{"title":"Sony Specials","description":"","products":[{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f\/1.4 GM Lens","description":"-\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eCompact G Master™ wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 24mm F1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh - a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The precision internal focus mechanism aids in AF speed by moving only the middle groups of the optical system and effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it is also exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses various aberrations, especially the peripheral area in the frame and sagittal flare. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. This also contributes to the compact and lightweight design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact and lightweight lens weighs in at only 15.7oz (445g) with smallest in class dimensions of 3” (75.4mm) diameter and 3-3\/4” (92.4mm) in length. It’s compact, lightweight design enhances portability and mobility thanks to the combination of optical design utilizing two XA elements and the newly developed DDSSM (Direct Drive SSM) AF system.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements, to effectively suppress and correct for sagittal flare, making this lens ideal for night sky and astrophotography.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClose-up, wide angle shooting\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The combination of high close-up capability with a minimum focusing distance of 0.79ft. (0.24m), a max. magnification of 0.17x and wide angle characteristic produces unique expression with dramatic perspectives and beautiful background bokeh. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176067170349,"sku":"37765","price":1499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/37765_Hero_Produdt_Template.jpg?v=1638207720"},{"product_id":"sony-e-35mm-f-1-8-lens","title":"Sony E 35mm f\/1.8 Lens","description":"\u003cul class=\"featuretab\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact, lightweight fixed F1.8 lens\u003c\/strong\u003e\u003cbr\u003eThis compact, large-aperture, fixed focal length lens has a focal length of 52.5 mm (35mm equivalent) and is approximately 1-3\/4” (45mm) long. Compact and easy to carry around, this bright lens makes an ideal “second lens” with the capability to handle a wide variety of shooting situations — from landscapes and snaps around town to lovely portraits with beautiful background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew optical design\u003c\/strong\u003e\u003cbr\u003eNewly designed optics reduces spherical aberration and coma, delivering performance similar to Sonnar T* E 24mm f\/1.8 ZA and E 50mm f\/1.8 OSS in the central area of the lens, and equal or better contrast at the periphery. The results are clean, sharp images even when shooting wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Optical SteadyShot™ image stabilization\u003c\/strong\u003e\u003cbr\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent and smooth focusing for shooting movies \u003c\/strong\u003e\u003cbr\u003eThe quiet, high-speed linear motor in SEL-35F18 controls focus while an in-lens stepping motor in the actuator controls the aperture. Together they provide extremely quiet operation and smooth focusing as well as quiet and fluid aperture control. These motors are ideal for shooting video since they eliminate the worry of excessive lens-drive noise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperb focusing operation\u003c\/strong\u003e\u003cbr\u003eThe SEL-35F18 supports DMF (Direct Manual Focus), which enables users to resume manual focusing directly after obtaining focus with AF. This is particularly useful when AF cannot lock onto a subject or continually focuses on an unintended one. It also facilitates fine focusing when shooting portraits with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e\u003cbr\u003eIn low-light shots or nightscapes, out-of-focus light sources have a pleasing circular defocused effect.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176270954541,"sku":"88002","price":549.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/E35mmf_1.8OSS01.jpg?v=1634872194"},{"product_id":"18-105-f4-pz-g-oss-e-mount","title":"Sony E PZ 18-105mm f\/4 G OSS Lens","description":"From wide angle to medium telephoto (27mm to 158mmm in 35mm full-frame format equivalency), this power zoom lens covers approximately a 6x zoom with a constant f\/4 aperture all the way.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176312078381,"sku":"2320","price":749.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/EPZ18-105mmf_4GOSS01.jpg?v=1634871363"},{"product_id":"fe-28-135mm-pz-f4-g","title":"Sony FE PZ 28-135mm f\/4 G OSS Lens","description":"This top-quality \u003cstrong\u003epowered zoom lens for 35mm full-frame format cameras\u003c\/strong\u003e has been created to satisfy professional moviemaking requirements, including the high resolution HD and 4K formats. Focus breathing and zoom image shift have been reduced to an absolute minimum, while aspherical elements and advanced multi-coating technology effectively suppress aberration. An SSM (Super Sonic wave Motor) drive system has been employed for precise, quiet zooming. Independent control rings for zoom, focus, and Iris (aperture) are provided for the first time in an α lens. Built-in Optical SteadyShot image stabilization adds to the extraordinary performance of this outstanding lens.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176395604013,"sku":"28429","price":2899.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/psnyna-selp28135g_main_v500.png?v=1772837705"},{"product_id":"nex-fe-90mm-f2-8-macro-g","title":"Sony FE 90mm f\/2.8 G OSS Macro Lens","description":"Designed to produce crisp, high-impact close-ups and portraits, the new FE 90mm F2.8 Macro G OSS lens delivers an impressive blend of clarity, detail and smooth background. The first mid-telephoto macro lens for the α E-mount line, the FE 90mm F2.8 Macro G OSS features built-in Optical SteadyShot (OSS) image stabilization, allowing for pin-sharp images at up to 1:1 magnification, even when shooting handheld. The smooth, quiet Direct Drive SSM (DDSSM) mechanism drives two ‘floating’ focus groups independently, ensuring extremely precise focus positioning that’s crucial for macro photography.\u003cbr\u003e\u003cbr\u003eThe new macro lens maintains the same overall length at all focal distances – very helpful for macro shooting – and has a focus hold button and sliding focus ring that can instantly switch between manual and auto focus1. It is also dust and moisture resistant.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176430010413,"sku":"58531","price":949.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/58531_Hero_Produdt_Template.jpg?v=1638207121"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6","title":"Sony FE 70-300mm f\/4.5-5.6 G Lens","description":"The full-frame E-mount FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens features a state-of-the-art optical design including four aspherical glass elements, two ED (Extra-low Dispersion) glass elements and Sony’s Nano AR coating, which all work together to effectively suppress spherical aberration, distortion, and chromatic aberration. Together with Optical SteadyShot™ image stabilization, ensures beautiful high-resolution results for both still and video shooting.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176518156333,"sku":"15972","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/20e5fede7f3fb1d55a84d39ba8531f5b.jpg?v=1634855483"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cdiv class=\"description-wrap\"\u003e\n\u003cp\u003eWeighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 \"normal\" prime lens (model SEL50F18F) delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.\u003cbr\u003e\u003cbr\u003eThe lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery. Additionally, it has a circular aperture with a maximum of F1.8, producing beautiful 'bokeh' in images that allows the subject to stand out against a smoothly defocused background. For extended durability, the new prime lens is built with a solid metal mount\u003c\/p\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"features\" class=\"productFeature section col1\" data-scrollto=\"\" data-title=\"Features\"\u003e\n\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eFeatures:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSmooth defocusing:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe F1.8 maximum aperture opens up a world of beautiful prime-lens bokeh. The large F1.8 maximum aperture is also an advantage when shooting night scenes or in dimly lit interiors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e7-blade circular aperture:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe 7-blade circular aperture maximizes the beauty of large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused background bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRefined optical performance:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eThe lens has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. A double-gauss configuration effectively suppresses field curvature and distortion, while a precisely placed aspherical element controls spherical aberration and coma\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSolid Durability:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eDesigned for reliability in a wide range of environments, the metal mount adds a sophisticated feel as well as solid durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFast, agile focusing:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eFast and accurate autofocus is achieved with a newly developed DC motor focus actuator system which drives all lens groups for optimum focus precision and speed as well as quiet operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-compatibility-wrapper productFeature section col1\"\u003e\n\u003cdiv class=\"pdp-compatibility-header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176518418477,"sku":"15989","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/15989_Hero.png?v=1738274328"},{"product_id":"nex-fe-85mm-f1-8","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003e\u003cstrong\u003ePortrait-perfect sharpness and bokeh\u003c\/strong\u003e\u003cbr\u003eThere's nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portraiture, and the \u003cstrong\u003eSony FE 85mm f\/1.8 Lens\u003c\/strong\u003e is a standout choice. It features a compact, lightweight design for mobility, with high-performance optics and a large F1.8 maximum aperture that deliver outstanding image quality. An excellent second lens for both full-frame and APS-C camera users.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFine prime-lens performance\u003c\/strong\u003e\u003cbr\u003eED glass for chromatic aberration compensation, a 9-blade circular aperture and carefully controlled spherical aberration contribute to superb sharpness and smooth bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobile and manageable\u003c\/strong\u003e\u003cbr\u003eA compact, lightweight (371 g, 13.1 oz) design that is ideally matched to the α7 series offers a great blend of portability and high image quality for portraits, events and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuiet, precise focus drive\u003c\/strong\u003e\u003cbr\u003eA double linear motor system directly drives the lens's focus mechanism without intervening gears for precise, quiet operation that is ideal for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuality build, versatile features\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button can be assigned to other functions such as Eye AF, for example, while a wide, responsive focus ring offers improved manual focus comfort and precision. A dust- and moisture-resistant design plus other refinements add up to outstanding quality and photographic versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable in challenging conditions\u003c\/strong\u003e\u003cbr\u003eA sealed dust- and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176625045549,"sku":"3649","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/3649_Hero_Produdt_Template.jpg?v=1638206956"},{"product_id":"sony-vertical-battery-grip-for-α9-α7r-iii-α7-iii-vg-c3em","title":"Sony Vertical Grip VG-C3EM","description":"\u003ch3\u003eVertical Grip for α9, α7R III, α7 III\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony Vertical Grip VG-C3EM\u003c\/strong\u003e transforms your Sony α-series camera into a powerhouse for vertical shooting. Engineered with the same precision and durability as the α9 body, this grip delivers professional-grade control and comfort whether you're shooting portraits, events, or fast-action sequences. Dual battery support extends your shooting time by nearly 2x, while intuitive controls mirrored from your camera body ensure seamless operation in any orientation. Built from rigid magnesium alloy with comprehensive dust and moisture sealing, the VG-C3EM is ready for demanding conditions. Charge directly through your camera's USB port—no detachment needed. Experience the confidence of a balanced, secure hold and extended stamina that keeps you shooting longer.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExtended Grip for Vertical Shooting\u003c\/li\u003e\n\u003cli\u003eSecond Shutter Button and Multi-Selector\u003c\/li\u003e\n\u003cli\u003eUSB Charging via Camera Body\u003c\/li\u003e\n\u003cli\u003eWeather-Sealed Magnesium Alloy Design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCompatible With:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBatteries\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2x or 1x NP-FZ100 batteries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCameras\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha A7 III\u003c\/li\u003e\n\u003cli\u003eSony Alpha A7R III\u003c\/li\u003e\n\u003cli\u003eSony Alpha A9\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDimensions:\u003c\/h3\u003e\n\u003cp\u003eMaximum external form: 5 x 4.25 x 2.5\" (WxHxD)\u003cbr\u003eHeight at the camera installation (without Guide bar): 5 x 2.125 x 2.5\" \u003cmeta charset=\"utf-8\"\u003e(WxHxD)\u003c\/p\u003e\n\u003ch3\u003eWeight:\u003c\/h3\u003e\n\u003cp\u003e0.6 lbs\u003c\/p\u003e\n\u003ch3\u003eMaterials:\u003c\/h3\u003e\n\u003cp\u003eMagnesium Alloy, High Rigidity Engineering Plastic Exterior\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eManufacturer SKU:\u003c\/h3\u003e\n\u003cp\u003eVG-C3EM\u003c\/p\u003e\n\u003ch3\u003eIn The Box:\u003c\/h3\u003e\n\u003cp\u003eSony Vertical Grip VG-C3EM\u003cbr\u003eLimited 1-Year Manufacturer Warranty\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cstrong\u003eNote: Batteries are sold separately. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176641232941,"sku":"8743","price":369.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/8743VG-C3EM01Hero.png?v=1778782365"},{"product_id":"sony-fe-16-35mm-f2-8-gm","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExplore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to- corner, no matter what zoom setting or focus distance at which you shoot. It produces stunning background bokeh that can add depth and artistic impact to your images when required. A compact, lightweight design makes the FE 16-35mm F2.8 GM a great choice for active shooting.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"%7B%7Bmedia%20url=\" title=\"Adobe\" wysiwyg=\"\" target=\"_blank\"\u003e\u003cimg alt=\"Sony Adobe Cloud\" src=\"https:\/\/glozerscamera.shop\/\/pub\/media\/wysiwyg\/Rebates\/Adobe_Cloud_Badge.jpg\" title=\"Sony Adobe Cloud\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176649097261,"sku":"10464","price":2099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/10464_Hero_16-35.png?v=1649114124"},{"product_id":"sony-tough-128gb-sd-uhs-ii","title":"Sony 128GB SF-G Tough Series UHS-II SDXC Memory Card","description":"Sony Tough 128gb Sd Uhs Ii\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThe world's toughest*1 \u0026amp; fastest*2 \u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eSD memory card18x*3 bend proof, amazing durability and high performance for professionals\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWorld's toughest1 SD card\u003c\/strong\u003e\u003cbr\u003eSF-G series TOUGH specification cards are designed for dependability. The one-piece molding body with high hardness materials is 18-times more bend resistant than the SD standard, impact resistant for drops up to 16 feet and the highest level dustproof and waterproof (IP68).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFragile parts designed out\u003c\/strong\u003e\u003cbr\u003eBy designing out the weak parts of conventional SD cards—the ribs and write-protect switch—reliability is vastly improved. This reduces risk of difficulty in recording data if broken.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSuperior water and dust proofing\u003c\/strong\u003e\u003cbr\u003eThe fully-sealed one-piece molding meets the highest specifications for both waterproofing and dustproofing. With an IP68 rating, the SF-G series TOUGH specification cards can withstand fine dust, mud, grime and immersion in 16 feet of water for up to 72 hours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFaster Transfer to PC\u003c\/strong\u003e\u003cbr\u003eWith up to 300 MB\/s read speed, you can transfer large files such as 4K video or a bunch of high-resolution images to a PC in seconds. Less time waiting, more time doing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWorld's fastest SD card\u003c\/strong\u003e\u003cbr\u003eTake burst-shooting and high-resolution video recording to the next level with ultra-fast write speeds up to 299 MB\/s — fast enough for even the highest performance DSLRs with a UHS-II interface.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eV90 for capturing high-resolution video\u003c\/strong\u003e\u003cbr\u003eSupport for the latest V90 video speed class makes this card perfect for high-resolution video recording. 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Built-in optical\u003cbr\u003eimage stabilization adds stability and fast, precise, and quiet XD linear motors rapidly bring your\u003cbr\u003eimage into focus.","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176816377901,"sku":"51062","price":1099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/70350g.jpg?v=1614039304"},{"product_id":"e-16-55mm-f2-8-g","title":"Sony E 16-55mm f\/2.8 G Lens","description":"E 16-55mm F2.8 G\u003cbr\u003eA compact, large-aperture APS-C standard zoom for users who want a small, lightweight system\u003cbr\u003ethat provides advanced control as well as outstanding image quality. This 16-55mm (24-82.5\u003cbr\u003emm full-frame equiv.) standard zoom lens weighs in at only 494g. The advanced G lens design\u003cbr\u003esuppress abortion, reflections, flare and ghosting, while the 9-blade circular aperture\u003cbr\u003econtributes to gorgeous bokeh. 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font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e(High frame rate) up to 960 fps (40x)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eImaging Edge™ Desktop and Imaging Edge Mobile app compatible\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e8\u003c\/sup\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWorks with ‘Movie Edit add-on’ for Imaging Edge™ mobile app\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e8\u003c\/sup\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWi-Fi\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e®\u003c\/sup\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003efor easy file transfer and remote camera control\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eUp to 24fps\u003c\/span\u003e\u003csup style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e9\u003c\/sup\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003efast continuous shooting with AF\/AE tracking\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFast hybrid (contrast and phase detection) autofocus system\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBuilt-in ND to control exposure in bright light conditions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eCompact lightweight and easy to handle body grip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eEasy-to-push REC button with front facing Rec. tally light\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSoft Skin Effect enhances face appeal for still and movie\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176868249645,"sku":"60575","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/Hero_ZV-1.jpg?v=1701467804"},{"product_id":"fe-12-24-f2-8-gm","title":"Sony FE 12-24mm f\/2.8 GM Lens","description":"Fe 12-24 F2.8 Gm\u003cbr\u003e\u003cp\u003eUltra-wide F2.8 12–24-mm zoom\u003c\/p\u003e\u003cp class=\"p3 \"\u003eAt the 12-mm end of its range, this 12–24-mm constant F2.8 zoom lens offers an ultra-wide angle of view. An innovative optical design works with Sony's advanced XD Linear Motors to deliver outstanding G Master image quality in a lightweight lens that also features fast, precise autofocus, smooth control, and solid reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176879980589,"sku":"61564","price":3149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/61564_Hero_Produdt_Template.png?v=1638569054"},{"product_id":"fe-35mm-f1-4-gm","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony 35mm f\/1.4 GM lens\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompact, lightweight design: ideal for both full-frame and APS-C2\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e10.6” min. focus distance up to 0.23x magnification for close-up shots\u003c\/li\u003e\n\u003cli\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/li\u003e\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\n\u003cli\u003eManual aperture ring with selectable on\/off click for stills or movie\u003c\/li\u003e\n\u003cli\u003eProgrammable focus hold button for multiple custom functions\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant for robust reliability\u003c\/li\u003e\n\u003cli\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35176926609453,"sku":"67475","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/67475_Hero_Produdt_Template.png?v=1638567017"},{"product_id":"fe-100-400mm-4-5-5-6-gm-2","title":"Sony FE 100-400mm f\/4.5-5.6 GM Lens","description":"\u003cp\u003eTargeting sports, wildlife, and action shooters, this FE 100-400mm f\/4.5-5.6 GM OSS Lens from Sony will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003cbr\u003e\u003cbr\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22' as well as focus range limiter switch for faster focusing. Other physical controls and options include multiple customizable focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313352163373,"sku":"8687","price":2699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/8687_Hero_100-400.png?v=1649180005"},{"product_id":"fe-50mm-f2-5-g-4","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eSony FE 50mm F2.5 G lens\u003c\/strong\u003e delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698684973,"sku":"69285","price":649.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/Hero_FE50mmf_2.5GSEL50F25G.png?v=1638570761"},{"product_id":"fe-40mm-f2-5-g-4","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 173g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of three aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 40mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 40mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 40mm angle of view is useful in applications from snap shots to movie shooting. The FE 40mm F2.5 G features an impressive minimum focus distance of 11.02” (0.28m) (AF) \/ 9.84” (0.25m) (MF) and maximum magnification of 0.2x (AF) \/ 0.24x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 40mm F2.5 G lens has clear advantages for moviemaking. With an wide 40mm angle of view on full frame bodies and 60mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 40mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 173g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid-range focal length of 60mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 40mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 40mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698717741,"sku":"69278","price":749.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HEROSonyFE40mmf_2.5GLens.png?v=1638570163"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 24mm F2.8 G lens\u003c\/strong\u003e delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 162g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313698750509,"sku":"69271","price":749.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HeroFE24mmf_2.8GSEL24F28G.png?v=1638570560"},{"product_id":"fe-50mm-f-1-2-gm-3","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003ch2\u003eSony FE 50mm f\/1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements for sharp detail across the entire image and an ED (Extra-low Dispersion) glass element to reduce chromatic aberration. Its dual linear autofocus motors keep up with the most demanding cameras for high speed AF tracking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G incorporates an ED glass element to suppress chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery, leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 50mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 50mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 50mm angle of view is useful in applications from snap shots to movie shooting. The FE 50mm F2.5 G features an impressive minimum focus distance of 14.78” (0.35m) (AF) \/ 12.2” (0.31m) (MF) and maximum magnification of 0.18x (AF) \/ 0.21x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003eThe FE 50mm F2.5 G lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003eThe ultra-compact FE 50mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 174g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid to telephoto focal length of 75mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 50mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 50mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39313700782125,"sku":"68976","price":2199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/SEL50F12GM_A_68976.jpg?v=1770667820"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera","title":"Sony Alpha a7 IV Mirrorless Camera","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe \u003cstrong\u003eSony Alpha a7 IV Mirrorless Camera\u003c\/strong\u003e true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e full-frame sensor for outstanding still image and 4K\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e11\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e movie quality\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e33MP Full-Frame Exmor R CMOS Sensor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUp to 10 fps Shooting, ISO 100-51200\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e4K 60p Video in 10-Bit, S-Cinetone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e3.68m-Dot EVF with 120 fps Refresh Rate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e3\" 1.03m-Dot Vari-Angle Touchscreen LCD\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e759-Pt. Fast Hybrid AF, Real-time Eye AF\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFocus Breathing Compensation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e5-Axis SteadyShot Image Stabilization\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCreative Looks and Soft Skin Effect\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e4K 15p UVC\/UAC Streaming via USB Type-C\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39819051597869,"sku":"75611","price":1999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/75611_Hero_Sonya7IV.png?v=1701456728"},{"product_id":"sony-hvl-f60rm2-flash","title":"Sony HVL-F60RM2 Wireless Radio Flash","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDurable high-output GN60\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e flash supports the latest camera technology and communication that only Sony can offer, achieving reliable flash at high continuous shooting speeds with intuitive operation via the camera interface\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, quick shift bounce, and wireless radio control.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eCompatible with Sony ADI \/ P-TTL\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eTilts Upward 90°\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eRecycle Time: 1.7 Seconds\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eFlash Control Linked to Face Detection\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eUp to 200 Consecutive Flashes at 10 fps\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eComprehensive Control from Sony Alpha\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eGN60 High-output flash supports the latest camera technology\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis durable high-output GN60 flash unit delivers levels of sophistication and camera communication that only Sony can offer, achieving reliable flash at high continuous shooting speeds and sync at shutter speeds up to 1\/400 sec. Intuitive operation via the camera interface, quick shift bounce, and wireless radio communication add refined control and versatility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIntelligent communication with the latest Alpha bodies\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe Alpha Lighting System has evolved in parallel with Alpha camera bodies to give creators optimum illumination in a wide range of applications. A level of integration that is only possible with original Sony products achieves detailed communication with compatible camera bodies  for reliable and precise light control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStable high-power output that satisfies professional needs\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe HVL-F60RM2 is designed and manufactured by Sony, so it can communicate with Alpha cameras to deliver consistent GN60 light output at every flash. The HVL-F60RM2 supports focal lengths from 20mm (14mm with the wide panel) to 200mm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFlash control linked to camera face detection\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe HVL-F60RM2 works with a compatible camera’s face detection to provide ideal lighting for the main subject, even in groups. In addition, white balance is automatically adjusted so that the subject’s face is rendered with natural color. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAuto white balance accuracy\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThanks to in-house design, this advanced flash unit transfers color temperature data to the camera where that data is used to precisely adjust white balance so that colors are rendered naturally in any situation, that only original equipment can achieve.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLight output optimized for focal length and image size\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFlash illumination angle is automatically adjusted to match the focal length of the lens used over a 20 -200mm range (14mm w\/ wide panel -200mm). Light distribution is also adjusted for optimum illumination with full-frame or APS-C format.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFast recycle and dependable high-speed continuous flash\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAdvanced electronics and construction contribute to fast recycle times and allow continuous flash shooting for extended periods of time. A set of four batteries can provide power for more than 240 flashes with 1.7 second recycle time\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e3\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.  The optional FA-EBA1 external flash battery adapter can be used to provide recycle times as fast as 0.6 seconds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInnovative overheating prevention\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe use of heat resistant materials plus an optimized flash algorithm provides higher resistance to overheating that allows longer flash shooting sessions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStable high-speed continuous flash shooting\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe HVL-F60RM2 can continuously provide flash for up to 200 frames in high-speed bursts at up to 10 fps with a compatible camera. Missed frames dues to flash sync failure are avoided, providing stable continuous shooting support. With the electronic shutter on a compatible camera, up to approx. 20 flashes per second can be produced continuously for more than 1 second. The FA-EBA1 external flash battery allows approx. 20 flashes per second for more than 10 seconds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUp to 1\/400 sec. shutter sync with a compatible for new expression\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUsed with a compatible camera body the HVL-F60RM2 allows flash sync up to 1\/400 sec. This makes it possible to deemphasize the background while using flash to illuminate the main subject, illuminate moving subjects against a bright background, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePer-frame P-TTL flash control adapts to changing ligh\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003et\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWhen used with a compatible camera, high-speed control sequencing in the camera uses pre-flash to control each individual flash during continuous bursts, even when tracking fast-moving subjects in scenes where the light changes dramatically.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHigh-speed, slow, and rear-curtain sync\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHigh-speed sync (HSS) works at all shutter speeds and can be used with the aperture wide open to produce beautiful background bokeh for portraits. Slow sync and rear-curtain sync are also supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSelectable flash distribution types\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThree selectable flash distribution types are provided: Standard (STD), GN priority (CENTER), and wide-angle priority (EVEN).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39819156029485,"sku":"75625","price":629.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/WEB-HVL-F60RM2_front.jpg?v=1634834594"},{"product_id":"sony-e-15mm-f-1-4-g-lens","title":"Sony E 15mm f\/1.4 G Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThis wide-angle, large aperture 15mm APS-C prime offers dynamic perspectives, corner-to-corner sharpness, naturally rendered bokeh in an incredibly mobile package. Fast, precise, quiet AF, optical design for refined movies shooting and rugged reliability make it ideal for use with APS-C and Super35 cameras for both still and video content creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e22.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuper ED, ED, and Aspherical Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eMin. Focusing Distance: 6.7\"\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eSuppressed Focus Breathing\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDust- and Moisture-Resistant Design\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003eSpectacular rendering and bokeh in a wide-angle F1.4 G Lens\u003c\/strong\u003e:\u003cbr\u003eWith stunning G Lens rendering and expressive F1.4 bokeh, this 15 mm (35mm full-frame eq: 22.5 mm1) wide-angle prime lens for APS-C and Super35 cameras can deliver dynamic perspectives and expression. Whether you’re shooting stills or movies, superb operability and AF performance combine with compact, lightweight mobility and multi-faceted versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEye-opening G Lens resolution and contrast from full aperture:\u003c\/strong\u003e\u003cbr\u003eAn innovative optical design that includes three aspherical elements corrects field curvature and aberration for outstanding resolution through the lens’s wide 15 mm field of view, even at full F1.4 aperture. One ED (Extra-low dispersion) glass element and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral color fringing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking, naturally rendered bokeh at wide F1.4 aperture:\u003c\/strong\u003e\u003cbr\u003eThis lens’s large F1.4 aperture makes it possible to produce beautiful bokeh that is enhanced by precisely controlled spherical aberration and a 7-blade circular aperture. Minimum focus distance of just 6.7” (0.17 m) and 0.15x maximum magnification2 let you get close to the subject while producing deep background bokeh. Impressive close-up capability is an advantage for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight for extraordinary shooting freedom:\u003c\/strong\u003e\u003cbr\u003eThe small size and low weight of the lens makes it a perfect match for compact APS-C as well as Super35 E-mount cameras. A design that maximizes the benefits of aspherical elements and the short mirrorless flange back distance delivers stunning optical performance in an APS-C format lens that is only 2-5\/8 x 2-3\/4” (66.6 x 69.5 mm) and weighs only 7.8 oz. (219 g). A great choice for wide-angle landscapes, architecture, interiors and snapshots in general.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced autofocus maximizes the camera’s speed potential\u003c\/strong\u003e:\u003cbr\u003eTwo linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the camera in use can be utilized so that even fast or erratically moving subjects can be reliably captured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring with selectable on\/off click for stills or movie:\u003c\/strong\u003e\u003cbr\u003eAn aperture ring provides intuitive control plus the fast response required for professional applications. 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You can move in close to the subject, right down to the lens’s minimum focusing distance, and shoot movies or stills without being restricted by changing lens length.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural, repeatable linear manual focus response\u003c\/strong\u003e:\u003cbr\u003eFor professional manual focusing feel and repeatable response, Linear Response MF ensures that the focus ring responds directly and linearly to subtle manual control. Focus ring rotation translates directly to corresponding change in focus, so control feels immediate and precise when shooting stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e:\u003cbr\u003e Dust and moisture resistant design4 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical and ED glass lens elements suppress spherical and chromatic aberrations:\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact lens includes three aspherical elements to correct field curvature and aberration for outstanding resolution throughout the wide 15mm field of view. One ED (Extra-low Dispersion) and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral color fringing, achieving natural color and high contrast without color bleeding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus hold button can be customized for various functions:\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button is provided for easy access and convenient control in just about any shooting situation. Other functions can be assigned to the focus hold button from compatible camera’s menu.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant auto\/manual focus selection:\u003c\/strong\u003e\u003cbr\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompatible with 55 mm threaded filters on an F1.4 wide-angle lens\u003c\/strong\u003e:\u003cbr\u003eEven with its wide 15 mm focal length, the E 15 F1.4 G accepts standard 55 mm threaded front mounted filters. Thanks to its internal focus system, the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePetal-shaped, bayonet mount lens hood:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eALC-SH171 petal-shaped, bayonet mount lens hood supplied.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pOLfAP6gA38\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40734413619245,"sku":"81784","price":849.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/81784_Hero.png?v=1654303445"},{"product_id":"sony-ecm-b10-shotgun-mic","title":"Sony ECM-B10 Shotgun Microphone","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eSony ECM-B10\u003c\/strong\u003e is a compact, high-performance shotgun microphone. Digital signal processing with Sony's unique algorithms delivers outstanding audio performance along with a choice of three directivity patterns.Compact and portable, cable-free and battery-free, this high-performance shotgun.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003eAdvanced beamforming technology\u003c\/strong\u003e:\u003cbr\u003eDigital signal processing using beamforming technology achieves super directivity, ideal for interviews and selfies, where the sound collection is focused on a narrow range in front of the camera.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003eCompact and portable\u003c\/strong\u003e:\u003cbr\u003eEven at only 3.122” (79.3mm) in length, the ECM-B10 offers impressive directional audio capture. Its small size gives you plenty of clearance for wide-angle lenses, viewfinder use, and great integrated audio even in gimbal and grip-mounted shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eYour choice of three pickup patterns\u003c\/strong\u003e:\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSuper-directional, unidirectional, omnidirectional. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAdvanced digital signal processing makes it possible to offer three switchable directivity patterns in one versatile microphone, allowing you to select the area for audio pickup depending on the requirements of your shoot.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003eSimple switching operation\u003c\/strong\u003e:\u003cbr\u003eChoose the most suitable pickup pattern with an easy-to-reach switch. A simple three-way switch on the rear panel of the microphone lets you quickly switch back and forth among the three pickup patterns (Super-directional, unidirectional, omnidirectional), giving you the flexibility to adapt to your shooting requirements.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuper-directional: focused front\u003c\/strong\u003e-\u003cbr\u003eIdeal for interviews or selfies, the super-directional pattern collects sound from a focused area in front of the microphone, effectively suppressing sounds from off-axis and behind the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUnidirectional: wide frontal range\u003c\/strong\u003e\u003cbr\u003ePerfect for multi-person conversations, the unidirectional pattern captures sound from a wide field in front of the microphone while minimizing pickup from behind.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOmnidirectional: sound from any direction\u003c\/strong\u003e\u003cbr\u003eThe omnidirectional pattern picks up audio equally from all directions, useful for recording environmental sounds or the voice of the camera operator.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-quality recording with Digital signal processing and transmission\u003c\/strong\u003e:\u003cbr\u003eSony's proprietary algorithms enable noise reduction as well as directivity. The ECM-B10 converts analogue sound to digital within the microphone body and performs digital signal processing using Sony's unique algorithms, enabling three directional pickup patterns as well as noise reduction. In-body digital conversion also helps to reduce noise inside the microphone.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHighly efficient noise filters\u003c\/strong\u003e:\u003cbr\u003eNoise cut filter using digital signal processing. The ECM-B10’s noise cut filter is very effective at reducing extraneous ambient noises through the use of digital signal processing algorithms, maximizing audio quality at the recording stage and reducing the need for complex post processing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigital audio transmission\u003c\/strong\u003e:\u003cbr\u003eNo audio degradation during transmission. When used in combination with a camera equipped with a Multi Interface (MI) Shoe that supports a digital audio interface, the ECM-B10 transmits audio directly as a digital signal, delivering high quality sound without degradation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCable-free connection\u003c\/strong\u003e:\u003cbr\u003eNo cables are required for connection to a wide range of Sony cameras equipped with an MI Shoe, reducing interference, noise and complexity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBattery-free operation\u003c\/strong\u003e:\u003cbr\u003ePower is also supplied via the MI Shoe in compatible cameras, so you don't need to worry about microphone batteries running out of charge during a shoot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive, easily visible rear panel\u003c\/strong\u003e:\u003cbr\u003eControls for audio level, pickup pattern, filters and other functions are within easy reach on the rear panel, visible at a glance for reassurance and quick adjustments during shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupplied wind screen\u003c\/strong\u003e:\u003cbr\u003eThe ECM-B10 is supplied with an effective fur-type wind screen, easily detachable, that can reduce wind noise when shooting outdoors.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned to minimize vibration noise\u003c\/strong\u003e:\u003cbr\u003eThe ECM-B10 has been designed to efficiently suppress noises caused by shock and vibration, while the cable-free design eliminates the possibility of noise caused by cable movement.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture-resistant design\u003c\/strong\u003e*\u003cbr\u003eComplementing similarly dust and moisture resistant camera bodies and lenses, the microphone is designed for worry-free outdoor shooting.\u003cbr\u003e\u003cem\u003e*Not guaranteed to by 100% dust and moisture resistant.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40803758080045,"sku":"82735","price":229.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/02ECM-B10_with_windscreen.jpg?v=1700068918"},{"product_id":"sony-a7r-v-mirrorless-camera-body","title":"Sony Alpha a7R V Mirrorless Camera","description":"\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61 MP picture quality, spectacular 8K24p\/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eA whole new level of camera intelligence from new AI processing unit\u003cbr\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eNext-generation AF with Real-time Recognition autofocus\u003cbr\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e61.0 MP full-frame back-illuminated Exmor R™ CMOS sensor\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with 61.0 million pixels and the latest BIONZ XR™ image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eBIONZ XR image processor for up to 8x\u003c\/b\u003e \u003cb data-mce-fragment=\"1\"\u003e processing speed\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eOutstanding filmmaking with 8K 24p\/25p\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e4 \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eand 4K 60p\/50p\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p\/25p movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured.  Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emakes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eAdvanced optical 5-axis in-body image stabilization for 8-step compensation\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSelectable large\/medium\/small RAW image sizes and quality\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow. \u003cbr\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eActive Mode image stabilization for stable handheld movie shooting\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilisation coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eImproved Pixel Shift Multi Shooting responds to changing conditions\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e9\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. With the latest version of Imaging Edge Desktop software, small pixel-level movements are automatically detected and corrected.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHuman pose estimation utilizes subject form data recognition\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eImproved accuracy of WB control with Visible Light and IR sensor\u003cbr\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V's AWB function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eConsistently accurate exposure and color\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003ePrecise image stabilization compensation at the single-pixel level\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eFaster, more precise wide-area AF even in low light\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area. The latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode. The α7R V also includes a Focus Priority mode for more reliable AF in low light or when using smaller apertures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eFocus bracketing with up to 299 sequentially shifted focus points\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eContinuous shooting at up to 10 fps\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eFull-pixel readout for 8K movies with incredible resolution\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe XAVC HS format enables in-camera recording of high-resolution 8K 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the potential resolution provided by the sensor and full-pixel readout.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003ePrecise, versatile external flash control\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWhen a compatible Sony external flash unit is used with the camera's auto white balance function, the white balance is adjusted to produce natural skin tones on faces based on the balance between the flash output and ambient light.  TTL flash control is applied up to 10 fps continuous shooting so that stable illumination and consistent exposure are achieved for each frame, even when tracking fast-moving subjects in scenes where the light changes dramatically or the angle of view is changed.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eExpressive S-Cinetone S-Log3, HLG and 10 Creative Look presets in-camera\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBased on the technology of CineAlta cameras such as the acclaimed VENICE, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-gray (18% gray), achieving up to 14+ stops\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eof latitude. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. These advanced settings make it easy to match footage shot on the α7R V with footage shot on VENICE and VENICE 2 digital cinema cameras or FX series cameras equipped with S-Log3 gamma curve settings, for smooth, efficient editing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eReal-time Tracking AF subject recognition for movies\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThanks to substantial improvements in subject recognition, the camera can provide more reliable Real-time Tracking, keeping track of specified subjects with precise focus, including focus on the subject's eyes. Subject recognition is now enabled for movie shoots as well as still-image photography, for fast, stable focus when shooting. Even with subject recognition OFF, touch operation allows subjects to be acquired and tracked based on color, pattern (luminance) and distance (depth).\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eActive Mode\u003c\/b\u003e \u003cb data-mce-fragment=\"1\"\u003efor enhanced movie image stabilization\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilisation coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eBreathing compensation for consistent angle of view\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWhen shooting movies, breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post production.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eQXGA viewfinder with the highest resolution in its class\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eDual CFexpress Type A \/SDXC\/SDHC compatible media slots\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V's two media slots support both CFexpress Type A memory cards and UHS-I and UHS-II SDXC\/SDHC cards. The fast writing capabilities of Type A cards contribute to the ability to process large volumes of data without stress. There are separate modes for relay and simultaneous recording.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eDedicated Still\/Movie\/S\u0026amp;Q dial for flexible hybrid operation\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe Still\/Movie\/S\u0026amp;Q dial allows fast, independent selection, putting the most useful shooting settings for each mode within quick reach.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eTouch operation during shooting and playback\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe Touch Focus, Touch Tracking and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display. During playback images can be selected by touch.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz bands and provides 2x2 MIMO support for fast and stable data transfer and reliable communication.  The camera can be connected to a computer via Wi-Fi for wireless PC Remote (tethered) shooting using the “Remote” function of Sony’s latest Imaging Edge Desktop application, giving the user greater freedom of movement on location or in the studio. 2.4 GHz or 5GHz14 Wi-Fi bands can be selected as required.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eUVC\/UAC support for high-quality webcam applications\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEasy streaming in 4K is possible with a UVC\/UAC compatible smartphone or PC via USB connection, so the α7R V can be used as a high-resolution webcam. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eEffective heat dissipation for extended recording times\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHeat generated by the image sensor, image processor, and AI processing unit is effectively dissipated to prevent overheating. One element of this is the graphite material formed into a unique Σ (sigma) shape and built into the image stabilization unit. This allows the image sensor, a major source of heat, to move freely during stabilization while effectively conducting heat away, achieving better heat dissipation.  8K 24p (25p) 10-bit 4:2:0 video can be recorded continuously for approximately 30 minutes.\u003cbr\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eHigh reliability in challenging working environments\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFor more robust outdoor use, sealing is provided at all body seams, buttons and the battery compartment cover. A carefully designed lens lock button and cushioning around the mount also help resist dust and moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eNew anti-dust system increases dust removal efficiency\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAn ultrasonic actuator causes the filter in front of the image sensor to oscillate at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface. There is also a Shutter When Power Off function that closes the shutter for lens changes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDurable magnesium alloy chassis, reliable mechanical shutter\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame, and rear cover, with durable construction that keeps the camera operating smoothly in hard-working environments. A shutter unit with a fast-response motor minimizes mechanical shutter vibration that can cause blur, while allowing high-speed continuous shooting at up to 10 fps. The shutter is quiet and has been tested for durability in excess of 500, 000 shutter cycles.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eUSB PD (Power Delivery) supports fast charging\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe α7R V supports USB PD (Power Delivery), allowing higher power to be supplied from an external source. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C port, supplying power or charging the internal battery at three to four times the rate of the previous model.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eRecycled materials\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSony is working towards the use of non-plastic packaging materials, with plant-based non-woven fabrics as well as recyclable materials. As for the camera itself, no non-recyclable resources are used in our SORPLAS material, which is repeatedly recyclable, durable, and high in quality. Recyclable plastics are also used as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41298543018029,"sku":"86853","price":3299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/86853_Hero.png?v=1701456857"},{"product_id":"sony-tough-512gb-sd-uhs-ii","title":"Sony 512GB TOUGH SF-M Series UHS-II SDXC Memory Card","description":"\u003cstrong\u003eIn The Box:\u003c\/strong\u003e\u003cbr\u003e1 x \u003cmeta charset=\"utf-8\"\u003e Sony 512GB TOUGH SF-M Series UHS-II SDXC Memory Card","brand":"Sony","offers":[{"title":"Default Title","offer_id":41525615296557,"sku":"88743","price":349.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/88743_01_Hero.png?v=1676009491"},{"product_id":"fe-50mm-f-1-4-gm","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cp\u003e\u003cstrong\u003eSharp Imagery and Beautiful Bokeh\u003c\/strong\u003e \u003cbr\u003eThe advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the \u003cstrong\u003e50mm F1.4 G Master\u003c\/strong\u003e. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at f\/1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings. \u003cbr\u003e\u003cbr\u003eThe 50mm f\/1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene.\u003cbr\u003e\u003cbr\u003eIn addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used i. This level of close-up performance provides extra flexibility when shooting both stills and videos.  \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarkably Compact Design for Maximum Versatility\u003c\/strong\u003e \u003cbr\u003eThe 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ii. \u003cbr\u003e\u003cbr\u003eThe compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Precise, and Reliable Autofocus\u003c\/strong\u003e \u003cbr\u003eThe 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasteriii than conventional models with the same specifications ii. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4.\u003cbr\u003e\u003cbr\u003eThe XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation iv function provided in compatible Sony’s Alpha cameras. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive Operability and Outstanding Reliability\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eThe lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.\u003cbr\u003e\u003cbr\u003eFocus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41566838751277,"sku":"89424","price":1299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/HERO_FE_50mm_f1.4_GM_SEL50F14GM_89424.png?v=1734136896"},{"product_id":"sony-ecm-m1-shotgun-microphone","title":"Sony ECM-M1 Compact Camera-Mount Digital Shotgun Microphone","description":"\u003cp\u003eThe \u003cstrong\u003eECM-M1\u003c\/strong\u003e uses beamforming technology and advanced digital processing technology to provide eight audio recording modes including stereo for outstanding versatility and superb sound quality in a wide range of video shooting situations.\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eEight audio recording modes\u003c\/strong\u003e\u003cbr\u003eBeamforming technology combines four discrete microphone capsules with precision algorithms to maximize pickup sensitivity in the desired directions while reducing it in others. The result is an incredibly compact and versatile microphone with high performance even in challenging audio environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuper-directional\u003c\/strong\u003e: Records sound from the front clearly and suppresses ambient sound. A great choice for shooting or streaming videos where the subject speaks directly in front of the microphone.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUni-directional\u003c\/strong\u003e: Records sound over a wider area in front of the microphone. Recommended for recording conferences or meetings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOmni-directional\u003c\/strong\u003e: Picks up sound equally from all directions. A good choice when the sound of the surrounding environment is to be recorded.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSuper-directional (Rear)\u003c\/strong\u003e: Sound is primarily picked up from the rear of the microphone, with frontal sound being picked up at a lower level. This mode is useful for shooting scenery while the operator provides narration from behind the camera.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSuper-directional (Front+Rear)\u003c\/strong\u003e: Sound is picked up equally from the front and rear of the microphone, along with less sound from the left and right sides. This makes it possible to simultaneously record a subject in front of the camera and the operator speaking from behind it. A good choice for interviews.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSuper-directional (Front\/Rear) Separate:\u003c\/strong\u003e Sound is picked up equally from the front (1ch) and rear (2ch) of the microphone, with greater attenuation of sound from the left and right sides. The levels of the front and rear sounds can be adjusted after recording, making this mode ideal for post-production editing.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eStereo\u003c\/strong\u003e: Stereo recording achieves a realistic positioning of the left (1ch) and right (2ch) sides within the stereo sound field. Recommended for shooting moving subjects such as cars or trains, and for music or theatrical performances.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUltra-directional\u003c\/strong\u003e: Enables the pickup of target sound from the front (within approximately a 30-degree width) while effectively suppressing the other sound, dynamically adapting to ambient sound in the surroundings. The Ultra-directional mode is a good choice for shooting scenes such as interviews or selfies where the subject is always in front of the microphone.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSimple controls for easy setting and operation\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSimply turning a dial on the rear of the microphone allows easy, intuitive selection of pickup patterns, and a lock button in the center prevents accidental changes. Other controls are also straightforward and easy to understand and operate.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eDigital noise cut filter for clear sound\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe ECM-M1 features a complete digital pathway, from beamforming control, to noise filtering and interfacing with the camera. The result is the clearest sound possible, for everything you capture.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDigital audio interface\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe digital audio interface offers an all-digital signal path from microphone to camera, avoiding the noise and distortion associated with analogue transmission, and retaining the full benefit of the digital signal processing in the microphone.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMechanical noise suppression\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA design that dampens shock and vibration effectively minimizes low-frequency mechanical noise. The absence of connecting cables also means that no noise can be transmitted to the microphone mechanically via cables and connectors.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWindscreen supplied\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe ECM-M1 is supplied with an effective fur-type wind screen, easily detachable, that can reduce wind noise when shooting outdoors.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eNew compact, lightweight design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith four mic capsules arranged in a rhombic pattern plus beamforming technology to control directivity, this advanced microphone is remarkably compact and lightweight. It is just 64.4 x 40.0 x 72.2 mm in size and weighs a mere 65 grams.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eShooting freedom and mobility\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe small size of ECM-M1 keeps the overall system compact for maximum shooting freedom and mobility. It can also be easily added to gimbal or grip mounted rigs and won’t extend into the frame with a wide-angle lens. Minimum rear extension means that the microphone won’t block the user’s face, allowing unrestricted \u003cbr data-mce-fragment=\"1\"\u003eaccess to the camera viewfinder.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMulti Interface (MI) Shoe support for extensive shooting freedom\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eMulti Interface (MI) Shoe support allows the microphone to be connected to the camera without additional batteries or cables. Power is supplied to the microphone from the camera, eliminating the need to charge and monitor a separate battery. And because no cable is required, the camera’s vari-angle LCD monitor can be used in any position without interference.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBackup safety recording\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e4-channel recording with compatible camera, with channels 3 and 4 ideally suited to making backup “safety” recordings. Channels 3 and 4 record safety tracks in omnidirectional mode (fixed for channel 3, and -20 dB* fixed for channel 4) while the main audio is recorded to channels 1 and 2 using the selected directivity pattern.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eEasy operability\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eComprehensive, clearly marked controls make it easy to adjust and confirm all microphone settings.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFILTER switch: NC (Noise Cut), LC (Low Cut), or OFF\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eATT switch: Set to match the source level to be recorded.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAUTO\/MAN switch: Select AUTO for automatic level adjustment. Select MAN when record level is to be adjusted manually via the AUDIO LEVEL dial.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAUDIO LEVEL dial : Adjusts record level when the AUTO\/MAN switch is set to MAN.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDIGITAL\/ANALOG switch: Selects digital or analog connection to the camera.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe ECM-M1 features a dust and moisture resistant design that allows reliable operation in challenging outdoor conditions.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41690284425261,"sku":"94672","price":339.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/ECM-M1_with_windscreen-Mid.png?v=1691091807"},{"product_id":"sony-fe-300mm-f-2-8-gm-oss-lens","title":"Sony FE 300mm f\/2.8 GM OSS Lens","description":"\u003cstrong\u003eLightweight and ideally balanced telephoto 300mm F2.8\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL300F28GM is the lightest large-aperture telephoto prime lens in its class, delivering outstanding optical performance and rendering plus astonishingly fast, precise AF in a versatile lens that weighs just 51.9 oz. (1470 grams). The lens has been designed so that its weight is not concentrated near the front, for ideal balance. This can minimize stress and fatigue during long handheld shooting sessions.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBreathtaking G MasterTM image quality right out to the edges of the frame\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn innovative optical design that includes three Super ED (extra-low dispersion) glass elements and one ED glass element effectively subdues axial and lateral chromatic aberration. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExtraordinary resolution and bokeh to emphasize the subject\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe gorgeous and creamy bokeh allows the use of narrow depth of field to make subjects stand out from the background. In addition to Super ED (extra-low dispersion) and ED elements in a new optical design, each lens is individually calibrated during manufacture to optimize bokeh quality. An 11-blade circular aperture mechanism contributes to smooth, rounded bokeh.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast, precise AF brings out the full potential of advanced cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe lens maximizes the speed potential of high-performance cameras, making it easy to capture important moments in dynamic sports action or fast-moving wildlife scenes. Two high thrust XD (extreme dynamic) Linear Motors and an advanced control algorithm have been specially fine-tuned for fast response. Additionally, AF tracking speed and precision are maintained even when shooting continuous bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe lightest in its class and ideally balanced for precise, agile handling\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAn optical design that includes Super ED (extra-low dispersion) glass elements reduces the subjective weight by using fewer elements near the front of the lens, so that the weight is not concentrated at the front. This optimizes balance and reduces moment of inertia, allowing precise, agile lens movement and panning while shooting.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOptical SteadyShot™ stabilization for sharp handheld telephoto images\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eBuilt-in optical image stabilization makes it easier to shoot sharp images handheld at telephoto focal lengths. MODE 2 offers ideal stabilization for panned shots, while MODE 3 provides enhanced stabilization for dynamic, unpredictable sports action. Additionally, compatible cameras5 provide detailed communication and control that can effectively manage blur.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSony’s original Nano AR Coating II produces a uniform anti-reflection coating on lens surfaces, minimizing flare and ghosting in challenging lighting. Reflections inside the lens barrel are also carefully controlled for crisp, clear images.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFunction ring provides direct access to power focus or frame size selection\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA programmable function ring directly controls power focus or Full-frame\/APS-C selection. Power Focus (default) initiates constant speed focusing in the selected rotation direction. Or select Full-frame\/APS-C for instant selection of frame size by rotating the ring.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFull-time Direct Manual Focus (DMF) to access MF while in autofocus mode\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen the Full-time DMF switch is ON, manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. DMF can be used to correct focus when the autofocus targets the wrong subject or to focus beyond a set focus range limit. Releasing the MF ring instantly restores AF function.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePrecise, repeatable and linear response manual focus ring\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eLinear Response MF ensures that the focus ring responds directly, repeatably and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFour customizable focus hold buttons and focus range limiter switch\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eCustomizable focus hold buttons are provided in four locations for easy, instant access when shooting in any orientation. Several alternate functions can be assigned from the camera’s menu. Focus range limiter switch allows the autofocus range to be set from 6 meters to infinity, or allow full range AF with no limit.\u003cbr\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSupport for rear-mounted drop-in filters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe SEL300F28GM can use standard 40.5 mm diameter drop-in ND and other filters as well as Sony’s own VF-DCPL1 circular polarizer. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eHigh AF tracking performance with 1.4x and 2.0x teleconverters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFast, precise AF performance is available even when the SEL300F28GM is used with the optional SEL14TC (1.4x) or SEL20TC (2.0x) teleconverter.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA dust and moisture resistant design provides extra reliability. The use of a durable magnesium alloy for internal components and other refinements maximizes durability while reducing weight.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eALC-SH175 lens hood and padded soft case supplied\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA new lens hood design uses a high-strength engineering plastic that provides an ideal blend of durability and low weight. A dedicated soft case that protects the lens against vibration is also supplied. Also, lens strap is supplied as well.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41860811423789,"sku":"99650","price":6599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/99650_Hero.png?v=1699379583"},{"product_id":"sony-vertical-battery-grip-for-the-a9-iii","title":"Sony Vertical Grip VG-C5","description":"\u003ch3\u003eVG-C5 Vertical Grip for comfortable grip when shooting in the vertical orientation\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eVG-C5 Vertical Grip\u003c\/strong\u003e has been designed to provide the same secure hold and control access as the camera’s own horizontal grip, delivering outstanding comfort and operability for long shooting sessions. The grip and shutter button feature the same ergonomic design as the camera body. Control access is similar too, with an independent front custom button (C5), a front dial, and rear L and R dials with a lock function on the R dial. Operation is the same when shooting in horizontal and vertical orientations.\u003c\/p\u003e\n\u003ch6\u003eEfficient utilization of two batteries for extended shooting\u003c\/h6\u003e\n\u003cp\u003eThe VG-C5 Vertical Grip can house two NP-FZ100 batteries, and circuitry refinements support parallel power supply to provide longer operating duration than the VG-C4EM Vertical Grip. The time remaining for both batteries is simultaneously shown on the camera display so the user can continue shooting with confidence.\u003c\/p\u003e\n\u003ch6\u003eVersatile and accessible controls and useful features\u003c\/h6\u003e\n\u003cp\u003eThe VG-C5 Vertical Grip provides an easy-access sliding battery tray, tripod mount socket, camera strap attachment points, AF ON \/ AEL \/ C1 \/ C2 \/ C5 buttons, Multi Selector, and Rear dial R lock, and supports power and charging via the camera’s USB Type-C connector2.\u003c\/p\u003e\n\u003ch6\u003eRobust and durable internal construction\u003c\/h6\u003e\n\u003cp\u003eWith lightweight, high-rigidity magnesium alloy for its internal frame, the VG-C5 offers outstanding durability. It’s built to withstand challenging professional environments while remaining compact and lightweight.\u003c\/p\u003e\n\u003ch6\u003ePart of a durable, reliable system\u003c\/h6\u003e\n\u003cp\u003eWith the same dust and moisture resistant design1 as the camera body itself, the VG-C5 Vertical Grip functions as part of a dependable system that will keep working reliably even in challenging conditions.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe same grip hold and control layout as the α9 III for vertical orientation\u003c\/li\u003e\n\u003cli\u003eEfficient utilization of two batteries for extended shooting\u003c\/li\u003e\n\u003cli\u003eVersatile and accessible controls and useful features\u003c\/li\u003e\n\u003cli\u003eRobust and durable internal construction\u003c\/li\u003e\n\u003cli\u003ePart of a durable, reliable system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCompatible With:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBatteries\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2x or 1x NP-FZ100 batteries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCameras\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony a9 III\u003c\/li\u003e\n\u003cli\u003eSony a1 II\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDimensions:\u003c\/h3\u003e\n\u003cp\u003e5.375 x 4.375 x 2.75\" (WxHxD)\u003c\/p\u003e\n\u003ch3\u003eWeight:\u003c\/h3\u003e\n\u003cp\u003e0.52 lbs\u003c\/p\u003e\n\u003ch3\u003eManufacturer SKU:\u003c\/h3\u003e\n\u003cp\u003eVG-C5\u003c\/p\u003e\n\u003ch3\u003eIn The Box:\u003c\/h3\u003e\n\u003cp\u003eSony Vertical Grip VG-C5\u003cbr\u003eLimited 1-Year Manufacturer Warranty\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cstrong\u003eNote: Batteries are sold separately. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e-----\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFootnotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eNot guaranteed to be 100% dust and moisture proof.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eSimultaneous power supply and charging not supported.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003eFeatures and specifications are subject to change without prior notice.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41860859068461,"sku":"99664","price":409.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/99664VG-C501Hero.png?v=1778779968"},{"product_id":"sony-fe-24-50mm-f-2-8mm","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003cp\u003eWith a 24-50 mm range that is well matched for everyday use, the Sony FE 24-50mm f\/2.8 G lens combines a large F2.8 constant aperture with outstanding G Lens image quality in a remarkably compact, lightweight design. With fast, precise AF and comprehensive control, this versatile lens is an ideal choice for stills and movies anywhere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA compact F2.8 zoom that is ready to go anywhere\u003c\/strong\u003e \u003cbr\u003eWith a 24-50 mm range that is ideal for everyday shooting, this versatile zoom offers a large F2.8 maximum aperture and beautiful rendering at all focal lengths in a remarkably compact, lightweight design. With the innovative FE 24-50mm F2.8 G you get refined large-aperture imaging performance for both stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding G Lens image quality with corner-to corner high resolution at all focal lengths\u003cbr\u003e\u003c\/strong\u003eAn advanced optical design that includes four aspherical elements and two ED (Extra low Dispersion) elements delivers high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and color bleeding are effectively subdued for clear, detailed rendering.\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeak AF performance with two Linear Motors for precise, fast, quiet focus drive\u003cbr\u003e\u003c\/strong\u003eTwo specially optimized linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up with Sony's advanced α9 III camera at up to 120 fps1. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies2.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance of 18cm (7.09”) at 24mm manual focus\u003cbr\u003e\u003c\/strong\u003ePainstaking optical optimization has achieved excellent close-up performance at all focal lengths. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end of the range for superb close-up performance that, combined with compact size, makes this lens great for tabletop photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight design for superb image quality and versatility in any situation.\u003cbr\u003e\u003c\/strong\u003eEven though it boasts a high-performance optical design with four aspherical elements and a large F2.8 maximum aperture, this lens is only 74.8 mm in diameter by 92.3 mm in length (3 x 3-3\/4 inch). Optimized construction enhances durability while reducing weight to 440 grams (15.6 oz. - appx) for agile mobility and minimum stress during long shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDeep, naturally rendered bokeh emphasizes the subject\u003cbr\u003e\u003c\/strong\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade circular aperture unit all work in harmony to deliver the smooth, deep bokeh that is a hallmark of Sony’s G Lens line-up. Exquisite bokeh naturally emphasizes the subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2.8 aperture in a mobile zoom that is great for movies\u003cbr\u003e\u003c\/strong\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom is ideal for movies. Minimal center of gravity shift makes this lens a good choice for gimbal or drone mounting. Combined with in-camera Active Mode stabilization3 it can deliver stable handheld footage at wide angles while walking. Breathing compensation4 and metadata recording are supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCircular aperture with 11-blade iris for naturally rendered bokeh\u003cbr\u003e\u003c\/strong\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 11-blade circular aperture and optimally tuned spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced aspherical and ED glass elements control spherical and chromatic aberrations\u003cbr\u003e\u003c\/strong\u003eFour advanced aspherical and two ED (Extra-low Dispersion) glass elements ensure corner to corner high contrast and significantly reduce chromatic aberration for sharp reproduction without color bleeding.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003cbr\u003e\u003c\/strong\u003eFor direct, intuitive creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive control and Linear Response MF\u003cbr\u003e\u003c\/strong\u003eIn addition to three control rings the FE 24-50mm F2.8 G includes a customizable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Internal focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003cbr\u003e\u003c\/strong\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant5 design for reliability in challenging conditions\u003cbr\u003e\u003c\/strong\u003eAn updated dust and moisture-resistant design5 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFront 67mm threaded for screw-on filters\u003cbr\u003e\u003c\/strong\u003eThe SEL2450G accepts standard 67 mm screw-on filters for expanded creative freedom – even with its F2.8 large aperture. Thanks to its internal focus system the filter ring does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePetal-shaped, bayonet mount lens hood\u003cbr\u003e\u003c\/strong\u003ePetal shaped, bayonet mount lens hood ALC-SH178 is supplied, and available separately as an optional accessory.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42139532951597,"sku":"4009","price":1199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/01SEL2450G_A.jpg?v=1708531763"},{"product_id":"fe-85mm-f1-4-gm-ii","title":"Sony FE 85mm f\/1.4 GM II Lens","description":"\u003ch3\u003eSony FE 85mm F1.4 GM II Full-frame Large-aperture G Master Lens\u003c\/h3\u003e\n\u003cp\u003eFE 85mm F1.4 GM II - Sony Alpha E-mount Full-frame Large-aperture Prime G Master Lens for stills and movies with excellent G Master resolution and bokeh in a compact, lightweight design.\u003c\/p\u003e\n\u003cp\u003eSony’s G Master lens technology delivers extraordinary resolution and bokeh in a compact, lightweight 85mm lens. With outstanding image-wide resolution and contrast from F1.4, this fast, responsive lens offers sharp realism for stills and movies that will satisfy users from advanced amateurs to the most discerning professionals.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42993333993517,"sku":"12627","price":1849.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/SEL85F14GM2_A-Large.png?v=1724887269"},{"product_id":"sony-fx3a-cinema-full-frame","title":"Sony FX3A Full-Frame Cinema Camera","description":"\u003ch3\u003eCinema Line full-frame ultra compact camera with Fast Hybrid \u0026amp; Real-time Eye AF, 4K (Quad Full High Definition) high-frame-rate 120fps, 15+ stop dynamic range, and S-Cinetone color science.\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony FX3A\u003c\/strong\u003e is perfect for solo shooters, travel use, and as a secondary camera with its compact design. With a blend of features from the Cinema Line and Alpha series, this portable cinema camera is optimized for on-the-go filming. You'll find all the expected high-quality imaging capabilities, but in a new lightweight, handheld body that allows for direct attachment of accessories without a cage.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eIn Service Of Cinematic Expression\u003c\/h3\u003e\n\u003ch6\u003eFull-Frame Image Capture Even In Dim Light\u003c\/h6\u003e\n\u003cp\u003eThe FX3's full-frame image sensor is coupled with innovative light-gathering techniques to let you capture clear and usable images even in dim light. The standard ISO sensitivity of 80-102400 for movies is expandable all the way up to 409600.\u003c\/p\u003e\n\u003ch6\u003eWide Dynamic Range, Wider Creative Expression\u003c\/h6\u003e\n\u003cp\u003eThe FX3 offers an exceptional 15+ stops1 of dynamic range to handle settings ranging from well-lit interiors and outdoors in mid-day to morning and evening shots. Capture every nuance, and allow for unprecedented cinematic freedom in color grading.\u003c\/p\u003e\n\u003ch6\u003eStunning Bokeh And Full-Frame Creativity\u003c\/h6\u003e\n\u003cp\u003eCapture the scene in cinematic 4K resolution, with the shallow depth of field, stunning bokeh and cinematic freedom made possible with a full-frame sensor.\u003c\/p\u003e\n\u003ch6\u003eCinematic Color Science Of S-Cinetone\u003c\/h6\u003e\n\u003cp\u003eS-Cinetone color, developed for Sony’s acclaimed FX9, is the default look on the FX3 for cinematic expression. It's precisely tuned to meet the requirements of today's content creators, with rich color and natural skin tones that match other Cinema Line cameras without grading.\u003c\/p\u003e\n\u003ch6\u003e4K 120Fps2 With Every Frame In Focus \u003c\/h6\u003e\n\u003cp\u003eEven at high frame rates, detailed 4K imagery is captured thanks to the FX3's high-precision AF and high-speed readout capabilities. Slow and Quick (S\u0026amp;Q) mode gives you full control over the shooting frame rate, for beautiful motion sequences at up to 5x slow motion (with 24p output).\u003c\/p\u003e\n\u003ch6\u003e10-Bit S-Log3 And HDR Recording For Smooth Gradations\u003c\/h6\u003e\n\u003cp\u003eS-Log3 gamma curve and S-Gamut3.Cine enable shooting with high-quality color reproduction over a wide dynamic range, and they make it easy to match up footage with shots from other Cinema Line cameras during post-production. In addition, an HLG (Hybrid Log-Gamma) HDR picture profile enables direct HDR (HLG) playback on compatible TVs with no post-production.\u003c\/p\u003e\n\u003ch6\u003e16-Bit Raw HDMI Output \u003c\/h6\u003e\n\u003cp\u003eFor demanding post-production workflows, 16-bit RAW output3 is available over HDMI connection to compatible external recorders while XAVC HS 4K, XAVC S 4K, or XAVC S-I 4K, and proxy, files are simultaneously captured in-camera. RAW video output is 4264 x 2408 [16:9] resolution, exceeding DCI-4K resolution4.\u003c\/p\u003e\n\u003ch6\u003eEnjoy Rich Detail And Realistic Color\u003c\/h6\u003e\n\u003cp\u003eThe FX3 is capable of 4K internal recording, 10-bit depth and 4:2:2 color sampling with All Intra on top of Long-GOP compression. This makes it possible to push your color grades further while still retaining natural gradation, for true editing freedom.\u003c\/p\u003e\n\u003cp\u003e[1] All-Intra (All-I)\u003cbr\u003e[2] Long-GOP\u003cbr\u003e[3] Group of Pictures \u003c\/p\u003e\n\u003ch6\u003eCompensation For Focus Breathing\u003c\/h6\u003e\n\u003cp\u003eWith the breathing compensation function turned on, the camera allows you to shoot movies with more stable images when you used with compatible lenses5.\u003c\/p\u003e\n\u003cp\u003eThe breathing metadata can also be recorded so that you can apply compensation with the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Comfortable Solo Shooting\u003c\/h3\u003e\n\u003ch6\u003eDependable, Highly Accurate Autofocus\u003c\/h6\u003e\n\u003cp\u003eThe wide-area AF with intelligent tracking uses focal-plane phase-detection for tenacious subject tracking across almost the entire frame6.  The Fast Hybrid AF system delivers precise focusing even when shooting at a shallow depth of field and at high frame rates of 120p in 4K (QFHD)2.\u003c\/p\u003e\n\u003ch6\u003eSophisticated Tracking AF for Steady Focus\u003c\/h6\u003e\n\u003cp\u003eSophisticated tracking features keep your subject in steady focus, so you can concentrate on composition. Real-time Eye AF ensures precise focus on the face and eyes, while Real-time Tracking is powered by Sony's unique AI-based subject recognition algorithms.\u003c\/p\u003e\n\u003ch6\u003eSmooth Transitions And Touch Focus Control\u003c\/h6\u003e\n\u003cp\u003eThe FX3 includes AF Transition Speed in seven settings, to easily create rack focus, and five AF Subject Shift Sensitivity settings, which allows the user to customize how easily AF will switch or stay with the locked-on subject. You can also select the subject you want to focus on simply by touching the LCD monitor.\u003c\/p\u003e\n\u003ch6\u003eAdvantages Of Sony’s Lenses For Video Shooting\u003c\/h6\u003e\n\u003cp\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003c\/p\u003e\n\u003ch6\u003eHigh-Mobility Performance Wherever You Go\u003c\/h6\u003e\n\u003cp\u003eWith its compact size and light weight, the FX3 is designed for high mobility. The attached handle and cage-free accessory mounting holes make for fast setup, fluid shooting and quick pack-down. The main body and covers are constructed from a lightweight magnesium alloy to enhance durability and performance even in challenging environments.\u003c\/p\u003e\n\u003ch6\u003eAttachable XLR Handle\u003c\/h6\u003e\n\u003cp\u003eA handle equipped with an XLR adaptor with two full size XLR terminals can be attached to the Multi Interface (MI) Shoe on the camera for more comfortable and stable camerawork in difficult shooting situations, such as low-position shots.7\u003c\/p\u003e\n\u003ch6\u003eIn-Camera Image Stabilization\u003c\/h6\u003e\n\u003cp\u003eActive Mode8,9,10 is an optical in-body 5-axis image stabilization system that provides increased stabilization for movie shooting. To preserve image quality, the gyroscope sensor accurately measures camera shake and compensates optically. This makes stable video possible even when shooting hand-held without gimbal use, while walking, and at 4K resolution.7\u003c\/p\u003e\n\u003cp\u003e[1, 2] angular shake (pitch and yaw)\u003cbr\u003e[3, 4] shift shake (X and Y axes),\u003cbr\u003e[5] rotational shake (roll on Z axis)\u003c\/p\u003e\n\u003ch6\u003eImage Stabilization And Easier Editing With Catalyst\u003c\/h6\u003e\n\u003cp\u003eCamera-shake metadata is recorded by the built-in gyro, allowing handheld footage to be smoothed out and stabilized in post-production. Using Sony's Catalyst Browse \/ Catalyst Prepare desktop application you can easily balance automated shake-compensation and image-trimming levels. Catalyst can also make effective use of recorded camera-rotation data.7\u003c\/p\u003e\n\u003ch3\u003eExpandability and Operability for Content Creators\u003c\/h3\u003e\n\u003ch6\u003eFront and Rear Tally Lamps \u003c\/h6\u003e\n\u003cp\u003eTally lights on the front and rear of the FX3 indicate whether the camera is recording at any given moment. They are clearly visible to both the camera operator and the person performing in front of the camera.\u003c\/p\u003e\n\u003ch6\u003eVari-angle LCD Touch-Panel Monitor\u003c\/h6\u003e\n\u003cp\u003eThe 3.0-type (2.36 million-dot11) LCD touch-screen panel features a side-opening design to allow flexible positioning and improved visibility when the camera is mounted on gimbals. Touch-panel support also provides intuitive menu control for many camera settings.\u003c\/p\u003e\n\u003ch6\u003eEssential Controls For Efficient Solo Shooting\u003c\/h6\u003e\n\u003cp\u003eIn addition to six customisable buttons, frequently used controls are within easy one-handed reach, leaving your other hand free for lens operation or balance. And usability is enhanced by multiple screw holes on the body and handle, allowing accessories to be attached directly.\u003c\/p\u003e\n\u003ch6\u003eUninterrupted 4K\/60p12 Recording\u003c\/h6\u003e\n\u003cp\u003eFor uninterrupted 4K\/60p12 recording, the FX3 is designed with an innovative heat dissipation system. Heatsink placement, airflow structure and a silent cooling fan work to optimise cooling even during long shoots.7\u003c\/p\u003e\n\u003ch6\u003eXlr Adaptor And Digital Input For Quality Audio\u003c\/h6\u003e\n\u003cp\u003eIn addition to the camera's convenient built-in microphone, a variety of professional microphones can be connected externally via the full-size XLR connectors on the handle through a digital audio interface via Multi Interface (MI) Shoe. Three recording formats can be selected, including 24-bit 4-channel. Digital audio recording is also possible by attaching a digital microphone such as the ECM-B1M even when the handle is not used. \u003c\/p\u003e\n\u003ch6\u003eDual High-Speed Media Slots \u003c\/h6\u003e\n\u003cp\u003eDesigned for next-generation filmmaking requirements, CFexpress Type A cards support high bit-rate recording. The camera's slots are ready for CFexpress Type A as well as conventional SDXC UHS-I and UHS-II cards, and having two identical media slots makes relay or backup shooting possible.\u003c\/p\u003e\n\u003ch6\u003eWireless Monitoring And Remote Control\u003c\/h6\u003e\n\u003cp\u003eConnecting a smartphone or tablet to the camera with the Monitor \u0026amp; Control app enables wireless monitoring, high-precision exposure adjustment, and focus control on a larger screen.\u003c\/p\u003e\n\u003ch6\u003eUpload Videos To The Could Or Your Smartphone\u003c\/h6\u003e\n\u003cp\u003eCreators' App is a smartphone application that allows you to connect your Sony camera to the cloud, enhancing functionality and convenience for shooting and sharing.\u003c\/p\u003e\n\u003ch6\u003eCreators' Cloud Platform\u003c\/h6\u003e\n\u003cp\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4K Full-Frame Sensor w\/ 15+ Stop Dynamic Range3 And High Sensitivity\u003c\/li\u003e\n\u003cli\u003eS-Cinetone, Expressive Cinematic Look Inspired by VENICE Colorimetry\u003c\/li\u003e\n\u003cli\u003eUp to 4K 120p1 10-bit 4:2:2 and full pixel readout in all rec. modes\u003c\/li\u003e\n\u003cli\u003eCompact cage free design w\/ ¼”-20 mounting points and XLR top handle\u003c\/li\u003e\n\u003cli\u003eUninterrupted4 4K 60p rec. w\/ cooling fan for effective heat sink\u003c\/li\u003e\n\u003cli\u003eXLR on top handle, digital MI shoe and 3.5mm jack audio options \u003c\/li\u003e\n\u003cli\u003eDirect Iris, ISO and Shutter exposure control, optimized for video\u003c\/li\u003e\n\u003cli\u003eReal-time Eye-AF5 and Real-time AF tracking for movie shooting\u003c\/li\u003e\n\u003cli\u003e5-Axis in-body image stabilization with selectable Active mode6\u003c\/li\u003e\n\u003cli\u003eDesigned for movie shooting including Zoom lever and Tally lights\u003c\/li\u003e\n\u003cli\u003eISO2 up to 409,600 w\/ low noise even at higher ISO\u003c\/li\u003e\n\u003cli\u003eIncredible autofocus w\/ 627 phase detection AF points, 89% coverage7\u003c\/li\u003e\n\u003cli\u003e7x Adjustable AF Transition Speeds, 5x AF Subject Shift Sensitivity\u003c\/li\u003e\n\u003cli\u003eUp to 4K 120p1 in XAVC S, XAVC HS (Long GOP) and XAVC S-I (All-I) \u003c\/li\u003e\n\u003cli\u003ePicture Profiles including S-Cinetone, HLG8 and S-Log 2 \u0026amp; 3\u003c\/li\u003e\n\u003cli\u003e10 in-camera customizable Creative Looks for stills and movies\u003c\/li\u003e\n\u003cli\u003e16-bit RAW movie output up to 4K 60p via HDMI Type-A connector9\u003c\/li\u003e\n\u003cli\u003eFast readout for high frame rates, fast AF, minimal rolling shutter\u003c\/li\u003e\n\u003cli\u003eDual card slots, both compatible with CFexpress Type A and SDXC\/SDHC\u003c\/li\u003e\n\u003cli\u003eRigid magnesium alloy body w\/ dust and moisture resistant sealing10\u003c\/li\u003e\n\u003cli\u003eSmallest Cinema Line camera optimized for solo movie shooting\u003c\/li\u003e\n\u003cli\u003e12.1MP11 JPEG, RAW and HEIF still image options up to 10fps with AF\/AE\u003c\/li\u003e\n\u003cli\u003eFast BIONZ XR processing engine delivers 8x more processing power12\u003c\/li\u003e\n\u003cli\u003eVisible Light and IR Sensor improves WB accuracy in artificial light\u003c\/li\u003e\n\u003cli\u003eNo 29m up to 50s continuous recording limit for movie shooting\u003c\/li\u003e\n\u003cli\u003eImaging Edge mobile application13 for camera control and file transfer\u003c\/li\u003e\n\u003cli\u003eMobile tethering for LTE 4\/5 G live streaming and FTP data transfer\u003c\/li\u003e\n\u003cli\u003eSuperSpeed USB-C with power delivery14 and Ethernet wired LAN15\u003c\/li\u003e\n\u003cli\u003eHigh-speed 2.4 and 5GHz Wi-Fi16 \/ FTP transfer and wireless PC remote16\u003c\/li\u003e\n\u003cli\u003e3” Flip-out, vari-angle LCD monitor w\/ touch menu and controls\u003c\/li\u003e\n\u003cli\u003eNew menu layout w\/ intuitive 3 level structure and touch navigation\u003c\/li\u003e\n\u003cli\u003eLong Z-battery life extendable via USB Type C with Power Delivery14\u003c\/li\u003e\n\u003cli\u003eE-Mount maximized with 59 Sony E-Mount lenses (as of Feb 2021)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCompatible With:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLenses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony\u003cspan\u003e E Mount Lenses\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct SKU:\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eILME-FX3A\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIn The Box:\u003c\/h3\u003e\n\u003cp\u003eSony FX3A Full-Frame Cinema Camera\u003cbr\u003eSony XLR-H1 XLR Handle Unit\u003cbr\u003eAccessory Shoe Cap\u003cbr\u003eAccessory Shoe Kit\u003cbr\u003eSony BC-ZD1 Battery Charger\u003cbr\u003eBody Cap\u003cbr\u003eHandle Shoe Cap\u003cbr\u003ePower Cord\u003cbr\u003eSony NP-FZ100 Battery (2280mAh)\u003cbr\u003eUSB Type-A to Type-C Cable (USB 3.2)\u003cbr\u003eLimited 1-Year Manufacturer Warranty\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote: This is the Camera Body only. Lenses \u0026amp; Memory Cards are sold separately. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e-----\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFootnotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e1    120p has a 1.1x crop. XAVC S-I 4K 60p 10-bit 4:2:2 requires SDXC V90 or faster. XAVC S \/ XAVC HS 4K 120p 10-bit 4:2:2 requires SDXC V60 or faster. XAVC S HD 240p 10-bit 4:2:2 requires SDXC V60 or faster. XAVC S-I (S\u0026amp;Q) 4K 120p 10-bit 4:2:2 requires CFexpress Type A (VPG200 or higher). CFexpress Type A supports all internal shooting modes.\u003cbr\u003e2    ISO range: [Stills] 80-102,400 (Standard), 40-409,600 (Expanded), [Movies] 80-102,400 (Standard), 80-409,600 (Expanded)\u003cbr\u003e3    Movie shooting with S-Log 3. Sony test conditions. May require color grading.\u003cbr\u003e4    Uninterrupted 4K 60p recording based on Sony internal tests. USB power supply, XAVC S-I (All-I), 4K 60p 10-bit 4:2:2, 25 deg C \/ 77 deg F (ambient, camera temperature when recording started), Auto power off temperature: High, Cooing fan: Auto.  The duration will vary depending on the shooting conditions. The maximum continuous recording time for a single movie shooting session is approximately 13 hours (a product specification limit)\u003cbr\u003e5    Human \u0026amp; animal. Animal Eye-AF not available in movie mode.\u003cbr\u003e6    Slight 1.1x (10%) image crop in Active Mode. “Standard” setting recommended for focal lengths of 200mm or longer. Active Mode is not available when recording at frame rates of 120 fps (100 fps PAL) or higher, or when using S\u0026amp;Q.\u003cbr\u003e7    Maximum AF points and area coverage. This varies according to the recording modes. 627 phase detection AF points with 89% coverage for movie. 759 phase detection AF points with 92% coverage for stills.\u003cbr\u003e8    HLG is a high dynamic range TV format specified by the international ITU-R BT.2100 standard\u003cbr\u003e9    Requires optional compatible external recorder.\u003cbr\u003e10    Not guaranteed to be 100% dust and water resistant.\u003cbr\u003e11    10.2 effective megapixels for movies and 12.1 effective megapixels for stills.\u003cbr\u003e12    Compared to previous BIONZ X processing engine.\u003cbr\u003e13    Latest version Image Edge desktop application is required. Available for free for iOS and Android. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003cbr\u003e14    USB charging and power delivery are only supported via the USB Type-C® terminal. A battery must be installed in the camera when supplying USB power. The internal battery may drain even if USB power is supplied, depending on the adapter used and camera operating conditions.\u003cbr\u003e15    Via optional adaptor\u003cbr\u003e16    Models sold in some countries\/regions support IEEE 802.11b\/g\/n (2.4 GHz) only. 5GHz communication may be restricted in some countries and regions.\u003cbr\u003e17    Audio recording not available in the S\u0026amp;Q mode.\u003cbr\u003e18    Supported in Catalyst Browse\/Prepare Version 2020.1 or later. Image stabilization metadata that can be used by Catalyst is generated when using a Sony E-mount lens with the camera’s optical image stabilization set to [OFF] or [Active].\u003cbr\u003e19    USB PD compatible power supply and USB cable are not included for the Battery Charger BC-ZD1 (supplied). Simultaneous two-battery charging requires a USB PD compatible power supply that can deliver 30W or higher. Single-battery charging requires a USB PD compatible power supply that can deliver 18W or higher. A USB cable that can handle 3A or more is required in both cases.\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43470997258285,"sku":"23601","price":3899.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/23601_ILME-FX3A_01_Hero.jpg?v=1747172587"},{"product_id":"sony-cfexpress-a-480gb","title":"Sony 480GB CEA-G Series CFexpress Type A Memory Card","description":"\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003eSony CEA-G Series CFexpress Type A Memory Card\u003c\/h3\u003e\n\u003cp\u003eOur latest \u003cstrong\u003eCFexpress Type A Cards\u003c\/strong\u003e maximise the capabilities of Sony’s cameras and the latest image processing engines that they employ. These compact cards are a must-have for creators seeking higher levels of performance, dependability, and creative potential.\u003c\/p\u003e\n\u003ch6\u003eCFexpress Type A G Series with high-capacity lineup\u003c\/h6\u003e\n\u003cp\u003eThe CFexpress Type A G Series lineup has capacity up to 1920 GB, for long video shoots and high-speed still image bursts. The 1920 GB (CEA-G1920T), the 960 GB (CEA-G960T), the 480 GB (CEA-G480T), and the 240 GB (CEA-G240T) cards support the CFexpress 4 standard1, with read speeds of up to 1800 MB\/s and write speeds of up to 1700 MB\/s2. Built tough for pro use, they offer 5x the drop strength and 10x the bend resistance of the CFexpress Type A standard3, along with dust and moisture resistance.4\u003c\/p\u003e\n\u003ch6\u003eExtraordinary response speed\u003c\/h6\u003e\n\u003cp\u003eThe 1920 GB (CEA-G1920T), the 960 GB (CEA-G960T), the 480 GB (CEA-G480T), and the 240 GB (CEA-G240T) cards use advanced flash memory control technology to deliver write speeds of up to 1700 MB\/s and read speeds of up to 1800 MB\/s5, reducing data transfer wait times when used with the optional MRW-G3 card reader.\u003c\/p\u003e\n\u003ch6\u003eDependable videography\u003c\/h6\u003e\n\u003cp\u003eSony's CFexpress Type A cards are optimized for continuous, high-bandwidth data writing, making them ideal for professional high-bitrate video recording, such as 4K 120p capture, where dependability is critical. They also carry the VPG (Video Performance Guarantee) 400 certification for extra reassurance and video recording stability.\u003c\/p\u003e\n\u003ch6\u003eFaster workflows with our CFexpress Type A card reader\u003c\/h6\u003e\n\u003cp\u003eOptimized for Sony's CFexpress Type A memory cards, the optional MRW-G3 card reader6 lets you transfer data via USB 40Gbps interface and take full advantage of high-speed backups and more efficient workflows.\u003c\/p\u003e\n\u003ch6\u003eFor the roughest places\u003c\/h6\u003e\n\u003cp\u003eThanks to Sony's unique TOUGH specification, our CFexpress Type A cards offer over ten times greater bend resistance than standard CFexpress cards. Designed for absolute dependability, their rigidity is tested to 150 newtons to protect your card data during drops from up to 7.5 meters – five times7 that mandated by the CFexpress Type A standard\u003c\/p\u003e\n\u003ch6\u003eFor the toughest conditions\u003c\/h6\u003e\n\u003cp\u003eYou can rely on Sony's CFexpress Type A memory cards to work faultlessly in extreme temperatures, harsh electrostatic environments, and under intense UV light and X-rays. With IP57-rated dust and moisture ingress protection9, your data is safe even from a drop at the beach or accidentally getting tossed in the washing machine.10\u003c\/p\u003e\n\u003ch6\u003eFile Rescue: Recover lost files\u003c\/h6\u003e\n\u003cp\u003eEven if things go wrong, you can avoid disaster with downloadable rescue software for Sony memory card customers that recovers accidentally deleted files and corrupted photos and videos in various common formats.11\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCapacity up to 480GB\/240GB1 for long video shoots and high-speed still image bursts\u003c\/li\u003e\n\u003cli\u003eEnhanced workflow with extremely high read speed of up to 1800 MB\/s1\u003c\/li\u003e\n\u003cli\u003eVPG400 certification for extra reassurance and video recording stability.\u003c\/li\u003e\n\u003cli\u003eTOUGH design for 10x greater bend resistance than the CFexpress 2.0 Specification2\u003c\/li\u003e\n\u003cli\u003eTransfer data via a USB 40Gbps interface with optional MRW-G3 card reader (Sold separately)3\u003c\/li\u003e\n\u003cli\u003eIP57dust and moisture ingress protection for great dependability2\u003c\/li\u003e\n\u003cli\u003eMemory Card File Rescue for Sony CFexpress Type A memory card.4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSize:\u003c\/h3\u003e\n\u003cp\u003e480GB\u003c\/p\u003e\n\u003ch3\u003eProduct SKU:\u003c\/h3\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cdiv class=\"container d-flex\"\u003e\n\u003cdiv class=\"product-intro__content\"\u003eCEA-G480T\u003cbr\u003e\n\u003cdiv class=\"product-availibility__container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eIn The Box:\u003c\/h3\u003e\n\u003cp\u003eSony 480GB CEA-G Series CFexpress Type A Memory Card\u003cbr\u003eMemory Card Case\u003cbr\u003eLimited 5-Year Manufacturer Warranty\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e-----\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFootnotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e1 A portion of this card capacity is used for system files and may vary.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e2 Based on Sony internal testing. Actual performance may vary. Based on environmental conditions and usage. Sony does not guarantee damage to recorded data or card based on every situation or condition.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e3 Based on Sony testing. Transfer speed dependent on host hardware.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e4 File Rescue downloadable software available at www.sony.net\/memorycard. Does not support data recovery for Content Protected and Game Data files. Not all data may be recoverable.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e5 Sold separately.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e6 When using the included USB cable with a USB Type-C® port and USB 40Gbps-compatible PC. Speed may vary depending on conditions.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e7 Microsoft, Windows, and Microsoft Edge are registered trademarks or trademarks of Microsoft Corporation in the United States and other countries. \/ Mac is a trademark of Apple Inc., registered in the United States and other countries. \/ iPadOS is a trademark of Apple Inc., registered in the United States and other countries. \/ iOS is the name of Apple Inc.’s operating system. \/ iOS is a registered trademark or trademark of Cisco Systems, Inc. and\/or its affiliates in the United States and other countries, used under license. \/ Google Chrome is a trademark or registered trademark of Google LLC in the United States. Android is a trademark of Google LLC.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e8 Not guaranteed to be 100% dust and moisture proof.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44157269966893,"sku":"28436","price":459.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/28436_CEA-G480T_01_Hero.png?v=1757617787"},{"product_id":"sony-cfexpress-a-240gb","title":"Sony 240GB CEA-G Series CFexpress Type A Memory Card","description":"\u003ch3\u003eSony CEA-G Series CFexpress Type A Memory Card\u003c\/h3\u003e\n\u003cp\u003eOur latest \u003cstrong\u003eCFexpress Type A Cards\u003c\/strong\u003e maximise the capabilities of Sony’s cameras and the latest image processing engines that they employ. These compact cards are a must-have for creators seeking higher levels of performance, dependability, and creative potential.\u003c\/p\u003e\n\u003ch6\u003eCFexpress Type A G Series with high-capacity lineup\u003c\/h6\u003e\n\u003cp\u003eThe CFexpress Type A G Series lineup has capacity up to 1920 GB, for long video shoots and high-speed still image bursts. The 1920 GB (CEA-G1920T), the 960 GB (CEA-G960T), the 480 GB (CEA-G480T), and the 240 GB (CEA-G240T) cards support the CFexpress 4 standard1, with read speeds of up to 1800 MB\/s and write speeds of up to 1700 MB\/s2. Built tough for pro use, they offer 5x the drop strength and 10x the bend resistance of the CFexpress Type A standard3, along with dust and moisture resistance.4\u003c\/p\u003e\n\u003ch6\u003eExtraordinary response speed\u003c\/h6\u003e\n\u003cp\u003eThe 1920 GB (CEA-G1920T), the 960 GB (CEA-G960T), the 480 GB (CEA-G480T), and the 240 GB (CEA-G240T) cards use advanced flash memory control technology to deliver write speeds of up to 1700 MB\/s and read speeds of up to 1800 MB\/s5, reducing data transfer wait times when used with the optional MRW-G3 card reader.\u003c\/p\u003e\n\u003ch6\u003eDependable videography\u003c\/h6\u003e\n\u003cp\u003eSony's CFexpress Type A cards are optimized for continuous, high-bandwidth data writing, making them ideal for professional high-bitrate video recording, such as 4K 120p capture, where dependability is critical. They also carry the VPG (Video Performance Guarantee) 400 certification for extra reassurance and video recording stability.\u003c\/p\u003e\n\u003ch6\u003eFaster workflows with our CFexpress Type A card reader\u003c\/h6\u003e\n\u003cp\u003eOptimized for Sony's CFexpress Type A memory cards, the optional MRW-G3 card reader6 lets you transfer data via USB 40Gbps interface and take full advantage of high-speed backups and more efficient workflows.\u003c\/p\u003e\n\u003ch6\u003eFor the roughest places\u003c\/h6\u003e\n\u003cp\u003eThanks to Sony's unique TOUGH specification, our CFexpress Type A cards offer over ten times greater bend resistance than standard CFexpress cards. Designed for absolute dependability, their rigidity is tested to 150 newtons to protect your card data during drops from up to 7.5 meters – five times7 that mandated by the CFexpress Type A standard\u003c\/p\u003e\n\u003ch6\u003eFor the toughest conditions\u003c\/h6\u003e\n\u003cp\u003eYou can rely on Sony's CFexpress Type A memory cards to work faultlessly in extreme temperatures, harsh electrostatic environments, and under intense UV light and X-rays. With IP57-rated dust and moisture ingress protection9, your data is safe even from a drop at the beach or accidentally getting tossed in the washing machine.10\u003c\/p\u003e\n\u003ch6\u003eFile Rescue: Recover lost files\u003c\/h6\u003e\n\u003cp\u003eEven if things go wrong, you can avoid disaster with downloadable rescue software for Sony memory card customers that recovers accidentally deleted files and corrupted photos and videos in various common formats.11\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCapacity up to 480GB\/240GB1 for long video shoots and high-speed still image bursts\u003c\/li\u003e\n\u003cli\u003eEnhanced workflow with extremely high read speed of up to 1800 MB\/s1\u003c\/li\u003e\n\u003cli\u003eVPG400 certification for extra reassurance and video recording stability.\u003c\/li\u003e\n\u003cli\u003eTOUGH design for 10x greater bend resistance than the CFexpress 2.0 Specification2\u003c\/li\u003e\n\u003cli\u003eTransfer data via a USB 40Gbps interface with optional MRW-G3 card reader (Sold separately)3\u003c\/li\u003e\n\u003cli\u003eIP57dust and moisture ingress protection for great dependability2\u003c\/li\u003e\n\u003cli\u003eMemory Card File Rescue for Sony CFexpress Type A memory card.4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSize:\u003c\/h3\u003e\n\u003cp\u003e240GB\u003c\/p\u003e\n\u003ch3\u003eProduct SKU:\u003c\/h3\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cdiv class=\"container d-flex\"\u003e\n\u003cdiv class=\"product-intro__content\"\u003e\n\u003cdiv\u003e\n\u003cspan class=\"product-intro__code\"\u003eCEA-G240T\u003c\/span\u003e\n\u003cdiv class=\"product-availibility__container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eIn The Box:\u003c\/h3\u003e\n\u003cp\u003eSony 240GB CEA-G Series CFexpress Type A Memory Card\u003cbr\u003eMemory Card Case\u003cbr\u003eLimited 5-Year Manufacturer Warranty\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e-----\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFootnotes:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e1 A portion of this card capacity is used for system files and may vary.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e2 Based on Sony internal testing. Actual performance may vary. Based on environmental conditions and usage. Sony does not guarantee damage to recorded data or card based on every situation or condition.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e3 Based on Sony testing. Transfer speed dependent on host hardware.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e4 File Rescue downloadable software available at www.sony.net\/memorycard. Does not support data recovery for Content Protected and Game Data files. Not all data may be recoverable.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e5 Sold separately.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e6 When using the included USB cable with a USB Type-C® port and USB 40Gbps-compatible PC. Speed may vary depending on conditions.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e7 Microsoft, Windows, and Microsoft Edge are registered trademarks or trademarks of Microsoft Corporation in the United States and other countries. \/ Mac is a trademark of Apple Inc., registered in the United States and other countries. \/ iPadOS is a trademark of Apple Inc., registered in the United States and other countries. \/ iOS is the name of Apple Inc.’s operating system. \/ iOS is a registered trademark or trademark of Cisco Systems, Inc. and\/or its affiliates in the United States and other countries, used under license. \/ Google Chrome is a trademark or registered trademark of Google LLC in the United States. Android is a trademark of Google LLC.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e8 Not guaranteed to be 100% dust and moisture proof.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44157269999661,"sku":"28422","price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/0000_28422_CEA-G240T_01_Hero.png?v=1757617312"},{"product_id":"sony-a7iv-w-28-70mm-ii","title":"Sony Alpha a7 IV Mirrorless Camera with 28-70mm f\/3.5-5.6 II Lens","description":"\u003ch3\u003eSony Alpha a7 IV Mirrorless Camera with 28-70mm f\/3.5-5.6 II Lens\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSony Alpha a7 IV Mirrorless Camera\u003c\/strong\u003e true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e full-frame sensor for outstanding still image and 4K\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e11\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e \u003c\/span\u003emovie quality\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003eBeyond basic. For a new generation of image-makers.\u003c\/h6\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.\u003c\/p\u003e\n\u003ch6\u003eBasic has never been this good\u003c\/h6\u003e\n\u003cp\u003ePrepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.\u003c\/p\u003e\n\u003ch3\u003eCamera Features:\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e33MP full-frame Exmor R back-illuminated CMOS sensor\u003c\/li\u003e\n\u003cli\u003e8x more powerful, next generation BIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003eUp to 4K 60p 10-bit 4:2:2 w\/ full pixel readout in all rec. formats\u003c\/li\u003e\n\u003cli\u003e7K oversampling full-frame 4K 30p 10-bit 4:2:2 w\/ no pixel binning\u003c\/li\u003e\n\u003cli\u003eReal-time Eye-AF for humans, animals, birds for photo and movie\u003c\/li\u003e\n\u003cli\u003eS-Cinetone, S-Log, HLG and 10 Creative Look presets in-camera\u003c\/li\u003e\n\u003cli\u003eAdvanced movie features; Focus Map, Breathing Comp, AF Assist17\u003c\/li\u003e\n\u003cli\u003eUVC\/UAC live streaming up to 4K 15p\/1080 60p w\/ internal recording\u003c\/li\u003e\n\u003cli\u003eLow noise images w\/ ISO up to 204800 and 15+stop dynamic range\u003c\/li\u003e\n\u003cli\u003e5-axis in-body image stabilization and Active Mode for handheld movie \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSony FE 28-70mm f\/3.5-5.6 OSS II Compact High-performance Full-frame Zoom Lens\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis small, light, \u003cstrong\u003efull-frame zoom lens\u003c\/strong\u003e covers 28-70 mm with minimal change in lens length. One ED and three aspherical elements suppress aberration, while a circular aperture enhances bokeh. Optical image stabilization minimizes blur in low light and telephoto captures, and in-body Active Mode1 is supported for enhanced stabilization. Dust and moisture resistance ensures reliability.\u003cbr\u003e\u003c\/p\u003e\n\u003ch6\u003eCompact high-performance full-frame 28-70 mm zoom\u003c\/h6\u003e\n\u003cp\u003eThis high-performance full-frame zoom lens covers a 28-70 mm range that is often the first choice for scenery, portraits, snapshots and much more. Despite an ideal range and superb optical performance, its largest diameter is 72.5 mm and overall length is 83 mm. With a weight of just 293 g (10.4 oz.), this remarkable lens is a compact, mobile choice for day-to-day shooting.\u003c\/p\u003e\n\u003ch6\u003eRefined optics for lifelike rendering\u003c\/h6\u003e\n\u003cp\u003eThree aspherical elements combine with one ED (Extra-low Dispersion) glass element to deliver excellent optical performance throughout the zoom range. Clear, lifelike rendering has been achieved without color bleeding. A 7-blade circular aperture unit contributes to attractive, natural-looking bokeh.\u003c\/p\u003e\n\u003ch6\u003eBring out the best in the latest α bodies\u003c\/h6\u003e\n\u003cp\u003eAF\/AE tracking speed that can keep up with the 120-fps continuous burst capability of the α9 III3, the ability to precisely track and focus even while zooming, and other features take full advantage of the advanced capabilities of the latest α series bodies. And thanks to an effective dust and moisture resistant design this is a lens you can depend on in tough conditions.2\u003c\/p\u003e\n\u003ch6\u003eA great choice for movies as well as stills\u003c\/h6\u003e\n\u003cp\u003eOptical image stabilization that utilizes advanced algorithms achieves excellent stabilization for handheld shooting. Lens stabilization also works with in-body stabilization and Sony’s Active Mode to deliver reliable stabilization for movies.1 The Breathing Compensation4 feature provided in α series bodies is also supported, greatly reducing distracting angle of view shifts and allowing smooth rack focusing.\u003c\/p\u003e\n\u003ch6\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/h6\u003e\n\u003cp\u003eSilicone gaskets around all buttons and switches, a rubber ring seal for the lens mount, and other refinements constitute an effective dust and moisture resistant design7 that maximizes reliability in challenging outdoor conditions. The front lens element has a fluorine coating that repels contaminants and makes them easy to wipe away if they do become attached to the lens surface.\u003c\/p\u003e\n\u003ch6\u003eAdvantages of Sony's lenses for video shooting\u003c\/h6\u003e\n\u003cp\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eLens Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmall, light, full-frame zoom lens covers 28-70 mm with minimal change in lens length\u003c\/li\u003e\n\u003cli\u003eOne ED and three aspherical elements suppress aberration\u003c\/li\u003e\n\u003cli\u003eSeven-blade circular aperture enhances bokeh\u003c\/li\u003e\n\u003cli\u003eLargest diameter is 72.5 mm and overall length is 83 mm\u003c\/li\u003e\n\u003cli\u003eWeight of just 293 g (10.4 oz.)\u003c\/li\u003e\n\u003cli\u003eBuilt-in optical image stabilization (OSS) minimizes blur\u003c\/li\u003e\n\u003cli\u003eSupports in-body Active Image stabilization w\/ OSS1\u003c\/li\u003e\n\u003cli\u003eAF\/AE tracking speed that can keep up with the 120-fps continuous burst capability of the α9 III3\u003c\/li\u003e\n\u003cli\u003eBreathing compensation supported with compatible cameras4\u003c\/li\u003e\n\u003cli\u003eAbility to precisely track and focus even while zooming\u003c\/li\u003e\n\u003cli\u003eFilter diameter: 55mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDimensions:\u003c\/h3\u003e\n\u003cp\u003e5.25 x 3.88 x 3.25\"\u003c\/p\u003e\n\u003ch3\u003eWeight:\u003c\/h3\u003e\n\u003cp\u003e1.46 lbs\u003c\/p\u003e\n\u003ch3\u003eProduct SKU:\u003c\/h3\u003e\n\u003cp\u003eILCE-7M4M\u003c\/p\u003e\n\u003ch3\u003eIn The Box:\u003c\/h3\u003e\n\u003cp\u003eSony Alpha a7 IV Mirrorless Camera\u003cbr\u003eSony 28-70mm f\/3.5-5.6 II Zoom Lens\u003cbr\u003eRechargeable Battery NP-FZ100 \u003cbr\u003eAC Adaptor Power Cord \u003cbr\u003eShoulder Strap \u003cbr\u003eBody Cap \u003cbr\u003eAccessory Shoe Cap \u003cbr\u003eEyepiece Cup \u003cbr\u003eUSB-A to USB-C cable (USB 3.2)\u003cbr\u003eLimited 1-Year Manufacturer Warranty\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44589473464365,"sku":"34172","price":2199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/files\/34172ILCE-7M4M01Hero.png?v=1770747416"}],"url":"https:\/\/glozerscamera.shop\/collections\/sony-specials.oembed","provider":"Glazer's Camera","version":"1.0","type":"link"}