{"title":"Sony G-Master Lenses","description":"","products":[{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f\/1.4 GM Lens","description":"-\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eCompact G Master™ wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 24mm F1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh - a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The precision internal focus mechanism aids in AF speed by moving only the middle groups of the optical system and effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it is also exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses various aberrations, especially the peripheral area in the frame and sagittal flare. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. This also contributes to the compact and lightweight design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact and lightweight lens weighs in at only 15.7oz (445g) with smallest in class dimensions of 3” (75.4mm) diameter and 3-3\/4” (92.4mm) in length. It’s compact, lightweight design enhances portability and mobility thanks to the combination of optical design utilizing two XA elements and the newly developed DDSSM (Direct Drive SSM) AF system.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements, to effectively suppress and correct for sagittal flare, making this lens ideal for night sky and astrophotography.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClose-up, wide angle shooting\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The combination of high close-up capability with a minimum focusing distance of 0.79ft. (0.24m), a max. magnification of 0.17x and wide angle characteristic produces unique expression with dramatic perspectives and beautiful background bokeh. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176067170349,"sku":"37765","price":1499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/37765_Hero_Produdt_Template.jpg?v=1638207720"},{"product_id":"nex-fe-100mm-f2-8-stf-gm","title":"Sony FE 100mm f\/2.8 STF GM Lens","description":"A unique 100mm mid-telephoto lens featuring STF™ (Smooth Trans Focus) technology that can elevate portraits and subjects that benefit from smooth background bokeh to new artistic heights while boasting G Master™ resolution. It also offers close-up capability with up to 0.25x magnification and fast, precise and quiet autofocus. Optical SteadyShot™ image stabilization minimizes blur.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176625111085,"sku":"3642","price":1699.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/sel100f28gm_a-large.jpg?v=1634856155"},{"product_id":"sony-fe-16-35mm-f2-8-gm","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"%7B%7Bmedia%20url=\" title=\"Adobe\" wysiwyg=\"\" target=\"_blank\"\u003e\u003cimg alt=\"Sony Adobe Cloud\" src=\"https:\/\/glozerscamera.shop\/\/pub\/media\/wysiwyg\/Rebates\/Adobe_Cloud_Badge.jpg\" title=\"Sony Adobe Cloud\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176649097261,"sku":"10464","price":2099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/10464_Hero_16-35.png?v=1649114124"},{"product_id":"nex-fe-400mm-f2-8-gm","title":"Sony FE 400mm f\/2.8 GM OSS Lens","description":"\u003cp\u003e\u003cstrong\u003eSuperlative G Master quality in the world’s lightest1 400mm F2.8 lens uses two newly developed XD (extreme dynamic) Linear Motors for fast precise autofocus to take full advantage of the world’s fastest cameras2 - reaching speeds up to 20fps with the 24MP a9 and up to 10fps with the 42.4MP a7R III and 24.2MP a7 III\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWorld’s lightest 400mm F2.8 super-telephoto lens\u003c\/strong\u003e\u003cbr\u003eThe remarkable light weight and excellent balance of the FE 400mm F2.8 GM OSS lens - weighing it at only 6.38 lbs. - is achieved through an innovative optical design that includes three fluorite elements as well as the liberal usage of durable magnesium alloy components. The new design of this well-balanced lens, reduces the number of elements deployed at the front of the barrel, resulting in quicker, more precise panning, whether shooting handheld or on a monopod.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eXD (extreme dynamic) Linear Motors for fast precise autofocus\u003c\/strong\u003e\u003cbr\u003eTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens’s focus group is driven by two - newly developed - XD (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver new levels of fast, precise, quiet autofocus operation and contribute to reliable and tenacious AF tracking (up to a 5x improvement3 in moving-subject tracking) that sports photographers will appreciate. Additionally, a new algorithm developed specifically for the XD motors, notably improves their response, minimizing lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuperlative G Master quality\u003c\/strong\u003e\u003cbr\u003eAll lenses bearing the G Master brand are designed to extremely high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes three fluorite elements that help to minimize axial chromatic aberration that can be a problem in large-aperture lenses, as well as lateral chromatic aberration that can reduce resolution towards the image periphery. Color bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony’s original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3x fluorite elements, 1x ED glass element reduces flare and ghosting\u003c\/strong\u003e\u003cbr\u003eBased on a new optical design that conforms to stringent G Master standards, the FE 400mm F2.8 GM OSS includes three fluorite elements and one ED (Extra-low Dispersion) glass element that help to reduce chromatic aberration, a common problem in telephoto lenses. Extremely high resolution is maintained right out to the image edges. Spherical aberration is optimized to create a perfect balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve ideal characteristics.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide F2.8 max aperture\u003c\/strong\u003e\u003cbr\u003eThe wide F2.8 max aperture maintains exposure and depth of field while also allowing maximum light for shooting in almost any condition. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background can be enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eComplementing the wide F2.8 aperture are the 11-blade circular aperture blades that result in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides creating unappealing, polygonal shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, each lens is individually tested and adjusted during manufacture to achieve the highest possible bokeh quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot™ image stabilization significantly reduces blur\u003c\/strong\u003e\u003cbr\u003eHigh-performance Optical SteadyShot™ image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. An updated ‘Mode 3’ algorithm is optimized for smooth, stable framing of moving subjects. Control features have also been refined to effectively support professional requirements. 5-axis image stabilization becomes available when used with α series cameras that feature built-in image stabilization.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4x customizable multi-function focus hold buttons and function ring\u003c\/strong\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS features focus hold buttons in four locations on the lens barrel for easy access in any shooting situation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold button on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera body menu, allowing them to be assigned to a different function selected by the user: Eye AF, for example.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eSony’s lens sealing maximizes resistance to dust and moisture4, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLiberal use of magnesium alloy\u003c\/strong\u003e\u003cbr\u003eA durable magnesium alloy is used not only for the lens barrel exterior and tripod mount, but also for interior barrel components as well. This provides the tough durability that demanding professional application require, while minimizing overall weight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1.4x and 2.0x tele-converter support, with high imaging and AF performance\u003c\/strong\u003e\u003cbr\u003eOptional high-performance 1.4x and 2.0x tele-converters are supported, providing up to 800mm focal length (1200mm equivalent on APS-C bodies) with an F5.6 maximum aperture*. Outstanding imaging performance and fast, precise AF operation are maintained when either of these excellent tele-converters are used, ensuring that the lens’s superior G Master image quality is not compromised.* Maximum aperture with the 1.4x and 2.0x tele-converters is F4 and F5.6, respectively.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine front-element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-time DMF\u003c\/strong\u003e\u003cbr\u003eDMF (Direct Manual Focus) give you the ability to instantly switch to manual focus while in autofocus mode. This is particularly useful when acquiring a subject using AF and then allowing you to fine tune your focus point using the manual focus ring. When the FULL TIME DMF switch is ON, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. If AF causes focus to shift to a different subject while shooting, the focus ring can be used to quickly bring focus back to the desired subject. It can also be useful when it is necessary to focus beyond a set focus range limit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus range limiter\u003c\/strong\u003e\u003cbr\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 7m-2.7m, and ∞-7m.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDrop-in filter slot\u003c\/strong\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS includes a filter slot7 that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in circular polarizing filter. The VF-DCPL1 can be rotated to achieve the desired polarization while installed in the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-speed, accurate AF tracking at F22 aperture\u003c\/strong\u003e\u003cbr\u003eHigh-speed, accurate AF tracking for continuous shooting at minimum F22 aperture8 (α9 software must be updated to the latest version). This is an important advantage allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStrong, lightweight carbon fiber lens hood\u003c\/strong\u003e\u003cbr\u003eThe supplied lens hood is made of strong, lightweight carbon fiber to minimize added weight. The interior of the hood is lined with flocking to minimize reflections for optimum light control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncreased mount strength and reliability\u003c\/strong\u003e\u003cbr\u003eWhile conventional lenses use four mount attachment screws, the FE 400mm F2.8 GM OSS uses seven. The number of mount attachment screws has been increased to ensure maximum rigidity and durability that will easily withstand professional use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile high-durability tripod mount\u003c\/strong\u003e\u003cbr\u003eThe tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. It also features a switch that engages or disengages click stops which when engaged, easily and quickly allows the user to switch between horizontal and vertical camera orientations in 90-degree click stops as required. The click stops can be disengaged when smooth, low-resistance operation is desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupplied hard carrying case\u003c\/strong\u003e\u003cbr\u003eA dedicated trunk style hard case is supplied to protect the lens from shock and vibration during transport. The case has carrying handles on two sides and a convenient carrying strap.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFunction ring\u003c\/strong\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS includes a new function ring with switch selectable for PRESET (preset focus), FUNCTION and OFF positions. When in the PRESET position, the SET button is initially used to memorize the desired focus point, moving the function ring in either direction will immediately set focus to the memorized point. This can be a huge advantage for sports and other rapidly changing situations, allowing focus to be preset in advance and instantly recalled to ensure that the decisive moment is properly captured. This function is available whether shooting with AF or MF, and can focus outside a set focus limit range. When in the FUNCION position, functions can be assigned to the FUNCTION mode via a camera body menu. If Power Focus is assigned and the function ring is rotated, focus shifts smoothly at a speed determined by the amount of function ring rotation. This allows smooth focus shift for movies. If APS-C\/Full Frame Select6 is assigned, the function ring can be rotated to switch between APS-C and full-frame angles of view.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176732131373,"sku":"33914","price":12999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1530108376000_1369634.jpg?v=1614034256"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003ch3\u003eSony Alpha Full-frame E-mount Telephoto Prime G Master Lens\u003c\/h3\u003e\n\u003cbr\u003e\n\u003ch2\u003e\u003cspan\u003eBeauty beyond belief\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp class=\"p1\"\u003e135mm F1.8 prime using XA, Super ED and ED glass elements with four XD linear focus motors to drive two focus groups for fast, quiet and precise autofocus while delivering breathtaking G Master sharpness and bokeh.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176776040493,"sku":"42837","price":2249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/SEL135F18GM_A.jpg?v=1634872998"},{"product_id":"fe-600mm-f4-0-gm","title":"Sony FE 600mm f\/4 GM OSS Lens","description":"\u003ch3\u003eThe Sony 600mm f\/4 G Master super-telephoto lens\u003cbr\u003eFast autofocus plus stunning G Master resolution and gorgeous bokeh in a lightweight, well-balanced, mobile lens. Sony's original XA lens and XD linear motor technologies contribute to peak optical and mechanical performance, making it possible to capture dynamic, eye-catching images from afar. Ideal for sports, news, and nature photography.\u003c\/h3\u003e\n\u003cp\u003eXD Motors for fast, precise, tenacious AF\u003cbr\u003eTwo XD (extreme dynamic) linear motors provide fast, precise AF and reliable tracking. The SEL600F40GM brings out the best in modern camera bodies, effortlessly maintaining accurate focus on fast-moving sports and wildlife subjects. A control algorithm developed specifically for these motors contributes to fast positioning of the large focus group with minimum delay and vibration.\u003c\/p\u003e\n\u003cp\u003eNew large XA element delivers superb resolution and bokeh\u003cbr\u003eAn exacting G Master optical design uses three fluorite elements to suppress chromatic aberration, which can be problematic in telephoto lenses. A large XA (extreme aspherical) element is also included to eliminate onion-ring bokeh. Each lens is individually calibrated to achieve the ideal balance between resolution and bokeh. Optional high-performance 1.4x and 2.0x teleconverters2 with XA elements are also available.\u003c\/p\u003e\n\u003cp\u003eOutstanding mobility: lightest in its class3\u003cbr\u003eA weight of just 6.70 lb, including tripod mount, makes this lens balance ideally with compact, lightweight E-mount camera bodies for easy handling and control. Smooth, precise panning is possible handheld or monopod-mounted.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eReliability and durability for challenging conditions\u003cbr\u003eA dust- and moisture-resistant design4 provides reliability for outdoor use in challenging conditions, and the front lens element features a fluorine coating that repels water, oil, and other contaminants. A rigid magnesium alloy is used not only for the lens barrel exterior and tripod mount area, but for critical areas of the barrel interior as well, ensuring maximum strength and durability.\u003c\/p\u003e\n\u003cp\u003eAdvanced features support professional needs\u003cbr\u003eWhen the FULL TIME DMF switch is ON, manual focus is automatically engaged when the focus ring is operated, even in the AF-C mode. Built-in Optical SteadyShot image Stabilization includes MODE 2 for panned shots, and MODE 3 for dynamic sports or wildlife action. MODE 3 also provides a more stable viewfinder image for easier framing.\u003c\/p\u003e\n\u003cp\u003eLens Configuration\u003cbr\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh\u003cbr\u003e[1] Fluorite lens [2] Extreme aspherical lens (XA lens) [3] ED (extra-low dispersion) glass\u003c\/p\u003e\n\u003cp\u003eMTF Chart\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e[1] Contrast (%) [2] Distance from optical center of lens (mm)\u003cbr\u003e[3] Max. aperture [4] F8 aperture [5] Spatial frequency\u003cbr\u003e[6] 10 line pairs\/mm [7] 30 line pairs\/mm\u003cbr\u003e[8] Radial values [9] Tangential values\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176796782637,"sku":"47222","price":14099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1560262848000_1485539.jpg?v=1614037315"},{"product_id":"fe-12-24-f2-8-gm","title":"Sony FE 12-24mm f\/2.8 GM Lens","description":"Fe 12-24 F2.8 Gm\u003cbr\u003e\u003cp\u003eUltra-wide F2.8 12–24-mm zoom\u003c\/p\u003e\u003cp class=\"p3 \"\u003eAt the 12-mm end of its range, this 12–24-mm constant F2.8 zoom lens offers an ultra-wide angle of view. An innovative optical design works with Sony's advanced XD Linear Motors to deliver outstanding G Master image quality in a lightweight lens that also features fast, precise autofocus, smooth control, and solid reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176879980589,"sku":"61564","price":3149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/61564_Hero_Produdt_Template.png?v=1638569054"},{"product_id":"fe-35mm-f1-4-gm","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony 35mm f\/1.4 GM lens\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompact, lightweight design: ideal for both full-frame and APS-C2\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e10.6” min. focus distance up to 0.23x magnification for close-up shots\u003c\/li\u003e\n\u003cli\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/li\u003e\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\n\u003cli\u003eManual aperture ring with selectable on\/off click for stills or movie\u003c\/li\u003e\n\u003cli\u003eProgrammable focus hold button for multiple custom functions\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant for robust reliability\u003c\/li\u003e\n\u003cli\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176926609453,"sku":"67475","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/67475_Hero_Produdt_Template.png?v=1638567017"},{"product_id":"fe-100-400mm-4-5-5-6-gm-2","title":"Sony FE 100-400mm f\/4.5-5.6 GM Lens","description":"\u003cp\u003eTargeting sports, wildlife, and action shooters, this FE 100-400mm f\/4.5-5.6 GM OSS Lens from Sony will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003cbr\u003e\u003cbr\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customizable focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313352163373,"sku":"8687","price":2699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/8687_Hero_100-400.png?v=1649180005"},{"product_id":"fe-50mm-f-1-2-gm-3","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003ch2\u003eSony FE 50mm f\/1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G incorporates an ED glass element to suppress chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery, leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 50mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 50mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 50mm angle of view is useful in applications from snap shots to movie shooting. The FE 50mm F2.5 G features an impressive minimum focus distance of 14.78” (0.35m) (AF) \/ 12.2” (0.31m) (MF) and maximum magnification of 0.18x (AF) \/ 0.21x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 50mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 174g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid to telephoto focal length of 75mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 50mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 50mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313700782125,"sku":"68976","price":2199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/SEL50F12GM_A_68976.jpg?v=1770667820"},{"product_id":"fe-14mm-f1-8-gm","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eSony FE 14MM F1.8 GM\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFE 14mm F1.8 GM Sony Alpha E-mount Full-frame Large-aperture Ultra-wide Angle Prime G Master Lens for stills and movies with excellent G Master resolution and bokeh in a compact, lightweight design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe FE 14mm F1.8 GM delivers incredible G Master quality and performance with a new perspective from an ultra- wide-angle field of view and bright F1.8 aperture -- all in a compact and lightweight design. Ideal for astrophotography, architecture, landscape, and even portraits and movie shooting, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39353154142253,"sku":"69749","price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/69749_Hero_Produdt_Template.png?v=1638568623"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003carticle class=\"content_sF4U0te87jYBdVZ2QLY5G\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBuilding on the success of its predecessor, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFE 70-200mm f\/2.8 GM OSS II Lens\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efrom\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design aslo features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003caside class=\"rightNavbar_1yd0CDDKugyYbfeMldBz\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"included_w6g5Ks34VAHMzAA4D9xsM\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/aside\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39788634669101,"sku":"75286","price":3099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/01_-_SEL70200GM2_A_2000x2000_1900d655-a9a4-4dcb-830e-70992e0183b8.jpg?v=1770664924"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest*\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Full Frame F2.8 constant aperture Standard Zoom lens. With significantly evolved AF performance, the FE 24-70mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie cameras.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e22% Lighter, 18% Smaller than Previous\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eSuperb image quality throughout the entire zoom range at all focusing distances\u003cbr\u003e\u003c\/strong\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, realize sharp, clear images at all zoom and aperture settings.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmall, light and versatile\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThis lens is the smallest and lightest F2.8 24-70mm zoom in its class\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e**\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. It weighs just 24.6 oz (695 g), over 20% less than the previous model. It is 16 mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003eBeautiful G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBeautiful, natural F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements manufactured to 0.01 -micron surface precision suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve fast, precise and quiet AF with excellent tracking. Shoot at up to 30 frames per second*\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e or up to 4K 120p with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down*\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eMinimum focusing distance is just 8.3” (0.21 m) at 24 mm and 11.8” (0.30 m) at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMinimal flare and ghosting\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’ design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVideo performance refined for visual creators\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported*\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated aperture ring, click\/de-click and iris lock switches \u003c\/strong\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 ~ F22 settings\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eZoom smoothness switch, customizable focus hold buttons\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eZoom ring torque can be adjusted via a two-position switch. With the switch in the Tight position the barrel won’t extend unexpectedly during transportation. The Smooth position provides light zoom operation for flexible, responsive shooting while also making it easy to produce smooth slow zoom for movies. Two customizable focus hold buttons are provided for easy access and control when at most any orientation. Alternative functions can be assigned from the camera’s menu.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eAberration controlled for superb\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003e images\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. It also provides precise repeatability. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e*Sony survey\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e**As of the April 2022 product announcement, compared to full-frame autofocus 24-70mm F2.8 standard zoom lenses. Sony survey.\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e***“Hi+” continuous shooting mode with ILCE-1. Effective at 1\/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1\/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode.\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e****With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40615050608685,"sku":"80172","price":2449.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/80172_Hero.png?v=1651088955"},{"product_id":"fe-50mm-f-1-4-gm","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cp\u003e\u003cstrong\u003eSharp Imagery and Beautiful Bokeh\u003c\/strong\u003e \u003cbr\u003eThe advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the \u003cstrong\u003e50mm F1.4 G Master\u003c\/strong\u003e. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at f\/1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings. \u003cbr\u003e\u003cbr\u003eThe 50mm f\/1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene.\u003cbr\u003e\u003cbr\u003eIn addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used i. This level of close-up performance provides extra flexibility when shooting both stills and videos.  \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarkably Compact Design for Maximum Versatility\u003c\/strong\u003e \u003cbr\u003eThe 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ii. \u003cbr\u003e\u003cbr\u003eThe compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Precise, and Reliable Autofocus\u003c\/strong\u003e \u003cbr\u003eThe 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasteriii than conventional models with the same specifications ii. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4.\u003cbr\u003e\u003cbr\u003eThe XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation iv function provided in compatible Sony’s Alpha cameras. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive Operability and Outstanding Reliability\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eThe lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.\u003cbr\u003e\u003cbr\u003eFocus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41566838751277,"sku":"89424","price":1299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/HERO_FE_50mm_f1.4_GM_SEL50F14GM_89424.png?v=1734136896"},{"product_id":"fe-16-35mm-f2-8-gm-ii","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cstrong\u003eThe world’s smallest, lightest full-frame F2.8 wide-angle zoom\u003c\/strong\u003e\u003cbr\u003eEven though it is the smallest and lightest full-frame F2.8 16-35 mm zoom in the world1, the FE 16-35mm F2.8 GM II delivers extraordinary image quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 g) – about 20% lighter than FE 16-35mm F2.8 GM. Overall length is a just 4.5 in. (111.5 mm).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking G MasterTM image quality right out to the edges of the frame\u003c\/strong\u003e\u003cbr\u003eHigh spatial resolution results in detailed rendering of dynamic wide-angle scenes right out to the image edges throughout the 16-35 mm zoom range, even with the aperture wide open. Five aspherical elements include three XA (extreme aspherical) elements, and aberration is controlled for a superb blend of high resolution and gorgeous bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary resolution and bokeh throughout the zoom range\u003c\/strong\u003e\u003cbr\u003eSmooth, beautiful bokeh that can add depth to this remarkable lens’s outstanding resolution is made possible by a large F2.8 maximum aperture, innovative optical design, and an advanced 11-blade aperture unit. Gorgeous circular bokeh can add extra appeal and expressive impact to a wide range of images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAutofocus that is smooth, precise, quiet, and lightning fast\u003c\/strong\u003e\u003cbr\u003eThe FE 16-35mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x faster AF speed. Continuous shooting at up to 30 fps is possible with Sony’s α1 camera. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRevealing close-up performance at all focal lengths\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 16-35mm F2.8 GM II offers outstanding close-up performance with a minimum focusing distance of just 8.7” (0.22 m) throughout the zoom range and a maximum magnification of 0.32x. This makes it possible to get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eRefined movie imagery with minimized focus breathing, focus and axial shift\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe latest lens technology reduces focus breathing, focus shift, and axis shift when zooming. Image movement and angle of view variations are minimized for smooth movie imagery without distractions. XD (extreme dynamic) Linear Motors and an advanced aperture unit also reduce noise and vibration that can interfere with movie recording.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOptimally balanced for filmmaking on gimbals\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn addition to being lightweight, the FE 16-35mm F2.8 GM II has been designed for ideal balance with minimal extension when zooming. A center of gravity that changes very little contributes to agile, stable maneuverability when shooting handheld, and eliminates the need for readjustment after changing the zoom setting when using a gimbal.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eFlare and ghosting can occur when the sun or other strong light source is in the frame. Sony’s original Nano AR Coating II produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting in tricky lighting conditions. Internal reflections that can reduce clarity are also suppressed.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAperture ring, click\/de-click switch and iris lock for flexible iris control\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 16-35mm F2.8 GM II features a dedicated aperture ring with both a click ON\/OFF switch and an iris lock switch for quick, flexible aperture control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for seamless, silent aperture control when shooting movies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNatural, linear and precise manual focus response\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly, repeatably and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTwo customizable focus hold buttons, AF\/MF switch\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eTwo customizable focus hold buttons are provided for easy access and convenient control when shooting in horizontal or vertical orientation. One function can be assigned to the focus hold buttons from the camera’s menus. AF\/MF switch allows direct access to auto and manual focus modes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 16-35mm F2.8 GM II offers improved dust and moisture resistance. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets, and a rubber ring seals the lens mount. These refinements work together to minimize the possibility of dust and moisture incursion in challenging outdoor environments.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePetal shaped, ALC-SH177 lens hood with low profile design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhile effectively blocking unwanted light, the new lens hood supplied with the FE 16-35mm F2.8 GM II is smaller than the lens hood supplied with the FE 16-35mm F2.8 GM, making it less obtrusive in use or when stored in a camera bag.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41730780299309,"sku":"95969","price":2599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/95969_Hero.png?v=1693335006"},{"product_id":"sony-fe-300mm-f-2-8-gm-oss-lens","title":"Sony FE 300mm f\/2.8 GM OSS Lens","description":"\u003cstrong\u003eLightweight and ideally balanced telephoto 300mm F2.8\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL300F28GM is the lightest large-aperture telephoto prime lens in its class, delivering outstanding optical performance and rendering plus astonishingly fast, precise AF in a versatile lens that weighs just 51.9 oz. (1470 grams). The lens has been designed so that its weight is not concentrated near the front, for ideal balance. This can minimize stress and fatigue during long handheld shooting sessions.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathtaking G MasterTM image quality right out to the edges of the frame\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn innovative optical design that includes three Super ED (extra-low dispersion) glass elements and one ED glass element effectively subdues axial and lateral chromatic aberration. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExtraordinary resolution and bokeh to emphasize the subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe gorgeous and creamy bokeh allows the use of narrow depth of field to make subjects stand out from the background. In addition to Super ED (extra-low dispersion) and ED elements in a new optical design, each lens is individually calibrated during manufacture to optimize bokeh quality. An 11-blade circular aperture mechanism contributes to smooth, rounded bokeh.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast, precise AF brings out the full potential of advanced cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe lens maximizes the speed potential of high-performance cameras, making it easy to capture important moments in dynamic sports action or fast-moving wildlife scenes. Two high thrust XD (extreme dynamic) Linear Motors and an advanced control algorithm have been specially fine-tuned for fast response. Additionally, AF tracking speed and precision are maintained even when shooting continuous bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe lightest in its class and ideally balanced for precise, agile handling\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn optical design that includes Super ED (extra-low dispersion) glass elements reduces the subjective weight by using fewer elements near the front of the lens, so that the weight is not concentrated at the front. This optimizes balance and reduces moment of inertia, allowing precise, agile lens movement and panning while shooting.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOptical SteadyShot™ stabilization for sharp handheld telephoto images\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eBuilt-in optical image stabilization makes it easier to shoot sharp images handheld at telephoto focal lengths. MODE 2 offers ideal stabilization for panned shots, while MODE 3 provides enhanced stabilization for dynamic, unpredictable sports action. Additionally, compatible cameras5 provide detailed communication and control that can effectively manage blur.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony’s original Nano AR Coating II produces a uniform anti-reflection coating on lens surfaces, minimizing flare and ghosting in challenging lighting. Reflections inside the lens barrel are also carefully controlled for crisp, clear images.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFunction ring provides direct access to power focus or frame size selection\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA programmable function ring directly controls power focus or Full-frame\/APS-C selection. Power Focus (default) initiates constant speed focusing in the selected rotation direction. Or select Full-frame\/APS-C for instant selection of frame size by rotating the ring.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFull-time Direct Manual Focus (DMF) to access MF while in autofocus mode\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen the Full-time DMF switch is ON, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. DMF can be used to correct focus when the autofocus targets the wrong subject or to focus beyond a set focus range limit. Releasing the MF ring instantly restores AF function.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePrecise, repeatable and linear response manual focus ring\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly, repeatably and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFour customizable focus hold buttons and focus range limiter switch\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eCustomizable focus hold buttons are provided in four locations for easy, instant access when shooting in any orientation. Several alternate functions can be assigned from the camera’s menu. Focus range limiter switch allows the autofocus range to be set from 6 meters to infinity, or allow full range AF with no limit.\u003cbr\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSupport for rear-mounted drop-in filters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL300F28GM can use standard 40.5 mm diameter drop-in ND and other filters as well as Sony’s own VF-DCPL1 circular polarizer. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eHigh AF tracking performance with 1.4x and 2.0x teleconverters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFast, precise AF performance is available even when the SEL300F28GM is used with the optional SEL14TC (1.4x) or SEL20TC (2.0x) teleconverter.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA dust and moisture resistant design provides extra reliability. The use of a durable magnesium alloy for internal components and other refinements maximizes durability while reducing weight.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eALC-SH175 lens hood and padded soft case supplied\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA new lens hood design uses a high-strength engineering plastic that provides an ideal blend of durability and low weight. A dedicated soft case that protects the lens against vibration is also supplied. Also, lens strap is supplied as well.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41860811423789,"sku":"99650","price":6599.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/99650_Hero.png?v=1699379583"},{"product_id":"fe-85mm-f1-4-gm-ii","title":"Sony FE 85mm f\/1.4 GM II Lens","description":"\u003ch3\u003eSony FE 85mm F1.4 GM II Full-frame Large-aperture G Master Lens\u003c\/h3\u003e\n\u003cp\u003eFE 85mm F1.4 GM II - Sony Alpha E-mount Full-frame Large-aperture Prime G Master Lens for stills and movies with excellent G Master resolution and bokeh in a compact, lightweight design.\u003c\/p\u003e\n\u003cp\u003eSony’s G Master lens technology delivers extraordinary resolution and bokeh in a compact, lightweight 85mm lens. With outstanding image-wide resolution and contrast from F1.4, this fast, responsive lens offers sharp realism for stills and movies that will satisfy users from advanced amateurs to the most discerning professionals.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42993333993517,"sku":"12627","price":1849.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/SEL85F14GM2_A-Large.png?v=1724887269"},{"product_id":"fe-28-70mm-f2-0-gm","title":"Sony FE 28-70mm f\/2 GM Lens","description":"\u003ch3\u003eThe first G Master standard zoom with a constant f\/2 aperture is ideal for portraits and a wide range of other subjects. Sharpness and contrast rival prime lens quality*1, while f\/2 brightness, unrivaled AF, a versatile zoom range, and a compact, lightweight design offer extraordinary creative scope for stills and movies. \u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch4\u003eA bright, versatile F2 standard zoom\u003c\/h4\u003e\n\u003cp\u003eThe first G MasterTM standard zoom with a constant F2 aperture is ideal for portraits and a wide range of other subjects. Sharpness and contrast rival prime lens quality, while F2 brightness, unrivalled AF, a versatile zoom range, and a compact, lightweight design offer extraordinary creative scope for stills and movies.\u003c\/p\u003e\n\u003ch4\u003eSharpness that maximizes body potential\u003c\/h4\u003e\n\u003cp\u003eAdvanced design and optical simulation result in zoom quality that rivals prime lenses. Large elements including three XA (extreme aspherical) elements manufactured using original techniques ensure high corner-to-corner resolution at f\/2 throughout the zoom range. Floating focus allows close focus down to 0.38 m\/1.25 ft throughout the zoom range.\u003c\/p\u003e\n\u003ch4\u003ef\/2 G Master design for extraordinary depth\u003c\/h4\u003e\n\u003cp\u003eAn f\/2 max. aperture and G Master optics deliver exquisite, soft bokeh for deep, dimensional images. Spherical aberration is carefully controlled for ideal resolution\/bokeh balance, and a new 11-blade circular aperture unit helps to deliver gorgeous ball bokeh. Onion-ring bokeh and color bleeding are effectively suppressed for refined image quality.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eConstant f\/2 in a compact, lightweight lens\u003c\/h4\u003e\n\u003cp\u003eThis versatile standard zoom lens delivers image quality that rivals prime lenses plus amazing AF. Innovative optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 92.9 x 139.8 mm (3-3\/4 x 5-5\/8) and weighs just 918 g (32.4 oz). Stress-free shooting with all the advantages of zoom and no compromise on image quality.\u003c\/p\u003e\n\u003ch4\u003ePrecise, reliable, responsive AF tracking\u003c\/h4\u003e\n\u003cp\u003eFour XD (extreme dynamic) linear motors and the latest algorithm precisely control the large f\/2 focus group. Reliable focus tracking and instant response are essential at weddings or sports events where every frame counts. This lens is fully compatible with the 120 fps burst capability of the α9 III, and tracking continues even while zooming.\u003c\/p\u003e\n\u003ch4\u003eRefined, expressive movie production\u003c\/h4\u003e\n\u003cp\u003eFocus breathing is subdued for refined movie imagery. Rack focus and zoom effects can be used with f\/2 depth of field to create smooth, natural transitions. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy. The XD linear motors and a new aperture unit operate quietly, and α body breathing compensation is supported.\u003c\/p\u003e\n\u003ch4\u003eChromatic aberration controlled\u003c\/h4\u003e\n\u003cp\u003eSony’s original Nano AR Coating II minimizes flare\/ghosting, making it possible to shoot clear images even in strong backlighting. Optics designed to suppress internal reflections provide further flare resistance, ensuring high clarity whenever a strong light source appears in the frame. Perfect for portraits, sports, movies, live events, and more.\u003c\/p\u003e\n\u003ch4\u003eResistant to flare and ghosting\u003c\/h4\u003e\n\u003cp\u003eSony’s original Nano AR Coating II minimizes flare\/ghosting, making it possible to shoot clear images even in strong backlighting. Optics designed to suppress internal reflections provide further flare resistance, ensuring high clarity whenever a strong light source appears in the frame. Perfect for portraits, sports, movies, live events, and more.\u003c\/p\u003e\n\u003ch4\u003eProfessional control\u003c\/h4\u003e\n\u003cp\u003eImportant control functions include Linear Response MF for intuitive manual focus, adjustable zoom ring torque, and an aperture ring with a click ON\/OFF switch. There are also two customizable focus hold buttons, an iris lock switch, and an AF\/MF switch. Filter diameter is 86 mm, and the lens hood has a window for easy variable filter operation. \u003c\/p\u003e\n\u003ch4\u003eRugged and reliable\u003c\/h4\u003e\n\u003cp\u003eButtons and switches feature silicone gaskets, the lens mount includes a rubber ring, and all other critical areas are painstakingly designed to prevent the incursion of dust and moisture and ensure maximum reliability in challenging outdoor conditions. A fluorine coating on the front element effectively repels contaminants and makes cleaning easy. \u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame f\/2 to f\/22\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Standard Zoom\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMin. Focus: 1.2' Throughout Zoom Range\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIn the Box:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 28-70mm f\/2 GM Lens\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony Lens hood (ALC-SH132: petal shape, bayonet type) \u003c\/li\u003e\n\u003cli\u003eSony Lens front cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony Lens rear cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct SKU:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eSEL2870GM\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43129531564077,"sku":"17309","price":3299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/17309_17309_Hero_01.png?v=1732036397"},{"product_id":"fe-50-150mm-f2-0-gm","title":"Sony FE 50-150mm f\/2 GM Lens","description":"\u003ch3\u003eA breakthrough F2 telephoto zoom for new expression\u003c\/h3\u003e\n\u003cp\u003eDeveloped for creators who want next-generation versatility and expression, this telephoto zoom is the world’s first with a maximum focal length of 150mm and f\/2 aperture. Smooth bokeh works with telephoto compression for creative portraits, and the large aperture is ideal for indoor events. All of this plus internal zoom in an agile lens that weighs just 1,340 g (47.3 oz), without tripod base.\u003c\/p\u003e\n\u003ch3\u003eResolution that rivals prime lenses\u003c\/h3\u003e\n\u003cp\u003eTwo precision XA (extreme aspherical) elements in an innovative optical design, plus advanced manufacturing, and carefully controlled aberration, deliver resolution that rivals high- quality prime lenses throughout the image area at all apertures, including f\/2. This superb lens brings out the best in the latest high-resolution camera bodies.\u003c\/p\u003e\n\u003ch3\u003eOutstanding clarity and contrast\u003c\/h3\u003e\n\u003cp\u003eTwo Super ED (Extra-low Dispersion) and three ED glass elements minimize both longitudinal and lateral chromatic aberration for exceptionally sharp imagery without color bleeding. Contrast and clarity are further enhanced by Nano AR Coating II that effectively suppresses flare and ghosting even when a strong light source appears in the frame.\u003c\/p\u003e\n\u003ch3\u003eExquisite bokeh makes subjects stand out\u003c\/h3\u003e\n\u003cp\u003eSeveral innovations contribute to outstanding resolution and bokeh, including a new 11-blade circular aperture and two precision XA (extreme aspherical) lens elements that effectively suppress onion-ring bokeh. Bokeh is unusually smooth and creamy for a zoom lens. Telephoto compression and shallow depth of field contribute to memorable images.\u003c\/p\u003e\n\u003ch3\u003eGet close for stunning detail\u003c\/h3\u003e\n\u003cp\u003eWith a maximum magnification of 0.2x and minimum focus distances of 0.4 m (1.32 ft) at 50mm and 0.74 m (2.43 in) at 150mm, close-up performance is superb. This lightweight 50- 150mm zoom can be used handheld to shoot small items at weddings without having to change lenses. Floating focus ensures excellent sharpness.\u003c\/p\u003e\n\u003ch3\u003eEasy, stable handheld shooting\u003c\/h3\u003e\n\u003cp\u003eCareful layout and the use of resin barrel parts has resulted in a lens that measures just 102.8 x 200mm (4-1\/8 x 7-7\/8 in) and weighs just 1,340 g (47.3 oz), without tripod base. That’s small and light enough for smooth handheld shooting. Internal zoom and optimized balance make it ideal for indoor events, without the need for lens changes that can interrupt the flow.\u003c\/p\u003e\n\u003ch3\u003eFast, precise AF and tracking\u003c\/h3\u003e\n\u003cp\u003eFour precision XD (extreme dynamic) linear motors drive the focus group for fast, accurate, and quiet focusing that maximizes the AF performance potential of modern camera bodies. Tracking easily keeps up with the 120 fps maximum burst speed of the α9 III and is consistently reliable even while zooming. Perfect for professionals who must get the shot.\u003c\/p\u003e\n\u003ch3\u003eRefined expression for movies\u003c\/h3\u003e\n\u003cp\u003eThe latest lens technology minimizes focus breathing for refined movie imagery. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that smoothly guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy, and the entire system operates with minimal noise and vibration.\u003c\/p\u003e\n\u003ch3\u003eSmooth operation for movie capture\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. An internal zoom mechanism minimizes center of gravity shift, so gimbal mounting is easy, and the breathing compensation and Active Mode image stabilization functions provided in compatible α bodies are supported.\u003c\/p\u003e\n\u003ch3\u003eProfessional control\u003c\/h3\u003e\n\u003cp\u003eOperability is enhanced by an aperture ring with click ON\/OFF and lock switches, three assignable focus hold buttons, and a DMF switch that enables temporary switchover to manual focus while using AF. Ample clearance is provided for the camera grip. The lens accepts standard 95 mm filters, and the tripod foot has 1\/4” and 3\/8” screw holes.\u003c\/p\u003e\n\u003ch3\u003eRobust and reliable in the field\u003c\/h3\u003e\n\u003cp\u003eButtons and switches sealed with silicone gaskets, a rubber ring that seals the lens mount, an internal zoom mechanism, and other measures prevent the incursion of dust and moisture even in challenging outdoor conditions. The front element features a fluorine coating that repels\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame  f\/2 to f\/22\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Portrait-Length Zoom\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eInternal Zoom and Internal Focus Design\u003c\/li\u003e\n\u003cli\u003eXA, Aspherical, and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemovable Tripod Foot\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's In the Box:\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFE 50-150mm f\/2 GM Lens\u003c\/li\u003e\n\u003cli\u003eLens hood\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003cli\u003eTripod Mount\u003c\/li\u003e\n\u003cli\u003eSoft Case w\/strap\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eProduct SKU\u003c\/strong\u003e: \u003cspan\u003eSEL50150GM\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43437246939181,"sku":"23087","price":3999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/23087_SEL50150GM_Hero_01.png?v=1745339764"},{"product_id":"fe-100mm-f2-8-macro-gm","title":"Sony FE 100mm f\/2.8 Macro GM OSS Lens","description":"\u003ch3\u003e1.4x Max. Magnification in Sony's Versatile FE 100mm F2.8 Macro GM OSS\u003c\/h3\u003e\n\u003cp\u003eThe versatile \u003cstrong\u003eSony FE 100mm f\/2.8 Macro GM OSS Lens\u003c\/strong\u003e offers up to 1.4x magnification, or up to 2.8x with an optional teleconverter. G Master resolution and bokeh contribute to impressive macro captures, while advanced stabilization and macro-optimized operability deliver unprecedented macro potential for stills and movies. Flowers, insects, and other subjects come alive with normally hidden detail.     \u003cbr\u003e\u003c\/p\u003e\n\u003ch6\u003eUp to 1.4x magnification\u003c\/h6\u003e\n\u003cp\u003eThis G Master macro lens offers up to 1.4x magnification, or up to 2.8x magnification with an optional teleconverter. Advanced stabilization and macro-optimized operability deliver unprecedented control for stills and movies where focus is critical.\u003c\/p\u003e\n\u003ch6\u003eExtreme macro with more than a 1:1 ratio\u003c\/h6\u003e\n\u003cp\u003eUp to 1.4x magnification and a 0.26 m (0.86 ft) minimum focus distance make this lens ideal for macro photography. Close-up capability with more than a 1:1 magnification ratio makes it possible to capture details and textures that are normally invisible to the naked eye in creative new ways.\u003c\/p\u003e\n\u003ch6\u003e2.8x magnification with a teleconverter\u003c\/h6\u003e\n\u003cp\u003eTeleconverter support enables up to 2.8x magnification that can reveal new dimensions of detail and texture while providing ample working distance that not only makes it possible to shoot impressive macro captures of subjects that can’t be approached closely, but also allows extra space for effective lighting.\u003c\/p\u003e\n\u003ch6\u003eBreathtaking G Master resolution\u003c\/h6\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements suppress chromatic and other aberration for superior resolution right out to the image edges. Floating focus minimizes aberration variations for superb resolution at close focus. Nano AR Coating II controls flare and ghosting for excellent contrast and clarity.\u003c\/p\u003e\n\u003ch6\u003eExquisite G Master bokeh\u003c\/h6\u003e\n\u003cp\u003eAn f\/2.8 aperture, two XA (extreme aspherical) elements, two ED (Extra-low Dispersion) glass elements, and an 11-blade aperture unit all help to create gorgeous G Master bokeh that has minimal coloration. Refined bokeh contributes to beautiful, impressively dimensional imagery.\u003c\/p\u003e\n\u003ch6\u003eEffective stabilization for macro shooting\u003c\/h6\u003e\n\u003cp\u003eAdvanced optical image stabilization is optimized for macro shooting where sharpness is critical, and a new control system achieves improved angle, shift, and depth control for precise handheld stabilization. Compatible α bodies additionally enable lens-body communication that enhances stabilization for both stills and movies (Active Mode)\u003c\/p\u003e\n\u003ch6\u003eFast, precise, quiet AF and tracking\u003c\/h6\u003e\n\u003cp\u003eFour XD (extreme dynamic) linear motors drive the floating focus group for up to 1.9x faster AF over a wide range in AF-S mode. Tracking is fast too, making it easier to shooting active macro subjects. This system easily keeps up with the 120 fps maximum speed of the α9 III. Focus drive is quiet too, making it ideal for movie shooting.\u003c\/p\u003e\n\u003ch6\u003eCritical focus for eye-opening macro\u003c\/h6\u003e\n\u003cp\u003ePrecise focus is essential when shooting with a narrow depth of field, and this remarkable lens ensures that it is easy to achieve. After following a moving subject in AF-C mode, the MF mode can be quickly selected via the AF\/MF switch and used with focus magnification to refine and finalize focus.\u003c\/p\u003e\n\u003ch6\u003eQuick, easy focus adjustment\u003c\/h6\u003e\n\u003cp\u003eIf focus is on the wrong subject, it can be returned to the intended subject simply by rotating the focus ring in the lens’s DMF mode. Sliding the focus ring back and forth switches between the AF\/MF and FULL MF modes, with the latter providing distance and magnification scales that are ideal for macro shooting.\u003c\/p\u003e\n\u003ch6\u003eCustomizable focus hold buttons\u003c\/h6\u003e\n\u003cp\u003eWhen using AF, pressing a focus hold button maintains focus at the current setting for as long as the button is held. The focus hold buttons can be assigned different functions for different situations. Focus magnification can be assigned to the focus hold buttons, for example, so that it can be quickly activated for precise focus confirmation.\u003c\/p\u003e\n\u003ch6\u003eNatural linear manual focus response\u003c\/h6\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise. Linear Response MF also enables smooth, accurate manual focus shifts when shooting movies.\u003c\/p\u003e\n\u003ch6\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/h6\u003e\n\u003cp\u003eButtons and switches sealed with silicone gaskets, a rubber ring that seals the lens mount, and other measures prevent the incursion of dust and moisture even in challenging outdoor conditions. The front element features a fluorine coating that repels contaminants and makes the lens easier to clean.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1.4x Max. magnification in Sony's Versatile FE 100mm F2.8 Macro GM OSS\u003c\/li\u003e\n\u003cli\u003eUp to 2.8x magnification with optional teleconverter\u003c\/li\u003e\n\u003cli\u003eBreathtaking G Master resolution and bokeh\u003c\/li\u003e\n\u003cli\u003eRefined optical image stabilization minimizes macro shake\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF motors for fast, precise, quiet AF\u003c\/li\u003e\n\u003cli\u003eFocus operation optimized for macro shooting\u003c\/li\u003e\n\u003cli\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCompatible With:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCameras\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony E Mount Cameras\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTeleconverters\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony SEL20TC 2x Teleconverter Lens (Maximum magnification with SEL20TC is 2.8x)\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSony SEL14TC 1.4x Teleconverter Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFilters\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e67mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDimensions:\u003c\/h3\u003e\n\u003cp\u003eΦ3.20” x 5.82” \u003c\/p\u003e\n\u003ch3\u003eProduct SKU:\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSEL100M28GM\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIn the Box:\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 100mm f\/2.8 Macro GM OSS Lens\u003c\/li\u003e\n\u003cli\u003eSony Lens Hood (ALC-SH173)\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSony Lens Front Cap (ALC-F67S)\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSony Lens Rear Cap (ALC-R1EM)\u003c\/li\u003e\n\u003cli\u003eSoft Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote: This is the lens only. Camera is sold separately. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44206451425325,"sku":"29740","price":1499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/29740_SEL100M28GM_01_Hero.png?v=1759248076"}],"url":"https:\/\/glozerscamera.shop\/collections\/sony-g-master-lenses.oembed","provider":"Glazer's Camera","version":"1.0","type":"link"}