{"title":"Sony Lens Promotions","description":"","products":[{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f\/1.4 GM Lens","description":"-\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eCompact G Master™ wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 24mm F1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh - a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The precision internal focus mechanism aids in AF speed by moving only the middle groups of the optical system and effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it is also exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses various aberrations, especially the peripheral area in the frame and sagittal flare. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. This also contributes to the compact and lightweight design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact and lightweight lens weighs in at only 15.7oz (445g) with smallest in class dimensions of 3” (75.4mm) diameter and 3-3\/4” (92.4mm) in length. It’s compact, lightweight design enhances portability and mobility thanks to the combination of optical design utilizing two XA elements and the newly developed DDSSM (Direct Drive SSM) AF system.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements, to effectively suppress and correct for sagittal flare, making this lens ideal for night sky and astrophotography.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClose-up, wide angle shooting\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The combination of high close-up capability with a minimum focusing distance of 0.79ft. (0.24m), a max. magnification of 0.17x and wide angle characteristic produces unique expression with dramatic perspectives and beautiful background bokeh. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176067170349,"sku":"37765","price":1499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/37765_Hero_Produdt_Template.jpg?v=1638207720"},{"product_id":"sony-e-35mm-f-1-8-lens","title":"Sony E 35mm f\/1.8 Lens","description":"\u003cul class=\"featuretab\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact, lightweight fixed F1.8 lens\u003c\/strong\u003e\u003cbr\u003eThis compact, large-aperture, fixed focal length lens has a focal length of 52.5 mm (35mm equivalent) and is approximately 1-3\/4” (45mm) long. Compact and easy to carry around, this bright lens makes an ideal “second lens” with the capability to handle a wide variety of shooting situations — from landscapes and snaps around town to lovely portraits with beautiful background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew optical design\u003c\/strong\u003e\u003cbr\u003eNewly designed optics reduces spherical aberration and coma, delivering performance similar to Sonnar T* E 24mm f\/1.8 ZA and E 50mm f\/1.8 OSS in the central area of the lens, and equal or better contrast at the periphery. The results are clean, sharp images even when shooting wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Optical SteadyShot™ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent and smooth focusing for shooting movies \u003c\/strong\u003e\u003cbr\u003eThe quiet, high-speed linear motor in SEL-35F18 controls focus while an in-lens stepping motor in the actuator controls the aperture. Together they provide extremely quiet operation and smooth focusing as well as quiet and fluid aperture control. These motors are ideal for shooting video since they eliminate the worry of excessive lens-drive noise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperb focusing operation\u003c\/strong\u003e\u003cbr\u003eThe SEL-35F18 supports DMF (Direct Manual Focus), which enables users to resume manual focusing directly after obtaining focus with AF. This is particularly useful when AF cannot lock onto a subject or continually focuses on an unintended one. It also facilitates fine focusing when shooting portraits with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e\u003cbr\u003eIn low-light shots or nightscapes, out-of-focus light sources have a pleasing circular defocused effect.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176270954541,"sku":"88002","price":549.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/E35mmf_1.8OSS01.jpg?v=1634872194"},{"product_id":"nex-fe-90mm-f2-8-macro-g","title":"Sony FE 90mm f\/2.8 G OSS Macro Lens","description":"Designed to produce crisp, high-impact close-ups and portraits, the new FE 90mm F2.8 Macro G OSS lens delivers an impressive blend of clarity, detail and smooth background. The first mid-telephoto macro lens for the α E-mount line, the FE 90mm F2.8 Macro G OSS features built-in Optical SteadyShot (OSS) image stabilization, allowing for pin-sharp images at up to 1:1 magnification, even when shooting handheld. The smooth, quiet Direct Drive SSM (DDSSM) mechanism drives two ‘floating’ focus groups independently, ensuring extremely precise focus positioning that’s crucial for macro photography.\u003cbr\u003e\u003cbr\u003eThe new macro lens maintains the same overall length at all focal distances – very helpful for macro shooting – and has a focus hold button and sliding focus ring that can instantly switch between manual and auto focus1. It is also dust and moisture resistant.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176430010413,"sku":"58531","price":949.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/58531_Hero_Produdt_Template.jpg?v=1638207121"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6","title":"Sony FE 70-300mm f\/4.5-5.6 G Lens","description":"The full-frame E-mount FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens features a state-of-the-art optical design including four aspherical glass elements, two ED (Extra-low Dispersion) glass elements and Sony’s Nano AR coating, which all work together to effectively suppress spherical aberration, distortion, and chromatic aberration. Together with Optical SteadyShot™ image stabilization, ensures beautiful high-resolution results for both still and video shooting.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176518156333,"sku":"15972","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/20e5fede7f3fb1d55a84d39ba8531f5b.jpg?v=1634855483"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cdiv class=\"description-wrap\"\u003e\n\u003cp\u003eWeighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 \"normal\" prime lens (model SEL50F18F) delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.\u003cbr\u003e\u003cbr\u003eThe lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery. Additionally, it has a circular aperture with a maximum of F1.8, producing beautiful 'bokeh' in images that allows the subject to stand out against a smoothly defocused background. For extended durability, the new prime lens is built with a solid metal mount\u003c\/p\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"features\" class=\"productFeature section col1\" data-scrollto=\"\" data-title=\"Features\"\u003e\n\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eFeatures:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSmooth defocusing:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe F1.8 maximum aperture opens up a world of beautiful prime-lens bokeh. The large F1.8 maximum aperture is also an advantage when shooting night scenes or in dimly lit interiors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e7-blade circular aperture:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe 7-blade circular aperture maximizes the beauty of large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused background bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRefined optical performance:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe lens has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. A double-gauss configuration effectively suppresses field curvature and distortion, while a precisely placed aspherical element controls spherical aberration and coma\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSolid Durability:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eDesigned for reliability in a wide range of environments, the metal mount adds a sophisticated feel as well as solid durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFast, agile focusing:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eFast and accurate autofocus is achieved with a newly developed DC motor focus actuator system which drives all lens groups for optimum focus precision and speed as well as quiet operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-compatibility-wrapper productFeature section col1\"\u003e\n\u003cdiv class=\"pdp-compatibility-header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176518418477,"sku":"15989","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/15989_Hero.png?v=1738274328"},{"product_id":"nex-fe-85mm-f1-8","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003e\u003cstrong\u003ePortrait-perfect sharpness and bokeh\u003c\/strong\u003e\u003cbr\u003eThere's nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portraiture, and the \u003cstrong\u003eSony FE 85mm f\/1.8 Lens\u003c\/strong\u003e is a standout choice. It features a compact, lightweight design for mobility, with high-performance optics and a large F1.8 maximum aperture that deliver outstanding image quality. An excellent second lens for both full-frame and APS-C camera users.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFine prime-lens performance\u003c\/strong\u003e\u003cbr\u003eED glass for chromatic aberration compensation, a 9-blade circular aperture and carefully controlled spherical aberration contribute to superb sharpness and smooth bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobile and manageable\u003c\/strong\u003e\u003cbr\u003eA compact, lightweight (371 g, 13.1 oz) design that is ideally matched to the α7 series offers a great blend of portability and high image quality for portraits, events and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuiet, precise focus drive\u003c\/strong\u003e\u003cbr\u003eA double linear motor system directly drives the lens's focus mechanism without intervening gears for precise, quiet operation that is ideal for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuality build, versatile features\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button can be assigned to other functions such as Eye AF, for example, while a wide, responsive focus ring offers improved manual focus comfort and precision. A dust- and moisture-resistant design plus other refinements add up to outstanding quality and photographic versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable in challenging conditions\u003c\/strong\u003e\u003cbr\u003eA sealed dust- and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176625045549,"sku":"3649","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/3649_Hero_Produdt_Template.jpg?v=1638206956"},{"product_id":"sony-fe-16-35mm-f2-8-gm","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"%7B%7Bmedia%20url=\" title=\"Adobe\" wysiwyg=\"\" target=\"_blank\"\u003e\u003cimg alt=\"Sony Adobe Cloud\" src=\"https:\/\/glozerscamera.shop\/\/pub\/media\/wysiwyg\/Rebates\/Adobe_Cloud_Badge.jpg\" title=\"Sony Adobe Cloud\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176649097261,"sku":"10464","price":2099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/10464_Hero_16-35.png?v=1649114124"},{"product_id":"e-70-350mm-f4-5-6-3","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"E 70-350mm F4.5-6.3\u003cbr\u003eThis high-resolution super-telephoto APS-C zoom G lens features an optimized optical and\u003cbr\u003emechanical design, resulting in excellent image quality across the image area and 350mm max\u003cbr\u003ezoom range, with convenience and mobility of the compact, lightweight design. Built-in optical\u003cbr\u003eimage stabilization adds stability and fast, precise, and quiet XD linear motors rapidly bring your\u003cbr\u003eimage into focus.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176816377901,"sku":"51062","price":1099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/70350g.jpg?v=1614039304"},{"product_id":"e-16-55mm-f2-8-g","title":"Sony E 16-55mm f\/2.8 G Lens","description":"E 16-55mm F2.8 G\u003cbr\u003eA compact, large-aperture APS-C standard zoom for users who want a small, lightweight system\u003cbr\u003ethat provides advanced control as well as outstanding image quality. This 16-55mm (24-82.5\u003cbr\u003emm full-frame equiv.) standard zoom lens weighs in at only 494g. The advanced G lens design\u003cbr\u003esuppress abortion, reflections, flare and ghosting, while the 9-blade circular aperture\u003cbr\u003econtributes to gorgeous bokeh. It incorporates the same XD (Extreme Dynamic) Linear Motor\u003cbr\u003etechnology found in the Full-frame G Master series to obtain fast, precise, quiet autofocus and\u003cbr\u003etracking","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176816410669,"sku":"51055","price":1599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1655.jpg?v=1614038526"},{"product_id":"fe-12-24-f2-8-gm","title":"Sony FE 12-24mm f\/2.8 GM Lens","description":"Fe 12-24 F2.8 Gm\u003cbr\u003e\u003cp\u003eUltra-wide F2.8 12–24-mm zoom\u003c\/p\u003e\u003cp class=\"p3 \"\u003eAt the 12-mm end of its range, this 12–24-mm constant F2.8 zoom lens offers an ultra-wide angle of view. An innovative optical design works with Sony's advanced XD Linear Motors to deliver outstanding G Master image quality in a lightweight lens that also features fast, precise autofocus, smooth control, and solid reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176879980589,"sku":"61564","price":3149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/61564_Hero_Produdt_Template.png?v=1638569054"},{"product_id":"fe-35mm-f1-4-gm","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony 35mm f\/1.4 GM lens\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompact, lightweight design: ideal for both full-frame and APS-C2\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e10.6” min. focus distance up to 0.23x magnification for close-up shots\u003c\/li\u003e\n\u003cli\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/li\u003e\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\n\u003cli\u003eManual aperture ring with selectable on\/off click for stills or movie\u003c\/li\u003e\n\u003cli\u003eProgrammable focus hold button for multiple custom functions\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant for robust reliability\u003c\/li\u003e\n\u003cli\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176926609453,"sku":"67475","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/67475_Hero_Produdt_Template.png?v=1638567017"},{"product_id":"fe-100-400mm-4-5-5-6-gm-2","title":"Sony FE 100-400mm f\/4.5-5.6 GM Lens","description":"\u003cp\u003eTargeting sports, wildlife, and action shooters, this FE 100-400mm f\/4.5-5.6 GM OSS Lens from Sony will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003cbr\u003e\u003cbr\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customizable focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313352163373,"sku":"8687","price":2699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/8687_Hero_100-400.png?v=1649180005"},{"product_id":"fe-50mm-f2-5-g-4","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eSony FE 50mm F2.5 G lens\u003c\/strong\u003e delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698684973,"sku":"69285","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/Hero_FE50mmf_2.5GSEL50F25G.png?v=1638570761"},{"product_id":"fe-40mm-f2-5-g-4","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 173g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of three aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 40mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 40mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 40mm angle of view is useful in applications from snap shots to movie shooting. The FE 40mm F2.5 G features an impressive minimum focus distance of 11.02” (0.28m) (AF) \/ 9.84” (0.25m) (MF) and maximum magnification of 0.2x (AF) \/ 0.24x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 40mm F2.5 G lens has clear advantages for moviemaking. With an wide 40mm angle of view on full frame bodies and 60mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 40mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 173g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid-range focal length of 60mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 40mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 40mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698717741,"sku":"69278","price":749.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HEROSonyFE40mmf_2.5GLens.png?v=1638570163"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 24mm F2.8 G lens\u003c\/strong\u003e delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 162g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698750509,"sku":"69271","price":749.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HeroFE24mmf_2.8GSEL24F28G.png?v=1638570560"},{"product_id":"fe-50mm-f-1-2-gm-3","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003ch2\u003eSony FE 50mm f\/1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G incorporates an ED glass element to suppress chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery, leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 50mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 50mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 50mm angle of view is useful in applications from snap shots to movie shooting. The FE 50mm F2.5 G features an impressive minimum focus distance of 14.78” (0.35m) (AF) \/ 12.2” (0.31m) (MF) and maximum magnification of 0.18x (AF) \/ 0.21x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 50mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 174g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid to telephoto focal length of 75mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 50mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 50mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313700782125,"sku":"68976","price":2199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/SEL50F12GM_A_68976.jpg?v=1770667820"},{"product_id":"sony-e-15mm-f-1-4-g-lens","title":"Sony E 15mm f\/1.4 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThis wide-angle, large aperture 15mm APS-C prime offers dynamic perspectives, corner-to-corner sharpness, naturally rendered bokeh in an incredibly mobile package. Fast, precise, quiet AF, optical design for refined movies shooting and rugged reliability make it ideal for use with APS-C and Super35 cameras for both still and video content creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e22.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuper ED, ED, and Aspherical Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eMin. Focusing Distance: 6.7\"\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuppressed Focus Breathing\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust- and Moisture-Resistant Design\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003eSpectacular rendering and bokeh in a wide-angle F1.4 G Lens\u003c\/strong\u003e:\u003cbr\u003eWith stunning G Lens rendering and expressive F1.4 bokeh, this 15 mm (35mm full-frame eq: 22.5 mm1) wide-angle prime lens for APS-C and Super35 cameras can deliver dynamic perspectives and expression. Whether you’re shooting stills or movies, superb operability and AF performance combine with compact, lightweight mobility and multi-faceted versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEye-opening G Lens resolution and contrast from full aperture:\u003c\/strong\u003e\u003cbr\u003eAn innovative optical design that includes three aspherical elements corrects field curvature and aberration for outstanding resolution through the lens’s wide 15 mm field of view, even at full F1.4 aperture. One ED (Extra-low dispersion) glass element and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral color fringing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking, naturally rendered bokeh at wide F1.4 aperture:\u003c\/strong\u003e\u003cbr\u003eThis lens’s large F1.4 aperture makes it possible to produce beautiful bokeh that is enhanced by precisely controlled spherical aberration and a 7-blade circular aperture. Minimum focus distance of just 6.7” (0.17 m) and 0.15x maximum magnification2 let you get close to the subject while producing deep background bokeh. Impressive close-up capability is an advantage for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight for extraordinary shooting freedom:\u003c\/strong\u003e\u003cbr\u003eThe small size and low weight of the lens makes it a perfect match for compact APS-C as well as Super35 E-mount cameras. A design that maximizes the benefits of aspherical elements and the short mirrorless flange back distance delivers stunning optical performance in an APS-C format lens that is only 2-5\/8 x 2-3\/4” (66.6 x 69.5 mm) and weighs only 7.8 oz. (219 g). A great choice for wide-angle landscapes, architecture, interiors and snapshots in general.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced autofocus maximizes the camera’s speed potential\u003c\/strong\u003e:\u003cbr\u003eTwo linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the camera in use can be utilized so that even fast or erratically moving subjects can be reliably captured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring with selectable on\/off click for stills or movie:\u003c\/strong\u003e\u003cbr\u003eAn aperture ring provides intuitive control plus the fast response required for professional applications. It also includes a switch that turns the aperture click stops on or off – ON for tactile feedback when shooting stills or OFF for seamless, silent control when shooting movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optics for refined movies with minimal breathing:\u003c\/strong\u003e\u003cbr\u003eState-of-the-art lens technology packed into this remarkable large-aperture wide-angle lens reduces unwanted focus breathing and angle of view shifts when focusing. It also supports the breathing compensation function in compatible alpha cameras, further reducing unwanted angle of view shifts during focusing for smooth, high-quality movie footage3.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistent balance and center of gravity for easy handling\u003c\/strong\u003e:\u003cbr\u003eThanks to a refined internal focus mechanism, the lens’s length remains constant while focusing for ideal balance and handling. You can move in close to the subject, right down to the lens’s minimum focusing distance, and shoot movies or stills without being restricted by changing lens length.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural, repeatable linear manual focus response\u003c\/strong\u003e:\u003cbr\u003eFor professional manual focusing feel and repeatable response, Linear Response MF ensures that the focus ring responds directly and linearly to subtle manual control. Focus ring rotation translates directly to corresponding change in focus, so control feels immediate and precise when shooting stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e:\u003cbr\u003e Dust and moisture resistant design4 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical and ED glass lens elements suppress spherical and chromatic aberrations:\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact lens includes three aspherical elements to correct field curvature and aberration for outstanding resolution throughout the wide 15mm field of view. One ED (Extra-low Dispersion) and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral color fringing, achieving natural color and high contrast without color bleeding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus hold button can be customized for various functions:\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button is provided for easy access and convenient control in just about any shooting situation. Other functions can be assigned to the focus hold button from compatible camera’s menu.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection:\u003c\/strong\u003e\u003cbr\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompatible with 55 mm threaded filters on an F1.4 wide-angle lens\u003c\/strong\u003e:\u003cbr\u003eEven with its wide 15 mm focal length, the E 15 F1.4 G accepts standard 55 mm threaded front mounted filters. Thanks to its internal focus system, the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePetal-shaped, bayonet mount lens hood:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eALC-SH171 petal-shaped, bayonet mount lens hood supplied.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pOLfAP6gA38\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40734413619245,"sku":"81784","price":849.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/81784_Hero.png?v=1654303445"},{"product_id":"fe-50mm-f-1-4-gm","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cp\u003e\u003cstrong\u003eSharp Imagery and Beautiful Bokeh\u003c\/strong\u003e \u003cbr\u003eThe advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the \u003cstrong\u003e50mm F1.4 G Master\u003c\/strong\u003e. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at f\/1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings. \u003cbr\u003e\u003cbr\u003eThe 50mm f\/1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene.\u003cbr\u003e\u003cbr\u003eIn addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used i. This level of close-up performance provides extra flexibility when shooting both stills and videos.  \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarkably Compact Design for Maximum Versatility\u003c\/strong\u003e \u003cbr\u003eThe 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ii. \u003cbr\u003e\u003cbr\u003eThe compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Precise, and Reliable Autofocus\u003c\/strong\u003e \u003cbr\u003eThe 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasteriii than conventional models with the same specifications ii. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4.\u003cbr\u003e\u003cbr\u003eThe XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation iv function provided in compatible Sony’s Alpha cameras. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive Operability and Outstanding Reliability\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eThe lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.\u003cbr\u003e\u003cbr\u003eFocus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41566838751277,"sku":"89424","price":1299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/HERO_FE_50mm_f1.4_GM_SEL50F14GM_89424.png?v=1734136896"},{"product_id":"sony-fe-300mm-f-2-8-gm-oss-lens","title":"Sony FE 300mm f\/2.8 GM OSS Lens","description":"\u003cstrong\u003eLightweight and ideally balanced telephoto 300mm F2.8\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL300F28GM is the lightest large-aperture telephoto prime lens in its class, delivering outstanding optical performance and rendering plus astonishingly fast, precise AF in a versatile lens that weighs just 51.9 oz. (1470 grams). The lens has been designed so that its weight is not concentrated near the front, for ideal balance. This can minimize stress and fatigue during long handheld shooting sessions.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathtaking G MasterTM image quality right out to the edges of the frame\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn innovative optical design that includes three Super ED (extra-low dispersion) glass elements and one ED glass element effectively subdues axial and lateral chromatic aberration. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExtraordinary resolution and bokeh to emphasize the subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe gorgeous and creamy bokeh allows the use of narrow depth of field to make subjects stand out from the background. In addition to Super ED (extra-low dispersion) and ED elements in a new optical design, each lens is individually calibrated during manufacture to optimize bokeh quality. An 11-blade circular aperture mechanism contributes to smooth, rounded bokeh.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast, precise AF brings out the full potential of advanced cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe lens maximizes the speed potential of high-performance cameras, making it easy to capture important moments in dynamic sports action or fast-moving wildlife scenes. Two high thrust XD (extreme dynamic) Linear Motors and an advanced control algorithm have been specially fine-tuned for fast response. Additionally, AF tracking speed and precision are maintained even when shooting continuous bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe lightest in its class and ideally balanced for precise, agile handling\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn optical design that includes Super ED (extra-low dispersion) glass elements reduces the subjective weight by using fewer elements near the front of the lens, so that the weight is not concentrated at the front. This optimizes balance and reduces moment of inertia, allowing precise, agile lens movement and panning while shooting.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOptical SteadyShot™ stabilization for sharp handheld telephoto images\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eBuilt-in optical image stabilization makes it easier to shoot sharp images handheld at telephoto focal lengths. MODE 2 offers ideal stabilization for panned shots, while MODE 3 provides enhanced stabilization for dynamic, unpredictable sports action. Additionally, compatible cameras5 provide detailed communication and control that can effectively manage blur.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony’s original Nano AR Coating II produces a uniform anti-reflection coating on lens surfaces, minimizing flare and ghosting in challenging lighting. Reflections inside the lens barrel are also carefully controlled for crisp, clear images.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFunction ring provides direct access to power focus or frame size selection\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA programmable function ring directly controls power focus or Full-frame\/APS-C selection. Power Focus (default) initiates constant speed focusing in the selected rotation direction. Or select Full-frame\/APS-C for instant selection of frame size by rotating the ring.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFull-time Direct Manual Focus (DMF) to access MF while in autofocus mode\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen the Full-time DMF switch is ON, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. DMF can be used to correct focus when the autofocus targets the wrong subject or to focus beyond a set focus range limit. Releasing the MF ring instantly restores AF function.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePrecise, repeatable and linear response manual focus ring\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly, repeatably and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFour customizable focus hold buttons and focus range limiter switch\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eCustomizable focus hold buttons are provided in four locations for easy, instant access when shooting in any orientation. Several alternate functions can be assigned from the camera’s menu. Focus range limiter switch allows the autofocus range to be set from 6 meters to infinity, or allow full range AF with no limit.\u003cbr\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSupport for rear-mounted drop-in filters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL300F28GM can use standard 40.5 mm diameter drop-in ND and other filters as well as Sony’s own VF-DCPL1 circular polarizer. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eHigh AF tracking performance with 1.4x and 2.0x teleconverters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFast, precise AF performance is available even when the SEL300F28GM is used with the optional SEL14TC (1.4x) or SEL20TC (2.0x) teleconverter.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA dust and moisture resistant design provides extra reliability. The use of a durable magnesium alloy for internal components and other refinements maximizes durability while reducing weight.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eALC-SH175 lens hood and padded soft case supplied\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA new lens hood design uses a high-strength engineering plastic that provides an ideal blend of durability and low weight. A dedicated soft case that protects the lens against vibration is also supplied. Also, lens strap is supplied as well.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41860811423789,"sku":"99650","price":6599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/99650_Hero.png?v=1699379583"},{"product_id":"sony-fe-24-50mm-f-2-8mm","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003cp\u003eWith a 24-50 mm range that is well matched for everyday use, the Sony FE 24-50mm f\/2.8 G lens combines a large F2.8 constant aperture with outstanding G Lens image quality in a remarkably compact, lightweight design. With fast, precise AF and comprehensive control, this versatile lens is an ideal choice for stills and movies anywhere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA compact F2.8 zoom that is ready to go anywhere\u003c\/strong\u003e \u003cbr\u003eWith a 24-50 mm range that is ideal for everyday shooting, this versatile zoom offers a large F2.8 maximum aperture and beautiful rendering at all focal lengths in a remarkably compact, lightweight design. With the innovative FE 24-50mm F2.8 G you get refined large-aperture imaging performance for both stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding G Lens image quality with corner-to corner high resolution at all focal lengths\u003cbr\u003e\u003c\/strong\u003eAn advanced optical design that includes four aspherical elements and two ED (Extra low Dispersion) elements delivers high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and color bleeding are effectively subdued for clear, detailed rendering.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeak AF performance with two Linear Motors for precise, fast, quiet focus drive\u003cbr\u003e\u003c\/strong\u003eTwo specially optimized linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up with Sony's advanced α9 III camera at up to 120 fps1. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies2.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance of 18cm (7.09”) at 24mm manual focus\u003cbr\u003e\u003c\/strong\u003ePainstaking optical optimization has achieved excellent close-up performance at all focal lengths. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end of the range for superb close-up performance that, combined with compact size, makes this lens great for tabletop photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight design for superb image quality and versatility in any situation.\u003cbr\u003e\u003c\/strong\u003eEven though it boasts a high-performance optical design with four aspherical elements and a large F2.8 maximum aperture, this lens is only 74.8 mm in diameter by 92.3 mm in length (3 x 3-3\/4 inch). Optimized construction enhances durability while reducing weight to 440 grams (15.6 oz. - appx) for agile mobility and minimum stress during long shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDeep, naturally rendered bokeh emphasizes the subject\u003cbr\u003e\u003c\/strong\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade circular aperture unit all work in harmony to deliver the smooth, deep bokeh that is a hallmark of Sony’s G Lens line-up. Exquisite bokeh naturally emphasizes the subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2.8 aperture in a mobile zoom that is great for movies\u003cbr\u003e\u003c\/strong\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom is ideal for movies. Minimal center of gravity shift makes this lens a good choice for gimbal or drone mounting. Combined with in-camera Active Mode stabilization3 it can deliver stable handheld footage at wide angles while walking. Breathing compensation4 and metadata recording are supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCircular aperture with 11-blade iris for naturally rendered bokeh\u003cbr\u003e\u003c\/strong\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 11-blade circular aperture and optimally tuned spherical aberration. 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The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive control and Linear Response MF\u003cbr\u003e\u003c\/strong\u003eIn addition to three control rings the FE 24-50mm F2.8 G includes a customizable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Internal focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003cbr\u003e\u003c\/strong\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant5 design for reliability in challenging conditions\u003cbr\u003e\u003c\/strong\u003eAn updated dust and moisture-resistant design5 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFront 67mm threaded for screw-on filters\u003cbr\u003e\u003c\/strong\u003eThe SEL2450G accepts standard 67 mm screw-on filters for expanded creative freedom – even with its F2.8 large aperture. 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