{"product_id":"rf-28-70mm-f-2l-usm","title":"Canon RF 28-70mm f\/2 L USM Lens","description":"\u003cp\u003e\u003cstrong\u003eDesigned to take advantage of everything the RF mount has to offer, RF lenses represent a new frontier in lens design for mirrorless cameras. With a large 54mm lens mount, large diameter elements to match and placement closer to the image plane, RF lenses provide brilliant image quality edge-to-edge with minimal light fallout, enabling new possibilities for enhanced optics and compact designs. A supercharged 12 pin communication system optimizes data transfer between camera and lens for sharp, stable and responsive performance in a wide variety of applications. Delivering features and performance engineered to astound, RF optics herald a new day in Canon’s legacy of optical brilliance. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e Control Ring\u003c\/strong\u003e\u003cbr\u003eAll RF lenses incorporate a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R camera’s main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLens Information Display\u003c\/strong\u003e\u003cbr\u003eAnother helpful feature, the EOS R camera can display lens information right in the viewfinder, making it easy to confirm the lens’s focal length without looking away from the subject at hand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRELIABLE IMAGE STABILIZATION TECHNOLOGY\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eOptical Image Stabilization\u003c\/strong\u003e\u003cbr\u003eSelect RF lenses feature optical image stabilization technology that’s designed to work in conjunction with the EOS R camera. Both the camera and the lens share data to dramatically reduce camera-shake blur, regardless of the situation and whether shooting video or stills, to deliver impressively clear results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCONSISTENT F\/2 BRIGHTNESS \u003c\/strong\u003e\u003cstrong\u003eTHROUGHOUT ZOOM RANGE\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eRF 28–70mm F2 L USM\u003c\/strong\u003e\u003cbr\u003eThe RF 28–70mm F2 L USM features a maximum aperture of f\/2, offering unparalleled performance throughout its zoom range. With L series optics, it offers the flexibility and performance of a handful of fixed focal length lenses, delivering superlative performance from 28–70mm.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":35176747270189,"sku":"37084","price":3399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0397\/6167\/4285\/products\/1536135667000_1433713_1.jpg?v=1654877406","url":"https:\/\/glozerscamera.shop\/products\/rf-28-70mm-f-2l-usm","provider":"Glazer's Camera","version":"1.0","type":"link"}