{"product_id":"rf-24-70mm-f2-8-l-is-usm","title":"Canon RF 24-70mm f\/2.8 L IS USM Lens","description":"\u003cp\u003e\u003cstrong\u003eHigh Image Quality and Bright f\/2.8 Aperture Standard Zoom RF L Lens\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThanks to the large-diameter RF mount and short back focus design, the RF 24-70mm F2.8 L IS USM lens features a balanced and comfortable design for an ease of operation use, and amazing performance in various lighting situations, even in low-light areas to deliver detailed images at various focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" border=\"0\" src=\"\/images\/feature_1_High_Image.jpg\" style=\"display: block; max-width: 100%; margin: 10px auto 0;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBright f\/2.8 Aperture Standard Zoom RF L Lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith a constant f\/2.8 maximum aperture, 21 elements in 15 groups and a 9-blade aperture system, The RF 24-70mm F2.8 L IS USM lens is engineered to deliver sharp and stunning images with gorgeous background blur and remarkable consistency – ideal for portrait photography.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Image Stabilization of up to 5 Stops* of Shake Correction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe RF 24-70mm F2.8 L IS USM lens is the first Canon brand 24-70mm F2.8 lens (for full-frame cameras) to incorporate Optical Image Stabilization. This lens is designed to work in conjunction with an EOS R series camera, with both the camera and the lens sharing data to dramatically reduce camera-shake blur, regardless of the situation, whether shooting video or stills. With up to 5 stops* of stabilization, it delivers impressively clear results.\u003c\/p\u003e\n\u003cp\u003e* Based on CIPA (Camera \u0026amp; Imaging Products Association) standards. Testing performed at a focal length of 70mm using the EOS R camera.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh Speed, Smooth and Quiet Auto Focus with Nano USM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe RF 24-70mm F2.8 L IS USM lens is equipped with Canon's NANO USM system, which features a diminutive chip-shaped ultrasonic motor that's engineered to help deliver high-speed, smooth, precise and near-silent operation, during still image AF and smooth movie AF.\u003c\/p\u003e\n\u003cp\u003e\u003cvideo width=\"\" height=\"\" controls=\"controls\"\u003e\u003csource src=\"\/images\/feature_3_nanoUSM.mp4\" type=\"video\/mp4\"\u003e\u003cobject type=\"application\/x-shockwave-flash\" data=\"https:\/\/glozerscamera.shop\/js\/tiny_mce\/plugins\/media\/moxieplayer.swf\" height=\"240\" width=\"320\"\u003e\u003cparam name=\"src\" value=\"https:\/\/glozerscamera.shop\/js\/tiny_mce\/plugins\/media\/moxieplayer.swf\"\u003e\n\u003cparam name=\"flashvars\" value=\"url=\/images\/feature_3_nanoUSM.mp4\u0026amp;poster=\/media\/\"\u003e\n\u003cparam name=\"allowfullscreen\" value=\"true\"\u003e\n\u003cparam name=\"allowscriptaccess\" value=\"true\"\u003e\u003c\/object\u003e\u003c\/video\u003e\u003cobject type=\"application\/x-shockwave-flash\" data=\"https:\/\/glozerscamera.shop\/js\/tiny_mce\/plugins\/media\/moxieplayer.swf\" height=\"240\" width=\"320\"\u003e\u003cparam name=\"src\" value=\"https:\/\/glozerscamera.shop\/js\/tiny_mce\/plugins\/media\/moxieplayer.swf\"\u003e\n\u003cparam name=\"flashvars\" value=\"url=\/images\/feature_3_nanoUSM.mp4\u0026amp;poster=\/media\/\"\u003e\n\u003cparam name=\"allowfullscreen\" value=\"true\"\u003e\n\u003cparam name=\"allowscriptaccess\" value=\"true\"\u003e\u003c\/object\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMinimum Focusing Distance of 0.69 ft.\/0.21m (wide), 1.25 ft.\/0.38m (tele)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith a zoom range that can cover a minimum focusing distance at 0.69 ft.\/0.21m (wide), 1.25 ft.\/0.38m (telephoto), and a maximum magnification of approx. 0.30x* the RF 24-70mm F2.8 L IS USM lens offers amazing versatility with just the turn of a zoom ring. The RF 24-70mm F2.8 L IS USM lens is capable of capturing sharp and detailed images from nearly any distance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" border=\"0\" src=\"\/images\/feature_4_min_focus.jpg\" style=\"display: block; max-width: 100%; margin: 50px auto 0;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e*at 32mm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eControl Ring for Direct Setting Changes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe RF 24–70mm F2.8 L IS USM lens has a separate, independent control ring that is located towards the front of the lens, which can be programmable for immediate exposure adjustments during still and video shooting. With the control ring, you can directly adjust settings such as shutter speed, lens aperture, exposure compensation and more. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" border=\"0\" src=\"\/images\/feature_5_Control_Ring.jpg\" style=\"display: block; max-width: 100%; margin: 50px auto 0;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e12 pin Communication System\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed Communication with the Camera\u003c\/strong\u003e\u003cbr\u003eDesigned to quickly process data, the RF 24–70mm F2.8 L IS USM lens features the 12 pin communication system inherent in all RF lenses. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eLens Information Display\u003c\/strong\u003e\u003cbr\u003eAs part of the EOS R system, the RF 24–70mm F2.8 L IS USM lens works with an EOS R series camera to display the lens information right in the viewfinder – making it easy to confirm the lens's focal length without looking away from the subject at hand.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eThree Aspherical Elements and Three UD Elements\u003c\/strong\u003e\u003cbr\u003eTaking advantage of the RF mount, the RF 24–70mm F2.8 L IS USM lens offers incredible optical quality and an exceedingly bright f\/2.8 maximum aperture. It features 3 aspheric lenses for high image quality from center to corner and 3 UD lenses that helps reduce aberrations for minimized distortion throughout the image plane.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" border=\"0\" src=\"\/images\/feature_7_UD_lens.jpg\" style=\"display: block; max-width: 100%; margin: 50px auto 0;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAir Sphere Coating (ASC) Minimizes Lens Flare and Ghosting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe RF 24–70mm F2.8 L IS USM lens features Canon's Air Sphere Coating (ASC), which significantly reduces the occurrence of lens flare and ghosting regardless of focal length or the angle of light. This helps provide clean results with minimal distractions and aberrations.\u003c\/p\u003e\n\u003cp\u003e\u003cvideo width=\"\" height=\"\" controls=\"controls\"\u003e\u003csource src=\"\/images\/feature_8_ASC_video.mp4\" type=\"video\/mp4\"\u003e\u003cobject type=\"application\/x-shockwave-flash\" data=\"https:\/\/glozerscamera.shop\/js\/tiny_mce\/plugins\/media\/moxieplayer.swf\" height=\"240\" width=\"320\"\u003e\u003cparam name=\"src\" value=\"https:\/\/glozerscamera.shop\/js\/tiny_mce\/plugins\/media\/moxieplayer.swf\"\u003e\n\u003cparam name=\"flashvars\" value=\"url=\/images\/feature_8_ASC_video.mp4\u0026amp;poster=\/media\/\"\u003e\n\u003cparam name=\"allowfullscreen\" value=\"true\"\u003e\n\u003cparam name=\"allowscriptaccess\" value=\"true\"\u003e\u003c\/object\u003e\u003c\/video\u003e\u003cobject type=\"application\/x-shockwave-flash\" data=\"https:\/\/glozerscamera.shop\/js\/tiny_mce\/plugins\/media\/moxieplayer.swf\" height=\"240\" width=\"320\"\u003e\u003cparam name=\"src\" value=\"https:\/\/glozerscamera.shop\/js\/tiny_mce\/plugins\/media\/moxieplayer.swf\"\u003e\n\u003cparam name=\"flashvars\" value=\"url=\/images\/feature_8_ASC_video.mp4\u0026amp;poster=\/media\/\"\u003e\n\u003cparam name=\"allowfullscreen\" value=\"true\"\u003e\n\u003cparam name=\"allowscriptaccess\" value=\"true\"\u003e\u003c\/object\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust- and Weather- resistant with Fluorine Coating\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and Weather-resistant\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor reliable performance even when weather conditions get difficult, the RF 24-70mm F2.8 L IS USM lens features a dust- and weather-resistant construction in the lens mount, switch panel and all rings. Sealing is applied to lens joining sections, and switch panels to help prevent water and dust from entering into the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" border=\"0\" src=\"\/images\/feature_9_Sealing.jpg\" style=\"display: block; max-width: 100%; margin: 50px auto 0;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe RF 24-70mm F2.8 L IS USM lens features fluorine coatings on the front and rearmost surfaces to help prevent dirt and dust from sticking to the lens, making it easy to clean smudges and fingerprints off.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh Reliability and Durability for Professional Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe RF 24-70mm F2.8 L IS USM lens is built to endure the rigors of professional use. Constructed to be rugged, refined and precise, it can be operated intuitively so concentration can remain on the subject at hand.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVibration Shock Resistance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered to accommodate its optical system, the RF 24-70mm F2.8 L IS USM lens features L series level vibration shock resistance in the lens barrel, helping to maintain focus and settings even in turbulent situations.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":35176815231021,"sku":"50978","price":2499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/HR_RF24_70_Front_Slant.jpg?v=1771886224","url":"https:\/\/glozerscamera.shop\/products\/rf-24-70mm-f2-8-l-is-usm","provider":"Glazer's Camera","version":"1.0","type":"link"}