{"title":"Sony Holiday Lenses","description":"","products":[{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f\/1.4 GM Lens","description":"-\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eCompact G Master™ wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 24mm F1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh - a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The precision internal focus mechanism aids in AF speed by moving only the middle groups of the optical system and effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it is also exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses various aberrations, especially the peripheral area in the frame and sagittal flare. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. This also contributes to the compact and lightweight design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact and lightweight lens weighs in at only 15.7oz (445g) with smallest in class dimensions of 3” (75.4mm) diameter and 3-3\/4” (92.4mm) in length. It’s compact, lightweight design enhances portability and mobility thanks to the combination of optical design utilizing two XA elements and the newly developed DDSSM (Direct Drive SSM) AF system.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements, to effectively suppress and correct for sagittal flare, making this lens ideal for night sky and astrophotography.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClose-up, wide angle shooting\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The combination of high close-up capability with a minimum focusing distance of 0.79ft. 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Other benefits include fast, precise focus and versatile control for stills and movies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking resolution and contrast\u003c\/strong\u003e\u003cbr\u003eTwo aspherical elements, including one AA (advanced aspherical) element, plus ED glass elements maintain high resolution and contrast at all apertures, from corner to corner.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eF1.4 for versatility and beautiful bokeh\u003c\/strong\u003e\u003cbr\u003eF1.4 and an 11-blade circular aperture can create images with beautiful bokeh, while also making it possible to shoot at high shutter speeds in low light.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAutofocus that supports high resolution\u003c\/strong\u003e\u003cbr\u003eA ring drive SSM (Super Sonic wave Motor) system positions the lens’s heavy focus group with speed and precision, bringing out the best in high-resolution camera bodies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eConvenient fingertip control\u003c\/strong\u003e\u003cbr\u003eA physical aperture ring allows intuitive aperture control. An aperture click switch makes it possible to enable or disable the aperture ring click stops as required. Moviemakers will want the clicks OFF, while photographers often prefer tactile click feedback. There’s also a focus mode switch for convenient manual\/autofocus selection.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eA fast, sharp, 50mm F1.4 prime lens\u003c\/strong\u003e\u003cbr\u003eThis high-performance ZEISS® 50mm prime lens features a large F1.4 maximum aperture as well as spectacular contrast and resolution throughout every image. The large aperture makes it easier to shoot in low light and, in combination with an 11-blade aperture design, can produce gorgeous bokeh. Other benefits include fast, precise focus and versatile control for stills and movies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking resolution and contrast\u003c\/strong\u003e\u003cbr\u003eTwo aspherical elements, including one AA (advanced aspherical) element, plus ED glass elements maintain high resolution and contrast at all apertures, from corner to corner.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eF1.4 for versatility and beautiful bokeh\u003c\/strong\u003e\u003cbr\u003eF1.4 and an 11-blade circular aperture can create images with beautiful bokeh, while also making it possible to shoot at high shutter speeds in low light.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAutofocus that supports high resolution\u003c\/strong\u003e\u003cbr\u003eA ring drive SSM (Super Sonic wave Motor) system positions the lens’s heavy focus group with speed and precision, bringing out the best in high-resolution camera bodies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eConvenient fingertip control\u003c\/strong\u003e\u003cbr\u003eA physical aperture ring allows intuitive aperture control. An aperture click switch makes it possible to enable or disable the aperture ring click stops as required. Moviemakers will want the clicks OFF, while photographers often prefer tactile click feedback. 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Offering a 36mm equivalent focal length, this lens is a common choice for street, interiors, landscapes, and general photography. Also, thanks to the use of one extra-low dispersion element, two aspherical elements, and the Zeiss T* coating, shooters will enjoy images free from aberrations and flare. Operation is speedy as well due to the use of a fast and silent linear autofocus motor and an internal focus design, which permits focusing as close as 6.3\" for close ups with a 0.25x magnification. Additionally, it has a seven-blade circular diaphragm for smooth, round bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176219017261,"sku":"57310","price":899.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/SEL24F18Z01.jpg?v=1634874870"},{"product_id":"sony-e-10-18mm-f-4-oss-lens","title":"Sony E 10-18mm f\/4 OSS Lens","description":"\u003cul class=\"featuretab\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e10-18 mm super wide-angle zoom lens\u003c\/strong\u003e\u003cbr\u003eThe SEL-1018 offers a constant maximum aperture of F4 through the entire focal length range, enabling use of the widest aperture at every focal length. Even in low-light environments, such as outdoors at sunset, users will be able to take advantage of the bright aperture and use fast shutter speeds without unnecessarily raising ISO sensitivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focal length of 10 mm (15 mm in 35 mm eq.)\u003c\/strong\u003e\u003cbr\u003eThanks to a minimum focal length of only 10 mm (15 mm in 35 mm-camera equivalency), the SEL-1018 delivers finely detailed, super wide-angle photos, ideal for shooting majestic landscapes that can only be captured with super wide-angle lenses, as well as for producing striking photos with emphasized perspective.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperb image capturing capability\u003c\/strong\u003e\u003cbr\u003eThree Aspherical lens elements correct for spherical aberration and distortion, making it possible to shoot high-contrast, high-quality images with markedly less bleeding even at the maximum aperture. In addition, the optical system employs Super Extra-low Dispersion glass, realizing highly detailed images with reduced color aberration even at the 10 mm focal length.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Optical SteadyShot™ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing System\u003c\/strong\u003e\u003cbr\u003eLens elements at the rear of the optical system move, allowing rapid auto-focus response.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e\u003cbr\u003eIn low-light shots or nightscapes, out-of-focus light sources have a pleasing circular defocused effect.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176258633773,"sku":"81646","price":899.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/sel-1018_angle.jpg?v=1634873708"},{"product_id":"sony-e-35mm-f-1-8-lens","title":"Sony E 35mm f\/1.8 Lens","description":"\u003cul class=\"featuretab\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact, lightweight fixed F1.8 lens\u003c\/strong\u003e\u003cbr\u003eThis compact, large-aperture, fixed focal length lens has a focal length of 52.5 mm (35mm equivalent) and is approximately 1-3\/4” (45mm) long. Compact and easy to carry around, this bright lens makes an ideal “second lens” with the capability to handle a wide variety of shooting situations — from landscapes and snaps around town to lovely portraits with beautiful background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew optical design\u003c\/strong\u003e\u003cbr\u003eNewly designed optics reduces spherical aberration and coma, delivering performance similar to Sonnar T* E 24mm f\/1.8 ZA and E 50mm f\/1.8 OSS in the central area of the lens, and equal or better contrast at the periphery. The results are clean, sharp images even when shooting wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Optical SteadyShot™ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent and smooth focusing for shooting movies \u003c\/strong\u003e\u003cbr\u003eThe quiet, high-speed linear motor in SEL-35F18 controls focus while an in-lens stepping motor in the actuator controls the aperture. Together they provide extremely quiet operation and smooth focusing as well as quiet and fluid aperture control. These motors are ideal for shooting video since they eliminate the worry of excessive lens-drive noise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperb focusing operation\u003c\/strong\u003e\u003cbr\u003eThe SEL-35F18 supports DMF (Direct Manual Focus), which enables users to resume manual focusing directly after obtaining focus with AF. This is particularly useful when AF cannot lock onto a subject or continually focuses on an unintended one. 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Linear motor driven internal focusing is smooth and quiet, and a dust and moisture resistant design ensures consistently reliable performance.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176320991277,"sku":"5151","price":1099.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/sel55f18z_side_jpg.jpg?v=1634855572"},{"product_id":"nex-55-210-f4-5-6-3-black","title":"Sony E 55-210mm f\/4.5-6.3 OSS Lens","description":"The \u003cstrong\u003eSony E 55-210mm f\/4.5-6.3 OSS Lens\u003c\/strong\u003e features extra-low dispersion glass, a broad zoom range and aluminum alloy construction. On an APS-C camera, this zoom lens has a 82.5-315mm focal length range, suitable for event photography and portraiture alike. Internal focusing and linear motor-driven AF system help create responsive yet quiet focus while minimizing mechanical noise. Additionally, a separate manual focusing ring capable of Direct Manual Focus allows seamless transitions from AF to manual focusing.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176355037229,"sku":"14759","price":329.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/SEL55210_B01.jpg?v=1634870816"},{"product_id":"fe-28-135mm-pz-f4-g","title":"Sony FE PZ 28-135mm f\/4 G OSS Lens","description":"This top-quality \u003cstrong\u003epowered zoom lens for 35mm full-frame format cameras\u003c\/strong\u003e has been created to satisfy professional moviemaking requirements, including the high resolution HD and 4K formats. Focus breathing and zoom image shift have been reduced to an absolute minimum, while aspherical elements and advanced multi-coating technology effectively suppress aberration. An SSM (Super Sonic wave Motor) drive system has been employed for precise, quiet zooming. Independent control rings for zoom, focus, and Iris (aperture) are provided for the first time in an α lens. Built-in Optical SteadyShot image stabilization adds to the extraordinary performance of this outstanding lens.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176395604013,"sku":"28429","price":2899.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/psnyna-selp28135g_main_v500.png?v=1772837705"},{"product_id":"nex-fe-90mm-f2-8-macro-g","title":"Sony FE 90mm f\/2.8 G OSS Macro Lens","description":"Designed to produce crisp, high-impact close-ups and portraits, the new FE 90mm F2.8 Macro G OSS lens delivers an impressive blend of clarity, detail and smooth background. The first mid-telephoto macro lens for the α E-mount line, the FE 90mm F2.8 Macro G OSS features built-in Optical SteadyShot (OSS) image stabilization, allowing for pin-sharp images at up to 1:1 magnification, even when shooting handheld. The smooth, quiet Direct Drive SSM (DDSSM) mechanism drives two ‘floating’ focus groups independently, ensuring extremely precise focus positioning that’s crucial for macro photography.\u003cbr\u003e\u003cbr\u003eThe new macro lens maintains the same overall length at all focal distances – very helpful for macro shooting – and has a focus hold button and sliding focus ring that can instantly switch between manual and auto focus1. It is also dust and moisture resistant.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176430010413,"sku":"58531","price":949.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/58531_Hero_Produdt_Template.jpg?v=1638207121"},{"product_id":"nex-fe-35mm-f1-4-zeiss-t","title":"Sony FE 35mm f\/1.4 Zeiss Distagon T* Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cp\u003eFast, sharp, and loaded with the latest technology, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eDistagon T* FE 35mm f\/1.4 ZA Lens\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003efrom\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eoffers full-frame E-mount shooters a classic wide-angle focal length with excellent optical performance. Offering a maximum aperture of f\/1.4, shooters will enjoy excellent performance in low-light conditions as well as the ability to create images with a shallow depth of field. Ensuring excellent imagery are three aspherical elements and one Advanced Aspherical (AA) element which combat aberrations. Along with this, the lens uses a Zeiss T* anti-reflective coating to effectively eliminate flare and ghosting to create a sharp, contrasty image.\u003c\/p\u003e\n\u003cp\u003ePhotographers and videographers will enjoy fast, responsive focusing due to the implementation of a direct drive Super Sonic wave AF Motor (SSM) and an internal focusing mechanism. There are tactile control options as well, including an AF\/MF switch and a physical aperture ring, which can be de-clicked for smooth iris changes during video. Smooth bokeh is also a characteristic of this lens due to the use of a nine-blade circular diaphragm. And, the lens is dust and moisture resistant for use in less-than-ideal conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\"\u003e\n\u003cdiv data-selenium=\"sellingPointsTitle\" class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle4_2iuXk4fiJdiSJrFwQaVSyO weightBold_uZPYIzc0akPVg32yaW2cS primary_ELb2ysditdCtk24iMBTUs\"\u003e\n\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eAperture Range: f\/1.4 to 16\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eOne AA \u0026amp; Three Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eZeiss T* Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176430075949,"sku":"58524","price":1099.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/sel35f14z_a1.jpg?v=1634856230"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6","title":"Sony FE 70-300mm f\/4.5-5.6 G Lens","description":"The full-frame E-mount FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens features a state-of-the-art optical design including four aspherical glass elements, two ED (Extra-low Dispersion) glass elements and Sony’s Nano AR coating, which all work together to effectively suppress spherical aberration, distortion, and chromatic aberration. Together with Optical SteadyShot™ image stabilization, ensures beautiful high-resolution results for both still and video shooting.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176518156333,"sku":"15972","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/20e5fede7f3fb1d55a84d39ba8531f5b.jpg?v=1634855483"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cdiv class=\"description-wrap\"\u003e\n\u003cp\u003eWeighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 \"normal\" prime lens (model SEL50F18F) delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.\u003cbr\u003e\u003cbr\u003eThe lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery. Additionally, it has a circular aperture with a maximum of F1.8, producing beautiful 'bokeh' in images that allows the subject to stand out against a smoothly defocused background. For extended durability, the new prime lens is built with a solid metal mount\u003c\/p\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"features\" class=\"productFeature section col1\" data-scrollto=\"\" data-title=\"Features\"\u003e\n\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eFeatures:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSmooth defocusing:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe F1.8 maximum aperture opens up a world of beautiful prime-lens bokeh. The large F1.8 maximum aperture is also an advantage when shooting night scenes or in dimly lit interiors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e7-blade circular aperture:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe 7-blade circular aperture maximizes the beauty of large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused background bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRefined optical performance:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe lens has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. A double-gauss configuration effectively suppresses field curvature and distortion, while a precisely placed aspherical element controls spherical aberration and coma\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSolid Durability:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eDesigned for reliability in a wide range of environments, the metal mount adds a sophisticated feel as well as solid durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFast, agile focusing:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eFast and accurate autofocus is achieved with a newly developed DC motor focus actuator system which drives all lens groups for optimum focus precision and speed as well as quiet operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-compatibility-wrapper productFeature section col1\"\u003e\n\u003cdiv class=\"pdp-compatibility-header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176518418477,"sku":"15989","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/15989_Hero.png?v=1738274328"},{"product_id":"nex-fe-50mm-f-2-8-macro","title":"Sony FE 50mm f\/2.8 Macro Lens","description":"Get close with this full-frame 50mm macro lens and wide F2.8 aperture and a 6.25” (0.16m) minimum focusing distance with a 1:1 macro capability. Delivering on a wide range of uses from landscape, portrait to macro, its compact and lightweight design, paired with a comprehensive selection of on-lens controls, including a focus-mode switch and focus-range limiter, contributes to versatile operation.\u003cbr\u003eGet close with this full-frame 50mm macro lens and wide F2.8 aperture and a 6.25” (0.16m) minimum focusing distance with a 1:1 macro capability. Delivering on a wide range of uses from landscape, portrait to macro, its compact and lightweight design, paired with a comprehensive selection of on-lens controls, including a focus-mode switch and focus-range limiter, contributes to versatile operation.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176561016877,"sku":"51243","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/0258f5c793b5344885f4b91f8ad688db.jpg?v=1634855615"},{"product_id":"nex-fe-85mm-f1-8","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003e\u003cstrong\u003ePortrait-perfect sharpness and bokeh\u003c\/strong\u003e\u003cbr\u003eThere's nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portraiture, and the \u003cstrong\u003eSony FE 85mm f\/1.8 Lens\u003c\/strong\u003e is a standout choice. It features a compact, lightweight design for mobility, with high-performance optics and a large F1.8 maximum aperture that deliver outstanding image quality. An excellent second lens for both full-frame and APS-C camera users.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFine prime-lens performance\u003c\/strong\u003e\u003cbr\u003eED glass for chromatic aberration compensation, a 9-blade circular aperture and carefully controlled spherical aberration contribute to superb sharpness and smooth bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobile and manageable\u003c\/strong\u003e\u003cbr\u003eA compact, lightweight (371 g, 13.1 oz) design that is ideally matched to the α7 series offers a great blend of portability and high image quality for portraits, events and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuiet, precise focus drive\u003c\/strong\u003e\u003cbr\u003eA double linear motor system directly drives the lens's focus mechanism without intervening gears for precise, quiet operation that is ideal for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuality build, versatile features\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button can be assigned to other functions such as Eye AF, for example, while a wide, responsive focus ring offers improved manual focus comfort and precision. A dust- and moisture-resistant design plus other refinements add up to outstanding quality and photographic versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable in challenging conditions\u003c\/strong\u003e\u003cbr\u003eA sealed dust- and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176625045549,"sku":"3649","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/3649_Hero_Produdt_Template.jpg?v=1638206956"},{"product_id":"nex-fe-100mm-f2-8-stf-gm","title":"Sony FE 100mm f\/2.8 STF GM Lens","description":"A unique 100mm mid-telephoto lens featuring STF™ (Smooth Trans Focus) technology that can elevate portraits and subjects that benefit from smooth background bokeh to new artistic heights while boasting G Master™ resolution. It also offers close-up capability with up to 0.25x magnification and fast, precise and quiet autofocus. Optical SteadyShot™ image stabilization minimizes blur.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176625111085,"sku":"3642","price":1699.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/sel100f28gm_a-large.jpg?v=1634856155"},{"product_id":"sony-fe-16-35mm-f2-8-gm","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"%7B%7Bmedia%20url=\" title=\"Adobe\" wysiwyg=\"\" target=\"_blank\"\u003e\u003cimg alt=\"Sony Adobe Cloud\" src=\"https:\/\/glozerscamera.shop\/\/pub\/media\/wysiwyg\/Rebates\/Adobe_Cloud_Badge.jpg\" title=\"Sony Adobe Cloud\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176649097261,"sku":"10464","price":2099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/10464_Hero_16-35.png?v=1649114124"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cp\u003e\u003cstrong\u003eA compact, lightweight, and comprehensive zoom\u003cbr\u003e\u003c\/strong\u003eFrom 24mm to 105mm and F4 aperture throughout the zoom, the \u003cstrong\u003eSony FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176696807469,"sku":"22711","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/22711_Hero_24-105mm.png?v=1649179087"},{"product_id":"sony-e-18-135mm-f-3-5-5-6-oss-lens","title":"Sony E 18-135mm f\/3.5-5.6 OSS Lens","description":"\u003cp\u003e\u003cstrong\u003eLightweight, Compact, High-magnification zoom lens\u003c\/strong\u003e\u003cbr\u003eWith broad zoom range extending from 18mm wide-angle to 135mm telephoto, the versatile lens covers a wide range of subjects and situations. It features compact, lightweight portability that maximizes the APS-C format E-mount advantage, as well as fast, precise, quiet AF operation that make it an excellent one-lens solution for day-to-day shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7.5x zoom in a compact, lightweight lens\u003c\/strong\u003e\u003cbr\u003eThis lens weighs in at a mere 11.5oz (325g), and is no larger than 67.2mm in diameter and 88mm in length. At the telephoto end of the zoom range the focal length is 202.5mm (35mm format equivalent), providing ample reach for general shooting as well as landscapes, wildlife, portraits, and more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh corner-to-corner resolution\u003c\/strong\u003e\u003cbr\u003eA new optical design that includes one aspherical element contributes to consistently high resolution from the image center right out to the edges throughout the zoom range, while two ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration. Built-in optical image stabilization makes it easier to shoot blur-free images handheld.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClose-ups with beautiful background bokeh\u003c\/strong\u003e\u003cbr\u003eMinimum focusing distance is just 0.45 m (1.48 ft) (0.29x max. magnification), making it easy to shoot close-ups of sweets, flowers, and wildlife that combine sharp in-focus subjects with beautiful background bokeh. 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This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot™ image stabilization significantly reduces blur\u003c\/strong\u003e\u003cbr\u003eHigh-performance Optical SteadyShot™ image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. An updated ‘Mode 3’ algorithm is optimized for smooth, stable framing of moving subjects. 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The focus hold buttons can also be customized via a camera body menu, allowing them to be assigned to a different function selected by the user: Eye AF, for example.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eSony’s lens sealing maximizes resistance to dust and moisture4, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLiberal use of magnesium alloy\u003c\/strong\u003e\u003cbr\u003eA durable magnesium alloy is used not only for the lens barrel exterior and tripod mount, but also for interior barrel components as well. This provides the tough durability that demanding professional application require, while minimizing overall weight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1.4x and 2.0x tele-converter support, with high imaging and AF performance\u003c\/strong\u003e\u003cbr\u003eOptional high-performance 1.4x and 2.0x tele-converters are supported, providing up to 800mm focal length (1200mm equivalent on APS-C bodies) with an F5.6 maximum aperture*. Outstanding imaging performance and fast, precise AF operation are maintained when either of these excellent tele-converters are used, ensuring that the lens’s superior G Master image quality is not compromised.* Maximum aperture with the 1.4x and 2.0x tele-converters is F4 and F5.6, respectively.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine front-element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-time DMF\u003c\/strong\u003e\u003cbr\u003eDMF (Direct Manual Focus) give you the ability to instantly switch to manual focus while in autofocus mode. This is particularly useful when acquiring a subject using AF and then allowing you to fine tune your focus point using the manual focus ring. When the FULL TIME DMF switch is ON, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. If AF causes focus to shift to a different subject while shooting, the focus ring can be used to quickly bring focus back to the desired subject. It can also be useful when it is necessary to focus beyond a set focus range limit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus range limiter\u003c\/strong\u003e\u003cbr\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 7m-2.7m, and ∞-7m.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDrop-in filter slot\u003c\/strong\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS includes a filter slot7 that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in circular polarizing filter. The VF-DCPL1 can be rotated to achieve the desired polarization while installed in the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-speed, accurate AF tracking at F22 aperture\u003c\/strong\u003e\u003cbr\u003eHigh-speed, accurate AF tracking for continuous shooting at minimum F22 aperture8 (α9 software must be updated to the latest version). This is an important advantage allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStrong, lightweight carbon fiber lens hood\u003c\/strong\u003e\u003cbr\u003eThe supplied lens hood is made of strong, lightweight carbon fiber to minimize added weight. The interior of the hood is lined with flocking to minimize reflections for optimum light control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncreased mount strength and reliability\u003c\/strong\u003e\u003cbr\u003eWhile conventional lenses use four mount attachment screws, the FE 400mm F2.8 GM OSS uses seven. The number of mount attachment screws has been increased to ensure maximum rigidity and durability that will easily withstand professional use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile high-durability tripod mount\u003c\/strong\u003e\u003cbr\u003eThe tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. It also features a switch that engages or disengages click stops which when engaged, easily and quickly allows the user to switch between horizontal and vertical camera orientations in 90-degree click stops as required. The click stops can be disengaged when smooth, low-resistance operation is desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupplied hard carrying case\u003c\/strong\u003e\u003cbr\u003eA dedicated trunk style hard case is supplied to protect the lens from shock and vibration during transport. The case has carrying handles on two sides and a convenient carrying strap.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFunction ring\u003c\/strong\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS includes a new function ring with switch selectable for PRESET (preset focus), FUNCTION and OFF positions. When in the PRESET position, the SET button is initially used to memorize the desired focus point, moving the function ring in either direction will immediately set focus to the memorized point. This can be a huge advantage for sports and other rapidly changing situations, allowing focus to be preset in advance and instantly recalled to ensure that the decisive moment is properly captured. This function is available whether shooting with AF or MF, and can focus outside a set focus limit range. When in the FUNCION position, functions can be assigned to the FUNCTION mode via a camera body menu. If Power Focus is assigned and the function ring is rotated, focus shifts smoothly at a speed determined by the amount of function ring rotation. This allows smooth focus shift for movies. If APS-C\/Full Frame Select6 is assigned, the function ring can be rotated to switch between APS-C and full-frame angles of view.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176732131373,"sku":"33914","price":12999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1530108376000_1369634.jpg?v=1614034256"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003ch3\u003eSony Alpha Full-frame E-mount Telephoto Prime G Master Lens\u003c\/h3\u003e\n\u003cbr\u003e\n\u003ch2\u003e\u003cspan\u003eBeauty beyond belief\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp class=\"p1\"\u003e135mm F1.8 prime using XA, Super ED and ED glass elements with four XD linear focus motors to drive two focus groups for fast, quiet and precise autofocus while delivering breathtaking G Master sharpness and bokeh.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176776040493,"sku":"42837","price":2249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/SEL135F18GM_A.jpg?v=1634872998"},{"product_id":"fe-600mm-f4-0-gm","title":"Sony FE 600mm f\/4 GM OSS Lens","description":"\u003ch3\u003eThe Sony 600mm f\/4 G Master super-telephoto lens\u003cbr\u003eFast autofocus plus stunning G Master resolution and gorgeous bokeh in a lightweight, well-balanced, mobile lens. Sony's original XA lens and XD linear motor technologies contribute to peak optical and mechanical performance, making it possible to capture dynamic, eye-catching images from afar. Ideal for sports, news, and nature photography.\u003c\/h3\u003e\n\u003cp\u003eXD Motors for fast, precise, tenacious AF\u003cbr\u003eTwo XD (extreme dynamic) linear motors provide fast, precise AF and reliable tracking. The SEL600F40GM brings out the best in modern camera bodies, effortlessly maintaining accurate focus on fast-moving sports and wildlife subjects. A control algorithm developed specifically for these motors contributes to fast positioning of the large focus group with minimum delay and vibration.\u003c\/p\u003e\n\u003cp\u003eNew large XA element delivers superb resolution and bokeh\u003cbr\u003eAn exacting G Master optical design uses three fluorite elements to suppress chromatic aberration, which can be problematic in telephoto lenses. A large XA (extreme aspherical) element is also included to eliminate onion-ring bokeh. Each lens is individually calibrated to achieve the ideal balance between resolution and bokeh. Optional high-performance 1.4x and 2.0x teleconverters2 with XA elements are also available.\u003c\/p\u003e\n\u003cp\u003eOutstanding mobility: lightest in its class3\u003cbr\u003eA weight of just 6.70 lb, including tripod mount, makes this lens balance ideally with compact, lightweight E-mount camera bodies for easy handling and control. Smooth, precise panning is possible handheld or monopod-mounted.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eReliability and durability for challenging conditions\u003cbr\u003eA dust- and moisture-resistant design4 provides reliability for outdoor use in challenging conditions, and the front lens element features a fluorine coating that repels water, oil, and other contaminants. A rigid magnesium alloy is used not only for the lens barrel exterior and tripod mount area, but for critical areas of the barrel interior as well, ensuring maximum strength and durability.\u003c\/p\u003e\n\u003cp\u003eAdvanced features support professional needs\u003cbr\u003eWhen the FULL TIME DMF switch is ON, manual focus is automatically engaged when the focus ring is operated, even in the AF-C mode. Built-in Optical SteadyShot image Stabilization includes MODE 2 for panned shots, and MODE 3 for dynamic sports or wildlife action. MODE 3 also provides a more stable viewfinder image for easier framing.\u003c\/p\u003e\n\u003cp\u003eLens Configuration\u003cbr\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh\u003cbr\u003e[1] Fluorite lens [2] Extreme aspherical lens (XA lens) [3] ED (extra-low dispersion) glass\u003c\/p\u003e\n\u003cp\u003eMTF Chart\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e[1] Contrast (%) [2] Distance from optical center of lens (mm)\u003cbr\u003e[3] Max. aperture [4] F8 aperture [5] Spatial frequency\u003cbr\u003e[6] 10 line pairs\/mm [7] 30 line pairs\/mm\u003cbr\u003e[8] Radial values [9] Tangential values\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176796782637,"sku":"47222","price":14099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1560262848000_1485539.jpg?v=1614037315"},{"product_id":"fe-35mm-f1-8","title":"Sony FE 35mm f\/1.8 Lens","description":"The compact and light weight, large-aperture prime lens is ideal for full-frame and APS-C cameras and provide mobility and convenience for shooting a wide range of subjects from everyday snapshots, food photography, landscapes, night scenes and more. It provides outstanding corner-to-corner image quality and beautiful bokeh, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176803696685,"sku":"48684","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1_2__3.jpg?v=1622806413"},{"product_id":"e-70-350mm-f4-5-6-3","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"E 70-350mm F4.5-6.3\u003cbr\u003eThis high-resolution super-telephoto APS-C zoom G lens features an optimized optical and\u003cbr\u003emechanical design, resulting in excellent image quality across the image area and 350mm max\u003cbr\u003ezoom range, with convenience and mobility of the compact, lightweight design. Built-in optical\u003cbr\u003eimage stabilization adds stability and fast, precise, and quiet XD linear motors rapidly bring your\u003cbr\u003eimage into focus.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176816377901,"sku":"51062","price":1099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/70350g.jpg?v=1614039304"},{"product_id":"e-16-55mm-f2-8-g","title":"Sony E 16-55mm f\/2.8 G Lens","description":"E 16-55mm F2.8 G\u003cbr\u003eA compact, large-aperture APS-C standard zoom for users who want a small, lightweight system\u003cbr\u003ethat provides advanced control as well as outstanding image quality. This 16-55mm (24-82.5\u003cbr\u003emm full-frame equiv.) standard zoom lens weighs in at only 494g. The advanced G lens design\u003cbr\u003esuppress abortion, reflections, flare and ghosting, while the 9-blade circular aperture\u003cbr\u003econtributes to gorgeous bokeh. It incorporates the same XD (Extreme Dynamic) Linear Motor\u003cbr\u003etechnology found in the Full-frame G Master series to obtain fast, precise, quiet autofocus and\u003cbr\u003etracking","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176816410669,"sku":"51055","price":1599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1655.jpg?v=1614038526"},{"product_id":"fe-20mm-f1-8-g","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cp\u003ePresenting an ultra-wide field of view, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 20mm f\/1.8 G\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\"\u003e\n\u003cdiv class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle4_2iuXk4fiJdiSJrFwQaVSyO weightBold_uZPYIzc0akPVg32yaW2cS primary_ELb2ysditdCtk24iMBTUs\" data-selenium=\"sellingPointsTitle\"\u003e\n\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eTwo Aspherical Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eDual XD Linear Motor AF System\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eLinear Manual Focus Response\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eFocus Hold Button, Focus Mode Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eDust and Moisture Resistant\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176849014829,"sku":"58248","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/58248_Hero_Produdt_Template.jpg?v=1638207932"},{"product_id":"fe-12-24-f2-8-gm","title":"Sony FE 12-24mm f\/2.8 GM Lens","description":"Fe 12-24 F2.8 Gm\u003cbr\u003e\u003cp\u003eUltra-wide F2.8 12–24-mm zoom\u003c\/p\u003e\u003cp class=\"p3 \"\u003eAt the 12-mm end of its range, this 12–24-mm constant F2.8 zoom lens offers an ultra-wide angle of view. An innovative optical design works with Sony's advanced XD Linear Motors to deliver outstanding G Master image quality in a lightweight lens that also features fast, precise autofocus, smooth control, and solid reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176879980589,"sku":"61564","price":3149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/61564_Hero_Produdt_Template.png?v=1638569054"},{"product_id":"fe-28-60mm-f-4-5-6","title":"Sony FE 28-60mm f\/4-5.6 Lens","description":"Fe 28-60mm F\/4-5.6\u003cbr\u003e\u003cp\u003eSmall, light and full-frame\u003cbr\u003eThe latest mechanical and optical technology delivers full-frame performance in the world's lightest and most compact2 standard zoom lens. Although the FE 28–60 mm F4–5.6 is designed for easy carrying in your bag for daily use, it features a focal length of 28–60 mm to expand your full-frame reach.\u003c\/p\u003e\u003cp\u003eThe world's smallest and lightest2 full-frame compatible zoom lens\u003cbr\u003eThe FE 28–60 mm F4–5.6 combines full-frame image quality and world-leading2 compactness and lightness (5.9 oz, 167 g) through excellent mechanical and optical design, including its retracting structure and three aspherical lens elements. For everyday snaps, travel, and vlogging, it's the ideal lens for compact E-mount full-frame cameras—delivering ease, portability, and high image quality.\u003c\/p\u003e\u003cp\u003eA standard zoom lens with corner-to-corner full-frame resolution\u003cbr\u003eTo deliver the optical performance and corner-to-corner resolution necessary for full-frame imaging, the FE 28–60 mm F4–5.6 features three aspherical lens elements. The precise shape of these elements suppresses image distortions and aberrations.\u003c\/p\u003e\u003cp\u003eIdeal focal length and close-up capability\u003cbr\u003eCapture a wide variety of everyday subjects with the flexible focusing range. With a minimum focusing distance of just 0.3 m (telephoto 0.45 m), you can achieve good close-ups of food and flowers. The compact design makes it the ideal tool for everything from table photos to vlogs with full-frame quality.\u003c\/p\u003e\u003cp\u003eLinear-motor drive extracts maximum AF performance from the latest full-frame cameras\u003cbr\u003eA Sony linear motor provides fast and precise focusing, and quiet operation in both movie and still-image capture. Combined with the latest α full-frame cameras, you can confidently lock onto even fast-moving subjects using AF functions like Real-time Tracking and Real-time Eye AF.\u003c\/p\u003e\u003cp\u003eDust- and moisture-resistant3 design\u003cbr\u003eFor confidence, dependability, and ease of use in a range of shooting environments, the compact and lightweight design features sealing for dust and moisture resistance3.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176896397357,"sku":"63736","price":499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1600125622_1592780.jpg?v=1638569278"},{"product_id":"fe-35mm-f1-4-gm","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony 35mm f\/1.4 GM lens\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompact, lightweight design: ideal for both full-frame and APS-C2\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e10.6” min. focus distance up to 0.23x magnification for close-up shots\u003c\/li\u003e\n\u003cli\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/li\u003e\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\n\u003cli\u003eManual aperture ring with selectable on\/off click for stills or movie\u003c\/li\u003e\n\u003cli\u003eProgrammable focus hold button for multiple custom functions\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant for robust reliability\u003c\/li\u003e\n\u003cli\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176926609453,"sku":"67475","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/67475_Hero_Produdt_Template.png?v=1638567017"},{"product_id":"fe-200-600mm-f5-6-6-3-g-2","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cp\u003eSpanning a versatile telephoto range, the Sony FE 200-600mm f\/5.6-6.3 G OSS from Sony is a flexible zoom perfectly suited for nature, wildlife, and sports applications. Its long reach pairs with a modest maximum aperture range to render to a relatively lightweight and portable design, which benefits handheld use. The optical design incorporates a series of low dispersion and aspherical elements, which suppress a variety of aberrations, color fringing, and distortion in order to produce well-corrected imagery with high sharpness, color fidelity, and accurate rendering. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions.\u003cbr\u003e\u003cbr\u003eComplementing the optics, this lens also features a sophisticated physical design, which incorporates a Direct Drive Super Sonic wave Motor to realize fast, near-silent autofocus performance as well as full-time manual focus override. Optical SteadyShot image stabilization minimizes the appearance of camera shake to produce sharper imagery when working handheld and a removable, rotating tripod collar is also featured for stable tripod and monopod mounting. Additionally, a rounded 11-blade diaphragm contributes to an especially pleasing bokeh quality and the lens sports a weather-sealed design along with a fluorine-coated front element.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313193992237,"sku":"47229","price":1999.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/47229_Hero_200-600.png?v=1649116661"},{"product_id":"fe-100-400mm-4-5-5-6-gm-2","title":"Sony FE 100-400mm f\/4.5-5.6 GM Lens","description":"\u003cp\u003eTargeting sports, wildlife, and action shooters, this FE 100-400mm f\/4.5-5.6 GM OSS Lens from Sony will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003cbr\u003e\u003cbr\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customizable focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313352163373,"sku":"8687","price":2699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/8687_Hero_100-400.png?v=1649180005"},{"product_id":"fe-50mm-f2-5-g-4","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eSony FE 50mm F2.5 G lens\u003c\/strong\u003e delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698684973,"sku":"69285","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/Hero_FE50mmf_2.5GSEL50F25G.png?v=1638570761"},{"product_id":"fe-40mm-f2-5-g-4","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 173g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of three aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 40mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 40mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 40mm angle of view is useful in applications from snap shots to movie shooting. The FE 40mm F2.5 G features an impressive minimum focus distance of 11.02” (0.28m) (AF) \/ 9.84” (0.25m) (MF) and maximum magnification of 0.2x (AF) \/ 0.24x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 40mm F2.5 G lens has clear advantages for moviemaking. With an wide 40mm angle of view on full frame bodies and 60mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 40mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 173g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid-range focal length of 60mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 40mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 40mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698717741,"sku":"69278","price":749.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HEROSonyFE40mmf_2.5GLens.png?v=1638570163"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 24mm F2.8 G lens\u003c\/strong\u003e delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 162g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698750509,"sku":"69271","price":749.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HeroFE24mmf_2.8GSEL24F28G.png?v=1638570560"},{"product_id":"fe-50mm-f-1-2-gm-3","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003ch2\u003eSony FE 50mm f\/1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G incorporates an ED glass element to suppress chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery, leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 50mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 50mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 50mm angle of view is useful in applications from snap shots to movie shooting. The FE 50mm F2.5 G features an impressive minimum focus distance of 14.78” (0.35m) (AF) \/ 12.2” (0.31m) (MF) and maximum magnification of 0.18x (AF) \/ 0.21x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 50mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 174g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid to telephoto focal length of 75mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 50mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 50mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313700782125,"sku":"68976","price":2199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/SEL50F12GM_A_68976.jpg?v=1770667820"},{"product_id":"fe-14mm-f1-8-gm","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eSony FE 14MM F1.8 GM\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFE 14mm F1.8 GM Sony Alpha E-mount Full-frame Large-aperture Ultra-wide Angle Prime G Master Lens for stills and movies with excellent G Master resolution and bokeh in a compact, lightweight design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe FE 14mm F1.8 GM delivers incredible G Master quality and performance with a new perspective from an ultra- wide-angle field of view and bright F1.8 aperture -- all in a compact and lightweight design. Ideal for astrophotography, architecture, landscape, and even portraits and movie shooting, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39353154142253,"sku":"69749","price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/69749_Hero_Produdt_Template.png?v=1638568623"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003carticle class=\"content_sF4U0te87jYBdVZ2QLY5G\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBuilding on the success of its predecessor, the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFE 70-200mm f\/2.8 GM OSS II Lens\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efrom\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSony\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design aslo features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003caside class=\"rightNavbar_1yd0CDDKugyYbfeMldBz\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"included_w6g5Ks34VAHMzAA4D9xsM\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/aside\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39788634669101,"sku":"75286","price":3099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/01_-_SEL70200GM2_A_2000x2000_1900d655-a9a4-4dcb-830e-70992e0183b8.jpg?v=1770664924"},{"product_id":"fe-16-35mm-f4-g-pz","title":"Sony FE PZ 16-35mm f\/4 G Lens","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe \u003cstrong\u003eSony FE PZ 16-35mm F4 G Lens\u003c\/strong\u003e redefines the applications of wide-angle full frame zoom lenses for photo and video with cutting edge advances in image quality, autofocus and power zoom while achieving the lightest weight in its class to support the most demanding content creators. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eA new power zoom system in a compact lens is suitable for small crews or solo shooting.  It is ideal for stills too, with beautiful G lens™ rendering and astonishing AF (autofocus) performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis compact, lightweight, full-frame constant F4 wide-angle power zoom lens delivers superb G Lens image quality.  It includes two AA (advanced aspherical) elements, a Super ED (Extra-low Dispersion) element and an ED element to effectively suppress distortion and aberration. \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSmooth Power with Rapid Response\u003c\/strong\u003e\u003cbr\u003eA new power zoom system driven by four XD (Extreme Dynamic) Linear Motors for the first time in an Alpha lens provides smooth control with the immediacy of manual zoom.  Even subtle zoom ring rotation is precisely detected and instantaneously converted to zoom operation.  A continuously variable zoom lever makes it easy to execute super-slow constant-speed zooms, and zoom can be remotely controlled even while the camera is mounted on a gimbal.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list_dkf_HqcGmV\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_dkf_HqcGmV\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_dkf_HqcGmV\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_dkf_HqcGmV\"\u003ePower Zoom Mechanism; Internal Zoom\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_dkf_HqcGmV\"\u003eSuper ED, ED, and Aspherical Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_dkf_HqcGmV\"\u003eDual XD Linear AF Motors\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_dkf_HqcGmV\"\u003eSuppressed Focus Breathing\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_dkf_HqcGmV\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_dkf_HqcGmV\"\u003eFluorine Coating, Weather-Sealed Design\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_dkf_HqcGmV\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40460006817837,"sku":"79603","price":1299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/Hero_7c38852b-baaa-4333-b568-8bee02678212.jpg?v=1647994573"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest*\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Full Frame F2.8 constant aperture Standard Zoom lens. With significantly evolved AF performance, the FE 24-70mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie cameras.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e22% Lighter, 18% Smaller than Previous\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eSuperb image quality throughout the entire zoom range at all focusing distances\u003cbr\u003e\u003c\/strong\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, realize sharp, clear images at all zoom and aperture settings.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmall, light and versatile\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThis lens is the smallest and lightest F2.8 24-70mm zoom in its class\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e**\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e. It weighs just 24.6 oz (695 g), over 20% less than the previous model. It is 16 mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003eBeautiful G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBeautiful, natural F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements manufactured to 0.01 -micron surface precision suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve fast, precise and quiet AF with excellent tracking. Shoot at up to 30 frames per second*\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e or up to 4K 120p with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down*\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eMinimum focusing distance is just 8.3” (0.21 m) at 24 mm and 11.8” (0.30 m) at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMinimal flare and ghosting\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’ design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVideo performance refined for visual creators\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported*\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated aperture ring, click\/de-click and iris lock switches \u003c\/strong\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 ~ F22 settings\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eZoom smoothness switch, customizable focus hold buttons\u003cbr\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eZoom ring torque can be adjusted via a two-position switch. With the switch in the Tight position the barrel won’t extend unexpectedly during transportation. The Smooth position provides light zoom operation for flexible, responsive shooting while also making it easy to produce smooth slow zoom for movies. Two customizable focus hold buttons are provided for easy access and control when at most any orientation. Alternative functions can be assigned from the camera’s menu.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eAberration controlled for superb\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003e images\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. It also provides precise repeatability. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e*Sony survey\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e**As of the April 2022 product announcement, compared to full-frame autofocus 24-70mm F2.8 standard zoom lenses. Sony survey.\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e***“Hi+” continuous shooting mode with ILCE-1. Effective at 1\/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1\/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode.\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e****With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40615050608685,"sku":"80172","price":2449.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/80172_Hero.png?v=1651088955"},{"product_id":"sony-e-15mm-f-1-4-g-lens","title":"Sony E 15mm f\/1.4 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThis wide-angle, large aperture 15mm APS-C prime offers dynamic perspectives, corner-to-corner sharpness, naturally rendered bokeh in an incredibly mobile package. Fast, precise, quiet AF, optical design for refined movies shooting and rugged reliability make it ideal for use with APS-C and Super35 cameras for both still and video content creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e22.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuper ED, ED, and Aspherical Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eMin. 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Whether you’re shooting stills or movies, superb operability and AF performance combine with compact, lightweight mobility and multi-faceted versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEye-opening G Lens resolution and contrast from full aperture:\u003c\/strong\u003e\u003cbr\u003eAn innovative optical design that includes three aspherical elements corrects field curvature and aberration for outstanding resolution through the lens’s wide 15 mm field of view, even at full F1.4 aperture. One ED (Extra-low dispersion) glass element and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral color fringing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking, naturally rendered bokeh at wide F1.4 aperture:\u003c\/strong\u003e\u003cbr\u003eThis lens’s large F1.4 aperture makes it possible to produce beautiful bokeh that is enhanced by precisely controlled spherical aberration and a 7-blade circular aperture. Minimum focus distance of just 6.7” (0.17 m) and 0.15x maximum magnification2 let you get close to the subject while producing deep background bokeh. Impressive close-up capability is an advantage for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight for extraordinary shooting freedom:\u003c\/strong\u003e\u003cbr\u003eThe small size and low weight of the lens makes it a perfect match for compact APS-C as well as Super35 E-mount cameras. A design that maximizes the benefits of aspherical elements and the short mirrorless flange back distance delivers stunning optical performance in an APS-C format lens that is only 2-5\/8 x 2-3\/4” (66.6 x 69.5 mm) and weighs only 7.8 oz. (219 g). A great choice for wide-angle landscapes, architecture, interiors and snapshots in general.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced autofocus maximizes the camera’s speed potential\u003c\/strong\u003e:\u003cbr\u003eTwo linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the camera in use can be utilized so that even fast or erratically moving subjects can be reliably captured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring with selectable on\/off click for stills or movie:\u003c\/strong\u003e\u003cbr\u003eAn aperture ring provides intuitive control plus the fast response required for professional applications. It also includes a switch that turns the aperture click stops on or off – ON for tactile feedback when shooting stills or OFF for seamless, silent control when shooting movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optics for refined movies with minimal breathing:\u003c\/strong\u003e\u003cbr\u003eState-of-the-art lens technology packed into this remarkable large-aperture wide-angle lens reduces unwanted focus breathing and angle of view shifts when focusing. It also supports the breathing compensation function in compatible alpha cameras, further reducing unwanted angle of view shifts during focusing for smooth, high-quality movie footage3.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistent balance and center of gravity for easy handling\u003c\/strong\u003e:\u003cbr\u003eThanks to a refined internal focus mechanism, the lens’s length remains constant while focusing for ideal balance and handling. You can move in close to the subject, right down to the lens’s minimum focusing distance, and shoot movies or stills without being restricted by changing lens length.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural, repeatable linear manual focus response\u003c\/strong\u003e:\u003cbr\u003eFor professional manual focusing feel and repeatable response, Linear Response MF ensures that the focus ring responds directly and linearly to subtle manual control. Focus ring rotation translates directly to corresponding change in focus, so control feels immediate and precise when shooting stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e:\u003cbr\u003e Dust and moisture resistant design4 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical and ED glass lens elements suppress spherical and chromatic aberrations:\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact lens includes three aspherical elements to correct field curvature and aberration for outstanding resolution throughout the wide 15mm field of view. One ED (Extra-low Dispersion) and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral color fringing, achieving natural color and high contrast without color bleeding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus hold button can be customized for various functions:\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button is provided for easy access and convenient control in just about any shooting situation. Other functions can be assigned to the focus hold button from compatible camera’s menu.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection:\u003c\/strong\u003e\u003cbr\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompatible with 55 mm threaded filters on an F1.4 wide-angle lens\u003c\/strong\u003e:\u003cbr\u003eEven with its wide 15 mm focal length, the E 15 F1.4 G accepts standard 55 mm threaded front mounted filters. Thanks to its internal focus system, the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePetal-shaped, bayonet mount lens hood:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eALC-SH171 petal-shaped, bayonet mount lens hood supplied.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pOLfAP6gA38\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40734413619245,"sku":"81784","price":849.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/81784_Hero.png?v=1654303445"},{"product_id":"e-11mm-f1-8","title":"Sony E 11mm f\/1.8 Lens","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis incredibly compact and lightweight ultra-wide-angle 11mm APS-C prime offers dynamic perspectives, corner-to-corner sharpness, naturally rendered bokeh and large F1.8 aperture. Fast, precise, quiet AF, optical design for refined movies shooting and rugged reliability make it ideal for still and video content creators alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e16.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/1.8 to f\/16\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eMin. Focusing Distance: 4.7\"\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuppressed Focus Breathing\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust- and Moisture-Resistant Design\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUltra-wide-angle 11 mm large F1.8 aperture prime for stills and movies\u003c\/strong\u003e:\u003cbr\u003eWith an 11 mm (35mm full-frame eq: 16.5 mm1) focal length for dynamic images and a large F1.8 aperture for deep bokeh, this 6.5 oz. (181 g) APS-C format lens has the mobility you need to capture stunning still and movies anywhere. It also features two linear motors for fast, precise AF that supports both stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLarge F1.8 maximum aperture for deep, naturally rendered bokeh\u003c\/strong\u003e:\u003cbr\u003eA large F1.8 max. aperture delivers expressive, naturally rendered bokeh in deep, impressive images. 0.4 ft (0.12 m) minimum focus and 0.2x magnification2 let you get close to the subject while producing beautifully defocused backgrounds. Precisely controlled spherical aberration and a 7-blade circular aperture contribute significantly to the lens’s sensational bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh resolution throughout an ultra-wide field of view\u003c\/strong\u003e:\u003cbr\u003eInnovative optics deliver high resolution right out to the image edges. Optimal placement of three aspherical elements ideally correct field curvature for excellent resolution throughout the image area. Three ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration and color fringing for superb image quality\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight for extraordinary shooting freedom\u003c\/strong\u003e:\u003cbr\u003eThis compact, lightweight lens is a perfect match for E-mount APS-C as well as Super35 cameras, providing easy handling that is great for long handheld or grip-mounted shooting sessions. Spherical and aspherical elements combine to achieve stunning optical performance in a lens that is only 2-5\/8 x 2-3\/8” (66 x 57.5 mm) and weighs only 6.4 oz. (181 g).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced autofocus maximizes the camera’s speed potential:\u003c\/strong\u003e\u003cbr\u003eTwo linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the camera in use can be fully realized so that even fast or erratically moving subjects can be reliably captured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA versatile tool for movie shooters\u003c\/strong\u003e:\u003cbr\u003eAn 11 mm field of view and large F1.8 aperture make it easy to shoot subjects against sweeping background with beautiful bokeh. That also makes this lens ideal for vlogging as the wide field of view helps capture all of the scene even when the camera is held at arm’s length.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optics for refined movies with minimal breathing:\u003cbr\u003e\u003c\/strong\u003eState-of-the-art lens technology packed into this remarkable large-aperture ultra-wide lens reduces unwanted focus breathing and angle of view shifts when focusing. It also supports the breathing compensation function in compatible alpha cameras, further reducing unwanted angle of view shifts during focusing for smooth, high-quality movie footage3.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistent balance and center of gravity for easy handling\u003c\/strong\u003e:\u003cbr\u003eThanks to a refined internal focus mechanism, the lens’s length remains constant while focusing for ideal balance and handling. You can move in close to the subject, right down to the lens’s minimum focusing distance, and shoot movies or stills without being restricted by changing lens length.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural, repeatable linear manual focus response\u003c\/strong\u003e:\u003cbr\u003eFor professional manual focusing feel and repeatable response, Linear Response MF ensures that the focus ring responds directly and linearly to subtle manual control. Focus ring rotation translates directly to corresponding change in focus, so control feels immediate and precise when shooting stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e:\u003cbr\u003e Dust and moisture resistant design4 provides extra reliability for outdoor use in challenging conditions. 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Other functions can be assigned to the focus hold button from compatible camera’s menu.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e:\u003cbr\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompatible with 55 mm threaded filters on an ultra-wide-angle lens\u003c\/strong\u003e:\u003cbr\u003eDespite being an ultra-wide-angle prime lens, the E 11 F1.8 accepts standard 55 mm threaded front mounted filters – rare in a lens of this focal length. Thanks to its internal focus system, the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePetal-shaped, bayonet mount lens hood:\u003c\/strong\u003e\u003cbr\u003eALC-SH169 petal-shaped, bayonet mount lens hood supplied.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9hX7NlngUMI\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40734413652013,"sku":"81777","price":649.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/81777_Hero.png?v=1654301743"},{"product_id":"e-pz-10-20mm-f4-g","title":"Sony E 10-20mm f\/4 PZ G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan\u003eThis compact and lightweight ultra-wide-angle power zoom lens combines outstanding mobility and image quality to realize opportunities that only wide field of view and power zoom can provide. Offering dynamic perspectives1, corner-to-corner sharpness, naturally rendered bokeh, fast, precise AF and optical design refined for movies, this lens is ideal for use with E-mount APS-C and Super35 cameras.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e15-30mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003ePower Zoom Mechanism; Internal Zoom\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eSuppressed Focus Breathing\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eED and Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDust- and Moisture-Resistant Design\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003ePower zoom with variable speed lever, responsive operation and control\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003eA new electronic power zoom system instantly converts zoom ring control to change in focal length, so the creator’s intent is faithfully captured. Precise changes in angle of view can be easily achieved, providing extra capability for visual expression. A zoom lever with continuously variable zoom speed makes it easy to execute super-slow constant-speed zooms and perform other operations that are difficult with manual zoom. Power zoom minimizes camera shake that can occur when operating a zoom ring so that even solo shooters can produce smooth, stable movie sequences.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eFast, precise, quiet AF and excellent response:\u003cbr\u003e\u003c\/strong\u003eTwo linear motors ensure fast, quiet, low vibration autofocus that can smoothly track subjects when shooting high frame rate movies and reliably follow fast-moving subjects when shooting stills continuously at high speed. Focus is especially critical when shooting rate 4K or 8K movies, which this lens handles with ease.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eReduced focus breathing and shift while zooming for refined movie imagery:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eAdvanced lens technology reduces focus breathing as well as focus and axial shift when zooming so that high quality images and movies can be easily captured. This lens also supports the breathing compensation function provided by compatible alpha cameras, further reducing unwanted angle of view shifts during focusing for smooth, high-quality movie footage.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eConsistent balance for easy handling with internal focus and zoom structures:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eAlthough this compact wide-angle zoom lens weighs just 6.3 oz (178 g), it does not compromise functionality or performance. Its length remains constant while focusing and zooming for optimal balance and handling, which also makes it ideal for gimbal or even aircraft mounted movie shooting or with the use of a matte box.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eControl zoom remotely with compatible cameras, accessories or smart devices\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eIn addition to the zoom controls built into the lens, zoom can be operated without having to touch the camera or lens, with variable speeds and from assignable buttons and controls on compatible cameras, accessory grips or remote commanders for convenient, versatile operation in a variety of situations.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eNaturally rendered bokeh and excellent close-up performance (7.9” AF)\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe use of aspherical elements in an advanced optical design also ensures excellent close-up performance throughout the lens’s zoom range. 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Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eED aspherical lens elements correct spherical and chromatic aberrations\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThis remarkably compact lens includes an ED (Extra-low Dispersion) aspherical element and two ED glass elements that reduce chromatic aberration throughout the image area, achieving natural color and high contrast without color bleeding\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eA customizable focus hold button is provided for easy access and convenient control in just about any shooting situation. 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This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003ePetal-shaped, bayonet mount lens hood\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003ePetal-shaped, bayonet mount lens hood supplied\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OIy06iVYG3M\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40734413684781,"sku":"81770","price":849.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/81770_Hero_Produdt.png?v=1654299728"},{"product_id":"fe-20-70mm-f4-g","title":"Sony FE 20-70mm f\/4 G Lens","description":"Extend the range of the standard zoom lens to 20mm for wide field of view required to include yourself, your friends and the background with G series resolution and naturally rendered bokeh. 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The ultra-wide 20 mm end of the zoom range maintains a wide angle of view when shooting movies with a 16:9 or 2.35:1 aspect ratio that reduces field of view.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding G Lens image quality with corner-to corner high resolution at all focal lengths\u003c\/strong\u003e\u003cbr\u003eWith two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this state-of-the-art lens design corrects both chromatic and spherical aberration for high optical performance right out to the image edges, from ultra-wide 20 mm to 70 mm.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePeak AF performance with two XD Linear Motors for precise, fast, quiet focus drive\u003c\/strong\u003e\u003cbr\u003eTwo XD (extreme dynamic) Linear Motors achieve fast, quiet, smooth focus drive with up to 60% higher AF speed and up to two times better performance while tracking for reliable, precise tracking. Moving subjects are reliably tracked when shooting continuous stills at up to 30 fps, or up to 4K 120p with alpha compatible cameras.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRefined movie imagery with minimized focus breathing and focus\/axial shift while zooming\u003c\/strong\u003e\u003cbr\u003eAdvanced technology reduces focus breathing as well as focus and axial shift when zooming so that distracting image shifts are minimized. XD Linear Motors and a newly developed aperture unit dramatically reduce noise and vibration when shooting movies. The breathing compensation function provided in compatible α series cameras is also supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight design for superb image quality and versatility in any situation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis compact, lightweight lens combines state-of-the-art optical design with Sony’s high-thrust XD (extreme dynamic) Linear Motor technology. Used with a compact mirrorless camera, it can deliver superb image quality in any situation at focal lengths from ultra-wide to short telephoto. A great choice for shooting with a highly mobile and lightweight setup.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExcellent close-up performance of 9.8” (25cm) throughout the zoom range (manual focus)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAA (advanced aspherical) elements help to achieve a minimum focus distance of 11.8” (30 cm - wide) to 9.8” (25 cm - telephoto) when using AF, and 9.8” (25 cm) throughout the zoom range when focusing manually. Maximum magnification is 0.39x for detailed close-ups. Close focus makes it easy to maneuver around small subjects to find the ideal angle.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eConstant F4 maximum aperture throughout zoom range for greater flexibility\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA constant F4 maximum aperture offers greater flexibility in choosing apertures at any focal length. The selected aperture remains constant throughout the zoom range. There is no need to use extreme ISO settings at the telephoto end of the range, and high shutter speeds can be used as needed to achieve the desired effect.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCircular aperture with 9-blade iris for naturally rendered bok\u003c\/strong\u003eeh\u003cbr data-mce-fragment=\"1\"\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 9-blade circular aperture and optimally tuned spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eActive Mode supports ultra-wide images\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eActive Mode5 image stabilization in α series cameras works effectively at the ultra-wide 20 mm end of the zoom range, providing excellent image stabilization performance while maintaining a wide angle of view. This can be particularly useful for shooting smooth, stable handheld footage while walking.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F4 ~ F22 settings\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCustomizable focus hold buttons\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eTwo customizable focus hold buttons are provided for easy access and control at most any orientation. Several alternative functions can be assigned from the camera’s menu.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eED glass elements correct spherical and chromatic aberrations\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThree ED (Extra-low Dispersion) glass elements plus one ED aspherical glass element significantly reduce chromatic aberration for sharp reproduction without color bleeding.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise enough for rack focus effects when shooting movies. This feature also works effectively with the AF Assist function in cameras such as the α7 IV and FX6, giving creators enhanced artistic control.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant design for reliability in challenging conditions\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn updated dust and moisture resistant design6 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFront 72mm threaded for screw-on filters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL2070G accepts standard 72 mm screw-on filters for expanded creative freedom – even with its ultra-wide capability. Thanks to its internal focus system the filter ring does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePetal-shaped, bayonet mount lens hood\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003ePetal shaped, bayonet mount lens hood ALC-SH174 is supplied, and also available separately as an optional accessory.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41522662113325,"sku":"88722","price":1199.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/88722_Hero.png?v=1673981984"},{"product_id":"fe-50mm-f-1-4-gm","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cp\u003e\u003cstrong\u003eSharp Imagery and Beautiful Bokeh\u003c\/strong\u003e \u003cbr\u003eThe advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the \u003cstrong\u003e50mm F1.4 G Master\u003c\/strong\u003e. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at f\/1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings. \u003cbr\u003e\u003cbr\u003eThe 50mm f\/1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene.\u003cbr\u003e\u003cbr\u003eIn addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used i. This level of close-up performance provides extra flexibility when shooting both stills and videos.  \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarkably Compact Design for Maximum Versatility\u003c\/strong\u003e \u003cbr\u003eThe 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ii. \u003cbr\u003e\u003cbr\u003eThe compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Precise, and Reliable Autofocus\u003c\/strong\u003e \u003cbr\u003eThe 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasteriii than conventional models with the same specifications ii. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4.\u003cbr\u003e\u003cbr\u003eThe XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation iv function provided in compatible Sony’s Alpha cameras. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive Operability and Outstanding Reliability\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eThe lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.\u003cbr\u003e\u003cbr\u003eFocus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41566838751277,"sku":"89424","price":1299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/HERO_FE_50mm_f1.4_GM_SEL50F14GM_89424.png?v=1734136896"},{"product_id":"sony-70-200mm-f4-g-ii","title":"Sony FE 70-200mm F4 Macro G OSS II Lens","description":"\u003cp\u003e\u003cstrong\u003eSpectacular G Lens rendering and corner to corner resolution\u003c\/strong\u003e\u003cbr\u003eExcellent corner-to-corner resolution and contrast throughout the zoom range are achieved by combining AA (advanced aspherical) and aspherical lens elements. Three ED (Extra-low Dispersion) elements and one Super ED element suppress chromatic aberration and color bleeding for revealing sharpness. Exquisite full-frame bokeh is enhanced by a circular 9-blade aperture mechanism and optimized spherical aberration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEye-opening close-up performance with half macro (0.5x) at all focal lengths\u003c\/strong\u003e\u003cbr\u003eThis is the world's first zoom lens in its class to offer half-macro capability throughout the zoom range. Minimum focusing distance is 10-1\/4 in. (0.26 m) at the wide end and 16-1\/2 in. (0.42 m) at the telephoto end of the zoom range, with a maximum magnification of 0.5x throughout. New levels of zoom close-up capability offer unprecedented versatility and freedom for shooting stills as well as movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise, quiet autofocus and tracking matches high-speed cameras\u003c\/strong\u003e\u003cbr\u003eFour of Sony's original high-thrust XD linear motors work in conjunction with precision floating focus groups to achieve extremely fast, accurate focus drive. Thrust efficiency has been dramatically improved, resulting in up to approximately a 20% increase in autofocus speed3 throughout the entire zoom range when shooting stills. The speed potential of high-performance α series cameras is fully realized. Focus tracking continues uninterrupted even while zooming, ensuring that important moments of the action won't be lost.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptimized for refined movie performance and imagery\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that manual focus responds directly and linearly to subtle control. The breathing compensation function provided in compatible α series cameras is fully supported4, reducing unwanted image shifts while focusing. Built-in optical image stabilization can work in conjunction with the in-body stabilization in compatible α series cameras to provide extremely smooth, stable handheld footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTop-class performance with teleconverters – for extended reach and macro\u003c\/strong\u003e\u003cbr\u003eThe FE 70-200mm F4 Macro G OSS II is fully compatible with Sony's 1.4x and 2.0x teleconverters. In addition to increasing maximum focal length, the 2.0x teleconverter make it possible to shoot life-size 1:1 macro at all focal lengths for new creative potential. Attached with the 1.4x teleconverter, it can shoot max. 0.7x macro at all focal lengths. And because the working distance does not change with the teleconverter attached, you can move in close to the subject to capture truly impressive images.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eCompact, lightweight, mobile, reliable, and easy to use\u003c\/strong\u003e\u003cbr\u003eThis innovative lens offers a rare blend of performance and compact mobility. It is 3\/1\/4 in. (82.2 mm) in diameter by (5-7\/8 in. (149 mm) in length at the wide end of the zoom range and weighs approximately 28.1 oz. (794 g). An extending lens design was chosen to maximize portability, and a zoom lock switch is provided to prevent unwanted lens extension during transportation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile high performance 70-200 mm telephoto\/macro zoom\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn extremely useful telephoto zoom range of 70-200mm makes it easy to capture a range of distant subjects with outstanding clarity and contrast. The FE 70-200mm F4 Macro G OSS II is a great choice for movies as well as stills. Its constant F4 maximum aperture keeps exposure constant during zooms while recording movie footage.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOutstanding image quality at all focal lengths\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003ePrecision AA (advanced aspherical) and aspherical lens elements, three ED glass elements, and Super ED glass work together in an advanced optical design to deliver excellent corner-to-corner resolution and contrast throughout the 70-200mm telephoto zoom range. Image quality is uniformly superb at all focal lengths.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSuperb sharpness, clarity, color and bokeh in one lens\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eState-of-the-art optics deliver stunning sharpness, clarity, color, and contrast, while exquisitely smooth full-frame bokeh is enhanced by a circular 9-blade aperture mechanism and carefully optimized spherical aberration. An ideally coordinated blend of resolution and bokeh contributes to deep, dimensional images.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eConvenient, direct creative control of lens functions\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn addition to 2-position AF\/MF and OSS ON\/OFF switches, 3-position switches are provided for focus range limit and image stabilization mode selection. A separate switch turns Full Time DMF OFF or ON so that manual focus can be instantly engaged by simply rotating the focus ring when shooting in the AF-C mode.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLinear Response MF for precise, repeatable manual focus control\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise enough for rack focus effects when shooting movies. This feature also works effectively with the AF Assist function in the latest alpha cameras, giving creators enhanced artistic control.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFront fluorine coating repels fingerprints, dust, water and oil\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant design for reliability in challenging conditions\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePetal shaped, bayonet mount lens hood ALC-SH176 supplied\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eRound-shaped, bayonet mount lens hood ALC-SH176 is supplied, and also available separately as an optional accessory.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41690284458029,"sku":"94665","price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/94665_Hero.png?v=1689189757"},{"product_id":"fe-16-35mm-f2-8-gm-ii","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cstrong\u003eThe world’s smallest, lightest full-frame F2.8 wide-angle zoom\u003c\/strong\u003e\u003cbr\u003eEven though it is the smallest and lightest full-frame F2.8 16-35 mm zoom in the world1, the FE 16-35mm F2.8 GM II delivers extraordinary image quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 g) – about 20% lighter than FE 16-35mm F2.8 GM. Overall length is a just 4.5 in. (111.5 mm).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking G MasterTM image quality right out to the edges of the frame\u003c\/strong\u003e\u003cbr\u003eHigh spatial resolution results in detailed rendering of dynamic wide-angle scenes right out to the image edges throughout the 16-35 mm zoom range, even with the aperture wide open. Five aspherical elements include three XA (extreme aspherical) elements, and aberration is controlled for a superb blend of high resolution and gorgeous bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary resolution and bokeh throughout the zoom range\u003c\/strong\u003e\u003cbr\u003eSmooth, beautiful bokeh that can add depth to this remarkable lens’s outstanding resolution is made possible by a large F2.8 maximum aperture, innovative optical design, and an advanced 11-blade aperture unit. Gorgeous circular bokeh can add extra appeal and expressive impact to a wide range of images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAutofocus that is smooth, precise, quiet, and lightning fast\u003c\/strong\u003e\u003cbr\u003eThe FE 16-35mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x faster AF speed. Continuous shooting at up to 30 fps is possible with Sony’s α1 camera. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRevealing close-up performance at all focal lengths\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 16-35mm F2.8 GM II offers outstanding close-up performance with a minimum focusing distance of just 8.7” (0.22 m) throughout the zoom range and a maximum magnification of 0.32x. This makes it possible to get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eRefined movie imagery with minimized focus breathing, focus and axial shift\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe latest lens technology reduces focus breathing, focus shift, and axis shift when zooming. Image movement and angle of view variations are minimized for smooth movie imagery without distractions. XD (extreme dynamic) Linear Motors and an advanced aperture unit also reduce noise and vibration that can interfere with movie recording.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOptimally balanced for filmmaking on gimbals\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn addition to being lightweight, the FE 16-35mm F2.8 GM II has been designed for ideal balance with minimal extension when zooming. A center of gravity that changes very little contributes to agile, stable maneuverability when shooting handheld, and eliminates the need for readjustment after changing the zoom setting when using a gimbal.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eFlare and ghosting can occur when the sun or other strong light source is in the frame. Sony’s original Nano AR Coating II produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting in tricky lighting conditions. Internal reflections that can reduce clarity are also suppressed.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAperture ring, click\/de-click switch and iris lock for flexible iris control\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 16-35mm F2.8 GM II features a dedicated aperture ring with both a click ON\/OFF switch and an iris lock switch for quick, flexible aperture control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for seamless, silent aperture control when shooting movies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNatural, linear and precise manual focus response\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly, repeatably and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTwo customizable focus hold buttons, AF\/MF switch\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eTwo customizable focus hold buttons are provided for easy access and convenient control when shooting in horizontal or vertical orientation. One function can be assigned to the focus hold buttons from the camera’s menus. AF\/MF switch allows direct access to auto and manual focus modes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 16-35mm F2.8 GM II offers improved dust and moisture resistance. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets, and a rubber ring seals the lens mount. These refinements work together to minimize the possibility of dust and moisture incursion in challenging outdoor environments.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePetal shaped, ALC-SH177 lens hood with low profile design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhile effectively blocking unwanted light, the new lens hood supplied with the FE 16-35mm F2.8 GM II is smaller than the lens hood supplied with the FE 16-35mm F2.8 GM, making it less obtrusive in use or when stored in a camera bag.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41730780299309,"sku":"95969","price":2599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/95969_Hero.png?v=1693335006"},{"product_id":"sony-fe-300mm-f-2-8-gm-oss-lens","title":"Sony FE 300mm f\/2.8 GM OSS Lens","description":"\u003cstrong\u003eLightweight and ideally balanced telephoto 300mm F2.8\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL300F28GM is the lightest large-aperture telephoto prime lens in its class, delivering outstanding optical performance and rendering plus astonishingly fast, precise AF in a versatile lens that weighs just 51.9 oz. (1470 grams). The lens has been designed so that its weight is not concentrated near the front, for ideal balance. This can minimize stress and fatigue during long handheld shooting sessions.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathtaking G MasterTM image quality right out to the edges of the frame\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn innovative optical design that includes three Super ED (extra-low dispersion) glass elements and one ED glass element effectively subdues axial and lateral chromatic aberration. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExtraordinary resolution and bokeh to emphasize the subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe gorgeous and creamy bokeh allows the use of narrow depth of field to make subjects stand out from the background. In addition to Super ED (extra-low dispersion) and ED elements in a new optical design, each lens is individually calibrated during manufacture to optimize bokeh quality. An 11-blade circular aperture mechanism contributes to smooth, rounded bokeh.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast, precise AF brings out the full potential of advanced cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe lens maximizes the speed potential of high-performance cameras, making it easy to capture important moments in dynamic sports action or fast-moving wildlife scenes. Two high thrust XD (extreme dynamic) Linear Motors and an advanced control algorithm have been specially fine-tuned for fast response. Additionally, AF tracking speed and precision are maintained even when shooting continuous bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe lightest in its class and ideally balanced for precise, agile handling\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn optical design that includes Super ED (extra-low dispersion) glass elements reduces the subjective weight by using fewer elements near the front of the lens, so that the weight is not concentrated at the front. This optimizes balance and reduces moment of inertia, allowing precise, agile lens movement and panning while shooting.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOptical SteadyShot™ stabilization for sharp handheld telephoto images\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eBuilt-in optical image stabilization makes it easier to shoot sharp images handheld at telephoto focal lengths. MODE 2 offers ideal stabilization for panned shots, while MODE 3 provides enhanced stabilization for dynamic, unpredictable sports action. Additionally, compatible cameras5 provide detailed communication and control that can effectively manage blur.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony’s original Nano AR Coating II produces a uniform anti-reflection coating on lens surfaces, minimizing flare and ghosting in challenging lighting. Reflections inside the lens barrel are also carefully controlled for crisp, clear images.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFunction ring provides direct access to power focus or frame size selection\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA programmable function ring directly controls power focus or Full-frame\/APS-C selection. Power Focus (default) initiates constant speed focusing in the selected rotation direction. Or select Full-frame\/APS-C for instant selection of frame size by rotating the ring.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFull-time Direct Manual Focus (DMF) to access MF while in autofocus mode\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen the Full-time DMF switch is ON, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. DMF can be used to correct focus when the autofocus targets the wrong subject or to focus beyond a set focus range limit. Releasing the MF ring instantly restores AF function.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePrecise, repeatable and linear response manual focus ring\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly, repeatably and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFour customizable focus hold buttons and focus range limiter switch\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eCustomizable focus hold buttons are provided in four locations for easy, instant access when shooting in any orientation. Several alternate functions can be assigned from the camera’s menu. Focus range limiter switch allows the autofocus range to be set from 6 meters to infinity, or allow full range AF with no limit.\u003cbr\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSupport for rear-mounted drop-in filters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL300F28GM can use standard 40.5 mm diameter drop-in ND and other filters as well as Sony’s own VF-DCPL1 circular polarizer. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eHigh AF tracking performance with 1.4x and 2.0x teleconverters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFast, precise AF performance is available even when the SEL300F28GM is used with the optional SEL14TC (1.4x) or SEL20TC (2.0x) teleconverter.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA dust and moisture resistant design provides extra reliability. The use of a durable magnesium alloy for internal components and other refinements maximizes durability while reducing weight.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eALC-SH175 lens hood and padded soft case supplied\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA new lens hood design uses a high-strength engineering plastic that provides an ideal blend of durability and low weight. A dedicated soft case that protects the lens against vibration is also supplied. Also, lens strap is supplied as well.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41860811423789,"sku":"99650","price":6599.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/99650_Hero.png?v=1699379583"},{"product_id":"sony-fe-24-50mm-f-2-8mm","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003cp\u003eWith a 24-50 mm range that is well matched for everyday use, the Sony FE 24-50mm f\/2.8 G lens combines a large F2.8 constant aperture with outstanding G Lens image quality in a remarkably compact, lightweight design. With fast, precise AF and comprehensive control, this versatile lens is an ideal choice for stills and movies anywhere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA compact F2.8 zoom that is ready to go anywhere\u003c\/strong\u003e \u003cbr\u003eWith a 24-50 mm range that is ideal for everyday shooting, this versatile zoom offers a large F2.8 maximum aperture and beautiful rendering at all focal lengths in a remarkably compact, lightweight design. With the innovative FE 24-50mm F2.8 G you get refined large-aperture imaging performance for both stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding G Lens image quality with corner-to corner high resolution at all focal lengths\u003cbr\u003e\u003c\/strong\u003eAn advanced optical design that includes four aspherical elements and two ED (Extra low Dispersion) elements delivers high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and color bleeding are effectively subdued for clear, detailed rendering.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeak AF performance with two Linear Motors for precise, fast, quiet focus drive\u003cbr\u003e\u003c\/strong\u003eTwo specially optimized linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up with Sony's advanced α9 III camera at up to 120 fps1. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies2.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance of 18cm (7.09”) at 24mm manual focus\u003cbr\u003e\u003c\/strong\u003ePainstaking optical optimization has achieved excellent close-up performance at all focal lengths. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end of the range for superb close-up performance that, combined with compact size, makes this lens great for tabletop photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight design for superb image quality and versatility in any situation.\u003cbr\u003e\u003c\/strong\u003eEven though it boasts a high-performance optical design with four aspherical elements and a large F2.8 maximum aperture, this lens is only 74.8 mm in diameter by 92.3 mm in length (3 x 3-3\/4 inch). Optimized construction enhances durability while reducing weight to 440 grams (15.6 oz. - appx) for agile mobility and minimum stress during long shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDeep, naturally rendered bokeh emphasizes the subject\u003cbr\u003e\u003c\/strong\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade circular aperture unit all work in harmony to deliver the smooth, deep bokeh that is a hallmark of Sony’s G Lens line-up. Exquisite bokeh naturally emphasizes the subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2.8 aperture in a mobile zoom that is great for movies\u003cbr\u003e\u003c\/strong\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom is ideal for movies. Minimal center of gravity shift makes this lens a good choice for gimbal or drone mounting. Combined with in-camera Active Mode stabilization3 it can deliver stable handheld footage at wide angles while walking. Breathing compensation4 and metadata recording are supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCircular aperture with 11-blade iris for naturally rendered bokeh\u003cbr\u003e\u003c\/strong\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 11-blade circular aperture and optimally tuned spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced aspherical and ED glass elements control spherical and chromatic aberrations\u003cbr\u003e\u003c\/strong\u003eFour advanced aspherical and two ED (Extra-low Dispersion) glass elements ensure corner to corner high contrast and significantly reduce chromatic aberration for sharp reproduction without color bleeding.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003cbr\u003e\u003c\/strong\u003eFor direct, intuitive creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive control and Linear Response MF\u003cbr\u003e\u003c\/strong\u003eIn addition to three control rings the FE 24-50mm F2.8 G includes a customizable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Internal focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003cbr\u003e\u003c\/strong\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant5 design for reliability in challenging conditions\u003cbr\u003e\u003c\/strong\u003eAn updated dust and moisture-resistant design5 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFront 67mm threaded for screw-on filters\u003cbr\u003e\u003c\/strong\u003eThe SEL2450G accepts standard 67 mm screw-on filters for expanded creative freedom – even with its F2.8 large aperture. Thanks to its internal focus system the filter ring does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePetal-shaped, bayonet mount lens hood\u003cbr\u003e\u003c\/strong\u003ePetal shaped, bayonet mount lens hood ALC-SH178 is supplied, and available separately as an optional accessory.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42139532951597,"sku":"4009","price":1199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/01SEL2450G_A.jpg?v=1708531763"}],"url":"https:\/\/glozerscamera.shop\/collections\/sony-holiday-lenses.oembed","provider":"Glazer's Camera","version":"1.0","type":"link"}