{"title":"Sony Cameras \u0026 Lenses","description":"","products":[{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f\/1.4 GM Lens","description":"-\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eCompact G Master™ wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 24mm F1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh - a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The precision internal focus mechanism aids in AF speed by moving only the middle groups of the optical system and effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it is also exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses various aberrations, especially the peripheral area in the frame and sagittal flare. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. This also contributes to the compact and lightweight design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact and lightweight lens weighs in at only 15.7oz (445g) with smallest in class dimensions of 3” (75.4mm) diameter and 3-3\/4” (92.4mm) in length. It’s compact, lightweight design enhances portability and mobility thanks to the combination of optical design utilizing two XA elements and the newly developed DDSSM (Direct Drive SSM) AF system.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements, to effectively suppress and correct for sagittal flare, making this lens ideal for night sky and astrophotography.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClose-up, wide angle shooting\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The combination of high close-up capability with a minimum focusing distance of 0.79ft. (0.24m), a max. magnification of 0.17x and wide angle characteristic produces unique expression with dramatic perspectives and beautiful background bokeh. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176067170349,"sku":"37765","price":1499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/37765_Hero_Produdt_Template.jpg?v=1638207720"},{"product_id":"sony-planar-t-fe-50mm","title":"Sony FE 50mm f\/1.4 Planar T* ZA Lens","description":"\u003cp\u003e\u003cstrong\u003eA fast, sharp, 50mm F1.4 prime lens\u003c\/strong\u003e\u003cbr\u003eThis high-performance ZEISS® 50mm prime lens features a large F1.4 maximum aperture as well as spectacular contrast and resolution throughout every image. The large aperture makes it easier to shoot in low light and, in combination with an 11-blade aperture design, can produce gorgeous bokeh. Other benefits include fast, precise focus and versatile control for stills and movies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking resolution and contrast\u003c\/strong\u003e\u003cbr\u003eTwo aspherical elements, including one AA (advanced aspherical) element, plus ED glass elements maintain high resolution and contrast at all apertures, from corner to corner.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eF1.4 for versatility and beautiful bokeh\u003c\/strong\u003e\u003cbr\u003eF1.4 and an 11-blade circular aperture can create images with beautiful bokeh, while also making it possible to shoot at high shutter speeds in low light.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAutofocus that supports high resolution\u003c\/strong\u003e\u003cbr\u003eA ring drive SSM (Super Sonic wave Motor) system positions the lens’s heavy focus group with speed and precision, bringing out the best in high-resolution camera bodies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eConvenient fingertip control\u003c\/strong\u003e\u003cbr\u003eA physical aperture ring allows intuitive aperture control. An aperture click switch makes it possible to enable or disable the aperture ring click stops as required. Moviemakers will want the clicks OFF, while photographers often prefer tactile click feedback. There’s also a focus mode switch for convenient manual\/autofocus selection.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eA fast, sharp, 50mm F1.4 prime lens\u003c\/strong\u003e\u003cbr\u003eThis high-performance ZEISS® 50mm prime lens features a large F1.4 maximum aperture as well as spectacular contrast and resolution throughout every image. The large aperture makes it easier to shoot in low light and, in combination with an 11-blade aperture design, can produce gorgeous bokeh. Other benefits include fast, precise focus and versatile control for stills and movies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking resolution and contrast\u003c\/strong\u003e\u003cbr\u003eTwo aspherical elements, including one AA (advanced aspherical) element, plus ED glass elements maintain high resolution and contrast at all apertures, from corner to corner.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eF1.4 for versatility and beautiful bokeh\u003c\/strong\u003e\u003cbr\u003eF1.4 and an 11-blade circular aperture can create images with beautiful bokeh, while also making it possible to shoot at high shutter speeds in low light.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAutofocus that supports high resolution\u003c\/strong\u003e\u003cbr\u003eA ring drive SSM (Super Sonic wave Motor) system positions the lens’s heavy focus group with speed and precision, bringing out the best in high-resolution camera bodies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eConvenient fingertip control\u003c\/strong\u003e\u003cbr\u003eA physical aperture ring allows intuitive aperture control. An aperture click switch makes it possible to enable or disable the aperture ring click stops as required. Moviemakers will want the clicks OFF, while photographers often prefer tactile click feedback. There’s also a focus mode switch for convenient manual\/autofocus selection.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176097546285,"sku":"32501","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1468248155000_1264965.jpg?v=1614021875"},{"product_id":"sony-sonnar-t-e-24mm-f-1-8-za-lens","title":"Sony Sonnar T* E 24mm f\/1.8 ZA Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cp\u003ePractically distortion-free and featuring a fast f\/1.8 maximum aperture, this\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSonnar T* E 24mm f\/1.8 ZA Lens\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003efrom\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ewill help APS-C E-mount shooters capture difficult scenes with ease. Offering a 36mm equivalent focal length, this lens is a common choice for street, interiors, landscapes, and general photography. Also, thanks to the use of one extra-low dispersion element, two aspherical elements, and the Zeiss T* coating, shooters will enjoy images free from aberrations and flare. Operation is speedy as well due to the use of a fast and silent linear autofocus motor and an internal focus design, which permits focusing as close as 6.3\" for close ups with a 0.25x magnification. Additionally, it has a seven-blade circular diaphragm for smooth, round bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176219017261,"sku":"57310","price":899.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/SEL24F18Z01.jpg?v=1634874870"},{"product_id":"sony-e-35mm-f-1-8-lens","title":"Sony E 35mm f\/1.8 Lens","description":"\u003cul class=\"featuretab\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact, lightweight fixed F1.8 lens\u003c\/strong\u003e\u003cbr\u003eThis compact, large-aperture, fixed focal length lens has a focal length of 52.5 mm (35mm equivalent) and is approximately 1-3\/4” (45mm) long. Compact and easy to carry around, this bright lens makes an ideal “second lens” with the capability to handle a wide variety of shooting situations — from landscapes and snaps around town to lovely portraits with beautiful background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew optical design\u003c\/strong\u003e\u003cbr\u003eNewly designed optics reduces spherical aberration and coma, delivering performance similar to Sonnar T* E 24mm f\/1.8 ZA and E 50mm f\/1.8 OSS in the central area of the lens, and equal or better contrast at the periphery. The results are clean, sharp images even when shooting wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Optical SteadyShot™ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent and smooth focusing for shooting movies \u003c\/strong\u003e\u003cbr\u003eThe quiet, high-speed linear motor in SEL-35F18 controls focus while an in-lens stepping motor in the actuator controls the aperture. Together they provide extremely quiet operation and smooth focusing as well as quiet and fluid aperture control. These motors are ideal for shooting video since they eliminate the worry of excessive lens-drive noise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperb focusing operation\u003c\/strong\u003e\u003cbr\u003eThe SEL-35F18 supports DMF (Direct Manual Focus), which enables users to resume manual focusing directly after obtaining focus with AF. This is particularly useful when AF cannot lock onto a subject or continually focuses on an unintended one. It also facilitates fine focusing when shooting portraits with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e\u003cbr\u003eIn low-light shots or nightscapes, out-of-focus light sources have a pleasing circular defocused effect.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176270954541,"sku":"88002","price":549.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/E35mmf_1.8OSS01.jpg?v=1634872194"},{"product_id":"nex-20mm-f2-8-pancake","title":"Sony E 20mm f\/2.8 Lens","description":"Featuring a 20mm focal length, compact and lightweight design and bright f\/2.8 aperture, this wide-angle lens is ideal for a range of subjects, from landscapes to snapshots.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176294449197,"sku":"94380","price":379.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/psnyna-sel20f28_main_v786.png?v=1634871709"},{"product_id":"18-105-f4-pz-g-oss-e-mount","title":"Sony E PZ 18-105mm f\/4 G OSS Lens","description":"From wide angle to medium telephoto (27mm to 158mmm in 35mm full-frame format equivalency), this power zoom lens covers approximately a 6x zoom with a constant f\/4 aperture all the way.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176312078381,"sku":"2320","price":749.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/EPZ18-105mmf_4GOSS01.jpg?v=1634871363"},{"product_id":"sony-sel35f28z-fe-35mm-f2-8-za","title":"Sony FE 35mm f\/2.8 ZA Lens","description":"Nex 35 F2.8 Zeiss\u003cbr\u003eThe small size, versatile 35mm focal length, and outstanding overall performance of this Carl Zeiss Sonnar T* lens make it an ideal match for compact 35mm full frame format E-mount bodies. Although the optical design is state-of-the-art, this superb wide angle lens remains true to the original Sonnar concept with a bright F2.8 maximum aperture (“Sonne” means “sun” in German). Three double-sided aspherical elements minimize aberration so that stunning contrast and resolution are maintained right out to the image edges at all apertures. The renowned T* lens coating contributes to natural color reproduction as well.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176320565293,"sku":"5137","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/sel35f18z_side_jpg.jpg?v=1634856123"},{"product_id":"nex-fe-90mm-f2-8-macro-g","title":"Sony FE 90mm f\/2.8 G OSS Macro Lens","description":"Designed to produce crisp, high-impact close-ups and portraits, the new FE 90mm F2.8 Macro G OSS lens delivers an impressive blend of clarity, detail and smooth background. The first mid-telephoto macro lens for the α E-mount line, the FE 90mm F2.8 Macro G OSS features built-in Optical SteadyShot (OSS) image stabilization, allowing for pin-sharp images at up to 1:1 magnification, even when shooting handheld. The smooth, quiet Direct Drive SSM (DDSSM) mechanism drives two ‘floating’ focus groups independently, ensuring extremely precise focus positioning that’s crucial for macro photography.\u003cbr\u003e\u003cbr\u003eThe new macro lens maintains the same overall length at all focal distances – very helpful for macro shooting – and has a focus hold button and sliding focus ring that can instantly switch between manual and auto focus1. It is also dust and moisture resistant.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176430010413,"sku":"58531","price":949.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/58531_Hero_Produdt_Template.jpg?v=1638207121"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6","title":"Sony FE 70-300mm f\/4.5-5.6 G Lens","description":"The full-frame E-mount FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens features a state-of-the-art optical design including four aspherical glass elements, two ED (Extra-low Dispersion) glass elements and Sony’s Nano AR coating, which all work together to effectively suppress spherical aberration, distortion, and chromatic aberration. Together with Optical SteadyShot™ image stabilization, ensures beautiful high-resolution results for both still and video shooting.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176518156333,"sku":"15972","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/20e5fede7f3fb1d55a84d39ba8531f5b.jpg?v=1634855483"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cdiv class=\"description-wrap\"\u003e\n\u003cp\u003eWeighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 \"normal\" prime lens (model SEL50F18F) delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.\u003cbr\u003e\u003cbr\u003eThe lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery. Additionally, it has a circular aperture with a maximum of F1.8, producing beautiful 'bokeh' in images that allows the subject to stand out against a smoothly defocused background. For extended durability, the new prime lens is built with a solid metal mount\u003c\/p\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"features\" class=\"productFeature section col1\" data-scrollto=\"\" data-title=\"Features\"\u003e\n\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eFeatures:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSmooth defocusing:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe F1.8 maximum aperture opens up a world of beautiful prime-lens bokeh. The large F1.8 maximum aperture is also an advantage when shooting night scenes or in dimly lit interiors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e7-blade circular aperture:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe 7-blade circular aperture maximizes the beauty of large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused background bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRefined optical performance:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe lens has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. A double-gauss configuration effectively suppresses field curvature and distortion, while a precisely placed aspherical element controls spherical aberration and coma\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSolid Durability:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eDesigned for reliability in a wide range of environments, the metal mount adds a sophisticated feel as well as solid durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFast, agile focusing:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eFast and accurate autofocus is achieved with a newly developed DC motor focus actuator system which drives all lens groups for optimum focus precision and speed as well as quiet operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-compatibility-wrapper productFeature section col1\"\u003e\n\u003cdiv class=\"pdp-compatibility-header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176518418477,"sku":"15989","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/15989_Hero.png?v=1738274328"},{"product_id":"nex-fe-50mm-f-2-8-macro","title":"Sony FE 50mm f\/2.8 Macro Lens","description":"Get close with this full-frame 50mm macro lens and wide F2.8 aperture and a 6.25” (0.16m) minimum focusing distance with a 1:1 macro capability. 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It features a compact, lightweight design for mobility, with high-performance optics and a large F1.8 maximum aperture that deliver outstanding image quality. An excellent second lens for both full-frame and APS-C camera users.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFine prime-lens performance\u003c\/strong\u003e\u003cbr\u003eED glass for chromatic aberration compensation, a 9-blade circular aperture and carefully controlled spherical aberration contribute to superb sharpness and smooth bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobile and manageable\u003c\/strong\u003e\u003cbr\u003eA compact, lightweight (371 g, 13.1 oz) design that is ideally matched to the α7 series offers a great blend of portability and high image quality for portraits, events and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuiet, precise focus drive\u003c\/strong\u003e\u003cbr\u003eA double linear motor system directly drives the lens's focus mechanism without intervening gears for precise, quiet operation that is ideal for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuality build, versatile features\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button can be assigned to other functions such as Eye AF, for example, while a wide, responsive focus ring offers improved manual focus comfort and precision. A dust- and moisture-resistant design plus other refinements add up to outstanding quality and photographic versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable in challenging conditions\u003c\/strong\u003e\u003cbr\u003eA sealed dust- and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176625045549,"sku":"3649","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/3649_Hero_Produdt_Template.jpg?v=1638206956"},{"product_id":"sony-fe-16-35mm-f2-8-gm","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"%7B%7Bmedia%20url=\" title=\"Adobe\" wysiwyg=\"\" target=\"_blank\"\u003e\u003cimg alt=\"Sony Adobe Cloud\" src=\"https:\/\/glozerscamera.shop\/\/pub\/media\/wysiwyg\/Rebates\/Adobe_Cloud_Badge.jpg\" title=\"Sony Adobe Cloud\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176649097261,"sku":"10464","price":2099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/10464_Hero_16-35.png?v=1649114124"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cp\u003e\u003cstrong\u003eA compact, lightweight, and comprehensive zoom\u003cbr\u003e\u003c\/strong\u003eFrom 24mm to 105mm and F4 aperture throughout the zoom, the \u003cstrong\u003eSony FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176696807469,"sku":"22711","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/22711_Hero_24-105mm.png?v=1649179087"},{"product_id":"sony-e-18-135mm-f-3-5-5-6-oss-lens","title":"Sony E 18-135mm f\/3.5-5.6 OSS Lens","description":"\u003cp\u003e\u003cstrong\u003eLightweight, Compact, High-magnification zoom lens\u003c\/strong\u003e\u003cbr\u003eWith broad zoom range extending from 18mm wide-angle to 135mm telephoto, the versatile lens covers a wide range of subjects and situations. It features compact, lightweight portability that maximizes the APS-C format E-mount advantage, as well as fast, precise, quiet AF operation that make it an excellent one-lens solution for day-to-day shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7.5x zoom in a compact, lightweight lens\u003c\/strong\u003e\u003cbr\u003eThis lens weighs in at a mere 11.5oz (325g), and is no larger than 67.2mm in diameter and 88mm in length. At the telephoto end of the zoom range the focal length is 202.5mm (35mm format equivalent), providing ample reach for general shooting as well as landscapes, wildlife, portraits, and more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh corner-to-corner resolution\u003c\/strong\u003e\u003cbr\u003eA new optical design that includes one aspherical element contributes to consistently high resolution from the image center right out to the edges throughout the zoom range, while two ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration. Built-in optical image stabilization makes it easier to shoot blur-free images handheld.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClose-ups with beautiful background bokeh\u003c\/strong\u003e\u003cbr\u003eMinimum focusing distance is just 0.45 m (1.48 ft) (0.29x max. magnification), making it easy to shoot close-ups of sweets, flowers, and wildlife that combine sharp in-focus subjects with beautiful background bokeh. Bokeh quality is enhanced by a circular aperture design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise, quiet AF is ideal for stills and movies\u003c\/strong\u003e\u003cbr\u003eA precision linear motor powers the lens's AF system, for fast, precise, quiet operation that is ideally suited for movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176709292077,"sku":"26248","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1515131148000_1383463.jpg?v=1614033101"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003ch3\u003eSony Alpha Full-frame E-mount Telephoto Prime G Master Lens\u003c\/h3\u003e\n\u003cbr\u003e\n\u003ch2\u003e\u003cspan\u003eBeauty beyond belief\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp class=\"p1\"\u003e135mm F1.8 prime using XA, Super ED and ED glass elements with four XD linear focus motors to drive two focus groups for fast, quiet and precise autofocus while delivering breathtaking G Master sharpness and bokeh.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176776040493,"sku":"42837","price":2249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/SEL135F18GM_A.jpg?v=1634872998"},{"product_id":"fe-600mm-f4-0-gm","title":"Sony FE 600mm f\/4 GM OSS Lens","description":"\u003ch3\u003eThe Sony 600mm f\/4 G Master super-telephoto lens\u003cbr\u003eFast autofocus plus stunning G Master resolution and gorgeous bokeh in a lightweight, well-balanced, mobile lens. Sony's original XA lens and XD linear motor technologies contribute to peak optical and mechanical performance, making it possible to capture dynamic, eye-catching images from afar. Ideal for sports, news, and nature photography.\u003c\/h3\u003e\n\u003cp\u003eXD Motors for fast, precise, tenacious AF\u003cbr\u003eTwo XD (extreme dynamic) linear motors provide fast, precise AF and reliable tracking. The SEL600F40GM brings out the best in modern camera bodies, effortlessly maintaining accurate focus on fast-moving sports and wildlife subjects. A control algorithm developed specifically for these motors contributes to fast positioning of the large focus group with minimum delay and vibration.\u003c\/p\u003e\n\u003cp\u003eNew large XA element delivers superb resolution and bokeh\u003cbr\u003eAn exacting G Master optical design uses three fluorite elements to suppress chromatic aberration, which can be problematic in telephoto lenses. A large XA (extreme aspherical) element is also included to eliminate onion-ring bokeh. Each lens is individually calibrated to achieve the ideal balance between resolution and bokeh. Optional high-performance 1.4x and 2.0x teleconverters2 with XA elements are also available.\u003c\/p\u003e\n\u003cp\u003eOutstanding mobility: lightest in its class3\u003cbr\u003eA weight of just 6.70 lb, including tripod mount, makes this lens balance ideally with compact, lightweight E-mount camera bodies for easy handling and control. Smooth, precise panning is possible handheld or monopod-mounted.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eReliability and durability for challenging conditions\u003cbr\u003eA dust- and moisture-resistant design4 provides reliability for outdoor use in challenging conditions, and the front lens element features a fluorine coating that repels water, oil, and other contaminants. A rigid magnesium alloy is used not only for the lens barrel exterior and tripod mount area, but for critical areas of the barrel interior as well, ensuring maximum strength and durability.\u003c\/p\u003e\n\u003cp\u003eAdvanced features support professional needs\u003cbr\u003eWhen the FULL TIME DMF switch is ON, manual focus is automatically engaged when the focus ring is operated, even in the AF-C mode. Built-in Optical SteadyShot image Stabilization includes MODE 2 for panned shots, and MODE 3 for dynamic sports or wildlife action. 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The precise shape of these elements suppresses image distortions and aberrations.\u003c\/p\u003e\u003cp\u003eIdeal focal length and close-up capability\u003cbr\u003eCapture a wide variety of everyday subjects with the flexible focusing range. With a minimum focusing distance of just 0.3 m (telephoto 0.45 m), you can achieve good close-ups of food and flowers. The compact design makes it the ideal tool for everything from table photos to vlogs with full-frame quality.\u003c\/p\u003e\u003cp\u003eLinear-motor drive extracts maximum AF performance from the latest full-frame cameras\u003cbr\u003eA Sony linear motor provides fast and precise focusing, and quiet operation in both movie and still-image capture. Combined with the latest α full-frame cameras, you can confidently lock onto even fast-moving subjects using AF functions like Real-time Tracking and Real-time Eye AF.\u003c\/p\u003e\u003cp\u003eDust- and moisture-resistant3 design\u003cbr\u003eFor confidence, dependability, and ease of use in a range of shooting environments, the compact and lightweight design features sealing for dust and moisture resistance3.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176896397357,"sku":"63736","price":499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1600125622_1592780.jpg?v=1638569278"},{"product_id":"fe-35mm-f1-4-gm","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony 35mm f\/1.4 GM lens\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompact, lightweight design: ideal for both full-frame and APS-C2\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e10.6” min. focus distance up to 0.23x magnification for close-up shots\u003c\/li\u003e\n\u003cli\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/li\u003e\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\n\u003cli\u003eManual aperture ring with selectable on\/off click for stills or movie\u003c\/li\u003e\n\u003cli\u003eProgrammable focus hold button for multiple custom functions\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant for robust reliability\u003c\/li\u003e\n\u003cli\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176926609453,"sku":"67475","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/67475_Hero_Produdt_Template.png?v=1638567017"},{"product_id":"fe-100-400mm-4-5-5-6-gm-2","title":"Sony FE 100-400mm f\/4.5-5.6 GM Lens","description":"\u003cp\u003eTargeting sports, wildlife, and action shooters, this FE 100-400mm f\/4.5-5.6 GM OSS Lens from Sony will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003cbr\u003e\u003cbr\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customizable focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313352163373,"sku":"8687","price":2699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/8687_Hero_100-400.png?v=1649180005"},{"product_id":"fe-50mm-f2-5-g-4","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eSony FE 50mm F2.5 G lens\u003c\/strong\u003e delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698684973,"sku":"69285","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/Hero_FE50mmf_2.5GSEL50F25G.png?v=1638570761"},{"product_id":"fe-40mm-f2-5-g-4","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 173g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of three aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 40mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 40mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 40mm angle of view is useful in applications from snap shots to movie shooting. The FE 40mm F2.5 G features an impressive minimum focus distance of 11.02” (0.28m) (AF) \/ 9.84” (0.25m) (MF) and maximum magnification of 0.2x (AF) \/ 0.24x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 40mm F2.5 G lens has clear advantages for moviemaking. With an wide 40mm angle of view on full frame bodies and 60mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 40mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 173g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid-range focal length of 60mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 40mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 40mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698717741,"sku":"69278","price":749.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HEROSonyFE40mmf_2.5GLens.png?v=1638570163"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 24mm F2.8 G lens\u003c\/strong\u003e delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 162g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698750509,"sku":"69271","price":749.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HeroFE24mmf_2.8GSEL24F28G.png?v=1638570560"},{"product_id":"fe-50mm-f-1-2-gm-3","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003ch2\u003eSony FE 50mm f\/1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G incorporates an ED glass element to suppress chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery, leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 50mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 50mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 50mm angle of view is useful in applications from snap shots to movie shooting. The FE 50mm F2.5 G features an impressive minimum focus distance of 14.78” (0.35m) (AF) \/ 12.2” (0.31m) (MF) and maximum magnification of 0.18x (AF) \/ 0.21x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 50mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 174g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid to telephoto focal length of 75mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 50mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 50mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313700782125,"sku":"68976","price":2199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/SEL50F12GM_A_68976.jpg?v=1770667820"},{"product_id":"fe-14mm-f1-8-gm","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eSony FE 14MM F1.8 GM\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFE 14mm F1.8 GM Sony Alpha E-mount Full-frame Large-aperture Ultra-wide Angle Prime G Master Lens for stills and movies with excellent G Master resolution and bokeh in a compact, lightweight design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe FE 14mm F1.8 GM delivers incredible G Master quality and performance with a new perspective from an ultra- wide-angle field of view and bright F1.8 aperture -- all in a compact and lightweight design. Ideal for astrophotography, architecture, landscape, and even portraits and movie shooting, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39353154142253,"sku":"69749","price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/69749_Hero_Produdt_Template.png?v=1638568623"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003carticle class=\"content_sF4U0te87jYBdVZ2QLY5G\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBuilding on the success of its predecessor, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFE 70-200mm f\/2.8 GM OSS II Lens\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efrom\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design aslo features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003caside class=\"rightNavbar_1yd0CDDKugyYbfeMldBz\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"included_w6g5Ks34VAHMzAA4D9xsM\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/aside\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39788634669101,"sku":"75286","price":3099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/01_-_SEL70200GM2_A_2000x2000_1900d655-a9a4-4dcb-830e-70992e0183b8.jpg?v=1770664924"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera","title":"Sony Alpha a7 IV Mirrorless Camera","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe \u003cstrong\u003eSony Alpha a7 IV Mirrorless Camera\u003c\/strong\u003e true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e full-frame sensor for outstanding still image and 4K\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e11\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e movie quality\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e33MP Full-Frame Exmor R CMOS Sensor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUp to 10 fps Shooting, ISO 100-51200\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e4K 60p Video in 10-Bit, S-Cinetone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e3.68m-Dot EVF with 120 fps Refresh Rate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e3\" 1.03m-Dot Vari-Angle Touchscreen LCD\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e759-Pt. Fast Hybrid AF, Real-time Eye AF\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFocus Breathing Compensation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e5-Axis SteadyShot Image Stabilization\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCreative Looks and Soft Skin Effect\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e4K 15p UVC\/UAC Streaming via USB Type-C\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39819051597869,"sku":"75611","price":1999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/75611_Hero_Sonya7IV.png?v=1701456728"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest*\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Full Frame F2.8 constant aperture Standard Zoom lens. With significantly evolved AF performance, the FE 24-70mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie cameras.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e22% Lighter, 18% Smaller than Previous\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eSuperb image quality throughout the entire zoom range at all focusing distances\u003cbr\u003e\u003c\/strong\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, realize sharp, clear images at all zoom and aperture settings.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmall, light and versatile\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThis lens is the smallest and lightest F2.8 24-70mm zoom in its class\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e**\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. It weighs just 24.6 oz (695 g), over 20% less than the previous model. It is 16 mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003eBeautiful G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBeautiful, natural F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements manufactured to 0.01 -micron surface precision suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve fast, precise and quiet AF with excellent tracking. Shoot at up to 30 frames per second*\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e or up to 4K 120p with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down*\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eMinimum focusing distance is just 8.3” (0.21 m) at 24 mm and 11.8” (0.30 m) at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMinimal flare and ghosting\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’ design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVideo performance refined for visual creators\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported*\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated aperture ring, click\/de-click and iris lock switches \u003c\/strong\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 ~ F22 settings\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eZoom smoothness switch, customizable focus hold buttons\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eZoom ring torque can be adjusted via a two-position switch. With the switch in the Tight position the barrel won’t extend unexpectedly during transportation. The Smooth position provides light zoom operation for flexible, responsive shooting while also making it easy to produce smooth slow zoom for movies. Two customizable focus hold buttons are provided for easy access and control when at most any orientation. Alternative functions can be assigned from the camera’s menu.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eAberration controlled for superb\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003e images\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. It also provides precise repeatability. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e*Sony survey\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e**As of the April 2022 product announcement, compared to full-frame autofocus 24-70mm F2.8 standard zoom lenses. Sony survey.\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e***“Hi+” continuous shooting mode with ILCE-1. Effective at 1\/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1\/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode.\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e****With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40615050608685,"sku":"80172","price":2449.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/80172_Hero.png?v=1651088955"},{"product_id":"sony-e-15mm-f-1-4-g-lens","title":"Sony E 15mm f\/1.4 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThis wide-angle, large aperture 15mm APS-C prime offers dynamic perspectives, corner-to-corner sharpness, naturally rendered bokeh in an incredibly mobile package. Fast, precise, quiet AF, optical design for refined movies shooting and rugged reliability make it ideal for use with APS-C and Super35 cameras for both still and video content creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e22.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuper ED, ED, and Aspherical Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eMin. Focusing Distance: 6.7\"\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuppressed Focus Breathing\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust- and Moisture-Resistant Design\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003eSpectacular rendering and bokeh in a wide-angle F1.4 G Lens\u003c\/strong\u003e:\u003cbr\u003eWith stunning G Lens rendering and expressive F1.4 bokeh, this 15 mm (35mm full-frame eq: 22.5 mm1) wide-angle prime lens for APS-C and Super35 cameras can deliver dynamic perspectives and expression. Whether you’re shooting stills or movies, superb operability and AF performance combine with compact, lightweight mobility and multi-faceted versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEye-opening G Lens resolution and contrast from full aperture:\u003c\/strong\u003e\u003cbr\u003eAn innovative optical design that includes three aspherical elements corrects field curvature and aberration for outstanding resolution through the lens’s wide 15 mm field of view, even at full F1.4 aperture. One ED (Extra-low dispersion) glass element and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral color fringing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking, naturally rendered bokeh at wide F1.4 aperture:\u003c\/strong\u003e\u003cbr\u003eThis lens’s large F1.4 aperture makes it possible to produce beautiful bokeh that is enhanced by precisely controlled spherical aberration and a 7-blade circular aperture. Minimum focus distance of just 6.7” (0.17 m) and 0.15x maximum magnification2 let you get close to the subject while producing deep background bokeh. Impressive close-up capability is an advantage for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight for extraordinary shooting freedom:\u003c\/strong\u003e\u003cbr\u003eThe small size and low weight of the lens makes it a perfect match for compact APS-C as well as Super35 E-mount cameras. A design that maximizes the benefits of aspherical elements and the short mirrorless flange back distance delivers stunning optical performance in an APS-C format lens that is only 2-5\/8 x 2-3\/4” (66.6 x 69.5 mm) and weighs only 7.8 oz. (219 g). A great choice for wide-angle landscapes, architecture, interiors and snapshots in general.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced autofocus maximizes the camera’s speed potential\u003c\/strong\u003e:\u003cbr\u003eTwo linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the camera in use can be utilized so that even fast or erratically moving subjects can be reliably captured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring with selectable on\/off click for stills or movie:\u003c\/strong\u003e\u003cbr\u003eAn aperture ring provides intuitive control plus the fast response required for professional applications. It also includes a switch that turns the aperture click stops on or off – ON for tactile feedback when shooting stills or OFF for seamless, silent control when shooting movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optics for refined movies with minimal breathing:\u003c\/strong\u003e\u003cbr\u003eState-of-the-art lens technology packed into this remarkable large-aperture wide-angle lens reduces unwanted focus breathing and angle of view shifts when focusing. It also supports the breathing compensation function in compatible alpha cameras, further reducing unwanted angle of view shifts during focusing for smooth, high-quality movie footage3.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistent balance and center of gravity for easy handling\u003c\/strong\u003e:\u003cbr\u003eThanks to a refined internal focus mechanism, the lens’s length remains constant while focusing for ideal balance and handling. You can move in close to the subject, right down to the lens’s minimum focusing distance, and shoot movies or stills without being restricted by changing lens length.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural, repeatable linear manual focus response\u003c\/strong\u003e:\u003cbr\u003eFor professional manual focusing feel and repeatable response, Linear Response MF ensures that the focus ring responds directly and linearly to subtle manual control. Focus ring rotation translates directly to corresponding change in focus, so control feels immediate and precise when shooting stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e:\u003cbr\u003e Dust and moisture resistant design4 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical and ED glass lens elements suppress spherical and chromatic aberrations:\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact lens includes three aspherical elements to correct field curvature and aberration for outstanding resolution throughout the wide 15mm field of view. One ED (Extra-low Dispersion) and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral color fringing, achieving natural color and high contrast without color bleeding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus hold button can be customized for various functions:\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button is provided for easy access and convenient control in just about any shooting situation. Other functions can be assigned to the focus hold button from compatible camera’s menu.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection:\u003c\/strong\u003e\u003cbr\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompatible with 55 mm threaded filters on an F1.4 wide-angle lens\u003c\/strong\u003e:\u003cbr\u003eEven with its wide 15 mm focal length, the E 15 F1.4 G accepts standard 55 mm threaded front mounted filters. Thanks to its internal focus system, the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePetal-shaped, bayonet mount lens hood:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eALC-SH171 petal-shaped, bayonet mount lens hood supplied.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pOLfAP6gA38\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40734413619245,"sku":"81784","price":849.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/81784_Hero.png?v=1654303445"},{"product_id":"sony-a7r-v-mirrorless-camera-body","title":"Sony Alpha a7R V Mirrorless Camera","description":"\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61 MP picture quality, spectacular 8K24p\/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eA whole new level of camera intelligence from new AI processing unit\u003cbr\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eNext-generation AF with Real-time Recognition autofocus\u003cbr\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e61.0 MP full-frame back-illuminated Exmor R™ CMOS sensor\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with 61.0 million pixels and the latest BIONZ XR™ image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eBIONZ XR image processor for up to 8x\u003c\/b\u003e \u003cb data-mce-fragment=\"1\"\u003e processing speed\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eOutstanding filmmaking with 8K 24p\/25p\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e4 \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eand 4K 60p\/50p\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p\/25p movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured.  Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emakes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eAdvanced optical 5-axis in-body image stabilization for 8-step compensation\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSelectable large\/medium\/small RAW image sizes and quality\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow. \u003cbr\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eActive Mode image stabilization for stable handheld movie shooting\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilisation coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eImproved Pixel Shift Multi Shooting responds to changing conditions\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e9\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. With the latest version of Imaging Edge Desktop software, small pixel-level movements are automatically detected and corrected.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHuman pose estimation utilizes subject form data recognition\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eImproved accuracy of WB control with Visible Light and IR sensor\u003cbr\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V's AWB function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eConsistently accurate exposure and color\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003ePrecise image stabilization compensation at the single-pixel level\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFaster, more precise wide-area AF even in low light\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area. The latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode. The α7R V also includes a Focus Priority mode for more reliable AF in low light or when using smaller apertures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eFocus bracketing with up to 299 sequentially shifted focus points\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eContinuous shooting at up to 10 fps\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eFull-pixel readout for 8K movies with incredible resolution\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe XAVC HS format enables in-camera recording of high-resolution 8K 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the potential resolution provided by the sensor and full-pixel readout.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003ePrecise, versatile external flash control\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWhen a compatible Sony external flash unit is used with the camera's auto white balance function, the white balance is adjusted to produce natural skin tones on faces based on the balance between the flash output and ambient light.  TTL flash control is applied up to 10 fps continuous shooting so that stable illumination and consistent exposure are achieved for each frame, even when tracking fast-moving subjects in scenes where the light changes dramatically or the angle of view is changed.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eExpressive S-Cinetone S-Log3, HLG and 10 Creative Look presets in-camera\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBased on the technology of CineAlta cameras such as the acclaimed VENICE, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-gray (18% gray), achieving up to 14+ stops\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eof latitude. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. These advanced settings make it easy to match footage shot on the α7R V with footage shot on VENICE and VENICE 2 digital cinema cameras or FX series cameras equipped with S-Log3 gamma curve settings, for smooth, efficient editing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eReal-time Tracking AF subject recognition for movies\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThanks to substantial improvements in subject recognition, the camera can provide more reliable Real-time Tracking, keeping track of specified subjects with precise focus, including focus on the subject's eyes. Subject recognition is now enabled for movie shoots as well as still-image photography, for fast, stable focus when shooting. Even with subject recognition OFF, touch operation allows subjects to be acquired and tracked based on color, pattern (luminance) and distance (depth).\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eActive Mode\u003c\/b\u003e \u003cb data-mce-fragment=\"1\"\u003efor enhanced movie image stabilization\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilisation coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eBreathing compensation for consistent angle of view\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWhen shooting movies, breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post production.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eQXGA viewfinder with the highest resolution in its class\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eDual CFexpress Type A \/SDXC\/SDHC compatible media slots\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V's two media slots support both CFexpress Type A memory cards and UHS-I and UHS-II SDXC\/SDHC cards. The fast writing capabilities of Type A cards contribute to the ability to process large volumes of data without stress. There are separate modes for relay and simultaneous recording.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eDedicated Still\/Movie\/S\u0026amp;Q dial for flexible hybrid operation\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe Still\/Movie\/S\u0026amp;Q dial allows fast, independent selection, putting the most useful shooting settings for each mode within quick reach.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eTouch operation during shooting and playback\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe Touch Focus, Touch Tracking and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display. During playback images can be selected by touch.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz bands and provides 2x2 MIMO support for fast and stable data transfer and reliable communication.  The camera can be connected to a computer via Wi-Fi for wireless PC Remote (tethered) shooting using the “Remote” function of Sony’s latest Imaging Edge Desktop application, giving the user greater freedom of movement on location or in the studio. 2.4 GHz or 5GHz14 Wi-Fi bands can be selected as required.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eUVC\/UAC support for high-quality webcam applications\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEasy streaming in 4K is possible with a UVC\/UAC compatible smartphone or PC via USB connection, so the α7R V can be used as a high-resolution webcam. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eEffective heat dissipation for extended recording times\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHeat generated by the image sensor, image processor, and AI processing unit is effectively dissipated to prevent overheating. One element of this is the graphite material formed into a unique Σ (sigma) shape and built into the image stabilization unit. This allows the image sensor, a major source of heat, to move freely during stabilization while effectively conducting heat away, achieving better heat dissipation.  8K 24p (25p) 10-bit 4:2:0 video can be recorded continuously for approximately 30 minutes.\u003cbr\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eHigh reliability in challenging working environments\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFor more robust outdoor use, sealing is provided at all body seams, buttons and the battery compartment cover. A carefully designed lens lock button and cushioning around the mount also help resist dust and moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eNew anti-dust system increases dust removal efficiency\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAn ultrasonic actuator causes the filter in front of the image sensor to oscillate at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface. There is also a Shutter When Power Off function that closes the shutter for lens changes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDurable magnesium alloy chassis, reliable mechanical shutter\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame, and rear cover, with durable construction that keeps the camera operating smoothly in hard-working environments. A shutter unit with a fast-response motor minimizes mechanical shutter vibration that can cause blur, while allowing high-speed continuous shooting at up to 10 fps. The shutter is quiet and has been tested for durability in excess of 500, 000 shutter cycles.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eUSB PD (Power Delivery) supports fast charging\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V supports USB PD (Power Delivery), allowing higher power to be supplied from an external source. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C port, supplying power or charging the internal battery at three to four times the rate of the previous model.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eRecycled materials\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSony is working towards the use of non-plastic packaging materials, with plant-based non-woven fabrics as well as recyclable materials. As for the camera itself, no non-recyclable resources are used in our SORPLAS material, which is repeatedly recyclable, durable, and high in quality. Recyclable plastics are also used as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41298543018029,"sku":"86853","price":3299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/86853_Hero.png?v=1701456857"},{"product_id":"fe-50mm-f-1-4-gm","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cp\u003e\u003cstrong\u003eSharp Imagery and Beautiful Bokeh\u003c\/strong\u003e \u003cbr\u003eThe advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the \u003cstrong\u003e50mm F1.4 G Master\u003c\/strong\u003e. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at f\/1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings. \u003cbr\u003e\u003cbr\u003eThe 50mm f\/1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene.\u003cbr\u003e\u003cbr\u003eIn addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used i. This level of close-up performance provides extra flexibility when shooting both stills and videos.  \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarkably Compact Design for Maximum Versatility\u003c\/strong\u003e \u003cbr\u003eThe 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ii. \u003cbr\u003e\u003cbr\u003eThe compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Precise, and Reliable Autofocus\u003c\/strong\u003e \u003cbr\u003eThe 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasteriii than conventional models with the same specifications ii. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4.\u003cbr\u003e\u003cbr\u003eThe XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation iv function provided in compatible Sony’s Alpha cameras. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive Operability and Outstanding Reliability\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eThe lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.\u003cbr\u003e\u003cbr\u003eFocus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41566838751277,"sku":"89424","price":1299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/HERO_FE_50mm_f1.4_GM_SEL50F14GM_89424.png?v=1734136896"},{"product_id":"sony-alpha-zv-e1","title":"Sony Alpha ZV-E1 Mirrorless Camera","description":"\u003cp\u003e\u003cb\u003eFull-frame 12.1MP1 Exmor R sensor, optimized for 4K, sensitivity and speed\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ZV-E1 is Sony's first vlog camera with a Full-frame 12.1 MP Exmor R image sensor that is optimized for 4K and delivers 15+ stops of latitude, low noise, high sensitivity, and gorgeous full-frame bokeh.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cb\u003e10-bit 4:2:2 recording with direct pixel readout, Long GOP or All Intra formats\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ZV-E1 can record 4K movies with direct pixel readout, 10-bit depth and 4:2:2 color sampling using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while generally providing greater editing freedom.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cb\u003eCreate memorable imagery with ease with Cinematic Vlog Setting\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eCinematic Vlog Setting provides an intuitive way to create scenes that look like feature movies. By choosing a Look, Mood4 and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Setting includes \"Look\" options such as S-Cinetone that can enhance skin tones, \"Mood\" options that can emphasize specific colors, and AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced by the use of a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eMore Features:\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDedicated AI Processor and Real-time Recognition for accurate subject tracking\u003c\/li\u003e\n\u003cli\u003e5-axis in-body image stabilization and Dynamic active mode for stable recording\u003c\/li\u003e\n\u003cli\u003eFraming Stabilizer maintains a constant subject position within the frame.\u003c\/li\u003e\n\u003cli\u003eAi-based Auto Framing automatically adjusts the framing to highlight your subject\u003c\/li\u003e\n\u003cli\u003eMultiple Face Recognition automatically optimizes depth of field for selfies or groups\u003c\/li\u003e\n\u003cli\u003ePicture Profile with support for imported LUT files for monitoring and recording\u003c\/li\u003e\n\u003cli\u003eIntelligent 3 Capsule internal microphone with variable directivity\u003c\/li\u003e\n\u003cli\u003eCompatible with all Sony E-mount lenses for comprehensive creativity\u003c\/li\u003e\n\u003cli\u003eUpgrade from 4K 60p to 4K 120p internal recording for up to 5x slow motion\u003c\/li\u003e\n\u003cli\u003eNatural skin tones, Soft Skin Effect and background bokeh control\u003c\/li\u003e\n\u003cli\u003eMy Image Style directly recalls 4 key parameters to create expressive imagery.\u003c\/li\u003e\n\u003cli\u003eProduct Showcase Setting focuses on highlighted items for product reviews.\u003c\/li\u003e\n\u003cli\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3 advanced color science.\u003c\/li\u003e\n\u003cli\u003eFlexible ISO Log shooting mode for greater exposure setting freedom.\u003c\/li\u003e\n\u003cli\u003eBreathing Compensation function suppresses image shifts while focusing\u003c\/li\u003e\n\u003cli\u003eMetadata facilitates editing in Catalyst Browse\u003c\/li\u003e\n\u003cli\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/li\u003e\n\u003cli\u003eCreative, versatile zoom control by conveniently accessed zoom lever.\u003c\/li\u003e\n\u003cli\u003eMulti Interface (MI) shoe with digital audio interface for external microphones\u003c\/li\u003e\n\u003cli\u003eEasy, stable smartphone connectivity\u003c\/li\u003e\n\u003cli\u003eHigh-quality live streaming\u003c\/li\u003e\n\u003cli\u003eSimplified, intuitive touch operations on LCD panel\u003c\/li\u003e\n\u003cli\u003eQuick access to frequently used menu items\u003c\/li\u003e\n\u003cli\u003eSimple, convenient operation for stress-free shooting\u003c\/li\u003e\n\u003cli\u003eConvenient features for confident shooting\u003c\/li\u003e\n\u003cli\u003eHigh-capacity Z series battery\u003c\/li\u003e\n\u003cli\u003eOptional accessories to make the most of vlogging\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design for use in challenging conditions\u003c\/li\u003e\n\u003cli\u003eThe world’s smallest, lightest full-frame interchangeable lens vlog camera\u003c\/li\u003e\n\u003cli\u003eCreator’s Cloud Platform\u003c\/li\u003e\n\u003cli\u003eAccessibility features that facilitate operation\u003c\/li\u003e\n\u003cli\u003eRecycled materials in Digital Cameras\u003c\/li\u003e\n\u003cli\u003eEnvironment-friendly packaging and non-plastic materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cstrong\u003eIn The Box:\u003c\/strong\u003e\u003cbr\u003e1 x Sony Alpha ZV-E1 Mirrorless Camera\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e1 x \u003c\/span\u003eKit Lens\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e1 x \u003c\/span\u003eRechargeable Battery (NP-FZ100)\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e1 x \u003c\/span\u003eShoulder strap\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e1 x \u003c\/span\u003eWind Screen\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e1 x \u003c\/span\u003eWind Screen Adaptor\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e1 x \u003c\/span\u003eBody cap\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e1 x \u003c\/span\u003eAccessory shoe cap\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cstrong\u003e*Note: Charging cable and charger are sold separately. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41605406752813,"sku":"90594","price":2499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/ZV-E1_front_black-Large.jpg?v=1701458107"},{"product_id":"sony-alpha-zv-e1-w-28-60","title":"Sony Alpha ZV-E1 Mirrorless Camera with 28-60mm Lens","description":"\u003cp\u003eSony Alpha ZV-E1 – Full-frame Interchangeable Lens Camera with 12.1 megapixel sensor, 4K video, AI based subject recognition, Log shooting, LUT handling and vlog friendly functions.\u003c\/p\u003e\n\u003cp\u003eSony Alpha ZV-E1’s Full-frame image sensor with extraordinary sensitivity and wide dynamic range together with advanced color science captures expressive, cinematic imagery.  Innovative AI powered functions enable a solo creator to capture footage that would otherwise require a separate camera operator. ZV-E1’s unique combination of performance and convenience takes your creativity to the next level.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFull-frame 12.1MP1 Exmor R sensor, optimized for 4K, sensitivity and speed\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ZV-E1 is Sony's first vlog camera with a Full-frame 12.1 MP Exmor R image sensor that is optimized for 4K and delivers 15+ stops of latitude, low noise, high sensitivity, and gorgeous full-frame bokeh.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cb\u003e10-bit 4:2:2 recording with direct pixel readout, Long GOP or All Intra formats\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ZV-E1 can record 4K movies with direct pixel readout, 10-bit depth and 4:2:2 color sampling using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while generally providing greater editing freedom.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cb\u003eCreate memorable imagery with ease with Cinematic Vlog Setting\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eCinematic Vlog Setting provides an intuitive way to create scenes that look like feature movies. By choosing a Look, Mood4 and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Setting includes \"Look\" options such as S-Cinetone that can enhance skin tones, \"Mood\" options that can emphasize specific colors, and AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced by the use of a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eMore Features:\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDedicated AI Processor and Real-time Recognition for accurate subject tracking\u003c\/li\u003e\n\u003cli\u003e5-axis in-body image stabilization and Dynamic active mode for stable recording\u003c\/li\u003e\n\u003cli\u003eFraming Stabilizer maintains a constant subject position within the frame.\u003c\/li\u003e\n\u003cli\u003eAi-based Auto Framing automatically adjusts the framing to highlight your subject\u003c\/li\u003e\n\u003cli\u003eMultiple Face Recognition automatically optimizes depth of field for selfies or groups\u003c\/li\u003e\n\u003cli\u003ePicture Profile with support for imported LUT files for monitoring and recording\u003c\/li\u003e\n\u003cli\u003eIntelligent 3 Capsule internal microphone with variable directivity\u003c\/li\u003e\n\u003cli\u003eCompatible with all Sony E-mount lenses for comprehensive creativity\u003c\/li\u003e\n\u003cli\u003eUpgrade from 4K 60p to 4K 120p internal recording for up to 5x slow motion\u003c\/li\u003e\n\u003cli\u003eNatural skin tones, Soft Skin Effect and background bokeh control\u003c\/li\u003e\n\u003cli\u003eMy Image Style directly recalls 4 key parameters to create expressive imagery.\u003c\/li\u003e\n\u003cli\u003eProduct Showcase Setting focuses on highlighted items for product reviews.\u003c\/li\u003e\n\u003cli\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3 advanced color science.\u003c\/li\u003e\n\u003cli\u003eFlexible ISO Log shooting mode for greater exposure setting freedom.\u003c\/li\u003e\n\u003cli\u003eBreathing Compensation function suppresses image shifts while focusing\u003c\/li\u003e\n\u003cli\u003eMetadata facilitates editing in Catalyst Browse\u003c\/li\u003e\n\u003cli\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/li\u003e\n\u003cli\u003eCreative, versatile zoom control by conveniently accessed zoom lever.\u003c\/li\u003e\n\u003cli\u003eMulti Interface (MI) shoe with digital audio interface for external microphones\u003c\/li\u003e\n\u003cli\u003eEasy, stable smartphone connectivity\u003c\/li\u003e\n\u003cli\u003eHigh-quality live streaming\u003c\/li\u003e\n\u003cli\u003eSimplified, intuitive touch operations on LCD panel\u003c\/li\u003e\n\u003cli\u003eQuick access to frequently used menu items\u003c\/li\u003e\n\u003cli\u003eSimple, convenient operation for stress-free shooting\u003c\/li\u003e\n\u003cli\u003eConvenient features for confident shooting\u003c\/li\u003e\n\u003cli\u003eHigh-capacity Z series battery\u003c\/li\u003e\n\u003cli\u003eOptional accessories to make the most of vlogging\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design for use in challenging conditions\u003c\/li\u003e\n\u003cli\u003eThe world’s smallest, lightest full-frame interchangeable lens vlog camera\u003c\/li\u003e\n\u003cli\u003eCreator’s Cloud Platform\u003c\/li\u003e\n\u003cli\u003eAccessibility features that facilitate operation\u003c\/li\u003e\n\u003cli\u003eRecycled materials in Digital Cameras\u003c\/li\u003e\n\u003cli\u003eEnvironment-friendly packaging and non-plastic materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cstrong\u003e*Note: Charging cable and charger are sold separately. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41609357000749,"sku":"90862","price":2799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/ZV-E1_SEL2860_front_flipscreen_black-Large.jpg?v=1701458459"},{"product_id":"sony-70-200mm-f4-g-ii","title":"Sony FE 70-200mm F4 Macro G OSS II Lens","description":"\u003cp\u003e\u003cstrong\u003eSpectacular G Lens rendering and corner to corner resolution\u003c\/strong\u003e\u003cbr\u003eExcellent corner-to-corner resolution and contrast throughout the zoom range are achieved by combining AA (advanced aspherical) and aspherical lens elements. Three ED (Extra-low Dispersion) elements and one Super ED element suppress chromatic aberration and color bleeding for revealing sharpness. Exquisite full-frame bokeh is enhanced by a circular 9-blade aperture mechanism and optimized spherical aberration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEye-opening close-up performance with half macro (0.5x) at all focal lengths\u003c\/strong\u003e\u003cbr\u003eThis is the world's first zoom lens in its class to offer half-macro capability throughout the zoom range. Minimum focusing distance is 10-1\/4 in. (0.26 m) at the wide end and 16-1\/2 in. (0.42 m) at the telephoto end of the zoom range, with a maximum magnification of 0.5x throughout. New levels of zoom close-up capability offer unprecedented versatility and freedom for shooting stills as well as movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise, quiet autofocus and tracking matches high-speed cameras\u003c\/strong\u003e\u003cbr\u003eFour of Sony's original high-thrust XD linear motors work in conjunction with precision floating focus groups to achieve extremely fast, accurate focus drive. Thrust efficiency has been dramatically improved, resulting in up to approximately a 20% increase in autofocus speed3 throughout the entire zoom range when shooting stills. The speed potential of high-performance α series cameras is fully realized. Focus tracking continues uninterrupted even while zooming, ensuring that important moments of the action won't be lost.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptimized for refined movie performance and imagery\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that manual focus responds directly and linearly to subtle control. The breathing compensation function provided in compatible α series cameras is fully supported4, reducing unwanted image shifts while focusing. Built-in optical image stabilization can work in conjunction with the in-body stabilization in compatible α series cameras to provide extremely smooth, stable handheld footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTop-class performance with teleconverters – for extended reach and macro\u003c\/strong\u003e\u003cbr\u003eThe FE 70-200mm F4 Macro G OSS II is fully compatible with Sony's 1.4x and 2.0x teleconverters. In addition to increasing maximum focal length, the 2.0x teleconverter make it possible to shoot life-size 1:1 macro at all focal lengths for new creative potential. Attached with the 1.4x teleconverter, it can shoot max. 0.7x macro at all focal lengths. And because the working distance does not change with the teleconverter attached, you can move in close to the subject to capture truly impressive images.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eCompact, lightweight, mobile, reliable, and easy to use\u003c\/strong\u003e\u003cbr\u003eThis innovative lens offers a rare blend of performance and compact mobility. It is 3\/1\/4 in. (82.2 mm) in diameter by (5-7\/8 in. (149 mm) in length at the wide end of the zoom range and weighs approximately 28.1 oz. (794 g). An extending lens design was chosen to maximize portability, and a zoom lock switch is provided to prevent unwanted lens extension during transportation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile high performance 70-200 mm telephoto\/macro zoom\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn extremely useful telephoto zoom range of 70-200mm makes it easy to capture a range of distant subjects with outstanding clarity and contrast. The FE 70-200mm F4 Macro G OSS II is a great choice for movies as well as stills. Its constant F4 maximum aperture keeps exposure constant during zooms while recording movie footage.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOutstanding image quality at all focal lengths\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003ePrecision AA (advanced aspherical) and aspherical lens elements, three ED glass elements, and Super ED glass work together in an advanced optical design to deliver excellent corner-to-corner resolution and contrast throughout the 70-200mm telephoto zoom range. Image quality is uniformly superb at all focal lengths.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSuperb sharpness, clarity, color and bokeh in one lens\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eState-of-the-art optics deliver stunning sharpness, clarity, color, and contrast, while exquisitely smooth full-frame bokeh is enhanced by a circular 9-blade aperture mechanism and carefully optimized spherical aberration. An ideally coordinated blend of resolution and bokeh contributes to deep, dimensional images.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eConvenient, direct creative control of lens functions\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn addition to 2-position AF\/MF and OSS ON\/OFF switches, 3-position switches are provided for focus range limit and image stabilization mode selection. A separate switch turns Full Time DMF OFF or ON so that manual focus can be instantly engaged by simply rotating the focus ring when shooting in the AF-C mode.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLinear Response MF for precise, repeatable manual focus control\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise enough for rack focus effects when shooting movies. This feature also works effectively with the AF Assist function in the latest alpha cameras, giving creators enhanced artistic control.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFront fluorine coating repels fingerprints, dust, water and oil\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant design for reliability in challenging conditions\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePetal shaped, bayonet mount lens hood ALC-SH176 supplied\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eRound-shaped, bayonet mount lens hood ALC-SH176 is supplied, and also available separately as an optional accessory.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41690284458029,"sku":"94665","price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/94665_Hero.png?v=1689189757"},{"product_id":"sony-a6700-w-18-135mm","title":"Sony Alpha a6700 Mirrorless Camera with 18-135mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003eSony α6700\u003c\/strong\u003e\u003cspan\u003e combines the latest AI technology with Sony's outstanding α-series image quality in a compact APS-C camera body. Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight α6700 is designed for creative adventures, anytime, anywhere.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e26.0 Megapeixel APS-C format Exmor R back-illuminated CMOS sensor\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe advanced Exmor R CMOS image sensor with 26.0 effective megapixels is packed with Sony's image sensor technologies. It offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass).\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR processing power for exceptional image quality\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colors with low noise for stills and movies.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eDedicated AI Processor and Real-time Recognition for accurate subject tracking\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α6700’s AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. 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The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh frame rate 4K 120p (100p) recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera. This expands creative possibilities in post-production by allowing subject motion to be emphasized or transformed into smooth slow motion. S\u0026amp;Q mode also enables recording of slow or quick motion sequences in camera from the outset.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e5-axis in-body optical image stabilization with up to 5-steps of compensation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eShoot hand-held or in low-light with confidence — the 5-axis in-body optical image stabilization system is supported by precision gyro sensors to deliver up to 5-steps of shake compensation. It detects and compensates for various types of camera shake, including angular (pitch\/yaw) shake that is more apparent at longer focal lengths, or when shooting with slower shutter speeds.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePrecise anti-shake compensation at the single-pixel level\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThrough enhanced design and control of key parameters, the α6700 provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 26.0 megapixel resolution to produce images that capture all the finer details.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWide dynamic range and high sensitivity for diverse shooting scenario\u003c\/strong\u003e\u003cspan\u003es\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 32000 and offers a wide dynamic range so that natural gradations can be captured in high-contrast scenes without blown highlights or blocked shadows.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colors under a wide range of light sources, from sunlight through to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colors.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSelectable RAW file types and JPEG Light quality setting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing a greater number of high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHEIF: High compression with excellent image quality\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eFor the first time in an APS-C camera, the α6700 includes the HEIF (High Efficiency Image File) format with smooth 10-bit gradations for more realistic reproduction of skies and portrait skin tones. The HEIF format also uses advanced compression technology to maintain image quality while significantly reducing file size and saving storage space.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaster, more precise AF with 759 phase detection AF points, 93% coverage\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe immense processing power and updated algorithms of the new BIONZ XR engine achieve notably improved AF performance, with up to 759 phase detection points, covering approximately 93% of the image area when shooting stills. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking, in turn supported by higher Fast Hybrid AF performance over a wider area.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSmarter AI based Real-time Tracking\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe upgraded and more reliable AI-based Real-time Tracking makes shooting in a wider range of situations simpler, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eInnovative AI processing with Human pose estimation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α6700 uses subject form data to recognize movement, achieving greatly improved human eye recognition. It also employs learned human forms and postures to precisely recognize body and head positions, making it possible to lock onto and track a subject facing away from the camera, or with their face partly obscured by a helmet or sunglasses.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF for wider range of subjects\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIn addition to humans and animals, the α6700 now recognizes birds, insects, cars, trains and airplanes, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are recognized in addition to eyes (Real-time Eye AF) for the Human and Animal settings, and now for the Bird setting too, with animal recognition performance more than 40% higher compared to the α6600.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot more than 1000 JPEG images at 11 fps\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α6700's powerful BIONZ XR processing engine combines with a large buffer memory to boost write speeds to memory cards, so that the camera can shoot more than 1000 JPEG images, up to 59 compressed RAW images, or up to 23 lossless compressed RAW images in continuous high-speed bursts.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFull-time Direct Manual Focus (DMF)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFocus bracketing to create incredible depth of focus\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α6700 can automatically shoot up to 299 images with sequentially shifted focus points according to intervals and a sequence specified by you. Pick the perfect shot, or post-process multiple shots to achieve creative composites with incredible depth of focus.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlicker suppression from artificial lighting for stills and movies\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSuppress flicker from artificial lighting whether you're shooting stills or movies. Simply select \"Anti-flicker Shoot\", or use \"Var. Shutter\" to fine-tune shutter speeds to match flicker rates when filming.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eS-Log3 gamma curve with 14+ stops of latitude and S-Cinetone\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops of latitude for flexible and creative editing. Incorporating the same color science as the CineAlta and Cinema Line, the α6700 includes Sony's S-Cinetone picture profile as a preset, delivering images with more faithful color reproduction and natural skin tones straight from the camera.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFlexible ISO Log shooting mode for greater exposure setting freedom.\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the brightness of the scene, while aperture and shutter speed are set manually. ISO can be set to AUTO or manually set between 800 and 32,000 (200 and 32,000 in expanded ISO mode) as required for optimum exposure. Preset or User defined LUTs can also be activated.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePicture Profile supports imported LUT files for monitoring and recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs for monitoring while shooting and to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera, so color correction in post processing can be minimized or eliminated altogether.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAI based Real-time Tracking for movies\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognizing, tracking, and focusing on the eyes of a specified subject. In addition to using the Touch Tracking function to initiate tracking, a custom button can be used to temporarily track a selected subject regardless of the subject's position in the frame and the focus area setting.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eActive Mode for enhanced movie image stabilization\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eActive Mode provides powerful image stabilization for handheld movie shooting. The α6700 can accurately measure camera shake which is then precisely compensated for optically, providing highly effective stabilization without sacrificing mobility, even when shooting 4K.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathing Compensation function for consistent angle of view with movies\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWhen shooting movies with compatible lenses, automatic breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post-production.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAi-based Auto Framing automatically adjusts framing to highlight your subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThrough AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. Even if the camera is mounted on an unmanned tripod, framing is continually adjusted so that recorded footage looks like the subject was being followed by an experienced camera operator.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFocus Map and Peaking display for shooting video\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eMovie making is made simpler with the Focus Map function that allows you to visualize depth of field when recording video. Focus information is overlaid on the live view display in real time so that you can easily identify the in-focus and out-of-focus areas — particularly useful when shooting with a large-aperture to create a narrow depth of field. The camera also offers peaking display, making it possible to check auto and manual focus while recording.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCompact, lightweight camera made for your hands\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWith its compact shape, and lightweight 17.4 oz (493 g) body, the α6700 offers remarkable portability and maneuverability without compromising image quality. A new grip design provides a solid, even more comfortable hold on the camera, while giving greater control for shooting both stills and movies.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHigh-performance eye-level electronic viewfinder\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with approximately 1.07x magnification delivers an exceptional view of your world. With twice the brightness of the α6600, and a wider 33-degree viewing angle, it offers clear, easy viewing while shooting. The finder frame rate can be set to 120 fps — twice the normal rate — for a smooth viewfinder image, with minimum display motion blur when tracking and shooting moving subjects.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced shooting flexibility with vari-angle LCD monitor\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α6700 features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vari-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEasy to use, intuitive touch operations on LCD panel\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eJust touch the screen to activate key functions, such as selecting a focus point or subject to track or triggering the shutter. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and other settings. The function (Fn) menu can also be displayed by a simple swipe-up. During playback, you can easily select and zoom into images through taps and intuitive pinch-out\/pinch-in gestures.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eImproved menu structure for quick access to frequently used menu items\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eResponding to feedback from professional photographers and videographers, the α6700 comes with a new Main Menu structure similar to the latest full-frame α series models. The logical layout provides more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMore than 70 E-mount lenses to choose from\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eTake your pick from a comprehensive range of E-mount lenses from Sony. Our acclaimed line-up includes the full-frame G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series that offers excellent image quality and value. Sony's ultra-wide lenses can capture sweeping scenery or large subjects in a single frame, while telephoto lenses, assisted by the 1.5 crop factor of APS-C bodies and teleconverter lenses as needed, make it possible to capture distant subjects with stunning clarity and detail.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMulti Interface (MI) shoe with digital audio interface for optional accessories\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eA variety of high-performance compatible microphones can be connected to the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUSB PD (Power Delivery) supports fast charging\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eUSB PD (Power Delivery) is supported for fast in-camera battery charging, supplying 3 to 4 times more power than previous models. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port so you can undertake extended shoots with ample power supply.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEasy and stable smartphone connectivity with Sony’s Creators’ App\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eMake the most of the α6700’s greatly enhanced connection stability with Sony’s free Creators’ App27 that enables simple transfers of photos and movies to your smartphone or tablet. Transfers continue in the background even if the smartphone display sleeps or a different app is launched. You can also use your smartphone to control the camera remotely.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStream high-quality live content via UVC\/UAC w\/internal recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eConnected to a personal computer or smartphone via USB, the α6700 can function as a 4K (2160p) webcam with advanced AF that makes online meetings and live streaming events even smoother. You can even record your livestream in the camera.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast Wi-Fi for PC tethering\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz bands for fast and stable data transfer.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDurable hardware for tough working environments\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α6700 is built for tough working environments while maintaining its compact size thanks to its durable yet lightweight magnesium alloy chassis and dust and moisture resistant design. It is also equipped with a reliable low-vibration shutter, tested to perform beyond 200,000 shutter cycles.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCreators' Cloud platform\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccessible technology on Alpha cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSony's Alpha cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSony's goal: zero environmental footprint\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eAt Sony, we've launched the Road to Zero plan to map our path to achieving a zero environmental footprint, with our Green Management 2025 plan defining intermediate targets. We've taken measures to reduce the environmental footprint of the α6700 at every stage of its life cycle, from product development through supply chain, production, and packaging.\u003c\/span\u003e\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEnvironment-friendly packaging and non-plastic materials\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWherever possible, Sony strives to use non-plastic packaging materials that provide ample protection against shock and impact, including plant-based non-woven fabrics for product bags. All of this helps to minimize environmental stress\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e18-135mm F3.5-5.6 OSS APS-C Telephoto Zoom Lens with Optical SteadyShot\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cul data-mce-fragment=\"1\" class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/3.5 to f\/36\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e27-202.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eMaximum Aperture Range: f\/3.5-5.6\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eTwo ED Elements \u0026amp; One Aspherical Element\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eLinear Autofocus Motor\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eMinimum Focus Distance: 1.5'\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e*Note: Charging cable and charger are sold separately. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41690284490797,"sku":"94658","price":1899.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/94658_Hero.png?v=1701457207"},{"product_id":"sony-a6700-body","title":"Sony Alpha a6700 Mirrorless Camera","description":"\u003cp\u003eThe \u003cstrong\u003eSony α6700\u003c\/strong\u003e combines the latest AI technology with Sony's outstanding α-series image quality in a compact APS-C camera body. Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight α6700 is designed for creative adventures, anytime, anywhere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e26.0 Megapeixel APS-C format Exmor R back-illuminated CMOS sensor\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe advanced Exmor R CMOS image sensor with 26.0 effective megapixels is packed with Sony's image sensor technologies. It offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR processing power for exceptional image quality\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colors with low noise for stills and movies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eDedicated AI Processor and Real-time Recognition for accurate subject tracking\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α6700’s AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF and more reliable Real-time Tracking of a wider variety of subjects.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e4K\/60p 6K oversampled 4:2:2 10-bit recording with Long GOP or All Intra formats\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology. By compressing this expanded detail into the output, it achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh frame rate 4K 120p (100p) recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera. This expands creative possibilities in post-production by allowing subject motion to be emphasized or transformed into smooth slow motion. S\u0026amp;Q mode also enables recording of slow or quick motion sequences in camera from the outset.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e5-axis in-body optical image stabilization with up to 5-steps of compensation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eShoot hand-held or in low-light with confidence — the 5-axis in-body optical image stabilization system is supported by precision gyro sensors to deliver up to 5-steps of shake compensation. It detects and compensates for various types of camera shake, including angular (pitch\/yaw) shake that is more apparent at longer focal lengths, or when shooting with slower shutter speeds.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePrecise anti-shake compensation at the single-pixel level\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThrough enhanced design and control of key parameters, the α6700 provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 26.0 megapixel resolution to produce images that capture all the finer details.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWide dynamic range and high sensitivity for diverse shooting scenario\u003c\/strong\u003es\u003cbr data-mce-fragment=\"1\"\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 32000 and offers a wide dynamic range so that natural gradations can be captured in high-contrast scenes without blown highlights or blocked shadows. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colors under a wide range of light sources, from sunlight through to theatre and stadium lighting, and produce more natural skin tones, sky and foliage colors.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSelectable RAW file types and JPEG Light quality setting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing a greater number of high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHEIF: High compression with excellent image quality\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor the first time in an APS-C camera, the α6700 includes the HEIF (High Efficiency Image File) format with smooth 10-bit gradations for more realistic reproduction of skies and portrait skin tones. The HEIF format also uses advanced compression technology to maintain image quality while significantly reducing file size and saving storage space.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaster, more precise AF with 759 phase detection AF points, 93% coverage\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe immense processing power and updated algorithms of the new BIONZ XR engine achieve notably improved AF performance, with up to 759 phase detection points, covering approximately 93% of the image area when shooting stills. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking, in turn supported by higher Fast Hybrid AF performance over a wider area.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSmarter AI based Real-time Tracking\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe upgraded and more reliable AI-based Real-time Tracking makes shooting in a wider range of situations simpler, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eInnovative AI processing with Human pose estimation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α6700 uses subject form data to recognize movement, achieving greatly improved human eye recognition. It also employs learned human forms and postures to precisely recognize body and head positions, making it possible to lock onto and track a subject facing away from the camera, or with their face partly obscured by a helmet or sunglasses.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF for wider range of subjects\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn addition to humans and animals, the α6700 now recognizes birds, insects, cars, trains and airplanes, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are recognized in addition to eyes (Real-time Eye AF) for the Human and Animal settings, and now for the Bird setting too, with animal recognition performance more than 40% higher compared to the α6600.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot more than 1000 JPEG images at 11 fps\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α6700's powerful BIONZ XR processing engine combines with a large buffer memory to boost write speeds to memory cards, so that the camera can shoot more than 1000 JPEG images, up to 59 compressed RAW images, or up to 23 lossless compressed RAW images in continuous high-speed bursts.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFull-time Direct Manual Focus (DMF)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFocus bracketing to create incredible depth of focus\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α6700 can automatically shoot up to 299 images with sequentially shifted focus points according to intervals and a sequence specified by you. Pick the perfect shot, or post-process multiple shots to achieve creative composites with incredible depth of focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlicker suppression from artificial lighting for stills and movies\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSuppress flicker from artificial lighting whether you're shooting stills or movies. Simply select \"Anti-flicker Shoot\", or use \"Var. Shutter\" to fine-tune shutter speeds to match flicker rates when filming.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eS-Log3 gamma curve with 14+ stops of latitude and S-Cinetone\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops of latitude for flexible and creative editing. Incorporating the same color science as the CineAlta and Cinema Line, the α6700 includes Sony's S-Cinetone picture profile as a preset, delivering images with more faithful color reproduction and natural skin tones straight from the camera.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFlexible ISO Log shooting mode for greater exposure setting freedom.\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the brightness of the scene, while aperture and shutter speed are set manually. ISO can be set to AUTO or manually set between 800 and 32,000 (200 and 32,000 in expanded ISO mode) as required for optimum exposure. Preset or User defined LUTs can also be activated.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePicture Profile supports imported LUT files for monitoring and recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs for monitoring while shooting and to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera, so color correction in post processing can be minimized or eliminated altogether.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAI based Real-time Tracking for movies\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognizing, tracking, and focusing on the eyes of a specified subject. In addition to using the Touch Tracking function to initiate tracking, a custom button can be used to temporarily track a selected subject regardless of the subject's position in the frame and the focus area setting.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eActive Mode for enhanced movie image stabilization\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eActive Mode provides powerful image stabilization for handheld movie shooting. The α6700 can accurately measure camera shake which is then precisely compensated for optically, providing highly effective stabilization without sacrificing mobility, even when shooting 4K.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathing Compensation function for consistent angle of view with movies\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen shooting movies with compatible lenses, automatic breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post-production.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAi-based Auto Framing automatically adjusts framing to highlight your subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThrough AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. Even if the camera is mounted on an unmanned tripod, framing is continually adjusted so that recorded footage looks like the subject was being followed by an experienced camera operator.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFocus Map and Peaking display for shooting video\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eMovie making is made simpler with the Focus Map function that allows you to visualize depth of field when recording video. Focus information is overlaid on the live view display in real time so that you can easily identify the in-focus and out-of-focus areas — particularly useful when shooting with a large-aperture to create a narrow depth of field. The camera also offers peaking display, making it possible to check auto and manual focus while recording.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCompact, lightweight camera made for your hands\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith its compact shape, and lightweight 17.4 oz (493 g) body, the α6700 offers remarkable portability and maneuverability without compromising image quality. A new grip design provides a solid, even more comfortable hold on the camera, while giving greater control for shooting both stills and movies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHigh-performance eye-level electronic viewfinder\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with approximately 1.07x magnification delivers an exceptional view of your world. With twice the brightness of the α6600, and a wider 33-degree viewing angle, it offers clear, easy viewing while shooting. The finder frame rate can be set to 120 fps — twice the normal rate — for a smooth viewfinder image, with minimum display motion blur when tracking and shooting moving subjects.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced shooting flexibility with vari-angle LCD monitor\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α6700 features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vari-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEasy to use, intuitive touch operations on LCD panel\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eJust touch the screen to activate key functions, such as selecting a focus point or subject to track or triggering the shutter. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and other settings. The function (Fn) menu can also be displayed by a simple swipe-up. During playback, you can easily select and zoom into images through taps and intuitive pinch-out\/pinch-in gestures.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eImproved menu structure for quick access to frequently used menu items\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eResponding to feedback from professional photographers and videographers, the α6700 comes with a new Main Menu structure similar to the latest full-frame α series models. The logical layout provides more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMore than 70 E-mount lenses to choose from\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eTake your pick from a comprehensive range of E-mount lenses from Sony. Our acclaimed line-up includes the full-frame G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series that offers excellent image quality and value. Sony's ultra-wide lenses can capture sweeping scenery or large subjects in a single frame, while telephoto lenses, assisted by the 1.5 crop factor of APS-C bodies and teleconverter lenses as needed, make it possible to capture distant subjects with stunning clarity and detail.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMulti Interface (MI) shoe with digital audio interface for optional accessories\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA variety of high-performance compatible microphones can be connected to the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUSB PD (Power Delivery) supports fast charging\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eUSB PD (Power Delivery) is supported for fast in-camera battery charging, supplying 3 to 4 times more power than previous models. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port so you can undertake extended shoots with ample power supply.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEasy and stable smartphone connectivity with Sony’s Creators’ App\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eMake the most of the α6700’s greatly enhanced connection stability with Sony’s free Creators’ App27 that enables simple transfers of photos and movies to your smartphone or tablet. Transfers continue in the background even if the smartphone display sleeps or a different app is launched. You can also use your smartphone to control the camera remotely.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStream high-quality live content via UVC\/UAC w\/internal recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eConnected to a personal computer or smartphone via USB, the α6700 can function as a 4K (2160p) webcam with advanced AF that makes online meetings and live streaming events even smoother. You can even record your livestream in the camera.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast Wi-Fi for PC tethering\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz bands for fast and stable data transfer.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDurable hardware for tough working environments\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α6700 is built for tough working environments while maintaining its compact size thanks to its durable yet lightweight magnesium alloy chassis and dust and moisture resistant design. It is also equipped with a reliable low-vibration shutter, tested to perform beyond 200,000 shutter cycles.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCreators' Cloud platform\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccessible technology on Alpha cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony's Alpha cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSony's goal: zero environmental footprint\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAt Sony, we've launched the Road to Zero plan to map our path to achieving a zero environmental footprint, with our Green Management 2025 plan defining intermediate targets. We've taken measures to reduce the environmental footprint of the α6700 at every stage of its life cycle, from product development through supply chain, production, and packaging.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEnvironment-friendly packaging and non-plastic materials\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWherever possible, Sony strives to use non-plastic packaging materials that provide ample protection against shock and impact, including plant-based non-woven fabrics for product bags. All of this helps to minimize environmental stress\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cstrong\u003e*Note: Charging cable and charger are sold separately. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41690284556333,"sku":"94644","price":1499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/94644_Hero.png?v=1701457009"},{"product_id":"fe-16-35mm-f2-8-gm-ii","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cstrong\u003eThe world’s smallest, lightest full-frame F2.8 wide-angle zoom\u003c\/strong\u003e\u003cbr\u003eEven though it is the smallest and lightest full-frame F2.8 16-35 mm zoom in the world1, the FE 16-35mm F2.8 GM II delivers extraordinary image quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 g) – about 20% lighter than FE 16-35mm F2.8 GM. Overall length is a just 4.5 in. (111.5 mm).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking G MasterTM image quality right out to the edges of the frame\u003c\/strong\u003e\u003cbr\u003eHigh spatial resolution results in detailed rendering of dynamic wide-angle scenes right out to the image edges throughout the 16-35 mm zoom range, even with the aperture wide open. Five aspherical elements include three XA (extreme aspherical) elements, and aberration is controlled for a superb blend of high resolution and gorgeous bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary resolution and bokeh throughout the zoom range\u003c\/strong\u003e\u003cbr\u003eSmooth, beautiful bokeh that can add depth to this remarkable lens’s outstanding resolution is made possible by a large F2.8 maximum aperture, innovative optical design, and an advanced 11-blade aperture unit. Gorgeous circular bokeh can add extra appeal and expressive impact to a wide range of images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAutofocus that is smooth, precise, quiet, and lightning fast\u003c\/strong\u003e\u003cbr\u003eThe FE 16-35mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x faster AF speed. Continuous shooting at up to 30 fps is possible with Sony’s α1 camera. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRevealing close-up performance at all focal lengths\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 16-35mm F2.8 GM II offers outstanding close-up performance with a minimum focusing distance of just 8.7” (0.22 m) throughout the zoom range and a maximum magnification of 0.32x. This makes it possible to get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eRefined movie imagery with minimized focus breathing, focus and axial shift\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe latest lens technology reduces focus breathing, focus shift, and axis shift when zooming. Image movement and angle of view variations are minimized for smooth movie imagery without distractions. XD (extreme dynamic) Linear Motors and an advanced aperture unit also reduce noise and vibration that can interfere with movie recording.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOptimally balanced for filmmaking on gimbals\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn addition to being lightweight, the FE 16-35mm F2.8 GM II has been designed for ideal balance with minimal extension when zooming. A center of gravity that changes very little contributes to agile, stable maneuverability when shooting handheld, and eliminates the need for readjustment after changing the zoom setting when using a gimbal.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eFlare and ghosting can occur when the sun or other strong light source is in the frame. Sony’s original Nano AR Coating II produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting in tricky lighting conditions. Internal reflections that can reduce clarity are also suppressed.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAperture ring, click\/de-click switch and iris lock for flexible iris control\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 16-35mm F2.8 GM II features a dedicated aperture ring with both a click ON\/OFF switch and an iris lock switch for quick, flexible aperture control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for seamless, silent aperture control when shooting movies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNatural, linear and precise manual focus response\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly, repeatably and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTwo customizable focus hold buttons, AF\/MF switch\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eTwo customizable focus hold buttons are provided for easy access and convenient control when shooting in horizontal or vertical orientation. One function can be assigned to the focus hold buttons from the camera’s menus. AF\/MF switch allows direct access to auto and manual focus modes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 16-35mm F2.8 GM II offers improved dust and moisture resistance. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets, and a rubber ring seals the lens mount. These refinements work together to minimize the possibility of dust and moisture incursion in challenging outdoor environments.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePetal shaped, ALC-SH177 lens hood with low profile design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhile effectively blocking unwanted light, the new lens hood supplied with the FE 16-35mm F2.8 GM II is smaller than the lens hood supplied with the FE 16-35mm F2.8 GM, making it less obtrusive in use or when stored in a camera bag.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41730780299309,"sku":"95969","price":2599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/95969_Hero.png?v=1693335006"},{"product_id":"sony-a7cr-body","title":"Sony Alpha a7C R Mirrorless Camera","description":"\u003cstrong\u003eUnparalleled resolution in a compact and lightweight camera The A7CR full-frame\u003c\/strong\u003e image sensor delivers fine subject detail in a compact, lightweight body. With a 61.0 effective megapixel, back-illuminated Exmor R™ CMOS image sensor – adapted from our acclaimed α7R V – it delivers extraordinary resolution into new spaces.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 61.0-megapixel Exmor RTM image sensor The back-illuminated sensor's\u003c\/strong\u003e noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine minimizes processing latency while boosting movie and still image processing power, delivering natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated AI Processor and Real-time Recognition for accurate subject tracking\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports recognition of human subjects using learned human form and pose data, and also recognition of non-human subjects such as animals, insects, and vehicles. This improves the performance of Real-time Recognition AF and Real-time Tracking and makes Fast Hybrid AF subject acquisition and tracking more precise and reliable over a wider area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/strong\u003e\u003cbr\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms effectively detect and correct camera shake. 7.0-step in-body optical image stabilization is a huge advantage for handheld shooting. The new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor’s 61.0-megapixel resolution to bring out the finest subject details.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting uses the precision in-body image stabilization system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672 pixels) can be produced from data that is equivalent to approximately 963.2 million pixels.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color reproduction\u003c\/strong\u003e\u003cbr\u003eThe advanced AI processing unit achieves accurate white balance even where the subject is in shade. Skin tones, foliage and other materials are reproduced with natural colors under almost any lighting, with lifelike gradations such as highlight roll-off in portraits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobility for advanced, high-performance movie recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α7CR offers highly detailed 4K movie capture with 6.2K oversampling, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone™ for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode image stabilization, breathing compensation, and many more refinements.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eActive Mode provides precision stabilization for movie shooting with advanced gyro sensors and an optimised algorithm. Camera shake is precisely detected and compensated for, with additional stabilization provided via compatible lenses in sync with the camera body.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHigh resolution XGA OLED electronic viewfinder with 120fps display\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCompatible with more than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003eSony’s lineup of optically advanced E-mount lenses features more than 70 models, including G Master™ series that blends breathtaking resolution with exquisite bokeh, and G Lens™ series with excellent image quality and smooth bokeh. These fine lenses are compact and lightweight, ideally matching E-mount bodies to create remarkably compact, mobile systems for a wide range of photographic and videographic applications.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCreative Look with 10 customizable presets to realize your vision\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of \"looks\" that can help creators fine-tune the mood of their stills or movies. Either use the presets as they are or adjust eight parameters to create shareable content in-camera without the need for post-production editing.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSelectable RAW file types, HEIF and JPEG Light quality setting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLossless RAW image compression provides efficiency with no loss in image quality, allowing more images to be shot in continuous bursts. Three image sizes (L\/M\/S) can be selected to suit the application. M and S sizes have the same numbers of pixels (26M\/15M) in full-frame and APS-C modes, allowing seamless switching while maintaining the same image resolution. A new \"Light\" image quality selection, with smaller file sizes for easy sharing, is provided for JPEG and HEIF images.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eContinuous shooting with AF\/AE tracking at up to 8 fps\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eContinuous shooting with AF\/AE tracking is possible at up to 8 fps with the mechanical shutter, or 7 fps during silent shooting, capturing even momentary movements or expression changes in exquisite detail. The power of the BIONZ XR engine allows continuous shooting of over 1000 JPEG images16, letting you capture every vital moment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced movie recording formats for simpler post-production\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLog recording and LUT handling for powerful creative possibilities\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α7CR features an S-Log3 gamma curve to maximize its 14+ stops of latitude. S-Gamut3 and S-Gamut3.Cine color gamut settings are also provided for further post processing control, and user-selected LUTs (Look Up Table) can be applied to preview how processed footage will look or to even record footage conveniently with a PP LUT already applied\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eS-Cinetone™ for a cinematic look without the need for post processing\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eUtilizing the color science from Sony’s highly regarded Cinema Line, Sony’s S-Cinetone picture profile delivers more faithful color reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colors and gorgeous highlights, giving creators a cinematic look without the need for color grading.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathing compensation for movies with a consistent angle of view\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eBreathing compensation suppresses focus breathing (change in a lens’s angle of view with changes in focus) when shooting movies. Sony’s Clear Image Zoom is used to automatically maintain a consistent angle of view through focus changes with compatible lenses, for more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare software application during post-production.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAI-based Auto Framing automatically adjusts framing to highlight your subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eUsing AI-based subject recognition technology, Auto Framing automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App on a smartphone.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval32 can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWide-area, high-density autofocus with 693 phase detection AF points\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points cover approx. 79% of the image area, accurately acquiring focus even when the subject is small. The α7CR includes both phase-detection and contrast-detection AF to ensure fast, stable focus acquisition even in single AF (AF-S) mode.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41730780332077,"sku":"95962","price":3399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/95962_Hero.png?v=1701456935"},{"product_id":"sony-a7cii-w-28-60mm-f4-5-6-si","title":"Sony Alpha a7C II Mirrorless Camera with 28-60mm f\/4-5.6 Lens - Silver","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eIncredibly compact and lightweight, packed with full-frame performance\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both stills and movies, it’s the essential tool for capturing the world the way you want to.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e33.0MP full-frame Exmor R™ back-illuminated CMOS sensor\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 51200, low noise, and highly accurate color reproduction.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated AI Processor for advanced subject recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe α7C II is equipped with an AI processing unit that can handle significant amounts of data, enabling more accurate recognition and tracking of subjects and recognition of a wider range of subject types.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding 4K 4:2:2 10-bit movie recording up to 60p\/50p\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively correct 7.0-steps of camera shake. Compatible lenses with built-in image stabilization combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eActive Mode11 image stabilization supports handheld movie shooting\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh resolution XGA OLED electronic viewfinder with 120fps display\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompatible with more than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe α7C II is compatible with Sony’s extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look with 10 customizable presets to realize your vision\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows, to create shareable stills and movies in-camera without the need for post-production editing.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW file types and JPEG Light quality setting\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContinuous still shooting at up to 10 fps19 with AF\/AE tracking\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe α7C II's mechanical and electronic shutters allow continuous shooting at up to 10 fps, or up to 8 fps in live view mode, making it easier to capture the most photogenic moments and expressions with moving subjects.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced movie recording formats for simpler post-production\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLog recording and LUT handling for powerful creative possibilities\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe α7C II boasts an S-Log3 gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude. S-Gamut3 and S-Gamut3.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Cinetone™ for a cinematic look without the need for post processing\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eUtilizing the same color science from Sony’s highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights straight from the camera without post processing.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathing compensation for movies with a consistent angle of view\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWith the breathing compensation function turned on, the α7C II employs Sony’s original Clear Image Zoom technology to suppress focus breathing, enabling professional-quality rack and refocusing. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAI-based Auto Framing automatically adjusts framing to highlight your subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eUsing AI-based subject recognition technology, Auto Framing automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators App on a smartphone.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWide-area, high-density autofocus with 759 phase detection AF points\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II uses up to 759 phase detection points in a high-density array that cover approximately 94% of the image area when shooting stills, enabling it to recognize the subject even when they only occupy a small area of the frame.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTenacious Real-time Tracking lets you concentrate on composition\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAI based Human pose estimation for accurate subject recognition\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eReliable recognition of a wider range of subjects\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also features bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAccurate autofocus in low light situations as dim as EV -4.0\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eEquipped with the latest AF algorithms, the α7C II achieves high AF precision down to light levels as low as EV -4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens). It also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFull-time Direct Manual Focus (DMF) for quick access to manual adjustment\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFocus bracketing to create images with incredible depth of focus\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II can automatically shoot up to 299 images with sequentially shifted focus points according to intervals and a sequence specified by you. Pick the perfect shot, or post-process multiple shots to achieve creative composites with incredible depth of focus.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFocus Map and Peaking display assist for shooting video\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eMovie making is made simpler with the Focus Map28 function that allows you to visualize depth of field when recording video. Focus information is overlaid on the live view display in real time so that you can easily identify the in-focus and out-of-focus areas — particularly useful when shooting with a large-aperture to create a narrow depth of field. The camera also offers peaking display, making it possible to check auto and manual focus while recording.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFlicker suppression from artificial lighting for stills and movie recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSuppress flicker from artificial lighting whether you're shooting stills or movies. Simply select \"Anti-flicker Shoot\", or use \"Var. Shutter\" to fine-tune shutter speeds to match pulsing frequency of some light sources which can cause visible interference when filming.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSmooth and simple selection of recording modes\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II features a new Still\/Movie\/S\u0026amp;Q dial, allowing fast, independent selection. It's conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eStable grip for handheld shooting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II is designed to give you a secure, stable and comfortable hold. Or attach the new GP-X2 removable grip extension (sold separately) for maximum comfort and minimum fatigue during long shooting sessions.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEnhanced shooting flexibility with vari-angle LCD monitor\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vari-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eEasy to use, intuitive touch operations on LCD panel\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eImproved menu structure for quick access to frequently used menu items\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II features a Main Menu structure with a logical layout which provide more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMulti Interface (MI) shoe with digital audio interface for optional accessories\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eA variety of high-performance compatible microphones can be connected to the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eImage sensor anti-dust system\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe camera is equipped with an anti-dust system through a charge protection coating on its optical filter and an image sensor shift mechanism. There's also a [Shutter When Power Off] function that closes the shutter when the camera's power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUSB PD (Power Delivery) supports fast charging\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eUSB PD (Power Delivery) is supported for fast in-camera battery charging, supplying 3 to 4 times more power than previous models. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port so you can undertake extended shoots with ample power supply.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eBuilt for reliability in professional working environments, the α7C II is protected by a lightweight, high-rigidity magnesium alloy used for the top cover, front cover, internal frame, and rear cover.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II is well sealed at critical buttons and dials, and interlocking body seams add double protection, providing excellent resistance to dust and moisture in challenging outdoor conditions20.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEasy and stable smartphone connectivity with Sony’s Creators’ App\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eConnection stability when transferring images from the camera to the Creators' App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched21. Workflow from shooting to sharing has been notably improved overall.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eStream high-quality live content via UVC\/UAC w\/internal recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eConnected to a personal computer or smartphone22 via USB, the α7C II can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and live streaming events. You can even record your livestream in the camera.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast Wi-Fi for PC tethering\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz30 bands for fast and stable data transfer.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCreators' Cloud platform\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAccessible technology on Alpha cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSony's Alpha cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41730780364845,"sku":"95955","price":2799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/95955_Hero.png?v=1701458294"},{"product_id":"sony-a7cii-w-28-60mm-f4-5-6-bl","title":"Sony Alpha a7C II Mirrorless Camera with 28-60mm f\/4-5.6 Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eIncredibly compact and lightweight, packed with full-frame performance\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both stills and movies, it’s the essential tool for capturing the world the way you want to.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e33.0MP full-frame Exmor R™ back-illuminated CMOS sensor\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 51200, low noise, and highly accurate color reproduction.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated AI Processor for advanced subject recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe α7C II is equipped with an AI processing unit that can handle significant amounts of data, enabling more accurate recognition and tracking of subjects and recognition of a wider range of subject types.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding 4K 4:2:2 10-bit movie recording up to 60p\/50p\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively correct 7.0-steps of camera shake. Compatible lenses with built-in image stabilization combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eActive Mode11 image stabilization supports handheld movie shooting\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh resolution XGA OLED electronic viewfinder with 120fps display\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompatible with more than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe α7C II is compatible with Sony’s extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look with 10 customizable presets to realize your vision\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows, to create shareable stills and movies in-camera without the need for post-production editing.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW file types and JPEG Light quality setting\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContinuous still shooting at up to 10 fps19 with AF\/AE tracking\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe α7C II's mechanical and electronic shutters allow continuous shooting at up to 10 fps, or up to 8 fps in live view mode, making it easier to capture the most photogenic moments and expressions with moving subjects.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced movie recording formats for simpler post-production\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLog recording and LUT handling for powerful creative possibilities\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe α7C II boasts an S-Log3 gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude. S-Gamut3 and S-Gamut3.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Cinetone™ for a cinematic look without the need for post processing\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eUtilizing the same color science from Sony’s highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights straight from the camera without post processing.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathing compensation for movies with a consistent angle of view\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWith the breathing compensation function turned on, the α7C II employs Sony’s original Clear Image Zoom technology to suppress focus breathing, enabling professional-quality rack and refocusing. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAI-based Auto Framing automatically adjusts framing to highlight your subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eUsing AI-based subject recognition technology, Auto Framing automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators App on a smartphone.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWide-area, high-density autofocus with 759 phase detection AF points\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II uses up to 759 phase detection points in a high-density array that cover approximately 94% of the image area when shooting stills, enabling it to recognize the subject even when they only occupy a small area of the frame.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTenacious Real-time Tracking lets you concentrate on composition\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAI based Human pose estimation for accurate subject recognition\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eReliable recognition of a wider range of subjects\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also features bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAccurate autofocus in low light situations as dim as EV -4.0\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eEquipped with the latest AF algorithms, the α7C II achieves high AF precision down to light levels as low as EV -4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens). It also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFull-time Direct Manual Focus (DMF) for quick access to manual adjustment\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFocus bracketing to create images with incredible depth of focus\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II can automatically shoot up to 299 images with sequentially shifted focus points according to intervals and a sequence specified by you. Pick the perfect shot, or post-process multiple shots to achieve creative composites with incredible depth of focus.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFocus Map and Peaking display assist for shooting video\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eMovie making is made simpler with the Focus Map28 function that allows you to visualize depth of field when recording video. Focus information is overlaid on the live view display in real time so that you can easily identify the in-focus and out-of-focus areas — particularly useful when shooting with a large-aperture to create a narrow depth of field. The camera also offers peaking display, making it possible to check auto and manual focus while recording.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFlicker suppression from artificial lighting for stills and movie recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSuppress flicker from artificial lighting whether you're shooting stills or movies. Simply select \"Anti-flicker Shoot\", or use \"Var. Shutter\" to fine-tune shutter speeds to match pulsing frequency of some light sources which can cause visible interference when filming.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSmooth and simple selection of recording modes\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II features a new Still\/Movie\/S\u0026amp;Q dial, allowing fast, independent selection. It's conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eStable grip for handheld shooting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II is designed to give you a secure, stable and comfortable hold. Or attach the new GP-X2 removable grip extension (sold separately) for maximum comfort and minimum fatigue during long shooting sessions.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEnhanced shooting flexibility with vari-angle LCD monitor\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vari-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eEasy to use, intuitive touch operations on LCD panel\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eImproved menu structure for quick access to frequently used menu items\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II features a Main Menu structure with a logical layout which provide more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMulti Interface (MI) shoe with digital audio interface for optional accessories\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eA variety of high-performance compatible microphones can be connected to the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eImage sensor anti-dust system\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe camera is equipped with an anti-dust system through a charge protection coating on its optical filter and an image sensor shift mechanism. There's also a [Shutter When Power Off] function that closes the shutter when the camera's power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUSB PD (Power Delivery) supports fast charging\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eUSB PD (Power Delivery) is supported for fast in-camera battery charging, supplying 3 to 4 times more power than previous models. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port so you can undertake extended shoots with ample power supply.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eBuilt for reliability in professional working environments, the α7C II is protected by a lightweight, high-rigidity magnesium alloy used for the top cover, front cover, internal frame, and rear cover.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7C II is well sealed at critical buttons and dials, and interlocking body seams add double protection, providing excellent resistance to dust and moisture in challenging outdoor conditions20.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEasy and stable smartphone connectivity with Sony’s Creators’ App\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eConnection stability when transferring images from the camera to the Creators' App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched21. Workflow from shooting to sharing has been notably improved overall.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eStream high-quality live content via UVC\/UAC w\/internal recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eConnected to a personal computer or smartphone22 via USB, the α7C II can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and live streaming events. You can even record your livestream in the camera.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast Wi-Fi for PC tethering\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz30 bands for fast and stable data transfer.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCreators' Cloud platform\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAccessible technology on Alpha cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSony's Alpha cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41730780430381,"sku":"95948","price":2799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/95948_Hero.png?v=1701457991"},{"product_id":"sony-a7cr-body-silver","title":"Sony Alpha a7C R Mirrorless Camera - Silver","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eUnparalleled resolution in a compact and lightweight camera The A7CR full-frame\u003c\/strong\u003e\u003cspan\u003e image sensor delivers fine subject detail in a compact, lightweight body. With a 61.0 effective megapixel, back-illuminated Exmor R™ CMOS image sensor – adapted from our acclaimed α7R V – it delivers extraordinary resolution into new spaces.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 61.0-megapixel Exmor RTM image sensor The back-illuminated sensor's\u003c\/strong\u003e\u003cspan\u003e noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe latest BIONZ XR image processing engine minimizes processing latency while boosting movie and still image processing power, delivering natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated AI Processor and Real-time Recognition for accurate subject tracking\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe AI processing unit supports recognition of human subjects using learned human form and pose data, and also recognition of non-human subjects such as animals, insects, and vehicles. This improves the performance of Real-time Recognition AF and Real-time Tracking and makes Fast Hybrid AF subject acquisition and tracking more precise and reliable over a wider area.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms effectively detect and correct camera shake. 7.0-step in-body optical image stabilization is a huge advantage for handheld shooting. The new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor’s 61.0-megapixel resolution to bring out the finest subject details.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003ePixel Shift Multi Shooting uses the precision in-body image stabilization system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672 pixels) can be produced from data that is equivalent to approximately 963.2 million pixels.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color reproduction\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe advanced AI processing unit achieves accurate white balance even where the subject is in shade. Skin tones, foliage and other materials are reproduced with natural colors under almost any lighting, with lifelike gradations such as highlight roll-off in portraits.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobility for advanced, high-performance movie recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7CR offers highly detailed 4K movie capture with 6.2K oversampling, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone™ for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode image stabilization, breathing compensation, and many more refinements.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eActive Mode provides precision stabilization for movie shooting with advanced gyro sensors and an optimised algorithm. Camera shake is precisely detected and compensated for, with additional stabilization provided via compatible lenses in sync with the camera body.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHigh resolution XGA OLED electronic viewfinder with 120fps display\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCompatible with more than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSony’s lineup of optically advanced E-mount lenses features more than 70 models, including G Master™ series that blends breathtaking resolution with exquisite bokeh, and G Lens™ series with excellent image quality and smooth bokeh. These fine lenses are compact and lightweight, ideally matching E-mount bodies to create remarkably compact, mobile systems for a wide range of photographic and videographic applications.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCreative Look with 10 customizable presets to realize your vision\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of \"looks\" that can help creators fine-tune the mood of their stills or movies. Either use the presets as they are or adjust eight parameters to create shareable content in-camera without the need for post-production editing.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSelectable RAW file types, HEIF and JPEG Light quality setting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eLossless RAW image compression provides efficiency with no loss in image quality, allowing more images to be shot in continuous bursts. Three image sizes (L\/M\/S) can be selected to suit the application. M and S sizes have the same numbers of pixels (26M\/15M) in full-frame and APS-C modes, allowing seamless switching while maintaining the same image resolution. A new \"Light\" image quality selection, with smaller file sizes for easy sharing, is provided for JPEG and HEIF images.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eContinuous shooting with AF\/AE tracking at up to 8 fps\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eContinuous shooting with AF\/AE tracking is possible at up to 8 fps with the mechanical shutter, or 7 fps during silent shooting, capturing even momentary movements or expression changes in exquisite detail. The power of the BIONZ XR engine allows continuous shooting of over 1000 JPEG images16, letting you capture every vital moment.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced movie recording formats for simpler post-production\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLog recording and LUT handling for powerful creative possibilities\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe α7CR features an S-Log3 gamma curve to maximize its 14+ stops of latitude. S-Gamut3 and S-Gamut3.Cine color gamut settings are also provided for further post processing control, and user-selected LUTs (Look Up Table) can be applied to preview how processed footage will look or to even record footage conveniently with a PP LUT already applied\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eS-Cinetone™ for a cinematic look without the need for post processing\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eUtilizing the color science from Sony’s highly regarded Cinema Line, Sony’s S-Cinetone picture profile delivers more faithful color reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colors and gorgeous highlights, giving creators a cinematic look without the need for color grading.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathing compensation for movies with a consistent angle of view\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eBreathing compensation suppresses focus breathing (change in a lens’s angle of view with changes in focus) when shooting movies. Sony’s Clear Image Zoom is used to automatically maintain a consistent angle of view through focus changes with compatible lenses, for more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare software application during post-production.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAI-based Auto Framing automatically adjusts framing to highlight your subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eUsing AI-based subject recognition technology, Auto Framing automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App on a smartphone.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval32 can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWide-area, high-density autofocus with 693 phase detection AF points\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points cover approx. 79% of the image area, accurately acquiring focus even when the subject is small. The α7CR includes both phase-detection and contrast-detection AF to ensure fast, stable focus acquisition even in single AF (AF-S) mode.\u003c\/span\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41731949690925,"sku":"95987","price":3399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/95987_Hero.png?v=1701457818"},{"product_id":"sony-a9-iii-mirrorless-camera","title":"Sony Alpha a9 III Mirrorless Camera","description":"\u003ch3\u003eUnprecedented imagery from the world’s first camera with global shutter full-frame image sensor\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony α9 III\u003c\/strong\u003e features the world’s first full-frame stacked 24.6 MP CMOS image sensor with a global shutter system. Unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom, the newly developed Exmor RS™ image sensor exposes and reads all pixels simultaneously so the camera can capture fast-moving subjects with absolutely no rolling shutter distortion. Combined with a maximum shutter speed of 1\/80,000 second (1\/16,000 second during continuous shooting), the α9 III is a game changer for professional photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBlackout-free, 120 fps continuous shooting with full AF\/AE tracking\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α9 III is defined by speed and accuracy, enabling it to capture decisive moments with ease. It’s capable of shooting continuous bursts at up to 120 fps with full AF\/AE tracking3, all without viewfinder blackout, and its highly advanced AI processing unit recognizes subjects with astonishingly high precision and reliability.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePreserve split-second moments with maximum shutter speed of 1\/80,000 second\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAt 1\/80,000 second, the maximum shutter speed of the α9 III makes it easy to capture fast-moving subjects in almost any situation. What's more, a compatible flash unit from Sony (such as the HVL-F60RM2 or HVL-F46RM) can synchronize at all shutter speeds, eliminating the steep, nonlinear drop-off in illumination that occurs with high-speed sync (HSS) and ensuring even illumination across the image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExmor RS image sensor with global shutter system\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe new full-frame global shutter image sensor is equipped with 24.6 million effective pixels, a stacked CMOS architecture and integral memory. This offers high resolution, overwhelming speed, and simultaneous full-pixel readout, so even fast-moving subjects can be captured distortion-free. The sensor's stacked structure and advanced A\/D conversion enable high-speed processing to proceed with minimal delay.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR™ image processing engine boosts overall processing speed by up to 8x6\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith up to eight times more processing power than previous versions, the BIONZ XR image processing engine minimizes processing latency while markedly boosting image processing power. The high volume of data generated by the newly developed Exmor RS™ image sensor can be processed in real time even while shooting continuous bursts at up to 120 fps to significantly improves image quality. The camera can also capture high-quality 14-bit RAW images in all still shooting modes.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposite RAW Shooting reduces noise\u003c\/strong\u003e\u003cbr\u003eComposite RAW Shooting captures multiple images (4, 8, 16, or 32, selectable) which can then be merged using Sony’s Imaging Edge Desktop™ computer application software to create full-resolution images with very low noise. This makes it possible to shoot wildlife at high shutter speeds or portraits in low light, achieving exceptionally high image quality with low noise, even at higher ISO settings. When shooting at low sensitivity levels, the α9 III can use Composite RAW to create images with reduced false color and jaggies.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eShoot handheld with confidence. The α9 III is packed with a high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms to effectively detect and correct camera shake, offering 8.0-step stabilization. This is further supported by compatible lenses with built-in image stabilization and improved communication between the camera and lenses, providing effective control for blur-free shooting even at telephoto focal lengths.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBlackout-free shooting for uninterrupted view during fast-paced shooting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eEnjoy an uninterrupted view through the blackout-free viewfinder, even during fast-paced continuous shooting — a game changer for shooting sports and other fast-moving subjects. What’s more, the distracting time lag that is usually associated with EVF viewing has been reduced to a minimum, so that fleeting moments can be captured with confidence.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUp to 120 AF\/AE tracking calculations per second\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLet the camera keep track — the high-speed readout of the new image sensor enables the α9 III to make up to 120 AF\/AE tracking calculations per second, twice that of its predecessor. AF tracks complex subject motions and predicts sudden movements with greater precision than ever before, while AE easily responds to sudden brightness variations. The α9 III continues to track even during continuous shooting, also contributing to greater precision. \u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNever miss a moment with Pre-Capture\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003ePre-Capture records the moments that occurred before the shutter was released. Settable from 0.005 to 1 second, it’s available in any file format up to 120 fps with full AF\/AE tracking. This makes it easier to capture split-second moments, such as images of birds taking flight, even if actual shutter release is a little late.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eContinuous Shooting Speed Boost rapidly increases frame rate to capture the action\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eContinuous Shooting Speed Boost temporarily boosts the shooting speed while shooting bursts, ensuring you capture all the action. This is beneficial when shooting sports and other fast-paced activities when the timing of the key moment can be roughly predicted.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eReal-time Recognition AF identifies and tracks subjects even if face\/eye obscured\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith its innovative AI processing unit, the α9 III can use subject form data to accurately recognize movement. Human pose estimation technology recognizes not just eyes but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or whose face is covered. A distant human subject that occupies only a small area of the frame (even smaller than in previous Real-time Recognition AF iterations) can be recognized if the subject is near the focus area when the shutter is half-pressed while shooting with continuous AF. This can speed up focus acquisition on an athlete approaching from a distance at a track-and-field or ski event, for example.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eReliable recognition of a wider range of subjects\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe AI processing unit supports enhanced Human, Animal, Bird, Insect, Car\/Train and Airplane recognition. In the Car\/Train category, it is now capable of recognizing helmets, such as those worn by the drivers of formula race cars. Animal recognition can recognize the eyes of some grazing and small animals, in addition to the eyes, heads, and bodies of dogs, cats, and similarly featured animals. Bird recognition has also been updated, more easily pinpointing the eyes of a variety of bird types as well as recognizing bird bodies. Plus, a new Animal\/Bird setting eliminates the need to switch between two settings to shoot animals or birds. (643)\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWide, fast, precise autofocus and tracking\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α9 III now features 759 phase-detection points in a high-density focal plane phase-detection AF system that covers approximately 95.6% of the image area. The large volume of data read from the image sensor is processed at high speed via the advanced BIONZ XR processing engine, while optimized algorithms ensure high accuracy and high density. This Fast Hybrid AF system combines the speed and tracking performance of phase-detection AF with the precision of contrast-detection AF, reliably locking onto and tracking subjects that move rapidly and\/or erratically.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMatch AF tracking response to subject movement\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhether the subject is moving, still or changing speed, AF tracking can keep track. Simply select a setting [Stable], [Standard], and [Responsive], depending on the speed of the subject and shooting scenario.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCustomizable focus area to match the subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eKeep what you need in focus, with XL and XS focus area spot sizes added to the line-up. XS can be useful when shooting wildlife and trying to avoid focusing on foreground branches, for example. You can also create a custom focus area of specified size and even vertical aspect ratio if necessary. For example, at a track event where the participants are lined up side-by-side, setting the AF frame to a custom horizontal format could make it easier to focus on the leading runner.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFlash sync at up to 1\/80,000 shutter speed vastly expands creative possibilities\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith a compatible flash unit from Sony (such as the HVL-F60RM2 or HVL-F46RM, the α9 III can perform full flash synchronization right up to the maximum 1\/80,000 second shutter speed. This allows flash to be used for extra subject illumination when shooting outdoors in bright daylight with a high shutter speed, reducing the need for large lighting setups and vastly expanding creative shooting possibilities.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFlicker-free shooting compensates for interference from artificial lighting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe global-shutter image sensor exposes all pixels simultaneously, so flicker cannot occur within a single image, but may appear between frames. To reduce this type of flicker, Anti-flicker Shooting16 or Hi frequency flicker-free shooting (Var. Shutter) functions can be used.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eGlobal shutter eliminates flash banding\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α9 III’s advanced image sensor is equipped with a global shutter system that exposes and reads out all pixels at once, eliminating exposure differences that can arise, for example, when shooting alongside press photographers covering an event. This eradicates the issue of “flash banding” that is common in cameras that use a rolling shutter system.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e4K movies free of rolling shutter with high resolution and detail\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eShoot 4K movies in either the full-frame or Super 35mm (approx. APS-C) formats. The α9 III captures 4K (3840 x 2160) movies at up to 120p, and at 60p with full pixel readout and 6K oversampling for dramatically reduced moiré and jaggies.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e4K 120p without cropping for the first time in an α camera\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor the first time in the α line-up from Sony, the α9 III offers 4K (3840 x 2160) 120p movie recording without cropping, allowing users to utilize the full angle of view provided by any lens. For example, 4K footage shot in slow motion 120p and footage shot at normal speed 24p within the same scene will have the same angle of view and can be easily edited together without the need for reframing.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eS-Cinetone™ for a cinematic look without the need for color gradin\u003c\/strong\u003eg\u003cbr data-mce-fragment=\"1\"\u003eSony’s S-Cinetone picture profile provides the same color science that delivers beautiful colors and skin tones throughout the highly regarded Cinema Line range. S-Cinetone produces natural mid-tones that are essential to healthy-looking skin, plus soft colors and gorgeous highlights. This lets creators concentrate on shooting while achieving a cinematic look without the need for color grading.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathing compensation for consistent angle of view when focusing\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFocus breathing compensation effectively reduces focus breathing when shooting movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view throughout focus changes for more stable images.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA high-precision stabilization unit and gyro sensors built into the camera, plus optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera's 5-axis optical in-body image stabilization system in a Dynamic active Mode that improves stabilization by more than 30% over the existing Active Mode (approx.).\u003cbr\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAuto Framing keeps the subject in a prominent position when shooting movies\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. Even when the camera is mounted on a tripod, for example, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator. (367)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUniquely flexible tilting monitor for enhanced shooting flexibility\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α9 III features a 4-axis multi-angle monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility, allowing for unrestricted angle adjustment whether shooting vertically or horizontally. Slim, unobtrusive, and robust22, the mechanism enables the monitor to be pulled away from the rear of the body and tilted upward by up to 98°, downward by up to 40°, and swung sideways by up to 180°. The touch sensitive, 3.2 type LCD monitor is optimized for outdoor shooting, providing 2.1 million-dot resolution, a wide color gamut and ample brightness for clear and easy viewing.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNew front Custom button provides easier operation while holding the grip\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn update to the Sony’s Alpha design, the α9 III comes with a custom button on the front for faster, easier operation while holding the grip. This makes it even more adaptable to different shooting styles and needs. For example, you can assign the Continuous Speed Shooting Boost function to the front button to allow instant speed boost when shooting bursts.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eQXGA 9.44 million dot viewfinder with up to 240fps refresh rate\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe 9.44 million-dot (approx.) OLED viewfinder includes 0.90x magnification with a 41° FOV for a clear, wide view, and an updated structure that results in a 25 mm high eyepoint. An original optical design minimizes aberration that can be distracting when looking around the viewfinder image, providing a more consistent viewing experience. Viewfinder and monitor lag time have also been reduced to allow more stable framing, especially during continuous shooting. The finder frame rate can be set to Standard (60 fps), High (120 fps), or Higher (240 fps). The 240 fps setting provides an extremely smooth viewfinder image with minimum motion blur when shooting moving subjects, and greatly reduces motion blur when panning or tilting.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eDual CFexpress Type A \/SDXC\/SDHC compatible media slots\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAs well as UHS-I and UHS-II SD cards, the α9 III’s media slots support CFexpress Type A cards. These are ideally suited to high-speed continuous still shooting at up to 120 fps and provide high write speeds that quickly clear the buffers of cameras that generate high volumes of still image and movie data. Users can also save data to different media slots according to file type, image size, and image quality, streamlining workflow. (440)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eOptional VG-C5 Vertical Grip\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe optional VG-C5 Vertical Grip provides outstanding comfort and operability for long shooting sessions. The grip and shutter button feature the same ergonomic design as the camera body. Control access is similar too, with an independent front custom button (C5), a front dial, rear L and R dials, and a lock function on the R dial. The VG-C5 Vertical Grip can house two NP-FZ100 batteries for extended shooting sessions.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eRugged reliability for challenging environments\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α9 III features outstanding dust and moisture resistance, thanks to design refinements with silicone rubber packing around buttons, lens-lock button, cushioning around the lens mount, and other areas. An improved EVF design effectively seals the viewfinder's optical path, achieving the same effect as a double glass structure. Combined with dust and moisture resistant lenses, flash units, and the optional the VG-C5 Vertical Grip, the α9 III becomes the core of a rugged dust and moisture resistant system.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eRobust and durable\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith lightweight, high-rigidity magnesium alloy for its top cover, front cover, internal frame, and rear cover, the α9 III boasts high body durability, high shock resistance and effective heat dissipation. It’s built to withstand challenging professional environments while remaining relatively compact and lightweight.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eShading curtain closed on power-off\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA shading curtain protects the image sensor from dust and particles while changing lenses. When set to ON, it automatically closes when the camera’s power is turned off.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eErgonomic grip design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α9 III features a grip with a new shape that improves hold and reduces physical stress on the user, even when shooting with heavy telephoto lenses or for long periods of time. An ergonomically refined contour ensures that the grip fills the user’s hand for a secure hold that does not cause fatigue.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eImproved group display\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWorkflow efficiency gets a drastic boost thanks to image groups. Images taken at up to 120 fps3 in continuous bursts can be defined as “groups,” making it easier to locate a specific image within a large group of images. These groups can also be assigned a rating, which can then be used for filtering and searching, and are retained after the images are imported into a computer editing application.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBuilt-in Wi-Fi for FTP and smartphone transfers plus PC Remote tethering\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eBuilt-in Wi-Fi (IEEE 802.11ac) with 2x2 MIMO support allows high-speed data transfer, enabling the α9 III to transfer data up to twice as fast as its predecessor. 5 GHz communication offers maximum speed and stability, essential for news and sports shooters who need to deliver immediately, as well as for studio environments. The simple in-camera interface makes it easy to transfer still and movie data via an FTP server, Wi-Fi, fast-wired LAN, or USB tethering with a smartphone.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eClearer voice memo recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAdd clear voice memo metadata to still images through a dedicated voice memo microphone that’s built into the camera’s rear panel, close to the user’s mouth for better recording quality. Voice memos can be transferred to an FTP server along with the corresponding images, allowing the photographer to communicate effectively to the editor. The photographer can also use the Transfer \u0026amp; Tagging (Ver. 1.9 or later) mobile application to convert the voice memos to text.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMultiple IPTC presets\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIPTC (International Press Telecommunications Council) metadata can be added to still images, with the α9 III capable of internally storing up to 20 presets that can then be quickly selected when needed. This can be extremely useful at multi-sports events, for example, where different IPTC information is required for different competitions.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDedicated Still\/Movie\/S\u0026amp;Q dial for flexible hybrid operation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIndependently operable stacked drive mode and focus mode dials allow fast access and selection.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eAnti-dust system increases dust removal efficiency\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eDriven by an ultrasonic actuator, a filter in front of the image sensor oscillates at more than 70000 cycles per second, effectively removing dust and particles from the filter surface.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e1000BASE-T Ethernet for fast communication\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α9 III provides a built-in connector for wired 1000BASE-T, enabling fast, stable, up to 1 Gbps data transfers, and remote shooting data transfer operations, including remote shooting at up to 1 Gbps.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUSB Type-C® connector supports SuperSpeed USB 10 Gbps (USB 3.2)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA USB Type-C® connector supports fast SuperSpeed USB 10 Gbps (USB 3.2) data transfer for backups as well as PC Remote (tethered) shooting. It also supports USB PD (Power Delivery for reliable power delivery and battery charging.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTouch operation during shooting and playback\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Touch Focus, Touch Tracking and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display. During playback images can be selected by touch.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUVC\/UAC support for high-quality webcam applications\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eEasy streaming in 4K30 is possible with a UVC\/UAC compatible smartphone or PC31 via USB connection32, so the α9 III can be used as a high-resolution webcam. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUSB PD (Power Delivery) supports fast charging\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe α9 III supports USB PD (Power Delivery), allowing higher power to be supplied from an external source. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, supplying power or charging the internal battery at three to four times the rate of the previous model.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41860608655405,"sku":"99643","price":6799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/99643_Hero.png?v=1699377123"},{"product_id":"sony-fe-300mm-f-2-8-gm-oss-lens","title":"Sony FE 300mm f\/2.8 GM OSS Lens","description":"\u003cstrong\u003eLightweight and ideally balanced telephoto 300mm F2.8\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL300F28GM is the lightest large-aperture telephoto prime lens in its class, delivering outstanding optical performance and rendering plus astonishingly fast, precise AF in a versatile lens that weighs just 51.9 oz. (1470 grams). The lens has been designed so that its weight is not concentrated near the front, for ideal balance. This can minimize stress and fatigue during long handheld shooting sessions.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathtaking G MasterTM image quality right out to the edges of the frame\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn innovative optical design that includes three Super ED (extra-low dispersion) glass elements and one ED glass element effectively subdues axial and lateral chromatic aberration. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExtraordinary resolution and bokeh to emphasize the subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe gorgeous and creamy bokeh allows the use of narrow depth of field to make subjects stand out from the background. In addition to Super ED (extra-low dispersion) and ED elements in a new optical design, each lens is individually calibrated during manufacture to optimize bokeh quality. An 11-blade circular aperture mechanism contributes to smooth, rounded bokeh.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast, precise AF brings out the full potential of advanced cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe lens maximizes the speed potential of high-performance cameras, making it easy to capture important moments in dynamic sports action or fast-moving wildlife scenes. Two high thrust XD (extreme dynamic) Linear Motors and an advanced control algorithm have been specially fine-tuned for fast response. Additionally, AF tracking speed and precision are maintained even when shooting continuous bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe lightest in its class and ideally balanced for precise, agile handling\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn optical design that includes Super ED (extra-low dispersion) glass elements reduces the subjective weight by using fewer elements near the front of the lens, so that the weight is not concentrated at the front. This optimizes balance and reduces moment of inertia, allowing precise, agile lens movement and panning while shooting.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOptical SteadyShot™ stabilization for sharp handheld telephoto images\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eBuilt-in optical image stabilization makes it easier to shoot sharp images handheld at telephoto focal lengths. MODE 2 offers ideal stabilization for panned shots, while MODE 3 provides enhanced stabilization for dynamic, unpredictable sports action. Additionally, compatible cameras5 provide detailed communication and control that can effectively manage blur.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony’s original Nano AR Coating II produces a uniform anti-reflection coating on lens surfaces, minimizing flare and ghosting in challenging lighting. Reflections inside the lens barrel are also carefully controlled for crisp, clear images.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFunction ring provides direct access to power focus or frame size selection\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA programmable function ring directly controls power focus or Full-frame\/APS-C selection. Power Focus (default) initiates constant speed focusing in the selected rotation direction. Or select Full-frame\/APS-C for instant selection of frame size by rotating the ring.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFull-time Direct Manual Focus (DMF) to access MF while in autofocus mode\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen the Full-time DMF switch is ON, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. DMF can be used to correct focus when the autofocus targets the wrong subject or to focus beyond a set focus range limit. Releasing the MF ring instantly restores AF function.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePrecise, repeatable and linear response manual focus ring\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly, repeatably and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFour customizable focus hold buttons and focus range limiter switch\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eCustomizable focus hold buttons are provided in four locations for easy, instant access when shooting in any orientation. Several alternate functions can be assigned from the camera’s menu. Focus range limiter switch allows the autofocus range to be set from 6 meters to infinity, or allow full range AF with no limit.\u003cbr\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSupport for rear-mounted drop-in filters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL300F28GM can use standard 40.5 mm diameter drop-in ND and other filters as well as Sony’s own VF-DCPL1 circular polarizer. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eHigh AF tracking performance with 1.4x and 2.0x teleconverters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFast, precise AF performance is available even when the SEL300F28GM is used with the optional SEL14TC (1.4x) or SEL20TC (2.0x) teleconverter.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA dust and moisture resistant design provides extra reliability. The use of a durable magnesium alloy for internal components and other refinements maximizes durability while reducing weight.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eALC-SH175 lens hood and padded soft case supplied\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA new lens hood design uses a high-strength engineering plastic that provides an ideal blend of durability and low weight. A dedicated soft case that protects the lens against vibration is also supplied. Also, lens strap is supplied as well.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41860811423789,"sku":"99650","price":6599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/99650_Hero.png?v=1699379583"},{"product_id":"sony-fe-24-50mm-f-2-8mm","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003cp\u003eWith a 24-50 mm range that is well matched for everyday use, the Sony FE 24-50mm f\/2.8 G lens combines a large F2.8 constant aperture with outstanding G Lens image quality in a remarkably compact, lightweight design. With fast, precise AF and comprehensive control, this versatile lens is an ideal choice for stills and movies anywhere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA compact F2.8 zoom that is ready to go anywhere\u003c\/strong\u003e \u003cbr\u003eWith a 24-50 mm range that is ideal for everyday shooting, this versatile zoom offers a large F2.8 maximum aperture and beautiful rendering at all focal lengths in a remarkably compact, lightweight design. With the innovative FE 24-50mm F2.8 G you get refined large-aperture imaging performance for both stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding G Lens image quality with corner-to corner high resolution at all focal lengths\u003cbr\u003e\u003c\/strong\u003eAn advanced optical design that includes four aspherical elements and two ED (Extra low Dispersion) elements delivers high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and color bleeding are effectively subdued for clear, detailed rendering.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeak AF performance with two Linear Motors for precise, fast, quiet focus drive\u003cbr\u003e\u003c\/strong\u003eTwo specially optimized linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up with Sony's advanced α9 III camera at up to 120 fps1. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies2.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance of 18cm (7.09”) at 24mm manual focus\u003cbr\u003e\u003c\/strong\u003ePainstaking optical optimization has achieved excellent close-up performance at all focal lengths. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end of the range for superb close-up performance that, combined with compact size, makes this lens great for tabletop photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight design for superb image quality and versatility in any situation.\u003cbr\u003e\u003c\/strong\u003eEven though it boasts a high-performance optical design with four aspherical elements and a large F2.8 maximum aperture, this lens is only 74.8 mm in diameter by 92.3 mm in length (3 x 3-3\/4 inch). Optimized construction enhances durability while reducing weight to 440 grams (15.6 oz. - appx) for agile mobility and minimum stress during long shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDeep, naturally rendered bokeh emphasizes the subject\u003cbr\u003e\u003c\/strong\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade circular aperture unit all work in harmony to deliver the smooth, deep bokeh that is a hallmark of Sony’s G Lens line-up. Exquisite bokeh naturally emphasizes the subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2.8 aperture in a mobile zoom that is great for movies\u003cbr\u003e\u003c\/strong\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom is ideal for movies. Minimal center of gravity shift makes this lens a good choice for gimbal or drone mounting. Combined with in-camera Active Mode stabilization3 it can deliver stable handheld footage at wide angles while walking. Breathing compensation4 and metadata recording are supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCircular aperture with 11-blade iris for naturally rendered bokeh\u003cbr\u003e\u003c\/strong\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 11-blade circular aperture and optimally tuned spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced aspherical and ED glass elements control spherical and chromatic aberrations\u003cbr\u003e\u003c\/strong\u003eFour advanced aspherical and two ED (Extra-low Dispersion) glass elements ensure corner to corner high contrast and significantly reduce chromatic aberration for sharp reproduction without color bleeding.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003cbr\u003e\u003c\/strong\u003eFor direct, intuitive creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive control and Linear Response MF\u003cbr\u003e\u003c\/strong\u003eIn addition to three control rings the FE 24-50mm F2.8 G includes a customizable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Internal focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003cbr\u003e\u003c\/strong\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant5 design for reliability in challenging conditions\u003cbr\u003e\u003c\/strong\u003eAn updated dust and moisture-resistant design5 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFront 67mm threaded for screw-on filters\u003cbr\u003e\u003c\/strong\u003eThe SEL2450G accepts standard 67 mm screw-on filters for expanded creative freedom – even with its F2.8 large aperture. Thanks to its internal focus system the filter ring does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePetal-shaped, bayonet mount lens hood\u003cbr\u003e\u003c\/strong\u003ePetal shaped, bayonet mount lens hood ALC-SH178 is supplied, and available separately as an optional accessory.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42139532951597,"sku":"4009","price":1199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/01SEL2450G_A.jpg?v=1708531763"}],"url":"https:\/\/glozerscamera.shop\/collections\/sony-cameras-lenses.oembed","provider":"Glazer's Camera","version":"1.0","type":"link"}