{"title":"Sony Protection Plus Items","description":"","products":[{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f\/1.4 GM Lens","description":"-\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eCompact G Master™ wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 24mm F1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh - a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The precision internal focus mechanism aids in AF speed by moving only the middle groups of the optical system and effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it is also exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses various aberrations, especially the peripheral area in the frame and sagittal flare. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. This also contributes to the compact and lightweight design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact and lightweight lens weighs in at only 15.7oz (445g) with smallest in class dimensions of 3” (75.4mm) diameter and 3-3\/4” (92.4mm) in length. It’s compact, lightweight design enhances portability and mobility thanks to the combination of optical design utilizing two XA elements and the newly developed DDSSM (Direct Drive SSM) AF system.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses. 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Other benefits include fast, precise focus and versatile control for stills and movies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking resolution and contrast\u003c\/strong\u003e\u003cbr\u003eTwo aspherical elements, including one AA (advanced aspherical) element, plus ED glass elements maintain high resolution and contrast at all apertures, from corner to corner.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eF1.4 for versatility and beautiful bokeh\u003c\/strong\u003e\u003cbr\u003eF1.4 and an 11-blade circular aperture can create images with beautiful bokeh, while also making it possible to shoot at high shutter speeds in low light.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAutofocus that supports high resolution\u003c\/strong\u003e\u003cbr\u003eA ring drive SSM (Super Sonic wave Motor) system positions the lens’s heavy focus group with speed and precision, bringing out the best in high-resolution camera bodies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eConvenient fingertip control\u003c\/strong\u003e\u003cbr\u003eA physical aperture ring allows intuitive aperture control. An aperture click switch makes it possible to enable or disable the aperture ring click stops as required. Moviemakers will want the clicks OFF, while photographers often prefer tactile click feedback. There’s also a focus mode switch for convenient manual\/autofocus selection.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eA fast, sharp, 50mm F1.4 prime lens\u003c\/strong\u003e\u003cbr\u003eThis high-performance ZEISS® 50mm prime lens features a large F1.4 maximum aperture as well as spectacular contrast and resolution throughout every image. The large aperture makes it easier to shoot in low light and, in combination with an 11-blade aperture design, can produce gorgeous bokeh. Other benefits include fast, precise focus and versatile control for stills and movies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking resolution and contrast\u003c\/strong\u003e\u003cbr\u003eTwo aspherical elements, including one AA (advanced aspherical) element, plus ED glass elements maintain high resolution and contrast at all apertures, from corner to corner.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eF1.4 for versatility and beautiful bokeh\u003c\/strong\u003e\u003cbr\u003eF1.4 and an 11-blade circular aperture can create images with beautiful bokeh, while also making it possible to shoot at high shutter speeds in low light.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAutofocus that supports high resolution\u003c\/strong\u003e\u003cbr\u003eA ring drive SSM (Super Sonic wave Motor) system positions the lens’s heavy focus group with speed and precision, bringing out the best in high-resolution camera bodies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eConvenient fingertip control\u003c\/strong\u003e\u003cbr\u003eA physical aperture ring allows intuitive aperture control. An aperture click switch makes it possible to enable or disable the aperture ring click stops as required. Moviemakers will want the clicks OFF, while photographers often prefer tactile click feedback. 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Offering a 36mm equivalent focal length, this lens is a common choice for street, interiors, landscapes, and general photography. Also, thanks to the use of one extra-low dispersion element, two aspherical elements, and the Zeiss T* coating, shooters will enjoy images free from aberrations and flare. Operation is speedy as well due to the use of a fast and silent linear autofocus motor and an internal focus design, which permits focusing as close as 6.3\" for close ups with a 0.25x magnification. Additionally, it has a seven-blade circular diaphragm for smooth, round bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176219017261,"sku":"57310","price":899.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/SEL24F18Z01.jpg?v=1634874870"},{"product_id":"sony-e-10-18mm-f-4-oss-lens","title":"Sony E 10-18mm f\/4 OSS Lens","description":"\u003cul class=\"featuretab\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e10-18 mm super wide-angle zoom lens\u003c\/strong\u003e\u003cbr\u003eThe SEL-1018 offers a constant maximum aperture of F4 through the entire focal length range, enabling use of the widest aperture at every focal length. Even in low-light environments, such as outdoors at sunset, users will be able to take advantage of the bright aperture and use fast shutter speeds without unnecessarily raising ISO sensitivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focal length of 10 mm (15 mm in 35 mm eq.)\u003c\/strong\u003e\u003cbr\u003eThanks to a minimum focal length of only 10 mm (15 mm in 35 mm-camera equivalency), the SEL-1018 delivers finely detailed, super wide-angle photos, ideal for shooting majestic landscapes that can only be captured with super wide-angle lenses, as well as for producing striking photos with emphasized perspective.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperb image capturing capability\u003c\/strong\u003e\u003cbr\u003eThree Aspherical lens elements correct for spherical aberration and distortion, making it possible to shoot high-contrast, high-quality images with markedly less bleeding even at the maximum aperture. In addition, the optical system employs Super Extra-low Dispersion glass, realizing highly detailed images with reduced color aberration even at the 10 mm focal length.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Optical SteadyShot™ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing System\u003c\/strong\u003e\u003cbr\u003eLens elements at the rear of the optical system move, allowing rapid auto-focus response.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e\u003cbr\u003eIn low-light shots or nightscapes, out-of-focus light sources have a pleasing circular defocused effect.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176258633773,"sku":"81646","price":899.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/sel-1018_angle.jpg?v=1634873708"},{"product_id":"sony-e-35mm-f-1-8-lens","title":"Sony E 35mm f\/1.8 Lens","description":"\u003cul class=\"featuretab\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact, lightweight fixed F1.8 lens\u003c\/strong\u003e\u003cbr\u003eThis compact, large-aperture, fixed focal length lens has a focal length of 52.5 mm (35mm equivalent) and is approximately 1-3\/4” (45mm) long. Compact and easy to carry around, this bright lens makes an ideal “second lens” with the capability to handle a wide variety of shooting situations — from landscapes and snaps around town to lovely portraits with beautiful background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew optical design\u003c\/strong\u003e\u003cbr\u003eNewly designed optics reduces spherical aberration and coma, delivering performance similar to Sonnar T* E 24mm f\/1.8 ZA and E 50mm f\/1.8 OSS in the central area of the lens, and equal or better contrast at the periphery. The results are clean, sharp images even when shooting wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Optical SteadyShot™ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent and smooth focusing for shooting movies \u003c\/strong\u003e\u003cbr\u003eThe quiet, high-speed linear motor in SEL-35F18 controls focus while an in-lens stepping motor in the actuator controls the aperture. Together they provide extremely quiet operation and smooth focusing as well as quiet and fluid aperture control. These motors are ideal for shooting video since they eliminate the worry of excessive lens-drive noise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperb focusing operation\u003c\/strong\u003e\u003cbr\u003eThe SEL-35F18 supports DMF (Direct Manual Focus), which enables users to resume manual focusing directly after obtaining focus with AF. This is particularly useful when AF cannot lock onto a subject or continually focuses on an unintended one. 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Although the optical design is state-of-the-art, this superb wide angle lens remains true to the original Sonnar concept with a bright F2.8 maximum aperture (“Sonne” means “sun” in German). Three double-sided aspherical elements minimize aberration so that stunning contrast and resolution are maintained right out to the image edges at all apertures. The renowned T* lens coating contributes to natural color reproduction as well.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176320565293,"sku":"5137","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/sel35f18z_side_jpg.jpg?v=1634856123"},{"product_id":"nex-55mm-f1-8-zeiss","title":"Sony FE 55mm f\/1.8 ZA Lens","description":"Renowned Carl Zeiss contrast and resolution brings out the best in α7 and α7R full frame E-mount bodies. 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Linear motor driven internal focusing is smooth and quiet, and a dust and moisture resistant design ensures consistently reliable performance.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176320991277,"sku":"5151","price":1099.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/sel55f18z_side_jpg.jpg?v=1634855572"},{"product_id":"nex-55-210-f4-5-6-3-black","title":"Sony E 55-210mm f\/4.5-6.3 OSS Lens","description":"The \u003cstrong\u003eSony E 55-210mm f\/4.5-6.3 OSS Lens\u003c\/strong\u003e features extra-low dispersion glass, a broad zoom range and aluminum alloy construction. On an APS-C camera, this zoom lens has a 82.5-315mm focal length range, suitable for event photography and portraiture alike. Internal focusing and linear motor-driven AF system help create responsive yet quiet focus while minimizing mechanical noise. Additionally, a separate manual focusing ring capable of Direct Manual Focus allows seamless transitions from AF to manual focusing.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176355037229,"sku":"14759","price":329.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/SEL55210_B01.jpg?v=1634870816"},{"product_id":"fe-28-135mm-pz-f4-g","title":"Sony FE PZ 28-135mm f\/4 G OSS Lens","description":"This top-quality \u003cstrong\u003epowered zoom lens for 35mm full-frame format cameras\u003c\/strong\u003e has been created to satisfy professional moviemaking requirements, including the high resolution HD and 4K formats. Focus breathing and zoom image shift have been reduced to an absolute minimum, while aspherical elements and advanced multi-coating technology effectively suppress aberration. An SSM (Super Sonic wave Motor) drive system has been employed for precise, quiet zooming. Independent control rings for zoom, focus, and Iris (aperture) are provided for the first time in an α lens. Built-in Optical SteadyShot image stabilization adds to the extraordinary performance of this outstanding lens.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176395604013,"sku":"28429","price":2899.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/psnyna-selp28135g_main_v500.png?v=1772837705"},{"product_id":"nex-fe-90mm-f2-8-macro-g","title":"Sony FE 90mm f\/2.8 G OSS Macro Lens","description":"Designed to produce crisp, high-impact close-ups and portraits, the new FE 90mm F2.8 Macro G OSS lens delivers an impressive blend of clarity, detail and smooth background. The first mid-telephoto macro lens for the α E-mount line, the FE 90mm F2.8 Macro G OSS features built-in Optical SteadyShot (OSS) image stabilization, allowing for pin-sharp images at up to 1:1 magnification, even when shooting handheld. The smooth, quiet Direct Drive SSM (DDSSM) mechanism drives two ‘floating’ focus groups independently, ensuring extremely precise focus positioning that’s crucial for macro photography.\u003cbr\u003e\u003cbr\u003eThe new macro lens maintains the same overall length at all focal distances – very helpful for macro shooting – and has a focus hold button and sliding focus ring that can instantly switch between manual and auto focus1. It is also dust and moisture resistant.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176430010413,"sku":"58531","price":949.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/58531_Hero_Produdt_Template.jpg?v=1638207121"},{"product_id":"nex-fe-35mm-f1-4-zeiss-t","title":"Sony FE 35mm f\/1.4 Zeiss Distagon T* Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cp\u003eFast, sharp, and loaded with the latest technology, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eDistagon T* FE 35mm f\/1.4 ZA Lens\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003efrom\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eoffers full-frame E-mount shooters a classic wide-angle focal length with excellent optical performance. Offering a maximum aperture of f\/1.4, shooters will enjoy excellent performance in low-light conditions as well as the ability to create images with a shallow depth of field. Ensuring excellent imagery are three aspherical elements and one Advanced Aspherical (AA) element which combat aberrations. Along with this, the lens uses a Zeiss T* anti-reflective coating to effectively eliminate flare and ghosting to create a sharp, contrasty image.\u003c\/p\u003e\n\u003cp\u003ePhotographers and videographers will enjoy fast, responsive focusing due to the implementation of a direct drive Super Sonic wave AF Motor (SSM) and an internal focusing mechanism. There are tactile control options as well, including an AF\/MF switch and a physical aperture ring, which can be de-clicked for smooth iris changes during video. Smooth bokeh is also a characteristic of this lens due to the use of a nine-blade circular diaphragm. 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Together with Optical SteadyShot™ image stabilization, ensures beautiful high-resolution results for both still and video shooting.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176518156333,"sku":"15972","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/20e5fede7f3fb1d55a84d39ba8531f5b.jpg?v=1634855483"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cdiv class=\"description-wrap\"\u003e\n\u003cp\u003eWeighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 \"normal\" prime lens (model SEL50F18F) delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.\u003cbr\u003e\u003cbr\u003eThe lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery. Additionally, it has a circular aperture with a maximum of F1.8, producing beautiful 'bokeh' in images that allows the subject to stand out against a smoothly defocused background. For extended durability, the new prime lens is built with a solid metal mount\u003c\/p\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"features\" class=\"productFeature section col1\" data-scrollto=\"\" data-title=\"Features\"\u003e\n\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eFeatures:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSmooth defocusing:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe F1.8 maximum aperture opens up a world of beautiful prime-lens bokeh. The large F1.8 maximum aperture is also an advantage when shooting night scenes or in dimly lit interiors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e7-blade circular aperture:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe 7-blade circular aperture maximizes the beauty of large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused background bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRefined optical performance:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe lens has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. A double-gauss configuration effectively suppresses field curvature and distortion, while a precisely placed aspherical element controls spherical aberration and coma\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSolid Durability:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eDesigned for reliability in a wide range of environments, the metal mount adds a sophisticated feel as well as solid durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFast, agile focusing:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eFast and accurate autofocus is achieved with a newly developed DC motor focus actuator system which drives all lens groups for optimum focus precision and speed as well as quiet operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-compatibility-wrapper productFeature section col1\"\u003e\n\u003cdiv class=\"pdp-compatibility-header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176518418477,"sku":"15989","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/15989_Hero.png?v=1738274328"},{"product_id":"nex-fe-50mm-f-2-8-macro","title":"Sony FE 50mm f\/2.8 Macro Lens","description":"Get close with this full-frame 50mm macro lens and wide F2.8 aperture and a 6.25” (0.16m) minimum focusing distance with a 1:1 macro capability. Delivering on a wide range of uses from landscape, portrait to macro, its compact and lightweight design, paired with a comprehensive selection of on-lens controls, including a focus-mode switch and focus-range limiter, contributes to versatile operation.\u003cbr\u003eGet close with this full-frame 50mm macro lens and wide F2.8 aperture and a 6.25” (0.16m) minimum focusing distance with a 1:1 macro capability. Delivering on a wide range of uses from landscape, portrait to macro, its compact and lightweight design, paired with a comprehensive selection of on-lens controls, including a focus-mode switch and focus-range limiter, contributes to versatile operation.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176561016877,"sku":"51243","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/0258f5c793b5344885f4b91f8ad688db.jpg?v=1634855615"},{"product_id":"nex-fe-85mm-f1-8","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003e\u003cstrong\u003ePortrait-perfect sharpness and bokeh\u003c\/strong\u003e\u003cbr\u003eThere's nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portraiture, and the \u003cstrong\u003eSony FE 85mm f\/1.8 Lens\u003c\/strong\u003e is a standout choice. It features a compact, lightweight design for mobility, with high-performance optics and a large F1.8 maximum aperture that deliver outstanding image quality. An excellent second lens for both full-frame and APS-C camera users.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFine prime-lens performance\u003c\/strong\u003e\u003cbr\u003eED glass for chromatic aberration compensation, a 9-blade circular aperture and carefully controlled spherical aberration contribute to superb sharpness and smooth bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobile and manageable\u003c\/strong\u003e\u003cbr\u003eA compact, lightweight (371 g, 13.1 oz) design that is ideally matched to the α7 series offers a great blend of portability and high image quality for portraits, events and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuiet, precise focus drive\u003c\/strong\u003e\u003cbr\u003eA double linear motor system directly drives the lens's focus mechanism without intervening gears for precise, quiet operation that is ideal for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuality build, versatile features\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button can be assigned to other functions such as Eye AF, for example, while a wide, responsive focus ring offers improved manual focus comfort and precision. A dust- and moisture-resistant design plus other refinements add up to outstanding quality and photographic versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable in challenging conditions\u003c\/strong\u003e\u003cbr\u003eA sealed dust- and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176625045549,"sku":"3649","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/3649_Hero_Produdt_Template.jpg?v=1638206956"},{"product_id":"nex-fe-100mm-f2-8-stf-gm","title":"Sony FE 100mm f\/2.8 STF GM Lens","description":"A unique 100mm mid-telephoto lens featuring STF™ (Smooth Trans Focus) technology that can elevate portraits and subjects that benefit from smooth background bokeh to new artistic heights while boasting G Master™ resolution. It also offers close-up capability with up to 0.25x magnification and fast, precise and quiet autofocus. 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A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"%7B%7Bmedia%20url=\" title=\"Adobe\" wysiwyg=\"\" target=\"_blank\"\u003e\u003cimg alt=\"Sony Adobe Cloud\" src=\"https:\/\/glozerscamera.shop\/\/pub\/media\/wysiwyg\/Rebates\/Adobe_Cloud_Badge.jpg\" title=\"Sony Adobe Cloud\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176649097261,"sku":"10464","price":2099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/10464_Hero_16-35.png?v=1649114124"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cp\u003e\u003cstrong\u003eA compact, lightweight, and comprehensive zoom\u003cbr\u003e\u003c\/strong\u003eFrom 24mm to 105mm and F4 aperture throughout the zoom, the \u003cstrong\u003eSony FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e high-performance G Lens offers consistently high image quality. 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At the telephoto end of the zoom range the focal length is 202.5mm (35mm format equivalent), providing ample reach for general shooting as well as landscapes, wildlife, portraits, and more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh corner-to-corner resolution\u003c\/strong\u003e\u003cbr\u003eA new optical design that includes one aspherical element contributes to consistently high resolution from the image center right out to the edges throughout the zoom range, while two ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration. Built-in optical image stabilization makes it easier to shoot blur-free images handheld.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClose-ups with beautiful background bokeh\u003c\/strong\u003e\u003cbr\u003eMinimum focusing distance is just 0.45 m (1.48 ft) (0.29x max. magnification), making it easy to shoot close-ups of sweets, flowers, and wildlife that combine sharp in-focus subjects with beautiful background bokeh. 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The new design of this well-balanced lens, reduces the number of elements deployed at the front of the barrel, resulting in quicker, more precise panning, whether shooting handheld or on a monopod.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eXD (extreme dynamic) Linear Motors for fast precise autofocus\u003c\/strong\u003e\u003cbr\u003eTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens’s focus group is driven by two - newly developed - XD (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver new levels of fast, precise, quiet autofocus operation and contribute to reliable and tenacious AF tracking (up to a 5x improvement3 in moving-subject tracking) that sports photographers will appreciate. Additionally, a new algorithm developed specifically for the XD motors, notably improves their response, minimizing lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuperlative G Master quality\u003c\/strong\u003e\u003cbr\u003eAll lenses bearing the G Master brand are designed to extremely high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes three fluorite elements that help to minimize axial chromatic aberration that can be a problem in large-aperture lenses, as well as lateral chromatic aberration that can reduce resolution towards the image periphery. Color bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony’s original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3x fluorite elements, 1x ED glass element reduces flare and ghosting\u003c\/strong\u003e\u003cbr\u003eBased on a new optical design that conforms to stringent G Master standards, the FE 400mm F2.8 GM OSS includes three fluorite elements and one ED (Extra-low Dispersion) glass element that help to reduce chromatic aberration, a common problem in telephoto lenses. Extremely high resolution is maintained right out to the image edges. Spherical aberration is optimized to create a perfect balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve ideal characteristics.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide F2.8 max aperture\u003c\/strong\u003e\u003cbr\u003eThe wide F2.8 max aperture maintains exposure and depth of field while also allowing maximum light for shooting in almost any condition. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background can be enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eComplementing the wide F2.8 aperture are the 11-blade circular aperture blades that result in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides creating unappealing, polygonal shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, each lens is individually tested and adjusted during manufacture to achieve the highest possible bokeh quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot™ image stabilization significantly reduces blur\u003c\/strong\u003e\u003cbr\u003eHigh-performance Optical SteadyShot™ image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. An updated ‘Mode 3’ algorithm is optimized for smooth, stable framing of moving subjects. Control features have also been refined to effectively support professional requirements. 5-axis image stabilization becomes available when used with α series cameras that feature built-in image stabilization.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4x customizable multi-function focus hold buttons and function ring\u003c\/strong\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS features focus hold buttons in four locations on the lens barrel for easy access in any shooting situation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold button on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera body menu, allowing them to be assigned to a different function selected by the user: Eye AF, for example.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eSony’s lens sealing maximizes resistance to dust and moisture4, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLiberal use of magnesium alloy\u003c\/strong\u003e\u003cbr\u003eA durable magnesium alloy is used not only for the lens barrel exterior and tripod mount, but also for interior barrel components as well. This provides the tough durability that demanding professional application require, while minimizing overall weight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1.4x and 2.0x tele-converter support, with high imaging and AF performance\u003c\/strong\u003e\u003cbr\u003eOptional high-performance 1.4x and 2.0x tele-converters are supported, providing up to 800mm focal length (1200mm equivalent on APS-C bodies) with an F5.6 maximum aperture*. Outstanding imaging performance and fast, precise AF operation are maintained when either of these excellent tele-converters are used, ensuring that the lens’s superior G Master image quality is not compromised.* Maximum aperture with the 1.4x and 2.0x tele-converters is F4 and F5.6, respectively.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine front-element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-time DMF\u003c\/strong\u003e\u003cbr\u003eDMF (Direct Manual Focus) give you the ability to instantly switch to manual focus while in autofocus mode. This is particularly useful when acquiring a subject using AF and then allowing you to fine tune your focus point using the manual focus ring. When the FULL TIME DMF switch is ON, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. If AF causes focus to shift to a different subject while shooting, the focus ring can be used to quickly bring focus back to the desired subject. It can also be useful when it is necessary to focus beyond a set focus range limit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus range limiter\u003c\/strong\u003e\u003cbr\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 7m-2.7m, and ∞-7m.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDrop-in filter slot\u003c\/strong\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS includes a filter slot7 that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in circular polarizing filter. The VF-DCPL1 can be rotated to achieve the desired polarization while installed in the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-speed, accurate AF tracking at F22 aperture\u003c\/strong\u003e\u003cbr\u003eHigh-speed, accurate AF tracking for continuous shooting at minimum F22 aperture8 (α9 software must be updated to the latest version). This is an important advantage allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStrong, lightweight carbon fiber lens hood\u003c\/strong\u003e\u003cbr\u003eThe supplied lens hood is made of strong, lightweight carbon fiber to minimize added weight. The interior of the hood is lined with flocking to minimize reflections for optimum light control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncreased mount strength and reliability\u003c\/strong\u003e\u003cbr\u003eWhile conventional lenses use four mount attachment screws, the FE 400mm F2.8 GM OSS uses seven. The number of mount attachment screws has been increased to ensure maximum rigidity and durability that will easily withstand professional use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile high-durability tripod mount\u003c\/strong\u003e\u003cbr\u003eThe tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. It also features a switch that engages or disengages click stops which when engaged, easily and quickly allows the user to switch between horizontal and vertical camera orientations in 90-degree click stops as required. The click stops can be disengaged when smooth, low-resistance operation is desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupplied hard carrying case\u003c\/strong\u003e\u003cbr\u003eA dedicated trunk style hard case is supplied to protect the lens from shock and vibration during transport. The case has carrying handles on two sides and a convenient carrying strap.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFunction ring\u003c\/strong\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS includes a new function ring with switch selectable for PRESET (preset focus), FUNCTION and OFF positions. When in the PRESET position, the SET button is initially used to memorize the desired focus point, moving the function ring in either direction will immediately set focus to the memorized point. This can be a huge advantage for sports and other rapidly changing situations, allowing focus to be preset in advance and instantly recalled to ensure that the decisive moment is properly captured. This function is available whether shooting with AF or MF, and can focus outside a set focus limit range. When in the FUNCION position, functions can be assigned to the FUNCTION mode via a camera body menu. If Power Focus is assigned and the function ring is rotated, focus shifts smoothly at a speed determined by the amount of function ring rotation. This allows smooth focus shift for movies. If APS-C\/Full Frame Select6 is assigned, the function ring can be rotated to switch between APS-C and full-frame angles of view.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176732131373,"sku":"33914","price":12999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1530108376000_1369634.jpg?v=1614034256"},{"product_id":"sony-a6400-body-black","title":"Sony Alpha a6400 Mirrorless Camera","description":"Sony A6400 Body Black\u003cbr\u003e\u003cp\u003eAdvanced APS-C camera with 24.2 MP Exmor® CMOS sensor, the World’s fastest autofocus (AF) speed1at 0.02 sec., advanced Real-time Eye-AF and Real-time object Tracking AF with Wide 425-phase\/425-contrast detection AF points over 84% of sensor, up to 11fps continuous shooting with continuous autofocus and auto-exposure,4K HDR video, 180-degree tiltable touchscreen LCDand Wi-Fi® for easy file transfer and remote control.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e24.2MP and incredible image quality\u003c\/strong\u003e\u003cbr\u003eThe a6400’s APS-C image sensor with approximately 24.2 effective megapixels uses copper wiring and a highly effective circuit process, resulting in efficient light collection that achieves a wide sensitivity range (Expandable ISO 100 – 102400) and excellent low noise performance even at high ISO. The design significantly increases readout speed, enabling functionality including 11fps continuous shooting, 4K recording with full pixel readout without pixel binning and Full HD 120fps high-speed shooting. A front-end LSI supports the image processing of the new-generation BIONZ X image processing engine. Advances in image processing algorithms have further improved the superb image clarity, texture reproduction and image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWorld’s fastest autofocus with 4D FOCUS™\u003c\/strong\u003e\u003cbr\u003e\"The α6400’s unrivaled 4D FOCUS™ system boasts the world’s fastest autofocus (AF) acquisition time that can lock focus on even the fastest moving subject in as little as 0.02 seconds. It also boasts an incredible 425 phase detection and 425 contrast detection AF points that are densely positioned over 84% of the image area, effectively tracking subjects as they move across the frame. Moreover, the α6400 takes full advantage of its enhanced fast hybrid AF for movies in both HD and 4K. With the optimized new-generation subject motion prediction algorithm from the α9. Both AF detection accuracy and tracking performance have been boosted.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdvanced Real-time Eye-AF\u003c\/strong\u003e\u003cbr\u003eAdvanced “Real-time Eye AF” employs artificial intelligence to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. With a half press of the shutter button, the camera can automatically detect the eyes of the subject and activate Eye AF in all autofocus modes and when in either AF-C or AF-A mode, eye capture is continuously maintained. Additionally, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto\/Right Eye\/Left Eye, and a Switch Right\/Left Eye function is assignable to a custom function as well.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReal-time Tracking AF\u003c\/strong\u003e\u003cbr\u003eReal-time Tracking” utilizes a special object recognition algorithm that processes color, subject distance (depth), brightness (pattern) as spatial information, plus AI information including face and eye location, ensuring that all subjects can be captured with extreme accuracy and precision. This can be activated by a simple half press of the shutter button, or can be assigned to a custom function as well.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUp to 11fps at 24.2MP with AE\/AF tracking\u003c\/strong\u003e\u003cbr\u003eThe α6400 has been designed to allow for high resolution, continuous shooting at high frame rates. It features a front-end LSI that works with the image sensor, BIONZ X image processing engine and a newly designed shutter mechanism with ‘braking feature’ to enable continuous shooting at impressive speeds up to 11fps with continuous autofocus and auto-exposure tracking at full 24.2MP resolution while utilizing the mechanical shutter, and up to 8 fps3 with full AF\/AE tracking while silent shooting. The α6400 can also shoot continuously for up to 116 JPEG and 46 compressed RAW frames, thanks to a large buffer. These shots can be viewed immediately after shooting, even when in high-speed continuous shooting mode.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e4K movie2 w\/ 2.4x oversampling4, full pixel readout, no pixel binning\u003c\/strong\u003e\u003cbr\u003eThe α6400 offers internal 4K (QFHD: 3840 x 2160) recording in Super 35mm format with full pixel readout and no pixel binning at 2.4x oversampling (6K equivalent) for the ultimate 4K footage with exceptional detail and depth. Additional professional video features include; HDR (HLG), S-Gamut3\/S-Log3and 3, plus Gamma Display Assist, the ability to record Full HD at 120 fps for up to 5x slow motion HD video, both a mic jack and XLR compatibility via the MI shoe, enhanced Zebra functionality, focus peaking, picture profile settings, as well as Time Code \/ User Bit, clean HDMI output and much more.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFast Hybrid AF allows smooth focusing for movies\u003c\/strong\u003e\u003cbr\u003eEffective use of the focal plane phase-detection system makes focusing during movie shooting fast and stable. The upgraded Fast Hybrid AF technology keeps your subject in constant smooth focus no matter the scene. This advanced AF plus touch focus functionality on the 180-degree titlable LCD make it an ideal camera choice for many vloggers and video creators that are regularly creating and uploading content online. Touching the subject that you wish to focus on the screen initiates accurate and smooth continuous focus tracking, while analyzing color, brightness pattern, distance (depth) and face information. AF drive speed and AF Tracking Sensitivity are also adjustable to support creative moviemaking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e180-degree fully tiltable LCD touch screen for self-recording\u003c\/strong\u003e\u003cbr\u003eThe fully tiltable (180-degree), 3” (3.0-type) LCD flip screen with 921k-dots of high-resolution allows for simple and effective selfie-style shooting for both still image and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter and new Touch Tracking which quickly activates “Real-time Tracking” through the touch screen.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA wide variety of touch screen operations\u003c\/strong\u003e\u003cbr\u003eThe LCD offers a wide variety of touch operations enabling intuitive shooting and fast focus operation. The Touch Focus function allows the desired focus point to be specified instantaneously by touching the subject on the monitor. Touch Shutter function instantaneously focuses on the subject touched on the monitor and releases the shutter, so that the desired subject can be captured with one touch. The touchpad function allows smooth focus position adjustment while using the viewfinder. Sliding a finger across the monitor moves the focus area position and can be moved smoothly while looking through the viewfinder. Touch Tracking function, works by touching the subject that you wish to focus on the screen and then half-pressing the shutter button activates Real-time Tracking. When shooting movies, touching the subject initiates tracking that maintains focus on the subject.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInterval recording for time-lapse videos\u003c\/strong\u003e\u003cbr\u003eTime-lapse movies document changes with the passing of time. The a6400 features built-in interval recording, for time-lapse movie creation, that can be set anywhere between 1 and 60 seconds, with a total number up of shots from 1 to 9999. AE tracking sensitivity can be adjusted to “High”, “Mid” or “Low” during interval shooting, allowing for reduced changes in exposure over the shooting interval. The still images shot can then be edited into a time-lapse movie on a computer with the Viewer software from the Imaging Edge software suite. A convenient variable-speed preview function is also provided to get an image, on the camera, of how the finished movie will look. Combining with silent shooting means that you need not worry about durability of the mechanical shutter. When interval shooting is carried out over a long period, the camera can use an optional mobile battery or the multi-battery adaptor kit NPA-MQZ1K to supply power (not provided), so shooting outdoors and\/or for extended periods is worry-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHDR video with LG (Hybrid Log-Gamma)\u003c\/strong\u003e\u003cbr\u003eHLG (Hybrid Log-Gamma) picture profile that supports an instant HDR workflow. Recorded movies played back on an HDR (HLG) compatible TV, without the need for color grading, will appear true-to-life, with no blocked shadows or blown highlights. The BT.2020 color space is supported, providing a wider color gamut. Four gamma settings are provided (HLG, HLG1, HLG2, HLG3). The HLG setting conforms to ITU-R BT.2100, while The HLG1, HLG2, and HLG3 gamma settings provide wider dynamic range. The balance of dynamic range and noise produced by each setting is different, allowing selection to best match the scene being recorded.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eS-Log shooting support\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 and S-Log2 Gamma curves feature wide dynamic range (up to 1300%) to minimize whiteout and blackout, and permit wider movie expression by performing color grading in post-production. The S-Log3 gamma setting further realizes a 14-stop latitude. The S-Gamut, S-Gamut3, and S-Gamut3.Cine color spaces are handled. A wide variety of professional end-uses such as cinema and broadcast are supported.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eZebra function\u003c\/strong\u003e\u003cbr\u003eChecking exposure is often difficult especially when shooting movies in the S-Log setting, but the Zebra function is provided to simplify the task. The Zebra display brightness level standard is IRE 0 – 109%, and the target range can be set freely between +10% and -10% of a selected value in 1% increments. This helps users to easily adjust exposure whether shooting still images, 4K video and when using S-Log2 and S-Log3, by specifying the target value and range of the exposure level for Zebra display in accordance with their intentions. Furthermore, users can set a minimum brightness level.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGamma Display Assist8\u003c\/strong\u003e\u003cbr\u003eGamma Display Assist8 is a function that allows users to monitor images or check focus while enlarging images of natural contrast when recording in the S-Log setting. It converts S-Log and S-Log into ITU709 (800%) gamma for monitoring on the LCD screen or viewfinder.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUltra-fast OLED w\/ EVF benefits and optical viewfinder immediacy\u003c\/strong\u003e\u003cbr\u003eThe 2.36 million-dot XGA OLED Tru-Finder electronic viewfinder has the ability to deliver continuous live shooting at up to 8 fps with AF\/AE tracking - making it easy to track fast moving subjects - thanks to overall improvements in the EVF algorithm. This offers photographers a shooting experience with the immediacy of an optical viewfinder, while still offering all of the benefits of an electronic viewfinder including a live preview of exposure, white balance and several other camera settings. The viewfinder frame rate can be selected at either “Standard” or “High” to match the subject.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSlow and quick motion9\u003c\/strong\u003e\u003cbr\u003eSlow and quick motion offers an almost endless variety of creative ways to express the passage of time. Video shooting frame rate are selectable in 8 steps from 1fps to 120fps, and the recording frame rate is selectable from 24p\/30p\/60p. Capture Full HD up to 50 Mbps with up to 5-times slow motion and up to 60-times quick motion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRugged body and durable shutter mechanism\u003c\/strong\u003e\u003cbr\u003eDesigned for solid reliability and steady handling, the compact α6400 is built to withstand the rigors of shooting in the field, thanks to an internal structure of the strong and rigid magnesium alloy body. The highly durable and reliable shutter unit has been proven to endure approximately 200,000 shutter releases which ensure long-lasting shooting performance that takes into consideration the high-speed continuous shooting capabilities up to 11fps and the large number of photos shot by enthusiasts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMake it your own with easy button and dial customization\u003c\/strong\u003e\u003cbr\u003eMake operation more intuitive, quick and easy. You can assign any of 89 functions to any of 8 custom buttons. Independent function sets can be assigned for stills, movies, and playback. “My Dial” allows for frequently-used functions to be assigned to the control dial and control wheel. The My Menu function allows up to 30 frequently-used menu items to be registered. They can be re-ordered by frequency of use, and little-used items can be deleted, allowing the user to create a menu that reflects their usage patterns.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWi-Fi®\/NFC™\/QR code for easy file transfer and remote control11\u003c\/strong\u003e\u003cbr\u003eEasily connect with NFC or QR code (for non-NFC devices) to smartphones or tablets with the built-in Wi-Fi® and Sony’s Imaging Edge mobile application available for free on the Android™ and iOS platforms. Control your camera or transfer photos and video to your device for fast and easy sharing without the need of a computer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e16-bit processing and 14-bit RAW output\u003c\/strong\u003e\u003cbr\u003eThe a6400 employs 16-bit processing and 14-bit RAW output for natural gradations. The digital signal from the image sensor’s AD converter is processed in 16-bit form by the front-end LSI and BIONZ X processor before being output as 14-bit RAW data to the memory card. The result is smoother, more natural gradations that contribute to higher overall image quality. Compressed and uncompressed 14-bit RAW format are supported.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHigh-quality view mode for finer, natural detail\u003c\/strong\u003e\u003cbr\u003eA menu setting allows viewfinder and monitor display quality to be set to “Standard” or “High.” The “High” mode takes maximum advantage of the data read from the 24.2 effective megapixel sensor to provide extra fine viewfinder and monitor displays, with finer detail and a more natural overall view that can be a huge advantage when focus is critical. The Standard setting provides longer battery life.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMonitor OFF selectable via DISP button\u003c\/strong\u003e\u003cbr\u003eA new “Monitor OFF” selection has been added for the DISP button while shooting. When “Monitor OFF” is selected the monitor will be off except during image playback and when using the menus. This can be useful when shooting the night sky or in other situations where a bright monitor might be a distraction.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGPS location data via Bluetooth\u003c\/strong\u003e\u003cbr\u003eThe α6400 offers location data acquisition via a Bluetooth connection to a compatible mobile device with Imaging Edge Mobile App installed. After the camera has been paired to the Imaging Edge Mobile installed on a compatible mobile phone or tablet device, it can acquire location data from the mobile device and record that data with still images. The acquired location data can also be used to correct the camera’s date\/time and location settings.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSilent Shooting\u003c\/strong\u003e\u003cbr\u003eSilent Shooting features an electronic shutter that is noiseless so you can shoot high-resolution images in situations that require complete silence. Continuous autofocus and auto exposure is available when using silent shooting.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAF accuracy in dark scenes\u003c\/strong\u003e\u003cbr\u003eAdvanced AF algorithm contribute to high AF precision in AF-S mode down to light levels as low as EV-2 (ISO 100 equivalent, F2.0 lens), a step darker than the α6300. Shooting using highly precise AF is possible even in dark scenes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMore detailed face detection settings\u003c\/strong\u003e\u003cbr\u003eThe face detection feature has been updated with individual AF Face Detection Priority [ON\/OFF], Face Detect Frame Display [ON\/OFF] and Multi AE Face Detect Priority [ON\/OFF] settings that were not available on the α6300. This provides the flexibility needed for a variety of situations, such as where face priority needs to be applied in AF only, for example.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAF in Focus Magnifier\u003c\/strong\u003e\u003cbr\u003eWhen shooting stills, it is possible to use autofocus while the selected image area is magnified in the viewfinder or monitor. You can even magnify the view after autofocus has been achieved for finer focus confirmation or refocusing. Since this function can be used to focus on an area smaller than the Flexible Spot, it is ideal for macro photography and other situations where focus must be precise.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdditional 1:1 image aspect ratio\u003c\/strong\u003e\u003cbr\u003eIn addition to 3:2 and 16:9 aspect (width: height) ratios, the 1:1 aspect ratio used by Instagram etc. can also be selected. This eliminates the need for cumbersome hand-trimming of images after shooting before they can be posted on social media.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProxy recording\u003c\/strong\u003e\u003cbr\u003e4K movies and lower-resolution proxy movies can be recorded simultaneously. Proxy movie files are smaller than the corresponding 4K files, and are therefore ideal for quick previewing or pre-editing that can reduce the time required for final 4K editing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePhoto Capture (image extraction from movies)\u003c\/strong\u003e\u003cbr\u003eUsers can select, extract and save still images of decisive moments from movie footage (frame grabs). High-quality 8-megapixels stills can be extracted from 4K video and 2-megapixels from Full HD video in camera during playback and stored as separate files on the media card.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePeaking function makes manual focus even easier\u003c\/strong\u003e\u003cbr\u003eThe excellent performance of the advanced BIONZ X image processor has improved the detection accuracy of the peaking function that color-highlights the most sharply focused area during manual focus and direct manual focus shooting. It’s now easier than ever to identify the focus peak areas during the delicate focusing required in macro or portrait shooting. Blue has been added to the peaking colors (red, yellow, white). The expanded range of colors from which an easily-visible peaking color can be selected, depending on the subject and environment, improves the visibility when using the peaking display.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAF tracking sensitivity adjustment\u003c\/strong\u003e\u003cbr\u003eWhen shooting movies, the sensitivity with which autofocus will follow subjects that move outside the focus area can be adjusted. Sensitivity should be set [High] for subjects at varying distances which require repeated refocusing, whereas the [Standard] setting can prevent the focus from jumping to new objects and maintain stable focus on a subject that is briefly obscured by other objects.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISO value display while movie shooting\u003c\/strong\u003e\u003cbr\u003eWhen shooting movies in ISO Auto mode, the current ISO value can be constantly displayed. If concerned about noise levels in a dark location, for example, the user can monitor the current ISO value.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdditional initial focus magnification setting\u003c\/strong\u003e\u003cbr\u003eWhen shooting movies, it is now possible to set the initial focus magnification. In addition to the current 1x \u0026gt; 4x, a new 4x only setting has been added. Through the setting of frequently-used magnifications, the number of focus magnification operations can be minimized.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e4K movie transfer to smartphone\u003c\/strong\u003e\u003cbr\u003eBy using the newly introduced smartphone app Imaging Edge Mobile, high-bitrate movies including 4K can be transferred to smartphones (Probability of transfer \/ playback depends on the performance of the smartphone). Refer to the product information for Imaging Edge Mobile for details\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMicrophone jack and XLR adaptor kit compatible\u003c\/strong\u003e\u003cbr\u003eThe a6400 provides a microphone jack for an external microphone and a MI (Multi-interface) shoe which provides direct connectivity to a range of compatible MI-shoe microphones. The MI-shoe also provides line input via optional XLR adaptor kits (XLR-K2M\/XLR-K1M) that allow the connection of many types of pro (XLR) microphones. A modest audio set-up with some noise reduction supports better sound quality suitable for serious movie shooting or self-shooting for vlog.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHigh bitrate Full HD high-speed recording at 120 fps2\u003c\/strong\u003e\u003cbr\u003eHigh-quality slow-motion sequences can be created during post-production processing as high-speed Full HD recording at 120 fps2 is supported. A max. 100 Mbps high bit rate recording is possible with XAVC S2 format.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEnhanced menu usability\u003c\/strong\u003e\u003cbr\u003eAn illustration to indicate position of camera control keys and buttons are added to the custom settings screen. A glance confirms which button or switch one is attempting to assign to. Another improvement in menu usability is that function menu options can be viewed when setting the function menu, improving ease of operation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRestricted display of AF area and ISO display limit\u003c\/strong\u003e\u003cbr\u003eOn the AF area setting screen, a new function has been added that displays only focus area types that the user uses frequently. Another new function on the ISO setting screen displays only frequently-used ISO ranges. These allow setting changes to be made efficiently while shooting. These display restrictions apply even when “Switch Focus Area” is assigned to a custom button.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eImproved AWB control\u003c\/strong\u003e\u003cbr\u003eAuto white balance can now be locked or unlocked at any time with the “AWB Lock function”. This is convenient when one wants to fix auto white balance in an environment with multiple (artificial and natural) light sources. Setting the white balance color temperature has been simplified as well as reducing the steps in setting of custom white balance. With “Priority Set in AWB”, when white balance is set to Auto and incandescent lamps or similar are the light source, the color tone priority can be set to Standard, Ambience, or White. Ambience priority produces a warm tone, while white priority produces accurate white reproduction.\u003c\/p\u003e\u003cp\u003ePower supply via USB \"The α6400 can be powered via USB connection to AC adaptor, a PC or mobile battery. This conserves the camera’s battery, allowing you extended use of the camera without worrying that the battery will run out. When the camera is turned off, the battery can be charged via the same connection.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstyle type=\"text\/css\"\u003e\u003c!--\u003cbr\u003ep.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px 'Trebuchet MS'; color: #000000; -webkit-text-stroke: #000000}\u003cbr\u003espan.s1 {font-kerning: none}\u003cbr\u003espan.s2 {font: 6.7px 'Trebuchet MS'; font-kerning: none}\u003cbr\u003espan.s3 {font: 10.0px 'PingFang SC'; font-kerning: none}\u003cbr\u003espan.s4 {text-decoration: underline ; font-kerning: none; color: #0000ff; -webkit-text-stroke: 0px #0000ff}\u003cbr\u003e--\u003e\u003c\/style\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAmong interchangeable-lens digital cameras equipped with an APS-C image sensor as of January 2019, based on Sony research, measured using CIPA-compliant guidelines, and internal measurement method with an E 18-135mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e2\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e SDHC\/SDXC memory card of Class 10 or higher is required for movie recording in XAVC S format.\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003eUHS-I (U3) SDHC\/SDXC card is required for 100Mbps recording. Movie recording is possible for approximately 29 minutes.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e High-speed continuous shooting is available at up to approx. 11fps in “Hi+” continuous shooting mode and up to approx. 8fps in “Hi” continuous shooting mode. Maximum fps will depend on camera settings.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e4\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e With \"Hi\" continuous shooting mode. Sony internal measurement.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e The latest version of Imaging Edge “Viewer” and PlayMemories Home desktop applications are required\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e S-Log2 and S-Log3 functions assume video processing after shooting.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e8\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e The Gamma Display Assist function is not available for monitoring on external displays and television sets.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e9\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Sound cannot be recorded during S\u0026amp;Q. SDHC\/SDXC memory card of Class 10 or higher is required. Full HD up to 50 Mbps; 60x quick motion\/5x slow in NTSC and 50x quick motion\/4x slow in PAL.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e10\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Based on Sony research .\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e11\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e The latest version of Imaging Edge Mobile is required for the smartphone or tablet device. Mobile devices that can communicate with this camera via Bluetooth are the following (as at the release date of this camera): Android terminals (Android 5.0 or later, Bluetooth 4.0 or later), iPhone\/iPad iPhone 4S or later \/ iPad\u003c\/span\u003e\u003cspan class=\"s3\"\u003e（\u003c\/span\u003e\u003cspan class=\"s1\"\u003e3rd generation\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003eor later). Please refer to detailed instructions at \u003ca href=\"http:\/\/www.sony.net\/pmm\/btg\/\"\u003e\u003cspan class=\"s4\"\u003ehttp:\/\/www.sony.net\/pmm\/btg\/\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176770568237,"sku":"41355","price":1099.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/a6400_front_black.jpg?v=1701468314"},{"product_id":"sony-a6400-w-18-135mm","title":"Sony Alpha a6400 Mirrorless Camera with 18-135mm Lens","description":"Advanced APS-C camera with 24.2 MP Exmor® CMOS sensor, the World’s fastest autofocus (AF) speed1at 0.02 sec., advanced Real-time Eye-AF and Real-time object Tracking AF with Wide 425-phase\/425-contrast detection AF points over 84% of sensor, up to 11fps continuous shooting3with continuous autofocus and auto-exposure,4K HDR video2, 180-degree tiltable touchscreen LCDand Wi-Fi® for easy file transfer and remote control.\u003cbr\u003e\u003cp\u003eAdvanced APS-C camera with 24.2 MP Exmor® CMOS sensor, the World’s fastest autofocus (AF) speed1at 0.02 sec., advanced Real-time Eye-AF and Real-time object Tracking AF with Wide 425-phase\/425-contrast detection AF points over 84% of sensor, up to 11fps continuous shooting with continuous autofocus and auto-exposure,4K HDR video, 180-degree tiltable touchscreen LCDand Wi-Fi® for easy file transfer and remote control.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e24.2MP and incredible image quality\u003c\/strong\u003e\u003cbr\u003eThe a6400’s APS-C image sensor with approximately 24.2 effective megapixels uses copper wiring and a highly effective circuit process, resulting in efficient light collection that achieves a wide sensitivity range (Expandable ISO 100 – 102400) and excellent low noise performance even at high ISO. The design significantly increases readout speed, enabling functionality including 11fps continuous shooting, 4K recording with full pixel readout without pixel binning and Full HD 120fps high-speed shooting. A front-end LSI supports the image processing of the new-generation BIONZ X image processing engine. Advances in image processing algorithms have further improved the superb image clarity, texture reproduction and image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWorld’s fastest autofocus with 4D FOCUS™\u003c\/strong\u003e\u003cbr\u003e\"The α6400’s unrivaled 4D FOCUS™ system boasts the world’s fastest autofocus (AF) acquisition time that can lock focus on even the fastest moving subject in as little as 0.02 seconds. It also boasts an incredible 425 phase detection and 425 contrast detection AF points that are densely positioned over 84% of the image area, effectively tracking subjects as they move across the frame. Moreover, the α6400 takes full advantage of its enhanced fast hybrid AF for movies in both HD and 4K. With the optimized new-generation subject motion prediction algorithm from the α9. Both AF detection accuracy and tracking performance have been boosted.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdvanced Real-time Eye-AF\u003c\/strong\u003e\u003cbr\u003eAdvanced “Real-time Eye AF” employs artificial intelligence to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. With a half press of the shutter button, the camera can automatically detect the eyes of the subject and activate Eye AF in all autofocus modes and when in either AF-C or AF-A mode, eye capture is continuously maintained. Additionally, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto\/Right Eye\/Left Eye, and a Switch Right\/Left Eye function is assignable to a custom function as well.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReal-time Tracking AF\u003c\/strong\u003e\u003cbr\u003eReal-time Tracking” utilizes a special object recognition algorithm that processes color, subject distance (depth), brightness (pattern) as spatial information, plus AI information including face and eye location, ensuring that all subjects can be captured with extreme accuracy and precision. This can be activated by a simple half press of the shutter button, or can be assigned to a custom function as well.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUp to 11fps at 24.2MP with AE\/AF tracking\u003c\/strong\u003e\u003cbr\u003eThe α6400 has been designed to allow for high resolution, continuous shooting at high frame rates. It features a front-end LSI that works with the image sensor, BIONZ X image processing engine and a newly designed shutter mechanism with ‘braking feature’ to enable continuous shooting at impressive speeds up to 11fps with continuous autofocus and auto-exposure tracking at full 24.2MP resolution while utilizing the mechanical shutter, and up to 8 fps3 with full AF\/AE tracking while silent shooting. The α6400 can also shoot continuously for up to 116 JPEG and 46 compressed RAW frames, thanks to a large buffer. These shots can be viewed immediately after shooting, even when in high-speed continuous shooting mode.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e4K movie2 w\/ 2.4x oversampling4, full pixel readout, no pixel binning\u003c\/strong\u003e\u003cbr\u003eThe α6400 offers internal 4K (QFHD: 3840 x 2160) recording in Super 35mm format with full pixel readout and no pixel binning at 2.4x oversampling (6K equivalent) for the ultimate 4K footage with exceptional detail and depth. Additional professional video features include; HDR (HLG), S-Gamut3\/S-Log3and 3, plus Gamma Display Assist, the ability to record Full HD at 120 fps for up to 5x slow motion HD video, both a mic jack and XLR compatibility via the MI shoe, enhanced Zebra functionality, focus peaking, picture profile settings, as well as Time Code \/ User Bit, clean HDMI output and much more.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFast Hybrid AF allows smooth focusing for movies\u003c\/strong\u003e\u003cbr\u003eEffective use of the focal plane phase-detection system makes focusing during movie shooting fast and stable. The upgraded Fast Hybrid AF technology keeps your subject in constant smooth focus no matter the scene. This advanced AF plus touch focus functionality on the 180-degree titlable LCD make it an ideal camera choice for many vloggers and video creators that are regularly creating and uploading content online. Touching the subject that you wish to focus on the screen initiates accurate and smooth continuous focus tracking, while analyzing color, brightness pattern, distance (depth) and face information. AF drive speed and AF Tracking Sensitivity are also adjustable to support creative moviemaking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e180-degree fully tiltable LCD touch screen for self-recording\u003c\/strong\u003e\u003cbr\u003eThe fully tiltable (180-degree), 3” (3.0-type) LCD flip screen with 921k-dots of high-resolution allows for simple and effective selfie-style shooting for both still image and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter and new Touch Tracking which quickly activates “Real-time Tracking” through the touch screen.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA wide variety of touch screen operations\u003c\/strong\u003e\u003cbr\u003eThe LCD offers a wide variety of touch operations enabling intuitive shooting and fast focus operation. The Touch Focus function allows the desired focus point to be specified instantaneously by touching the subject on the monitor. Touch Shutter function instantaneously focuses on the subject touched on the monitor and releases the shutter, so that the desired subject can be captured with one touch. The touchpad function allows smooth focus position adjustment while using the viewfinder. Sliding a finger across the monitor moves the focus area position and can be moved smoothly while looking through the viewfinder. Touch Tracking function, works by touching the subject that you wish to focus on the screen and then half-pressing the shutter button activates Real-time Tracking. When shooting movies, touching the subject initiates tracking that maintains focus on the subject.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInterval recording for time-lapse videos\u003c\/strong\u003e\u003cbr\u003eTime-lapse movies document changes with the passing of time. The a6400 features built-in interval recording, for time-lapse movie creation, that can be set anywhere between 1 and 60 seconds, with a total number up of shots from 1 to 9999. AE tracking sensitivity can be adjusted to “High”, “Mid” or “Low” during interval shooting, allowing for reduced changes in exposure over the shooting interval. The still images shot can then be edited into a time-lapse movie on a computer with the Viewer software from the Imaging Edge software suite. A convenient variable-speed preview function is also provided to get an image, on the camera, of how the finished movie will look. Combining with silent shooting means that you need not worry about durability of the mechanical shutter. When interval shooting is carried out over a long period, the camera can use an optional mobile battery or the multi-battery adaptor kit NPA-MQZ1K to supply power (not provided), so shooting outdoors and\/or for extended periods is worry-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHDR video with LG (Hybrid Log-Gamma)\u003c\/strong\u003e\u003cbr\u003eHLG (Hybrid Log-Gamma) picture profile that supports an instant HDR workflow. Recorded movies played back on an HDR (HLG) compatible TV, without the need for color grading, will appear true-to-life, with no blocked shadows or blown highlights. The BT.2020 color space is supported, providing a wider color gamut. Four gamma settings are provided (HLG, HLG1, HLG2, HLG3). The HLG setting conforms to ITU-R BT.2100, while The HLG1, HLG2, and HLG3 gamma settings provide wider dynamic range. The balance of dynamic range and noise produced by each setting is different, allowing selection to best match the scene being recorded.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eS-Log shooting support\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 and S-Log2 Gamma curves feature wide dynamic range (up to 1300%) to minimize whiteout and blackout, and permit wider movie expression by performing color grading in post-production. The S-Log3 gamma setting further realizes a 14-stop latitude. The S-Gamut, S-Gamut3, and S-Gamut3.Cine color spaces are handled. A wide variety of professional end-uses such as cinema and broadcast are supported.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eZebra function\u003c\/strong\u003e\u003cbr\u003eChecking exposure is often difficult especially when shooting movies in the S-Log setting, but the Zebra function is provided to simplify the task. The Zebra display brightness level standard is IRE 0 – 109%, and the target range can be set freely between +10% and -10% of a selected value in 1% increments. This helps users to easily adjust exposure whether shooting still images, 4K video and when using S-Log2 and S-Log3, by specifying the target value and range of the exposure level for Zebra display in accordance with their intentions. Furthermore, users can set a minimum brightness level.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGamma Display Assist8\u003c\/strong\u003e\u003cbr\u003eGamma Display Assist8 is a function that allows users to monitor images or check focus while enlarging images of natural contrast when recording in the S-Log setting. It converts S-Log and S-Log into ITU709 (800%) gamma for monitoring on the LCD screen or viewfinder.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUltra-fast OLED w\/ EVF benefits and optical viewfinder immediacy\u003c\/strong\u003e\u003cbr\u003eThe 2.36 million-dot XGA OLED Tru-Finder electronic viewfinder has the ability to deliver continuous live shooting at up to 8 fps with AF\/AE tracking - making it easy to track fast moving subjects - thanks to overall improvements in the EVF algorithm. This offers photographers a shooting experience with the immediacy of an optical viewfinder, while still offering all of the benefits of an electronic viewfinder including a live preview of exposure, white balance and several other camera settings. The viewfinder frame rate can be selected at either “Standard” or “High” to match the subject.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSlow and quick motion9\u003c\/strong\u003e\u003cbr\u003eSlow and quick motion offers an almost endless variety of creative ways to express the passage of time. Video shooting frame rate are selectable in 8 steps from 1fps to 120fps, and the recording frame rate is selectable from 24p\/30p\/60p. Capture Full HD up to 50 Mbps with up to 5-times slow motion and up to 60-times quick motion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRugged body and durable shutter mechanism\u003c\/strong\u003e\u003cbr\u003eDesigned for solid reliability and steady handling, the compact α6400 is built to withstand the rigors of shooting in the field, thanks to an internal structure of the strong and rigid magnesium alloy body. The highly durable and reliable shutter unit has been proven to endure approximately 200,000 shutter releases which ensure long-lasting shooting performance that takes into consideration the high-speed continuous shooting capabilities up to 11fps and the large number of photos shot by enthusiasts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMake it your own with easy button and dial customization\u003c\/strong\u003e\u003cbr\u003eMake operation more intuitive, quick and easy. You can assign any of 89 functions to any of 8 custom buttons. Independent function sets can be assigned for stills, movies, and playback. “My Dial” allows for frequently-used functions to be assigned to the control dial and control wheel. The My Menu function allows up to 30 frequently-used menu items to be registered. They can be re-ordered by frequency of use, and little-used items can be deleted, allowing the user to create a menu that reflects their usage patterns.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWi-Fi®\/NFC™\/QR code for easy file transfer and remote control11\u003c\/strong\u003e\u003cbr\u003eEasily connect with NFC or QR code (for non-NFC devices) to smartphones or tablets with the built-in Wi-Fi® and Sony’s Imaging Edge mobile application available for free on the Android™ and iOS platforms. Control your camera or transfer photos and video to your device for fast and easy sharing without the need of a computer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e16-bit processing and 14-bit RAW output\u003c\/strong\u003e\u003cbr\u003eThe a6400 employs 16-bit processing and 14-bit RAW output for natural gradations. The digital signal from the image sensor’s AD converter is processed in 16-bit form by the front-end LSI and BIONZ X processor before being output as 14-bit RAW data to the memory card. The result is smoother, more natural gradations that contribute to higher overall image quality. Compressed and uncompressed 14-bit RAW format are supported.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHigh-quality view mode for finer, natural detail\u003c\/strong\u003e\u003cbr\u003eA menu setting allows viewfinder and monitor display quality to be set to “Standard” or “High.” The “High” mode takes maximum advantage of the data read from the 24.2 effective megapixel sensor to provide extra fine viewfinder and monitor displays, with finer detail and a more natural overall view that can be a huge advantage when focus is critical. The Standard setting provides longer battery life.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMonitor OFF selectable via DISP button\u003c\/strong\u003e\u003cbr\u003eA new “Monitor OFF” selection has been added for the DISP button while shooting. When “Monitor OFF” is selected the monitor will be off except during image playback and when using the menus. This can be useful when shooting the night sky or in other situations where a bright monitor might be a distraction.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGPS location data via Bluetooth\u003c\/strong\u003e\u003cbr\u003eThe α6400 offers location data acquisition via a Bluetooth connection to a compatible mobile device with Imaging Edge Mobile App installed. After the camera has been paired to the Imaging Edge Mobile installed on a compatible mobile phone or tablet device, it can acquire location data from the mobile device and record that data with still images. The acquired location data can also be used to correct the camera’s date\/time and location settings.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSilent Shooting\u003c\/strong\u003e\u003cbr\u003eSilent Shooting features an electronic shutter that is noiseless so you can shoot high-resolution images in situations that require complete silence. Continuous autofocus and auto exposure is available when using silent shooting.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAF accuracy in dark scenes\u003c\/strong\u003e\u003cbr\u003eAdvanced AF algorithm contribute to high AF precision in AF-S mode down to light levels as low as EV-2 (ISO 100 equivalent, F2.0 lens), a step darker than the α6300. Shooting using highly precise AF is possible even in dark scenes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMore detailed face detection settings\u003c\/strong\u003e\u003cbr\u003eThe face detection feature has been updated with individual AF Face Detection Priority [ON\/OFF], Face Detect Frame Display [ON\/OFF] and Multi AE Face Detect Priority [ON\/OFF] settings that were not available on the α6300. This provides the flexibility needed for a variety of situations, such as where face priority needs to be applied in AF only, for example.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAF in Focus Magnifier\u003c\/strong\u003e\u003cbr\u003eWhen shooting stills, it is possible to use autofocus while the selected image area is magnified in the viewfinder or monitor. You can even magnify the view after autofocus has been achieved for finer focus confirmation or refocusing. Since this function can be used to focus on an area smaller than the Flexible Spot, it is ideal for macro photography and other situations where focus must be precise.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdditional 1:1 image aspect ratio\u003c\/strong\u003e\u003cbr\u003eIn addition to 3:2 and 16:9 aspect (width: height) ratios, the 1:1 aspect ratio used by Instagram etc. can also be selected. This eliminates the need for cumbersome hand-trimming of images after shooting before they can be posted on social media.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProxy recording\u003c\/strong\u003e\u003cbr\u003e4K movies and lower-resolution proxy movies can be recorded simultaneously. Proxy movie files are smaller than the corresponding 4K files, and are therefore ideal for quick previewing or pre-editing that can reduce the time required for final 4K editing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePhoto Capture (image extraction from movies)\u003c\/strong\u003e\u003cbr\u003eUsers can select, extract and save still images of decisive moments from movie footage (frame grabs). High-quality 8-megapixels stills can be extracted from 4K video and 2-megapixels from Full HD video in camera during playback and stored as separate files on the media card.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePeaking function makes manual focus even easier\u003c\/strong\u003e\u003cbr\u003eThe excellent performance of the advanced BIONZ X image processor has improved the detection accuracy of the peaking function that color-highlights the most sharply focused area during manual focus and direct manual focus shooting. It’s now easier than ever to identify the focus peak areas during the delicate focusing required in macro or portrait shooting. Blue has been added to the peaking colors (red, yellow, white). The expanded range of colors from which an easily-visible peaking color can be selected, depending on the subject and environment, improves the visibility when using the peaking display.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAF tracking sensitivity adjustment\u003c\/strong\u003e\u003cbr\u003eWhen shooting movies, the sensitivity with which autofocus will follow subjects that move outside the focus area can be adjusted. Sensitivity should be set [High] for subjects at varying distances which require repeated refocusing, whereas the [Standard] setting can prevent the focus from jumping to new objects and maintain stable focus on a subject that is briefly obscured by other objects.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISO value display while movie shooting\u003c\/strong\u003e\u003cbr\u003eWhen shooting movies in ISO Auto mode, the current ISO value can be constantly displayed. If concerned about noise levels in a dark location, for example, the user can monitor the current ISO value.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdditional initial focus magnification setting\u003c\/strong\u003e\u003cbr\u003eWhen shooting movies, it is now possible to set the initial focus magnification. In addition to the current 1x \u0026gt; 4x, a new 4x only setting has been added. Through the setting of frequently-used magnifications, the number of focus magnification operations can be minimized.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e4K movie transfer to smartphone\u003c\/strong\u003e\u003cbr\u003eBy using the newly introduced smartphone app Imaging Edge Mobile, high-bitrate movies including 4K can be transferred to smartphones (Probability of transfer \/ playback depends on the performance of the smartphone). Refer to the product information for Imaging Edge Mobile for details\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMicrophone jack and XLR adaptor kit compatible\u003c\/strong\u003e\u003cbr\u003eThe a6400 provides a microphone jack for an external microphone and a MI (Multi-interface) shoe which provides direct connectivity to a range of compatible MI-shoe microphones. The MI-shoe also provides line input via optional XLR adaptor kits (XLR-K2M\/XLR-K1M) that allow the connection of many types of pro (XLR) microphones. A modest audio set-up with some noise reduction supports better sound quality suitable for serious movie shooting or self-shooting for vlog.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHigh bitrate Full HD high-speed recording at 120 fps2\u003c\/strong\u003e\u003cbr\u003eHigh-quality slow-motion sequences can be created during post-production processing as high-speed Full HD recording at 120 fps2 is supported. A max. 100 Mbps high bit rate recording is possible with XAVC S2 format.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEnhanced menu usability\u003c\/strong\u003e\u003cbr\u003eAn illustration to indicate position of camera control keys and buttons are added to the custom settings screen. A glance confirms which button or switch one is attempting to assign to. Another improvement in menu usability is that function menu options can be viewed when setting the function menu, improving ease of operation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRestricted display of AF area and ISO display limit\u003c\/strong\u003e\u003cbr\u003eOn the AF area setting screen, a new function has been added that displays only focus area types that the user uses frequently. Another new function on the ISO setting screen displays only frequently-used ISO ranges. These allow setting changes to be made efficiently while shooting. These display restrictions apply even when “Switch Focus Area” is assigned to a custom button.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eImproved AWB control\u003c\/strong\u003e\u003cbr\u003eAuto white balance can now be locked or unlocked at any time with the “AWB Lock function”. This is convenient when one wants to fix auto white balance in an environment with multiple (artificial and natural) light sources. Setting the white balance color temperature has been simplified as well as reducing the steps in setting of custom white balance. With “Priority Set in AWB”, when white balance is set to Auto and incandescent lamps or similar are the light source, the color tone priority can be set to Standard, Ambience, or White. Ambience priority produces a warm tone, while white priority produces accurate white reproduction.\u003c\/p\u003e\u003cp\u003ePower supply via USB \"The α6400 can be powered via USB connection to AC adaptor, a PC or mobile battery. This conserves the camera’s battery, allowing you extended use of the camera without worrying that the battery will run out. When the camera is turned off, the battery can be charged via the same connection.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstyle type=\"text\/css\"\u003e\u003c!--\u003cbr\u003ep.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px 'Trebuchet MS'; color: #000000; -webkit-text-stroke: #000000}\u003cbr\u003espan.s1 {font-kerning: none}\u003cbr\u003espan.s2 {font: 6.7px 'Trebuchet MS'; font-kerning: none}\u003cbr\u003espan.s3 {font: 10.0px 'PingFang SC'; font-kerning: none}\u003cbr\u003espan.s4 {text-decoration: underline ; font-kerning: none; color: #0000ff; -webkit-text-stroke: 0px #0000ff}\u003cbr\u003e--\u003e\u003c\/style\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAmong interchangeable-lens digital cameras equipped with an APS-C image sensor as of January 2019, based on Sony research, measured using CIPA-compliant guidelines, and internal measurement method with an E 18-135mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e2\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e SDHC\/SDXC memory card of Class 10 or higher is required for movie recording in XAVC S format.\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003eUHS-I (U3) SDHC\/SDXC card is required for 100Mbps recording. Movie recording is possible for approximately 29 minutes.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e High-speed continuous shooting is available at up to approx. 11fps in “Hi+” continuous shooting mode and up to approx. 8fps in “Hi” continuous shooting mode. Maximum fps will depend on camera settings.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e4\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e With \"Hi\" continuous shooting mode. Sony internal measurement.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e The latest version of Imaging Edge “Viewer” and PlayMemories Home desktop applications are required\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e S-Log2 and S-Log3 functions assume video processing after shooting.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e8\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e The Gamma Display Assist function is not available for monitoring on external displays and television sets.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e9\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Sound cannot be recorded during S\u0026amp;Q. SDHC\/SDXC memory card of Class 10 or higher is required. Full HD up to 50 Mbps; 60x quick motion\/5x slow in NTSC and 50x quick motion\/4x slow in PAL.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e10\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Based on Sony research .\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003csup\u003e11\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e The latest version of Imaging Edge Mobile is required for the smartphone or tablet device. Mobile devices that can communicate with this camera via Bluetooth are the following (as at the release date of this camera): Android terminals (Android 5.0 or later, Bluetooth 4.0 or later), iPhone\/iPad iPhone 4S or later \/ iPad\u003c\/span\u003e\u003cspan class=\"s3\"\u003e（\u003c\/span\u003e\u003cspan class=\"s1\"\u003e3rd generation\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003eor later). Please refer to detailed instructions at \u003ca href=\"http:\/\/www.sony.net\/pmm\/btg\/\"\u003e\u003cspan class=\"s4\"\u003ehttp:\/\/www.sony.net\/pmm\/btg\/\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176770601005,"sku":"41376","price":1499.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/a6400_sel18135_front_top_black.jpg?v=1701468221"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003ch3\u003eSony Alpha Full-frame E-mount Telephoto Prime G Master Lens\u003c\/h3\u003e\n\u003cbr\u003e\n\u003ch2\u003e\u003cspan\u003eBeauty beyond belief\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp class=\"p1\"\u003e135mm F1.8 prime using XA, Super ED and ED glass elements with four XD linear focus motors to drive two focus groups for fast, quiet and precise autofocus while delivering breathtaking G Master sharpness and bokeh.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176776040493,"sku":"42837","price":2249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/SEL135F18GM_A.jpg?v=1634872998"},{"product_id":"fe-600mm-f4-0-gm","title":"Sony FE 600mm f\/4 GM OSS Lens","description":"\u003ch3\u003eThe Sony 600mm f\/4 G Master super-telephoto lens\u003cbr\u003eFast autofocus plus stunning G Master resolution and gorgeous bokeh in a lightweight, well-balanced, mobile lens. Sony's original XA lens and XD linear motor technologies contribute to peak optical and mechanical performance, making it possible to capture dynamic, eye-catching images from afar. Ideal for sports, news, and nature photography.\u003c\/h3\u003e\n\u003cp\u003eXD Motors for fast, precise, tenacious AF\u003cbr\u003eTwo XD (extreme dynamic) linear motors provide fast, precise AF and reliable tracking. The SEL600F40GM brings out the best in modern camera bodies, effortlessly maintaining accurate focus on fast-moving sports and wildlife subjects. A control algorithm developed specifically for these motors contributes to fast positioning of the large focus group with minimum delay and vibration.\u003c\/p\u003e\n\u003cp\u003eNew large XA element delivers superb resolution and bokeh\u003cbr\u003eAn exacting G Master optical design uses three fluorite elements to suppress chromatic aberration, which can be problematic in telephoto lenses. A large XA (extreme aspherical) element is also included to eliminate onion-ring bokeh. Each lens is individually calibrated to achieve the ideal balance between resolution and bokeh. Optional high-performance 1.4x and 2.0x teleconverters2 with XA elements are also available.\u003c\/p\u003e\n\u003cp\u003eOutstanding mobility: lightest in its class3\u003cbr\u003eA weight of just 6.70 lb, including tripod mount, makes this lens balance ideally with compact, lightweight E-mount camera bodies for easy handling and control. Smooth, precise panning is possible handheld or monopod-mounted.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eReliability and durability for challenging conditions\u003cbr\u003eA dust- and moisture-resistant design4 provides reliability for outdoor use in challenging conditions, and the front lens element features a fluorine coating that repels water, oil, and other contaminants. A rigid magnesium alloy is used not only for the lens barrel exterior and tripod mount area, but for critical areas of the barrel interior as well, ensuring maximum strength and durability.\u003c\/p\u003e\n\u003cp\u003eAdvanced features support professional needs\u003cbr\u003eWhen the FULL TIME DMF switch is ON, manual focus is automatically engaged when the focus ring is operated, even in the AF-C mode. Built-in Optical SteadyShot image Stabilization includes MODE 2 for panned shots, and MODE 3 for dynamic sports or wildlife action. MODE 3 also provides a more stable viewfinder image for easier framing.\u003c\/p\u003e\n\u003cp\u003eLens Configuration\u003cbr\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh\u003cbr\u003e[1] Fluorite lens [2] Extreme aspherical lens (XA lens) [3] ED (extra-low dispersion) glass\u003c\/p\u003e\n\u003cp\u003eMTF Chart\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e[1] Contrast (%) [2] Distance from optical center of lens (mm)\u003cbr\u003e[3] Max. aperture [4] F8 aperture [5] Spatial frequency\u003cbr\u003e[6] 10 line pairs\/mm [7] 30 line pairs\/mm\u003cbr\u003e[8] Radial values [9] Tangential values\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176796782637,"sku":"47222","price":14099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1560262848000_1485539.jpg?v=1614037315"},{"product_id":"fe-35mm-f1-8","title":"Sony FE 35mm f\/1.8 Lens","description":"The compact and light weight, large-aperture prime lens is ideal for full-frame and APS-C cameras and provide mobility and convenience for shooting a wide range of subjects from everyday snapshots, food photography, landscapes, night scenes and more. It provides outstanding corner-to-corner image quality and beautiful bokeh, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176803696685,"sku":"48684","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1_2__3.jpg?v=1622806413"},{"product_id":"sony-cybershot-dsc-rx100mkvii","title":"Sony RX100 VII Compact Camera","description":"\u003ch2\u003e\n\u003cstrong\u003eSony Cybershot RX100 VII Compact Camera\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003ch3 class=\"t2 editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eBroad zoom range and superior speed performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"t2 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMixing speed, reach, and portability, the\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSony Cyber-Shot DSC-RX100 VII Digital Camera\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eis a pocket-sized camera packing a wealth of stills and video versatility. This seventh-generation camera in the esteemed RX100 series is the second to feature the impressive 24-200mm-equivalent ZEISS Vario-Sonnar T* lens that covers wide-angle to telephoto focal lengths for greater shooting flexibility in a variety of conditions. Making use of the extended range is a redesigned 20.1MP 1\" Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance, high sensitivity to ISO 12800, and UHD 4K video recording.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"t2 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eMixing speed, reach, and portability, the \u003cstrong\u003eSony Cyber-Shot RX100 VII Compact Camera\u003c\/strong\u003e is a pocket-sized camera packing a wealth of stills and video versatility. This seventh-generation camera in the esteemed RX100 series is the second to feature the impressive 24-200mm-equivalent ZEISS Vario-Sonnar T* lens that covers wide-angle to telephoto focal lengths for greater shooting flexibility in a variety of conditions. Making use of the extended range is a redesigned 20.1MP 1\" Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance, high sensitivity to ISO 12800, and UHD 4K video recording.\u003c\/p\u003e\n\u003cp\u003eThe updated sensor design is all about speed and enables blackout-free continuous shooting up to 20 fps for easier subject tracking. Single Burst Shooting also permits shooting at an extreme 90-fps setting for working with the fastest moving subjects. The sensor's design also provides a 357-point hybrid AF system for quick and accurate focus performance and subject tracking in both stills and video modes. A stacked design and front-end LSI also contribute to quickened operation and enhanced image quality. Video performance also remains impressive with the incorporation of S-Log3 and HLG gamma settings, and High Frame Rate shooting allows you to record at up to 960 fps for slow-motion playback.\u003c\/p\u003e\n\u003cp\u003eRetaining the classic sleek form factor of an RX100, the VII still has a pocketable stature despite the extended zoom lens. A pop-up 2.36m-dot OLED electronic viewfinder is a sleek means for eye-level viewing or, alternatively, a 3.0\" 921.6k-dot LCD touchscreen can be used. The LCD features a tilting design to support working from high and low angles and its touch capability permits the use of Touch Focus and Touch Shutter functions. The camera also sports Bluetooth and Wi-Fi connectivity for sharing imagery to a linked mobile device or for embedding location information from your smartphone.\u003c\/p\u003e\n\u003ch3 class=\"body-copy-lg mb-50 mt-300\"\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eZEISS Vario-Sonnar T* 24–200mm F2.8–4.5 high-resolution zoom lens\u003c\/li\u003e\n\u003cli\u003e0.02-sec. 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Capture every detail from the scene with shallow depth of field and stunning bokeh for a truly cinematic look. 15+ stops of dynamic range and Dual Base ISO enable you to capture every nuance, from subtle shadow detail to specular highlights, with an immaculate color palette.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapturing the impossible\u003c\/strong\u003e\u003cbr\u003eMake sure your story’s always clear with enhanced Fast Hybrid AF that tracks your subject with unprecedented speed, smoothness and precision. Its impact is transformative for premium documentary, commercial and event applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShoot in comfort, expand your horizons\u003c\/strong\u003e\u003cbr\u003eThe FX9 revolutionizes full-frame cinematography with peerless ergonomics and advanced technology for on-the-go shooting. The world’s first full-frame electronic variable ND filter* transforms possibilities for shooting in variable lighting conditions. Built-in Wi-Fi and 12G-SDI support advanced workflows while the optional XDCA-FX9 extension unit further expands the operational possibilities of the PXW-FX9.\u003c\/p\u003e\n\u003cp\u003e*As of September 2019\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6K Full-Frame \"Exmor R\" sensor for stunning picture quality\u003c\/strong\u003e\u003cbr\u003eThe camera’s full-frame 6K sensor provides superb recording in DCI 4K* Ultra HD and HD resolutions. Powerful image processing with debayering and oversampling ensures image quality beyond the limits of conventional Super 35 mm sensors. The back-illuminated CMOS image sensor also uses Sony’s Exmor R technology for improved sensitivity and noise reduction. Compared to a 4K Super 35 mm sensor, the FX9’s 6K sensor has over twice the surface area while providing a wider angle of view and shallower depth of field.\u003c\/p\u003e\n\u003cp\u003e*DCI 4K (4096 x 2160 at 17:9 recording) will be available with future firmware release.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6K full-frame\u003c\/strong\u003e\u003cbr\u003eFull-frame 17:9 mode with PXW-FX9.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExmor R\" CMOS sensor\u003c\/strong\u003e\u003cbr\u003eBack-illuminated sensor as used in FX9\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePhenomenal 15+ stops dynamic range for limitless expression\u003c\/strong\u003e\u003cbr\u003eThe FX9 offers an exceptional 15+ stops of dynamic range—beyond the normal range of human perception—allowing for unprecedented creative freedom in color grading and post. Camera operators can concentrate on framing the scene they want while relying upon the FX9 to capture every nuance and detail using either 4K 4:2:2 10-bit internal recording or 16-bit RAW external recording.* In grading, colorists can find color and detail beyond the normal viewing abilities of the camera operator to create a final image that exactly portrays the mood of the scene.\u003c\/p\u003e\n\u003cp\u003e*RAW recording requires future firmware release and external recorder.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual Base ISO for stunning images in any light\u003c\/strong\u003e\u003cbr\u003eThe FX9 features a base sensitivity of ISO 800, providing the optimal dynamic range for typical documentary applications such as shooting outside or in brightly lit interiors. A secondary High Base sensitivity of ISO 4000 excels in low-light conditions such as early morning and evening shoots while maintaining superb image quality. ISO 4000 is also ideal when using slow lenses. Combining Dual Base ISO with the camera’s electronic variable ND Filter provides superb creative control in almost any shooting environment, with truly next-generation responsiveness to changing conditions.\u003c\/p\u003e\n\u003cp\u003e*ISO 800 and ISO 4000 are used in S-Log3, Cine EI mode.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISO 800\u003c\/strong\u003e\u003cbr\u003eIdeal for brightly lit scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eISO 4000\u003c\/strong\u003e\u003cbr\u003eIdeal for darkly lit scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCinematic color science with S-Cinetone™\u003c\/strong\u003e\u003cbr\u003eS-Cinetone is the default look of FX9 that’s tuned to meet the requirements of today’s content creators with rich mid-range colors, alluring facial tones and a softer tonal look—developed with the same expertise as Sony’s world-leading VENICE digital cinematography camera. S-Cinetone means your content looks fresh and vivid straight out of the camera, with subjects that really stand out while retaining plenty of latitude in post-production thanks to the high-performance full-frame image sensor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSelectable Frame Rates in Both Full-Frame \u0026amp; Super 35\u003c\/strong\u003e\u003cbr\u003eChoose your desired frame-rate from 1fps up to 180fps* for impressive quick and slow motion footage. FX9 creates an immersive image with a wide-angle look and shallower depth of field provided by its full-frame sensor in combination with quick and slow motion. Engage your audience with this new creative look. FX9 also offers a Quality priority setting** that maximizes full HD slow motion image quality with advanced oversampling technology.\u003c\/p\u003e\n\u003cp\u003e*Up to 120fps with Ver1.0. Full-HD 180fps will be supported with future firmware\u003c\/p\u003e\n\u003cp\u003e**In full-frame scanning mode: selectable at 1–30fps\/in S35 scanning mode: selectable at 1–60fps\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapture the action with enhanced Fast Hybrid AF\u003c\/strong\u003e\u003cbr\u003eEffortlessly track fast-moving subjects with pin-sharp focus, even when using wide-lens aperture settings to maintain a shallow depth of field with the camera’s full-frame sensor. Developed by Sony’s α camera engineers, enhanced Fast Hybrid AF combines phase detection AF for fast, accurate subject tracking with contrast AF for exceptional focus accuracy. 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Advanced E-mount lever lock operation allows quick, easy lens exchange in the field, plus added stability and security with large lenses.\u003c\/p\u003e\n\u003cp\u003eView FX9 compatible lenses from Sony \u0026gt;\u003c\/p\u003e\n\u003cp\u003e*Image shows E-mount lens line-up as of September 2019.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe world's first electronic variable ND filter for full-frame sensors*\u003c\/strong\u003e\u003cbr\u003eRealize even greater creative control with Sony’s unique built-in electronic variable neutral density (ND) filter—a world first* for professional full-frame camcorders. Set to Auto, or adjust filter density manually in smooth increments from 1\/4 to 1\/128 as you shoot, for perfectly exposed images without affecting depth of field as lighting conditions change. 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Only PXW-FX9V\/9VK support 5GHz.** Content Browser Mobile™ application can be downloaded from Google Play Store or App Store. Wi-Fi operation cannot be guaranteed with all smartphones and tablet computers.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176829288493,"sku":"54335","price":10999.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1568344897_1506002.jpg?v=1614039719"},{"product_id":"fe-20mm-f1-8-g","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\"\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cp\u003ePresenting an ultra-wide field of view, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 20mm f\/1.8 G\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"title_3Dx0bIfIE-IxSQhNjp7-Yp\"\u003e\n\u003cdiv class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle4_2iuXk4fiJdiSJrFwQaVSyO weightBold_uZPYIzc0akPVg32yaW2cS primary_ELb2ysditdCtk24iMBTUs\" data-selenium=\"sellingPointsTitle\"\u003e\n\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eTwo Aspherical Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eDual XD Linear Motor AF System\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eLinear Manual Focus Response\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eFocus Hold Button, Focus Mode Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eDust and Moisture Resistant\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176849014829,"sku":"58248","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/58248_Hero_Produdt_Template.jpg?v=1638207932"},{"product_id":"sony-zv-1-vlogging-camera","title":"Sony Alpha ZV-1 Compact Vlogging Camera","description":"\u003cp\u003eThe \u003cstrong\u003eSony ZV-1 Compact Vlogging Camera\u003c\/strong\u003e is designed for content creation with a selfie-friendly vari-angle LCD screen, body grip, and a recording lamp. A directional 3-capsule mic with wind screen picks up your voice clearly with less wind noise; and the Bokeh switch and Product Showcase Setting make videos more interesting with less effort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e20.1MP stacked back illuminated 1\" Exmor RS\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e®\u003c\/sup\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eCMOS sensor w\/ DRAM\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLarge aperture 24-70mm\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e1\u003c\/sup\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eF1.8-2.8 ZEISS\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e®\u003c\/sup\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVario-Sonnar T* lens\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBIONZ X™ with front-end LSI for perceived resolution\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFast Hybrid AF, Real Time Eye-AF\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e3\u003c\/sup\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eand Real-time AF tracking\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSide-articulating LCD screen for easier to compose selfie shots\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eQuickly switch between two modes of defocused background bokeh\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eProduct Showcase Setting transitions focus from face to object\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; 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Jack, plus MI (Multi-interface) shoe\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eImage stabilization suppresses shake even while walking\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eOptimized color with enhanced skin-tone reproduction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHigh bitrate 4K movie\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e2\u003c\/sup\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ew\/ full pixel readout and no pixel binning\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePro video functions incl. HLG (Hybrid Log-Gamma) and S-Log3\/2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eInterval Shooting for stunning time-lapse videos\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e6\u003c\/sup\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSuper slow-motion movie HFR\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e7\u003c\/sup\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e(High frame rate) up to 960 fps (40x)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eImaging Edge™ Desktop and Imaging Edge Mobile app compatible\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e8\u003c\/sup\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWorks with ‘Movie Edit add-on’ for Imaging Edge™ mobile app\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e8\u003c\/sup\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; 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font-size: 0.875rem;\"\u003eEasy-to-push REC button with front facing Rec. tally light\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSoft Skin Effect enhances face appeal for still and movie\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176868249645,"sku":"60575","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/Hero_ZV-1.jpg?v=1701467804"},{"product_id":"fe-12-24-f2-8-gm","title":"Sony FE 12-24mm f\/2.8 GM Lens","description":"Fe 12-24 F2.8 Gm\u003cbr\u003e\u003cp\u003eUltra-wide F2.8 12–24-mm zoom\u003c\/p\u003e\u003cp class=\"p3 \"\u003eAt the 12-mm end of its range, this 12–24-mm constant F2.8 zoom lens offers an ultra-wide angle of view. 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A new BIONZ XR processing engine deliver 8x more processing power for up to 120p 4K 10-bit 4:2:2 and full pixel readout in all recording modes.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176884109357,"sku":"62251","price":3999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/alpha_7s_iii_front.jpg?v=1701468922"},{"product_id":"fe-28-60mm-f-4-5-6","title":"Sony FE 28-60mm f\/4-5.6 Lens","description":"Fe 28-60mm F\/4-5.6\u003cbr\u003e\u003cp\u003eSmall, light and full-frame\u003cbr\u003eThe latest mechanical and optical technology delivers full-frame performance in the world's lightest and most compact2 standard zoom lens. Although the FE 28–60 mm F4–5.6 is designed for easy carrying in your bag for daily use, it features a focal length of 28–60 mm to expand your full-frame reach.\u003c\/p\u003e\u003cp\u003eThe world's smallest and lightest2 full-frame compatible zoom lens\u003cbr\u003eThe FE 28–60 mm F4–5.6 combines full-frame image quality and world-leading2 compactness and lightness (5.9 oz, 167 g) through excellent mechanical and optical design, including its retracting structure and three aspherical lens elements. For everyday snaps, travel, and vlogging, it's the ideal lens for compact E-mount full-frame cameras—delivering ease, portability, and high image quality.\u003c\/p\u003e\u003cp\u003eA standard zoom lens with corner-to-corner full-frame resolution\u003cbr\u003eTo deliver the optical performance and corner-to-corner resolution necessary for full-frame imaging, the FE 28–60 mm F4–5.6 features three aspherical lens elements. The precise shape of these elements suppresses image distortions and aberrations.\u003c\/p\u003e\u003cp\u003eIdeal focal length and close-up capability\u003cbr\u003eCapture a wide variety of everyday subjects with the flexible focusing range. With a minimum focusing distance of just 0.3 m (telephoto 0.45 m), you can achieve good close-ups of food and flowers. The compact design makes it the ideal tool for everything from table photos to vlogs with full-frame quality.\u003c\/p\u003e\u003cp\u003eLinear-motor drive extracts maximum AF performance from the latest full-frame cameras\u003cbr\u003eA Sony linear motor provides fast and precise focusing, and quiet operation in both movie and still-image capture. Combined with the latest α full-frame cameras, you can confidently lock onto even fast-moving subjects using AF functions like Real-time Tracking and Real-time Eye AF.\u003c\/p\u003e\u003cp\u003eDust- and moisture-resistant3 design\u003cbr\u003eFor confidence, dependability, and ease of use in a range of shooting environments, the compact and lightweight design features sealing for dust and moisture resistance3.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176896397357,"sku":"63736","price":499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1600125622_1592780.jpg?v=1638569278"},{"product_id":"sony-fx6-cinema-full-frame","title":"Sony FX6 Full-Frame Cinema Camera","description":"Sony Fx6 Cinema Full Frame\u003cbr\u003e\u003cp\u003e\u003cspan\u003eFX6 \u003c\/span\u003e\u003cspan\u003ecombines the best of Sony’s impressive digital cinema imaging technology with advanced \u003c\/span\u003e\u003cspan\u003eimaging features from Sony’s industry\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eleading Alpha \u003c\/span\u003e\u003cspan\u003emirrorless \u003c\/span\u003e\u003cspan\u003etechnology\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cspan\u003eIt becomes the \u003c\/span\u003e\u003cspan\u003esmallest high performer in an exclusive Cinema line \u003c\/span\u003e\u003cspan\u003ewhich also includes the VENICE and FX9 \u003c\/span\u003e\u003cspan\u003ecameras, \u003c\/span\u003e\u003cspan\u003ethat \u003c\/span\u003e\u003cspan\u003edelivers a coveted filmic look cultivated from extensive experience in digital \u003c\/span\u003e\u003cspan\u003ecinema production\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176915271725,"sku":"66357","price":6999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/fx6.jpg?v=1614043348"},{"product_id":"fe-35mm-f1-4-gm","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony 35mm f\/1.4 GM lens\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompact, lightweight design: ideal for both full-frame and APS-C2\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e10.6” min. focus distance up to 0.23x magnification for close-up shots\u003c\/li\u003e\n\u003cli\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/li\u003e\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\n\u003cli\u003eManual aperture ring with selectable on\/off click for stills or movie\u003c\/li\u003e\n\u003cli\u003eProgrammable focus hold button for multiple custom functions\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant for robust reliability\u003c\/li\u003e\n\u003cli\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176926609453,"sku":"67475","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/67475_Hero_Produdt_Template.png?v=1638567017"},{"product_id":"sony-zv-1-vlogging-cam-white-1","title":"Sony Alpha ZV-1 Compact Vlogging Camera - White","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"ccs-cc-inline-section-title\"\u003eSony digital camera ZV-1\u003c\/h2\u003e\n\u003cdiv data-type=\"text media\" class=\"ccs-cc-inline-header-layout\"\u003e\n\u003cdiv class=\"ccs-cc-inline-header-description\"\u003eThe ZV-1 is designed for content creation with a selfie-friendly vari-angle LCD screen, body grip, and a recording lamp. A directional 3-capsule mic with wind screen picks up your voice clearly with less wind noise; and the Bokeh switch and Product Showcase Setting make videos more interesting with less effort.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39247111094317,"sku":"68377","price":899.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/zv1wa.jpg?v=1622151075"},{"product_id":"fe-200-600mm-f5-6-6-3-g-2","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cp\u003eSpanning a versatile telephoto range, the Sony FE 200-600mm f\/5.6-6.3 G OSS from Sony is a flexible zoom perfectly suited for nature, wildlife, and sports applications. Its long reach pairs with a modest maximum aperture range to render to a relatively lightweight and portable design, which benefits handheld use. The optical design incorporates a series of low dispersion and aspherical elements, which suppress a variety of aberrations, color fringing, and distortion in order to produce well-corrected imagery with high sharpness, color fidelity, and accurate rendering. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions.\u003cbr\u003e\u003cbr\u003eComplementing the optics, this lens also features a sophisticated physical design, which incorporates a Direct Drive Super Sonic wave Motor to realize fast, near-silent autofocus performance as well as full-time manual focus override. Optical SteadyShot image stabilization minimizes the appearance of camera shake to produce sharper imagery when working handheld and a removable, rotating tripod collar is also featured for stable tripod and monopod mounting. Additionally, a rounded 11-blade diaphragm contributes to an especially pleasing bokeh quality and the lens sports a weather-sealed design along with a fluorine-coated front element.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313193992237,"sku":"47229","price":1999.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/47229_Hero_200-600.png?v=1649116661"},{"product_id":"fe-100-400mm-4-5-5-6-gm-2","title":"Sony FE 100-400mm f\/4.5-5.6 GM Lens","description":"\u003cp\u003eTargeting sports, wildlife, and action shooters, this FE 100-400mm f\/4.5-5.6 GM OSS Lens from Sony will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003cbr\u003e\u003cbr\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customizable focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313352163373,"sku":"8687","price":2699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/8687_Hero_100-400.png?v=1649180005"},{"product_id":"fe-50mm-f2-5-g-4","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eSony FE 50mm F2.5 G lens\u003c\/strong\u003e delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698684973,"sku":"69285","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/Hero_FE50mmf_2.5GSEL50F25G.png?v=1638570761"},{"product_id":"fe-40mm-f2-5-g-4","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 173g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of three aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 40mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 40mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 40mm angle of view is useful in applications from snap shots to movie shooting. The FE 40mm F2.5 G features an impressive minimum focus distance of 11.02” (0.28m) (AF) \/ 9.84” (0.25m) (MF) and maximum magnification of 0.2x (AF) \/ 0.24x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 40mm F2.5 G lens has clear advantages for moviemaking. With an wide 40mm angle of view on full frame bodies and 60mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 40mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 173g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid-range focal length of 60mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 40mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 40mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698717741,"sku":"69278","price":749.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HEROSonyFE40mmf_2.5GLens.png?v=1638570163"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 24mm F2.8 G lens\u003c\/strong\u003e delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 162g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698750509,"sku":"69271","price":749.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HeroFE24mmf_2.8GSEL24F28G.png?v=1638570560"},{"product_id":"fe-50mm-f-1-2-gm-3","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003ch2\u003eSony FE 50mm f\/1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G incorporates an ED glass element to suppress chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery, leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 50mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 50mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 50mm angle of view is useful in applications from snap shots to movie shooting. The FE 50mm F2.5 G features an impressive minimum focus distance of 14.78” (0.35m) (AF) \/ 12.2” (0.31m) (MF) and maximum magnification of 0.18x (AF) \/ 0.21x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 50mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 174g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid to telephoto focal length of 75mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 50mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 50mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. 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