefined Engineering With Three Control Rings\u003c\/h6\u003e\n\u003cp\u003eCrafted from precision-forged metal, the lens body exemplifies Hasselblad's commitment to minimalist design and enduring quality. Despite housing an extensive zoom range and large aperture design, ingenious engineering maintains a remarkably compact form—just 894g 4 and 133mm 5, making it 19% lighter and 10% shorter than the XCD 3,5-4,5\/35-75.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLighter than XCD 3,5-4,5\/35-75\u003c\/li\u003e\n\u003cli\u003eShorter than XCD 3,5-4,5\/35-75\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBeyond the zoom and focus rings, XCD 2,8-4\/35-100E incorporates the highly praised lens control ring from XCD V Series lenses. Tailor it to your workflow—adjust shutter speed, aperture, ISO, EV or subject switch 6 with a simple turn.\u003c\/p\u003e\n\u003cp\u003eThe distinctive \"H\" logo gracing the focus, zoom and control rings harmonises beautifully with the engraved brand mark and prestigious \"V\" insignia, creating a lens that performs as elegantly as it appears.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStandard Zoom Lens\u003c\/li\u003e\n\u003cli\u003eAbout 3x Optical Zoom\u003c\/li\u003e\n\u003cli\u003ef\/2.8 Maximum Aperture\u003c\/li\u003e\n\u003cli\u003eSTM High-Speed Autofocus Motor\u003c\/li\u003e\n\u003cli\u003e1\/4000s Ultra-Fast Leaf Shutter\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCompatible With:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCameras:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad X Mount Medium Format Cameras \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFAQ:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE EQUIVALENT FOCAL LENGTH OF THE XCD 2,8-4\/35-100E LENS?    \u003c\/strong\u003e\u003cbr\u003eThe equivalent focal length is 28-76mm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE OPTICAL STRUCTURE OF THE XCD 2,8-4\/35-100E LENS?    \u003c\/strong\u003e\u003cbr\u003e16 elements in 13 groups, including three aspherical elements and five ED elements.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ARE THE CLOSE-UP CAPABILITIES OF THE XCD 2,8-4\/35-100E LENS?    \u003c\/strong\u003e\u003cbr\u003eWide end: 0.4m, maximum image scale 1:8; Telephoto end: 0.5m, maximum image scale 1:4.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE INGRESS PROTECTION RATING OF THE XCD 2,8-4\/35-100E LENS?    \u003c\/strong\u003e\u003cbr\u003eXCD 2,8-4\/35-100E includes some sealing at the seams, but it is not rated for dust or water resistance. It is recommended to avoid using this lens in dusty or wet conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ARE THE FUNCTIONS OF THE THREE RINGS ON THE LENS?    \u003c\/strong\u003e\u003cbr\u003eThey are the focus ring, zoom ring, and lens control ring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES THE XCD 2,8-4\/35-100E LENS SUPPORT FULL-TIME MANUAL FOCUS?    \u003c\/strong\u003e\u003cbr\u003eYes. Full-time manual focus is always available. Adjust the focus ring at any time, regardless of whether you use AF or MF mode.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT FOCUS MOTOR DOES THE XCD 2,8-4\/35-100E LENS USE?    \u003c\/strong\u003e\u003cbr\u003eA stepping motor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS A LEAF SHUTTER? HOW DOES IT WORK?    \u003c\/strong\u003e\u003cbr\u003eThe leaf shutter is built into the lens structure. Its most significant advantage is that it can achieve flash synchronisation at all speeds (e.g., flash sync speed of up to 1\/4000s). This helps capture fast-moving subjects when a flash is used and is also helpful for wide-aperture portraits in strong lighting conditions or outdoors. Due to the special design of the leaf shutter, it generates significantly reduced vibration when triggered, efficiently producing quality shots\u003c\/p\u003e\n\u003cp\u003eFor cameras with a focal-plane shutter, when using flash, the shutter speed is usually limited to 1\/125s or 1\/250s, posing restrictions for creativity.\u003c\/p\u003e\n\u003ch3\u003eProduct SKU:\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCP.HB.00000949.01\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIn The Box:\u003c\/h3\u003e\n\u003cp\u003eHasselblad XCD 35-100E f\/2.8-4 Lens\u003cbr\u003eFront Lens Cap\u003cbr\u003eRear Lens Cap\u003cbr\u003eLens Hood\u003cbr\u003eProtective Pouch\u003cbr\u003eLimited 1-Year Manufacturer Warranty\u003cbr\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44062950621229,"sku":"26995","price":4599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/26995_CP-HB-00000949-01_01_Hero.png?v=1756234855"},{"product_id":"hasselblad-x2d-ii-100c-body","title":"Hasselblad X2D II 100C Medium Format Mirrorless Camera","description":"\u003ch3\u003eX2D II 100C\u003cbr\u003eBrilliance at Every Moment\u003c\/h3\u003e\n\u003cp\u003eCrafted for those who seek brilliance, \u003cstrong\u003eHasselblad X2D II 100C\u003c\/strong\u003e delivers true-to-life color powered by the Hasselblad Natural Color Solution with High Dynamic Range (HNCS HDR). The new AF-C mode, subject detection and 10-stop stabilization 1 work together to deliver sharp images with speed and precision—even in challenging conditions. And with Phocus Mobile 2 streamlining your workflow, you can stay fully immersed in your creative process—letting inspiration flow and exceptional images follow naturally.\u003c\/p\u003e\n\u003ch3\u003eHighlights:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF-C \u003c\/strong\u003eContinuous Autofocus With PDAF and LiDAR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHNCS HDR\u003c\/strong\u003e End-to-End, True-to-Life Dynamic Range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIBIS\u003c\/strong\u003e 5-Axis, 10-Stop In-Body Image Stabilization 1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhocus Mobile 2\u003c\/strong\u003e Enhanced Creativity on the Go\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFocus in an Instant\u003c\/h3\u003e\n\u003cp\u003eThe new AF-C mode 2 brings reliable continuous autofocus, accurately detecting and tracking moving subjects. In AF-S mode, 425 PDAF zones that spread over the 100-megapixel sensor work with the LiDAR for fast, accurate focusing. A new AF illuminator improves autofocus performance in low light and doubles as a self-timer indicator.\u003cbr\u003e\u003c\/p\u003e\n\u003ch6\u003eAF-C Continuous Autofocus\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cp\u003eFor the first time on a Hasselblad, X2D II 100C features AF-C continuous autofocus 2. Powered by deep learning algorithms, it reliably detects and tracks human, vehicles, cats and dogs in various poses throughout the capture.\u003c\/p\u003e\n\u003ch6\u003eNew Focus Point Modes\u003c\/h6\u003e\n\u003cp\u003eBeyond the existing \"Spot\" mode, X2D II 100C adds \"Expand Spot\", \"Custom\" and \"Wide\" modes. As inspiration flows, master every focal point with ease.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e425 Focus Points\u003c\/li\u003e\n\u003cli\u003e3 FPS Continuous Shooting With Auto Exposure And Autofocus\u003c\/li\u003e\n\u003cli\u003ePDAF + LiDAR Phase Detection and LiDAR\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTrue Colors Shine in Highlight\u003c\/h3\u003e\n\u003cp\u003eExperience the first medium format camera with true end-to-end HDR 3. Your richly detailed HDR images are captured and processed in-camera as HDR HEIF or Ultra HDR JPEG 4 for stunning results, and can be instantly reviewed on the touchscreen with 1400-nit peak brightness, or edited directly on iPhone\/iPad 5 with Phocus Mobile 2.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn-Camera HDR Capture\u003c\/li\u003e\n\u003cli\u003eHDR Display on Touchscreen\u003c\/li\u003e\n\u003cli\u003eEdit HDR Images With Phocus Mobile 2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003eHNCS HDR Highlight Images\u003c\/h6\u003e\n\u003cp\u003eBuilding on HNCS, X2D II 100C's HNCS HDR harnesses high dynamic range to elevate Hasselblad's signature natural colors to new heights of brilliance. Even in harsh light, it prevents overexposure more effectively whilst revealing more detail. HDR images captured with X2D II 100C can be viewed directly on the built-in 1400-nit touchscreen or on any HDR-capable iPhone, iPad, Mac, and Android device. When SDR photography is preferred, simply switch modes in camera settings.\u003c\/p\u003e\n\u003ch6\u003eDiscover HNCS HDR\u003c\/h6\u003e\n\u003cp\u003eThe renowned Hasselblad Natural Color Solution (HNCS) now evolves with high dynamic range technology in X2D II 100C, bringing end-to-end HNCS HDR for imagery that captures the world as your eyes truly see it.\u003c\/p\u003e\n\u003ch6\u003eRefining Hasselblad Tones With HDR\u003c\/h6\u003e\n\u003cp\u003eTraditional HDR solutions focus solely on dynamic optimization—brightening shadows and compressing highlights to retain detail. While this preserves details, it often reduces contrast and flattens the image, sacrificing the very tonal qualities that bring photographs to life.\u003c\/p\u003e\n\u003cp\u003eHasselblad engineers recognized that mastering highlight rendition demanded an entirely different approach.\u003c\/p\u003e\n\u003cp\u003eTo reveal HDR's full potential, Hasselblad expands from sRGB to the wider P3 color gamut. The new imaging system delivers a 3-stop increase in dynamic range for in-camera output, with up to 4 stops when processing RAW files in Phocus. Paired with 1400-nit peak brightness—75% brighter than its predecessor—it unlocks the medium format sensor's complete imaging capabilities, revealing nuanced details in highlights that would otherwise be lost.\u003c\/p\u003e\n\u003cp\u003eThrough three years of intensive development, our engineers have created HNCS HDR—a breakthrough solution that enhances Hasselblad's signature natural colors and tones with the expanded possibilities of high dynamic range, whilst maintaining the authentic Hasselblad color science photographers trust—whether capturing in HDR or SDR.\u003c\/p\u003e\n\u003ch6\u003eHighlights Throughout Your Workflow\u003c\/h6\u003e\n\u003cp\u003eWith X2D II 100C, HNCS HDR brilliance flows through every stage of your workflow—from initial capture to playback to post-processing. The camera generates HDR HEIF or Ultra HDR JPEG files directly, viewable instantly on the built-in 1400-nit touchscreen.\u003c\/p\u003e\n\u003cp\u003ePhocus Mobile 2 brings this capability further. Beyond viewing and editing X2D II 100C HDR images, the app can apply HNCS HDR processing to RAW files from X2D 100C, X1D II 50C, CFV 100C and CFV II 50C. When shared on HDR-capable platforms, these images showcase the full brilliance of HNCS HDR, revealing colors and tones with unprecedented fidelity.\u003c\/p\u003e\n\u003ch6\u003e100-Megapixel CMOS Sensor\u003c\/h6\u003e\n\u003cp\u003eX2D II 100C's enhanced 100-megapixel medium format BSI CMOS sensor embodies Hasselblad's commitment to uncompromising image quality. With 16-bit color depth delivering around 281 trillion colors, it captures the subtle gradations that bring photographs to life. The addition of ISO 50 native sensitivity and 15.3 stops of dynamic range provides photographers with precise control—from the deepest shadows to the brightest highlights, every nuance is preserved with exceptional detail.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e15.3 STOPS\u003c\/strong\u003e Dynamic Range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO 50\u003c\/strong\u003e Native Sensitivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e3.6-inch OLED Two-Way Tilt Touchscreen\u003c\/h6\u003e\n\u003cp\u003eThe 3.6-inch OLED touchscreen features vivid HDR visuals and up to 1400-nit peak brightness for true-to-life clarity. The versatile screen tilts up 90° and down to approximately 43°, and can be pulled out to stay clear of the viewfinder.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1400 NITS Peak Brightness\u003c\/li\u003e\n\u003cli\u003e2,000,000:1. Maximum Contrast Ratio\u003c\/li\u003e\n\u003cli\u003eP3 Colour Gamut\u003c\/li\u003e\n\u003cli\u003eD65 Display Color Temperature\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eComposed by Design, Steady by Nature\u003c\/h3\u003e\n\u003ch6\u003e5-Axis, 10-Stop Stabilization\u003c\/h6\u003e\n\u003cp\u003eStabilization performance is now up to 8 times 6 that of X2D 100C when capturing distant subjects. The advanced 5-axis, 10-stop IBIS 1 lets you shoot handheld for several seconds 7 and still capture crisp, clear images. Long exposures to capture flowing traffic or running water are now possible without a tripod.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e10 STOPS \u003c\/strong\u003eHighest Stabilization Level in the Industry 3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e8 TIMES \u003c\/strong\u003eThat of X2D 100C Stabilization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBehind the Innovation\u003c\/h3\u003e\n\u003ch6\u003ePrecision Without Compromise\u003c\/h6\u003e\n\u003cp\u003eThe 100-megapixel medium format sensor's extraordinary resolution demands equally extraordinary stabilization.\u003c\/p\u003e\n\u003cp\u003eHasselblad engineers redesigned the entire stabilization system—hardware, structure, and algorithms—delivering 5-axis, 10-stop in-body image stabilization 1 to X2D II 100C whilst maintaining the compact form photographers expect.\u003c\/p\u003e\n\u003ch6\u003eUncompromising Calibration Standards\u003c\/h6\u003e\n\u003cp\u003eEach X2D II 100C undergoes an individual 2-hour calibration using Hasselblad's most stringent protocols. For X2D II 100C, our engineers applied Hasselblad’s highest internal standards, achieving 0.1-pixel control precision through pixel-level calibration.\u003c\/p\u003e\n\u003cp\u003eThe system employs high-precision gyroscopes and accelerometers, detecting movements as fine as 0.001 degrees. Through extensive field research analysing camera shake patterns across all age groups, Hasselblad refined the stabilization algorithms for real-world conditions. An innovative electronic compass even compensates for Earth's rotation*, ensuring consistent performance worldwide.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e* Activated through Phocus Mobile 2. Consult user manual for details.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eCrafted Details From Capture to Edit\u003c\/h3\u003e\n\u003ch6\u003ePhocus Mobile 2\u003c\/h6\u003e\n\u003cp\u003eEdit RAW HDR images on your iPhone or iPad 5—adjust exposure, reduce noise with Hasselblad Natural Noise Reduction (HNNR) 8, and showcase them with the signature Hasselblad natural colour. Even when the camera is powered off, you can wake it up with the app and wirelessly transfer images, without having to take it out or switch it on manually.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e40MB\/s Transfer Speed\u003c\/li\u003e\n\u003cli\u003eHDR Image Editing\u003c\/li\u003e\n\u003cli\u003eWake-Up Remote Activation\u003c\/li\u003e\n\u003cli\u003eHNNR Hasselblad Natural Noise Reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e1TB Internal SSD\u003c\/h6\u003e\n\u003cp\u003eWith 1TB of built-in SSD storage, X2D II 100C holds over 50,000 HEIF images—eliminating the anxiety of running out of space mid-shoot. Write speeds of up to 2370MB\/s and read speeds of up to 2850MB\/s ensure the camera keeps pace with your creativity. When additional storage is needed, the CFexpress Type B slot stands ready.\u003c\/p\u003e\n\u003ch6\u003eRefined Appearance\u003c\/h6\u003e\n\u003cp\u003eCrafted with an advanced finishing process, the graphite grey matte coating combines exceptional durability with a refined, subtle texture, with the black lettering adding a final touch of distinction. A newly optimized internal structure reduces weight by 7.5% 9 compared with X2D 100C for effortless handling, while the redesigned grip ensures lasting comfort, even on the longest creative journeys.\u003c\/p\u003e\n\u003ch6\u003e5D Joystick and Custom Buttons\u003c\/h6\u003e\n\u003cp\u003eA 5D joystick beside the touchscreen allows swift focus point selection and intuitive menu navigation. With two new custom buttons—now totaling eight—personalized control is always at your fingertips.\u003c\/p\u003e\n\u003ch3\u003eEach Lens Tells Its Story\u003c\/h3\u003e\n\u003cp\u003eHasselblad XCD lenses feature compact designs, stunning high resolution, and leaf shutters with flash synchronisation at all speeds, readily reaching the balance between sharp and soft in and out of focus. \u003c\/p\u003e\n\u003cp\u003eThe XCD lens lineup covers a focal range from 20mm to 230mm, meeting the various needs of any photographer. Every press of the shutter freezes the moment into beautiful high-quality imagery. With in-camera lens corrections 10, basic post-processing adjustments are reduced.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100MP Back-side illuminated (BSI) CMOS\u003c\/li\u003e\n\u003cli\u003e5-Axis, 10-stop in-body stabilization\u003c\/li\u003e\n\u003cli\u003e16-bit, dynamic range up to 15.3 stops\u003c\/li\u003e\n\u003cli\u003eBuilt-in 1TB SSD\u003c\/li\u003e\n\u003cli\u003eExtra CFexpress Type B card with a max storage capacity of 512GB supported\u003c\/li\u003e\n\u003cli\u003eIR Filter Mounted in front of sensor\u003c\/li\u003e\n\u003cli\u003eHasselblad 3FR RAW, full size JPG and HEIF File Format\u003c\/li\u003e\n\u003cli\u003eHasselblad Natural Color Solution with High Dynamic Range (HNCS HDR)\u003c\/li\u003e\n\u003cli\u003e3.6\" Wide color gamut OLEDTouch display including click, drag, and pinch\/spread to zoom\u003c\/li\u003e\n\u003cli\u003eTilting Angle Waist-level shooting (90° upward tilting), downward tilting shooting (max tilt angle of 42.7°)\u003c\/li\u003e\n\u003cli\u003eHDR Highlight Preview for JPG and HEIF images with HDR enabled\u003c\/li\u003e\n\u003cli\u003e1.08\" TFT 18-bit full color\u003c\/li\u003e\n\u003cli\u003eElectronic Viewfinder (EVF) Micro-OLED screen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCompatible With:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMedium Format Lenses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad XCD Lenses\u003c\/li\u003e\n\u003cli\u003eAll HC\/HCD, XPan, and V System Lenses using the corresponding lens adaptor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAccessories (Sold Separately):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRelease Cord X\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eX Extension Tube (9mm)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXH Lens Adapter\u003c\/strong\u003e Only certain functions of the camera are available when using an H System lens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXH Converter 0,8\u003c\/strong\u003e Only certain functions of the camera are supported when using an H System lens. Lenses with firmware 18.0.0 to 19.0.3 must be updated to 19.1.0 or later. Lenses with firmware older than 18.0.0 will have manual focus only. HC120 and HC120-|| lenses with firmware 18.0.0 or older are not supported. HCD lenses were originally designed for a smaller format than HC lenses. Therefore some reduction of performance in extreme corners can occur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXV Lens Adapter\u003c\/strong\u003e This requires the electronic shutter function of the camera to be activated. Lens corrections for V System lenses are available with Phocus version 3.4 or later. Note that they have to be manually selected.\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eTripod Mount Ring 75mm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXPan Lens Adapter\u003c\/strong\u003e XPan Lenses had no built-in shutter. Consequently, they can only be used when the electronic shutter of the camera is activated.\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eCharging Hub\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cstrong\u003eOptional HC Lens Accessories\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eH 13, 26, and 52 Extension Tubes\u003c\/li\u003e\n\u003cli\u003eConverter H 1.7x\u003c\/li\u003e\n\u003cli\u003eTilt\/Shift Adapter HTS 1.5x (When using X2D II 10OC, metadata for Tilt and Shift amount is not added to the image file. Automatic lens corrections will not be applied in the Phocus software.)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cstrong\u003eOptional HC Lens Accessories\u003c\/strong\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003ePro Shade V\/H 60-95\u003c\/li\u003e\n\u003cli\u003ePro Shade Adapters\u003c\/li\u003e\n\u003cli\u003eUV Filters\u003c\/li\u003e\n\u003cli\u003eCPL Filters\u003c\/li\u003e\n\u003cli\u003eTripod Quick Coupling H\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDimensions:\u003c\/h3\u003e\n\u003cp\u003e5.9 x 2.9 x 4.2\"\u003c\/p\u003e\n\u003ch3\u003eFAQ:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ARE THE MAJOR UPGRADES OF X2D II 100C COMPARED TO X2D 100C?    \u003c\/strong\u003e\u003cbr\u003eX2D II 100C, the 100-Megapixel HDR Mirrorless Medium Format Digital Camera, is the new flagship of the Hasselblad X System, combining AF-C continuous autofocus, Hasselblad Natural Color Solution with High Dynamic Range (HNCS HDR), and 5-axis, 10-stop in-body image stabilization*. Together with Phocus Mobile 2's streamlined and efficient workflow, these advancements deliver a transformative leap in your photography experience.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e* 10-stop stabilization at the image centre and 8-stop at the edges. Measured by Hasselblad with the XCD 3,5\/120 Macro lens using CIPA standards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE DIFFERENCE BETWEEN HNCS HDR AND TRADITIONAL HDR?    \u003c\/strong\u003e\u003cbr\u003eTraditional HDR solutions focus solely on dynamic optimization by brightening shadows and compressing highlights to retain detail. However, this approach reduces contrast, causing images to appear flat and losing crucial tonal qualities.\u003c\/p\u003e\n\u003cp\u003eHasselblad HNCS HDR extends the colour gamut to the wider P3. The new imaging system delivers a 3-stop increase in dynamic range for in-camera output, with up to 4 stops when processing RAW files in Phocus. The 1400-nit peak brightness—75% brighter than its predecessor—allows details previously lost in bright highlights to be fully revealed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH FILE FORMATS ARE COMPATIBLE WITH HNCS HDR?    \u003c\/strong\u003e\u003cbr\u003eRAW, HEIF and JPG formats.    \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH LENSES ARE COMPATIBLE WITH AF-C CONTINUOUS AUTOFOCUS?    \u003c\/strong\u003e\u003cbr\u003eCompatible with XCD 2,8-4\/35-100E, XCD 2,5\/38V, XCD 2,5\/55V, XCD 2,5\/25V, XCD 2,5\/90V, XCD 4\/28P, XCD 3,4\/75P, and other lenses (lenses must be updated to latest firmware), but not available with electronic shutter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY DOES THE LENS VIBRATE SLIGHTLY DURING AF-C?    \u003c\/strong\u003e\u003cbr\u003eDuring continuous autofocus, the lens continuously fine-tunes focus around the focal point, but this does not affect focus accuracy when capturing images.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DO I ADJUST EXPOSURE COMPENSATION WHEN EXPOSURE IS SET TO MANUAL AND ISO IS NOT SET TO AUTO?    \u003c\/strong\u003e\u003cbr\u003eHold the \"ISO\/WB\" button while turning the rear scroll wheel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH FLASH\/WIRELESS TRIGGER MODELS ARE SUPPORTED?    \u003c\/strong\u003e\u003cbr\u003eIn TTL mode, we recommend:\u003cbr\u003eNikon flashes: SB-300, SB-500, SB-700, SB-5000\u003cbr\u003eProfoto flashes: A10, A1\u003cbr\u003eTriggers: Connect Pro, Connect, Air Remote TTL\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT DOES SENSOR CALIBRATION DO? WHEN SHOULD I PERFORM SENSOR CALIBRATION?    \u003c\/strong\u003e\u003cbr\u003eSensor calibration checks and optimizes the camera sensor. If unexpected bright spots appear in photos or live view, use this function to correct these issues.\u003c\/p\u003e\n\u003ch3\u003eProduct SKU:\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCP.HB.00000927.01\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIn The Box:\u003c\/h3\u003e\n\u003cp\u003eHasselblad X2D II 100C Medium Format Mirrorless Camera Body\u003cbr\u003eRechargeable Lithium-Ion Battery\u003cbr\u003eBattery Protection Cover\u003cbr\u003eUSB Type-C Charger\u003cbr\u003eUSB Type-C to Type-C Cable\u003cbr\u003eShoulder Strap\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote: This is the camera body only. Lenses are sold separately. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e-----\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFootnotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003e10-stop stabilization at the image centre and 8-stop at the edges. Measured by Hasselblad with the XCD 3,5\/120 Macro lens using CIPA standards.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eRequires a compatible XCD lens with upgraded firmware. Refer to the FAQ page for more details. Not available with electronic shutter.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eAs of 25 August 2025.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eWhen HDR is enabled, the metering mode is fixed to Smart Metering. HDR is not supported in the following situations: drive mode set to Focus Bracketing, Continuous, or Exposure Bracketing; Exposure mode set to Manual (M); when connected to a Nikon-compatible flash; image format set to \"RAW\" only. In these drive modes, RAW files can still be processed with HDR effects in Phocus and exported as Ultra HDR JPG images.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eRequires iPhone or iPad with compatible system version. Refer to the FAQ page for more details.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eUnder CIPA standards, the improvement from 7 stops to 10 stops allows safe shutter speed up to 8 times as long as before.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eMeasured handheld with the XCD 2,5\/25V lens.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eOnly available for RAW images.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eWeight excludes battery and memory card.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eCurrently supports XCD lenses only, not HC\/HCD lenses or other adapted lenses.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44062950686765,"sku":"26988","price":7799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/26988_HasselbladX2DII100C_01_Hero.png?v=1755299936"}],"url":"https:\/\/glozerscamera.shop\/collections\/gift-guide-hasselblad.oembed","provider":"Glazer's Camera","version":"1.0","type":"link"}